In this episode of Data Dialogues, we interview Carol Kruse, a Valvoline board member and former marketing executive at Cambia Health Solutions, ESPN and Coca-Cola. She weighs in on which data to focus on -- and how to sell your findings to others in your organization.

Jump ahead to these highlights:

1:00 - Carol Kruse’s career path

4:30 - How Carol turns to data to tell her stories

7:30 - Is it better to dig deeper into the data or let the data tell the story?

11:25 - How do you best tell someone to trust the data?

12:20 - The marriage of art and science

14:38 - Overcoming objections to data

17:30 - Which data to focus on

21:30 - The end user

24:55 - Focus groups

25:50 - Example of combining creative with actionable data