0:00

When you quit, your mind does this. Once

0:02

you say, I'm not going to quit, this

0:05

is the 40%. When you

0:07

quit, your mind says, we're done. So, it doesn't

0:09

expand. There's no expansion when

0:11

you quit. When you say, uh-uh, this

0:14

sucks, I'm drowning, I'm miserable, I'm

0:16

suffering, I'm broken, but

0:18

I'm not going anywhere. What happens to

0:20

your mind is it does this. It

0:23

says, he's not leaving.

0:25

So, we got to expand, we got

0:27

to grow. We got to figure this

0:29

thing out. So, then these

0:32

compartments in your brain start

0:34

to work. They have to work. And

0:37

then you start to engage parts of your mind that

0:39

you never engaged before. But you can

0:41

engage it by sitting back in

0:43

these nice chairs, drinking this

0:45

nice water, talking to you, talking

0:48

about what I want to do. So, that's

0:50

where the 40% thing comes in. It comes in

0:53

when you're in suffer mode and you say,

0:55

I'm not going to quit. It's forcing

0:57

your brain now to operate. On

0:59

a level it's not used to, but

1:01

then it becomes used to it. In

1:04

times of need, even the hardest

1:06

person forgets how bad-ass they are. So,

1:10

I've been through a lot in my life. When

1:12

you're going through a

1:13

hard time right now, you

1:15

forget all the hard time you endured.

1:18

So, the cookie jar is a reminder

1:21

that, oh, I can get through this

1:23

hard time right now, but you got to take a second

1:26

or two to reach into the mental

1:28

cookie jar. You got to open up and say, okay,

1:31

man, I was in three hell weeks and

1:34

I got through two of them. I was in ranger school.

1:36

I saw these beatings. My mom's

1:38

soon-to-be husband got murdered. I saw a little kid's

1:41

head get ran over. All these things I endured alone.

1:44

I have to remind myself of the strength and

1:47

the power that I have that is in me. It's

1:49

just a reminder of how bad-ass you are in

1:51

hard times because we just forget. That

1:55

bad time consumes our mind and we forget

1:57

who we are.

1:59

A lot. Always have.

2:02

Always have, but a lot of it was very disgusting. It

2:05

was like, what was me? But I developed

2:07

a reality that wasn't real.

2:10

That's the thing we always do. We

2:12

can have a great life, but we always

2:15

build this reality around the one thing we don't have. So

2:18

therefore, our great life, we don't even see it. We

2:21

see the one piece

2:23

of clothing we weren't able to get, versus

2:26

the amazing things we have. So we focus on that. I

2:29

was the king of focusing on the

2:31

one bad thing in

2:32

my life. Everything bad, I focused

2:34

on that. But over here

2:37

was the beautiful reality of my life.

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4:12

though I came from nothing,

4:15

where I could have taken my mind for

4:17

the possibilities of where I can go, if

4:20

I work harder, that was all over here.

4:23

If I lived in the filth over here. You

4:25

know, I have this list in our head, this magical

4:27

list of all this shit that we don't want

4:30

to even do because it scares

4:32

the crap out of us or it

4:34

makes us feel like we're not good enough. We

4:36

all have the list. So I

4:38

had a humongous list of insecurities

4:41

and crap. My dad beating the hell out of me and

4:43

having learned disability, stuttering, was in

4:45

the seven dollar month place for a long time. I had

4:47

all kind of crap going through. I had all kinds

4:49

of just demons that just made

4:52

me just afraid of everything. And

4:54

I designed this program myself. But

4:56

I realized I had this voice. We all had this voice

4:59

in our head. There's always this voice

5:01

in our head telling us

5:03

different things.

5:05

And the voice in my head, it kept on calling me

5:07

like, you know, you're scared of all this shit over

5:09

here. You're scared of this big laundry

5:11

list and stuff, man, because your

5:13

dad beats you and this happened and this happened.

5:16

All these things that happened in my life,

5:18

I wasn't facing them. Even

5:21

though I didn't cause a lot of them,

5:23

they're mine to own now.

5:26

And the one thing that I really realized was for me to

5:28

become a tough guy, not someone to be, I

5:30

saw myself as a very weak man. And

5:33

for me to be hard and be tough, I

5:35

had to start going over to that list. That

5:38

scary list.

5:40

It start facing that. I knew over there

5:42

I was going to find a whole new

5:44

person

5:45

because I kept on doing the things that made

5:47

me feel comfortable.

5:49

I was going to continue being that same person

5:51

always was the lying, insecure,

5:54

fearful person living this nice comfortable

5:56

life of mine.

5:57

So I just designed a very.

5:59

very uncomfortable world

6:02

for David Goggins. And in that

6:04

world, that's where I created Goggins.

6:07

So there's David Goggins in this guy. I

6:10

created Goggins in that meat eater world over

6:12

there.

6:14

So basically you have to put yourself in

6:16

the moment a million times while

6:18

I'm sitting here. First of all, it

6:20

takes total quietness. We

6:23

live in a world that's so busy and so active

6:25

and moving so fast. Right now, I

6:27

am single to come here. My mind

6:30

is sitting in the kitchen.

6:32

It's not talking to Tom Ferry while thinking about,

6:34

my God, I gotta order some more books. I'm so out of here, I'm doing

6:36

this and doing that. That's the first thing about

6:39

visualization. You must make sure

6:41

that you've silenced out all the bullshit of

6:43

life, which is very hard. Because

6:46

your visual picture has

6:48

to be clear. It can't

6:49

be like kind of in and out like a fuzzy

6:52

TV. You gotta see it. It

6:54

has to become real. You gotta take a snapshot

6:56

of it, and the meantime, put in the bed. The

6:59

last snapshot of me was getting that 4,021

7:01

pull-up. Knocked

7:05

out, because the record was 4,020. I

7:07

visualized that over

7:09

and over and over again. So

7:11

I visualized success. But

7:14

then I went to, that's

7:16

the fun part. I have to

7:18

do 4,020 pull-ups to get to that 4,021 pull-up.

7:23

When I get to 2,500 pull-ups, my hands start to

7:26

rip.

7:27

Okay, I get ready for that. So I started visualizing,

7:29

how am I gonna handle the pain? Okay,

7:31

then you start visualizing, okay, my nutrition

7:33

was off.

7:34

You start visualizing all these things

7:37

because you have to mimic it a

7:39

million times, but I can't mimic 4,020 pull-ups.

7:43

By doing it, that was my big thing.

7:46

I had to walk in, get the chalk. I

7:48

had to see everything over and

7:50

over and over again. And when I realized

7:53

I had to keep that visual, that picture in

7:55

my head, for 17 hours. It should

7:57

be 17 hours to break that record. So for 17 hours.

7:59

hours while I used to be loud everywhere

8:02

I went, I put these headphones in

8:05

and I never listened to music. I listened to one

8:07

song going the distance

8:09

for 17 hours. It's two minutes and 13

8:11

seconds.

8:12

For 17 hours I had that in

8:14

and I just went here and

8:17

so I was able to visualize every

8:19

rep. So I visualized

8:21

my hand placement, making

8:24

sure that felt right before I got going. I

8:26

didn't ignore all the little

8:28

pain, my hands got sweaty, okay

8:30

that means I was aware of everything.

8:33

I mean, okay my hands about to rip, it

8:35

didn't sweat me, laugh at all, be

8:37

aware of everything. I was totally

8:39

in the moment because of how I visualized

8:42

everything.

8:43

I believe in God big time. I've

8:46

had this voice in my head from a young kid so what

8:48

trained me was that voice.

8:51

This voice in my head guided me to

8:54

the spot where I'm at today and

8:56

if you don't believe that you're here for a reason, your

8:58

life will seriously hurt

9:00

and I started looking at my life and all that I

9:02

went through

9:04

as God put me here to

9:06

go through this and now I see

9:09

all the hundreds of thousands of lives I'm changing

9:11

by the hell I live. This

9:13

is what I'm powering at. So my purpose

9:16

as I started going through this journey instead

9:18

of looking like what was me God, man why, why?

9:21

I said look at it,

9:23

it's a perfect training ground. You

9:25

knew exactly what you were doing. You

9:27

put me in every situation possible to tell

9:29

a story that needs to

9:31

be told. People don't understand.

9:34

This wasn't like a

9:36

part-time job. Man,

9:38

I mean you've done without like Kobe Bryant. When

9:40

Kobe retired at last gave me like 60 points,

9:43

walked off the court. He didn't cry.

9:46

He's like, oh my God, I missed a sport. He walked

9:48

off. He gave everything he could.

9:53

Man, when you give what I've given, I've given everything.

9:55

People make all you ran off the knees, you

9:58

taped your feet up, you blah blah blah.

9:59

He had two heart serves, he kept on going.

10:02

Wish it would make me who I am. We all look

10:04

for toughness. We all want it,

10:07

but we look for it in a comfortable environment.

10:10

You will not find toughness

10:13

in a comfortable environment.

10:16

Yup,

10:17

sure did. I had someone go.

10:21

I got this.

10:23

And buddy, my mother tell you, you can

10:25

take a break now?

10:26

Can't you stop? As long as my

10:29

knees are halfway, I got to run. You

10:31

telling me maybe Chance, I can't run no more?

10:33

Hmm.

10:34

You give me an excuse and I do. But

10:36

as long as I have no excuse, I got to do it. I

10:39

was happy where I was. I gave everything. I

10:42

gave everything to who I am. And

10:45

that's why I'm, people, I don't believe

10:47

that. Don't believe it. I gave everything.

10:50

You have no regrets.

10:53

People didn't understand me. People don't understand me now. I don't want

10:55

to give up. I know exactly what I would

10:57

do. I'm not a masochist. I'm not crazy. I'm

10:59

not this and that. People kind of title me and label

11:02

me.

11:02

No, I had something in

11:04

me.

11:06

It's like our minds are like a garage. And

11:11

the garage, if you open a garage that's all

11:13

cutted up, you can't

11:15

put your car in there. You got folks and kids

11:18

toys and sitters. But if you

11:20

organize that garage

11:21

and you put everything in his rightful

11:24

spot,

11:24

you can put your car in there. You put two cars, you put

11:27

bikes in there. And that's like with the mind.

11:29

People talk about discipline, determination,

11:33

repetitions and all this sh, consistency.

11:37

So we live in a world that

11:40

we want to be as comfortable as we can. And

11:43

we wonder why we have no growth. We

11:46

wonder why when the smallest thing

11:48

in our life gets difficult, we

11:51

wonder why we cower and we run

11:53

away. Because our

11:54

whole life is set up

11:57

in the path of least we're different.

11:59

There's no room in that mind

12:02

for discipline. There's no room for

12:04

consistency. They may do it once or

12:06

twice, but then the mind takes

12:08

over and the garage comes

12:10

in. And then it's like a circuit breaker,

12:13

man. A circuit breaker that overloads and farts.

12:16

And our mind, that's our mind, man. Like

12:19

a circuit breaker has so much fit in it, you keep on

12:21

loading it, you can't put any

12:23

more into it. I talk about it

12:25

in there, man, so much about clearing

12:28

space and the mind, so that

12:30

you have room for all those disciplines.

12:34

Waking up early, taking those, they

12:36

do mean something.

12:37

But we don't get to that dark matter

12:41

that is keeping you from clearing out that mental

12:43

garage. People

12:48

with a talent problem who are so talented,

12:51

they're hard to train,

12:53

they're hard to push. If

12:55

you're their coach and you're trying to get

12:57

them to see that we gotta get you

12:59

past this talent problem, we gotta get

13:01

you to the point where you're into that mental

13:04

zone. If we gotta get you way

13:06

past your talent, and it's hard

13:08

for coaches to take these

13:10

fighters or whoever past your talent,

13:13

and on the other side of that is where they gain

13:15

true, true levels. The

13:18

levels beyond talent, that's

13:20

where it really is. If you're able to take

13:23

a mother down to deep end, or if

13:25

a mother just put her toe in through in the water and shit,

13:27

if a mother took you to the deep end, he'd be taking

13:29

you down there, he's mostly strong. Over,

13:32

over, man, because they live

13:34

in the deep end.

13:35

They live in it, man, they

13:38

thrive in it. When you quit, your

13:39

mind does this. When you quit, your mind

13:41

says we're done. So it doesn't expand, there's

13:44

no expansion when you quit.

13:46

When you say, uh-uh,

13:49

this sucks, I'm drowning, I'm miserable,

13:51

I'm suffering, I'm broken, but

13:54

I'm not going anywhere. What happens to

13:56

your mind is it goes there.

14:01

He's not leaving.

14:03

So we gotta expand. We gotta

14:05

grow. We gotta figure this thing

14:08

out. And then you start to gain parts

14:10

of your mind that you've never engaged before. You're

14:12

forcing your brain now to outlive.

14:15

On a level, it's not useless.

14:17

But then it's so useless.

14:20

But there's no more trouble. What happens to you?

14:23

Most people quit. Now why am I always messing up

14:25

right here? It's because you're performing to yourself.

14:28

And then after that, your mind has nothing

14:30

to do.

14:31

I said to myself,

14:33

you know what I'm

14:36

saying? You

14:40

gotta be the hardest one on the planet.

14:42

Is it true? I don't give a...

14:44

At that time, it

14:47

got me to the finish line of that rope.

14:50

I believed it. I believe it today.

14:54

I put my phone away. I put the way... And it just

14:56

starts. I just talk a lot. And

14:58

it's because I have to burn out. I'm

15:00

on a journey of life. And we all have

15:02

a different journey. And I want to be in the...

15:05

I

15:05

believe your spirit is the way it happens.

15:08

There's no way in hell

15:10

that thing just dies when you die. I

15:13

want to be able to look back on my life when I'm all dead and be

15:15

so f***ing proud of myself.

15:17

Forever. This is all temporary

15:19

to me. I

15:20

want to be forever proud of who I was as a man.

15:23

And change who I used to be. The

15:25

liar, the insecure guy. I want to be proud.

15:28

If I die now, I want to look at

15:30

myself and say, God, my son. It's

15:32

okay to be unhappy sometimes, man. It's

15:34

okay to say, you know what, man? I'm f***ed up. So you

15:37

gotta go to the truth first. Who are you? Get

15:39

really accountable. And say, okay,

15:41

who am I? What's the truth about me? Get

15:44

to that dark place in your mind. Figure out. It may take months.

15:47

It may take years. Figure out your purpose. Figure

15:50

out what you want to be in life.

15:52

Please, I'm trying to find more of myself. And

15:55

the only way I can find more is to silence the world

15:58

out as much as I can because it's getting better.

15:59

The busier it is, it's getting faster.

16:02

And the faster it gets, the more you are missing

16:05

who the f*** you are. You

16:07

have to go dark. You have to be quiet in

16:09

your mind. Get away from people. We

16:12

love being around people. We love talking, we love, we

16:14

love partying. We love all that. It's

16:17

okay to be alone. It's also

16:20

okay to be unhappy.

16:22

It's okay to be unhappy sometimes, man. It's

16:24

okay to say, you know what, man? I'm f***ed up. So

16:27

you gotta go to the truth first. Who are you?

16:30

Get really accountable. And

16:32

say, okay, who am I? What's the truth about

16:34

me? But you have to go into the dark

16:37

chambers that we often shut

16:39

off, and you gotta open them up. You gotta open up

16:41

and fight that f***ing demon. Get in there,

16:43

talk to that motherf***er, say, what's up? Get

16:45

to that dark place in your mind. Figure

16:47

out, it may take months, it may take years.

16:50

Figure out your purpose. Figure out what you

16:52

wanna be in life. And then from there, okay,

16:56

I have my purpose. It's easier

16:58

to accept the fact that I'm just not

17:00

good enough. I wasn't

17:02

made to do that. And yeah, some of us can't

17:04

be Lebron and James. But

17:07

I tell you right now, man, we can do a lot. When

17:09

it comes to this pure, armed touch and willpower

17:12

and getting through s***, we have a lot more with a lot

17:14

more than anything here. We like that person

17:16

who says, hey, you know what, man? I don't feel good

17:19

today, man. And they say, oh, it's okay, brother.

17:21

Take the day off, maybe get a pizza and watch the game. We

17:24

like that. Boy, my

17:26

whole life, I thought my friends hate my ass, boy.

17:28

But I'm hard on me. If I'm hard on me,

17:30

I don't give a f*** about you. This

17:33

morning I woke up with a slack jaw, poopy

17:35

past mentality. I've been traveling

17:38

an awful lot. Kind of wore down

17:40

a little bit. I believe in taking days

17:42

off. I think days off are real important for recovery

17:46

and all that stuff. But I

17:48

don't believe in taking days off because

17:50

your mentality is just

17:53

feeling sorry for yourself. I deserved

17:55

this, I've earned that mentality. And

17:58

that's what I want to say to myself.

17:59

They still talk horrible. So

18:02

we have, you know, we only have one point. We

18:04

got one point that's very powerful that says, hey,

18:07

you've earned this, you deserve this, take

18:10

time off, all that stuff. In

18:12

life, a lot of us believe that we're working

18:14

much harder than we actually are. We

18:17

think if we got up early for four days,

18:19

we've earned something. You gotta drop

18:21

your entitled mindset. We believe

18:24

it works harder than we actually have.