The risky new way of building mobile broadband networks

The risky new way of building mobile broadband networks

Released Tuesday, 9th August 2022
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The risky new way of building mobile broadband networks

The risky new way of building mobile broadband networks

The risky new way of building mobile broadband networks

The risky new way of building mobile broadband networks

Tuesday, 9th August 2022
Good episode? Give it some love!
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american manufacturing recently

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stop the people who never set the

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people who are chasing above

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all else people chest [unk] icon

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maurice ashley who became the

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world's first black grandmaster

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and nineteen ninety nine he sharpened

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his like a sore and

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reached new levels of brilliance

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with every new new

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your shatter tennessee never

1:00

stop never visit tennessee dot com to learn more about

1:04

recent twenty one plus we

1:13

i knew

1:15

i could tell editor in chief of the verge decoder

1:17

is my show big ideas of

1:19

us here , quick

1:22

version of a very last x x

1:25

nine she's trump administration smooth

1:29

as long as of health this networks stand

1:32

up stand new fighting to

1:34

keep the number of national wireless carriers

1:36

it for preserved for

1:38

petitions in the movie what

1:41

about the field and

1:43

, sweet sweet

1:48

is slowly getting off the ground offensive

1:50

built on a new kind of wireless technology

1:52

called radio access network for

1:54

over if this , is only

1:57

the third eren network the entire

1:59

world

2:00

and if or when would radically

2:02

, how the entire wireless industry offers

2:05

offers wanted to know more about around for a so

2:08

today i'm talking to turk them and

2:10

ceo of rackets and mobile bracketing

2:13

mobile has mobile new wireless carrier in japan

2:15

just launched towards was also

2:17

the world's turk

2:25

has a history in the business, he's

2:27

an engineer who's run engineering groups at t-mobile

2:29

and huawei which provides a of equipment to

2:31

wireless and importantly, he helped

2:34

launch the reliance jio network in india,

2:36

which quickly became

2:38

the dominant indian wireless carrier,

2:40

but offering low-cost 4g

2:42

lte service now he's

2:45

doing it again with that

2:47

he's making an open, here's

2:49

the deal right now or wireless carriers

2:52

like t t verizon runs

2:54

its network on proprietary hardware from

2:56

vendors like a nokia at ericsson zte

2:58

and huawei to buy

3:01

their proprietary playstation, they run

3:03

their proprietary software and all of that forms

3:05

the radio access network, which manages

3:12

or know harrisburg

3:14

, access

3:17

to break apart the hardware and software

3:20

and make it so that many more vendors concealed

3:22

radio access harper the brackets

3:25

and mobile can run its own sauce

3:28

think about it like sauce mac first pc and mac

3:30

is apple hardware running apple's software

3:32

votes

3:38

that's a promise of around that

3:40

it will increase competition and lower costs

3:43

for sunday were business partner allow

3:45

their to be more software innovation and

3:47

generally make networks faster and more time

3:50

since operators like rackets and not obese

3:52

and tighter control of the software that runs

3:54

the networks and even some and had

3:56

software had hardware itself to cloud

3:58

services

3:59

right on right now covered

4:02

the mountains to for still these are all

4:04

very conservative police do not

4:06

like to take risks an unprecedented out

4:12

mr and help the world's first

4:14

around network in japan he

4:17

says is operating costs or somebody

4:19

person

4:22

and want to win a vastly lowered

4:24

weekend see accept

4:28

that doesn't employ any hardware engineers

4:30

have to , is all suffer

4:34

from work with more interactive mobilization

4:36

more interactive the can run an open hearts they

4:39

can sell it to other people to

4:41

target helping

4:45

dish run his networks belongs

4:47

, know com wanted to ensure ensure

4:51

really want to know if or when is going to going has

4:54

hurt is managing to make happen in such a

4:56

traditionalist industry free

4:58

audience like really into it there

5:00

is a lot of vocabulary

5:02

in this episode here some notes you'll

5:05

hear trixie greenfield a lot

5:07

the just need adobe a new network from scratch

5:09

with new technology kansas has cut backs

5:11

that stance or capital which is basically

5:13

how much a carrier spending to build and maintain

5:15

it's network

5:16

there's mentions a cloud in the edge a lot

5:19

the clouds beans centers and the edges

5:21

a part of the network closest to the use

5:23

the cancer cell towers new devices are connect

5:27

i said oh ss and since we're subsystems

5:29

that's the software that runs on that network hardware

5:32

we talk about latency which is the delay between

5:34

transferring data the lower the latency the faster

5:36

the networks deals

5:38

newer phones and that were supports mikulski sandwiches

5:40

how you authenticate a phone to network

5:42

press sim cards are just little piece of plastic

5:44

impress know north and east and his arms virtual

5:47

the switch carriers just pushing a button

5:49

on the screen friday network she's a radio

5:51

technology called masses me mouth it's of domain

5:54

me now stands for muffle input not allow put

5:56

the lesser sending and receiving multiple data signal

5:58

simultaneously

5:59

memo has been using some our sins three

6:02

g but with fighting it works of even larger scale

6:04

so massive philo israel

6:06

hairdresser building small cells and big

6:08

cells the big souls or just traditional

6:11

cell towers and small cells are exactly

6:13

what they sound like they're smaller access points

6:15

but you can put of them in a dense areas

6:17

cities and get better coverage in

6:20

a hundred years turkoman ceo

6:23

of rackets and mobile and rackets and some

6:37

the argument you are the ceo

6:39

of rackets and mobile and the ceo record

6:41

and since any welcome to decoder thank

6:44

you like thank you for pleasure being with you

6:47

i am very excited to talk to you

6:49

i have been very curious of us next

6:51

generation of networks that's being

6:53

built a brackets and mobile leaders

6:56

and as much nicer networks but we gotta

6:58

start at the beginning braxton the japanese

7:01

company rectangles in japan have

7:03

we largely us based audience so

7:06

just to start can you explain what rak

7:08

attend his without accompanied his it's

7:10

presence in japan

7:12

well needless to rocket and group

7:14

as a whole is definitely i

7:16

would say not a telecom company it

7:18

is mostly and internet services

7:21

company the company started as

7:23

an e-commerce you know the

7:25

earliest e-commerce technology

7:27

companies in japan today it is

7:29

one of the largest e-commerce law largest

7:32

been pick banking travel

7:34

i significant internet services

7:37

primarily built around built around ecosystem

7:39

in japan and the only

7:42

missing piece and rocket and as a grill

7:45

wisdom or by connectivity business and

7:47

that's why i came to japan to help rocket

7:49

and build and launch a destructive architecture

7:52

it's more about forty five you network

7:55

in this country

7:56

the only reagan really bad

7:58

comparison

8:00

it was a huge or net service riders nine

8:02

for this is kind of like is yahoo was massively

8:04

successful

8:06

try to wireless network

8:07

me think it think of amazon and me

8:09

what would happen if amazon once a mobile network

8:12

in the us the answer

8:14

it's really rather than operates at this scale

8:16

in japan and maybe this is the

8:18

best analogy i would give use is having

8:20

a company when a destructive

8:22

mindset disruptive his skillset

8:25

destructive culture deceptive organization

8:28

the the company endorse

8:31

most super crazy idea of how we should

8:33

feel this next generation mobile infrastructure

8:36

i think that's why attribute most of the success

8:38

is the the and and culture is just remarkably

8:41

different

8:42

there is huge how is structure

8:45

overall him and hours rackets and mobile

8:47

part of that structure

8:49

well if you think of the all the interviews

8:51

today i think from a the founder

8:53

and chairman of the company nikki is strictly

8:55

you know one the most innovative

8:58

leaders i have ever had the opportunity

9:00

to work with i cannot tell you how

9:03

much i enjoy the interaction we

9:05

have with him down , earth

9:07

his leadership style is definitely

9:09

hands on he doesn't operate at a high

9:11

level level fundamental belief

9:13

of rapid and is around synergistic

9:16

impact for it's ecosystem so if you

9:18

if about the company with

9:20

it's seventy one internet facing

9:22

services and japan and

9:25

by the way we all saw for all globally you

9:28

as a consumer have one

9:30

membership idea that you benefit

9:32

so the points loyalty

9:35

is the foundation of what this company

9:37

works on so regardless of which so

9:39

you consume week hi

9:42

all of these services through this new

9:44

id across the one services

9:47

so the companies and organizations

9:49

are internally have subsidiaries and

9:51

legal structures that with suffering all

9:53

them but yeah synergistically

9:56

the are connected through this membership point

9:58

more with my open for him what we think is really

10:01

really critical to grow a

10:03

, impact of not just one

10:05

that the collective services to the and consumer

10:08

consumer we're today rocket immobile is

10:10

a subsidiary the group and

10:12

most recently rocket and symphony

10:15

which is swinging more focus on our platform

10:17

business the taking the that

10:19

acknowledging the architecture that we have

10:21

done in japan and focus more

10:24

on globalization of this technology

10:26

sending us and promoting as to global customers

10:28

he's a symphony do you mean they're wireless network

10:31

to conjure the technology or something

10:33

yeah so simple yourself is much

10:35

more than just wireless of course it has

10:37

a not a cloud connectivity edge

10:40

class connectivity architecture it had

10:42

the wireless technology stack for forty

10:45

five g life cycle management for

10:47

operations as his the platform

10:50

that the basis of symphony was the technology

10:52

the rock with a more by launched in japan

10:55

and in august of last year

10:58

we launched the rather than symphony as

11:00

a form of entity the take

11:02

all the technology on promoted

11:04

to global customer base

11:06

one of the reasons that a uniter having this conversation

11:08

is dishnetwork in the united

11:10

states is a symphony customer

11:13

once you next generation five she network

11:15

i'm very curious about how that's

11:17

going sounds like something is a be piece of the puzzle

11:20

the to give you may better backgrounds

11:22

maybe we should start if

11:24

you don't talking a little bit about

11:27

immobile business in japan because really this is

11:29

the foundation how this idea initially

11:32

started from so worm

11:34

in worm i i tell you i have has

11:37

a super crazy life i i'm really blessed

11:40

that i had the opportunity to work with

11:43

amazing leaders i worked across

11:45

three , so far far

11:48

been into twenty two geography is

11:50

my previous experience before coming to japan

11:52

building another large green field and india

11:55

called reliance do you have taught me a

11:58

bit by the way of thought me the value u

12:00

s daughter to be very frank assess as

12:02

of when you go into a country the

12:04

basis and the economic of units

12:07

on how much you could charge a consumer

12:09

is one to two u s dollars

12:12

you know the idea of supply chain

12:14

procurement on cost has

12:17

to change i mean if you have to find a way

12:20

the build up cost efficient networks

12:22

sort of have done a lot of very

12:24

very disruptive products and

12:26

and india with launched rely

12:30

on sergio became a really good

12:32

cinderella story for the industry i

12:34

am extremely thankful for what happened

12:37

to me and to india an extremely thankful

12:39

for you have taught me personally i

12:41

always wondered if wondered if

12:44

a second opportunity to build a

12:46

greenfield what would

12:48

i do difference so worm

12:50

to give you perspective on everybody that's listening

12:52

to this podcast perspective you

12:54

, if you really look at mobile

12:57

technology since the inception

12:59

of the first one g nineteen eighty

13:01

one this industry

13:04

has been nothing but about like

13:06

all it's hardware changes you take

13:08

old hardware you were places with no hardware

13:11

and as the geez changes even here

13:13

we are in two thousand two thousand two nothing

13:16

has changed on the way we deploy network

13:18

is still complex too expensive

13:21

i don't think the essence of by i

13:24

and autonomy exists into the

13:26

dna of the network so long

13:28

, short that's why when you look at the

13:31

cost expenditures to build

13:33

new technology my g i

13:35

think it is really cost prohibitive so

13:38

prohibitive saw incidence i saw the chairman

13:40

and ceo the rather than greet them

13:42

the humidity really loved

13:44

everything about with that

13:46

and is all about in another time i didn't like

13:48

much like most people for said in know

13:51

necessarily rocket

13:53

and was i just knew more rapid them because i

13:55

love football soccer recess

13:57

and i know there was a pig sponsor

13:59

of the barcelona so that i knew as

14:01

much and you

14:03

know when mickey starts explaining about the company fabric

14:06

it's dna is internet services

14:08

internet really i really was

14:10

significant opportunity the

14:13

have if he adopt

14:16

a very different architecture and how these

14:18

networks deployed one that moves

14:20

away this proprietary

14:22

hardware what happens if we

14:24

remove hardware completely and the

14:27

built the world's first and

14:29

only cloud native software

14:32

company the time this

14:34

was and ppt a me let me be really

14:37

honest with you it's just an idea that

14:39

i conceived thinking what

14:42

would i do different had

14:44

i get been granted an opportunity like reliance

14:46

you are looking at the cost structured a

14:48

we us than and you're on one of the

14:50

heat elements that i wanted to change

14:52

was really around number

14:54

one adopting this cloud architecture

14:57

which is unique nobody have really deployed

14:59

and into and horizontal cloud across

15:01

any so for the time second

15:03

, you have heard of the in other industries

15:06

and extremely talking about this thing called open

15:08

ran and the idea of this hardware

15:10

software desegregation and

15:12

third for me and i told everybody

15:14

a sudden with my room ultimately

15:17

whatever it is glad whether it's open ran

15:19

the dream is that enablement of

15:21

full eponymous network a network

15:24

that is able to heal

15:26

itself run itself fix itself

15:28

would no human beings and this

15:30

and this journey of mobile he lay

15:32

i think this is what differentiated

15:35

so much about what we have done we

15:38

need to the journey not and i

15:40

tell you i had a recipe that define

15:42

what success with equalize but the

15:45

i it you i mean i got

15:48

obsessed about this idea obsessed

15:51

the for four years

15:54

they're driving very hard you

15:56

know by creating by creating

15:59

class organization

16:00

raping a larger ecosystem getting

16:03

everybody cultivated motivated

16:06

about this idea unconscious death for

16:08

years ago did not necessarily exists

16:10

and here we are you know we are now

16:13

first commercial launch the

16:15

world is celebrating what we have done

16:17

the life and enjoy the ideas around

16:19

this disaggregated network they love the

16:21

concept of cloud native architecture

16:24

and then it became on what i love the

16:26

most that we opened up a healthy

16:28

debate across the globe including

16:32

what we saw and really encourage

16:34

and support what dishes doing and they not

16:36

by deploying open ran as an architecture

16:39

i think this is right

16:42

platform to build future resilience

16:45

scale of will cost effective mobile

16:47

network so so this this high

16:50

level story of how this journey started

16:52

it's really really started with super

16:55

crazy ambitious idea an idea

16:57

that nobody thought that we would succeed

17:00

everybody if you read the four years ago

17:02

some of the press release that was published i cannot

17:04

tell you how many times was

17:07

told i'm crazy i'm in a going

17:09

to succeed but i don't

17:11

i mean i , a ceci

17:13

of we became fanatic about this idea

17:15

and i think that's what drove

17:18

us old emotionally connect to the mission

17:20

the objective and i'm very and i'm

17:22

see the results that the team as a t

17:24

the our figure in stages of a definite

17:26

once i got ceo which is a really interesting

17:29

sunday small none of this whole and

17:31

it's over what you've built with around and how that works

17:33

in the industry and one time where to go

17:36

as a platform for the network runners

17:38

what i get ass decoder questions

17:40

first

17:41

you described your and super crazy

17:44

five times now the ceo

17:46

vague wireless routers pan

17:48

you're selling access to other see is

17:50

how do you make decision

17:52

i have to tell you and i know and this

17:54

might sound a little bit controversial

17:57

but i have to tell you i

18:00

in any project i have taken i remember

18:02

this even from my early early days

18:04

i know we always been hearts

18:07

that when you look at big ambitious

18:09

things and big projects you have always

18:11

taught that you have to plan

18:14

for plan a and then plan for

18:16

plan be then i tell

18:18

you never worked with me i

18:20

always look at a concert

18:22

i will no plan b for the

18:25

project i have taken a really

18:27

go into it not

18:30

thinking that this project will fail thus i need

18:32

to look at alternative an option so i

18:34

am absolutely not worried about

18:37

making big bold decisions

18:39

i live a philosophy

18:42

that it is sometimes okay to fail

18:44

but lifts fail fast pick ourselves

18:47

progress i also would tell you that sir

18:50

and i'm not advocating that people should not have option

18:52

a an option b but me personally

18:55

i felt that if i'm from the beginning

18:58

of what option v might look like i

19:01

would give my mind the opportunity

19:03

to entertain that there is an escape clause

19:06

and when you work on ambitious projects

19:09

ambitious think having an escape clause maybe

19:11

in the beginning not necessarily

19:13

a good thing i think you to be convicted

19:15

about your beliefs your ideas that

19:17

taking some really really tough calls

19:20

by the way during my life my

19:22

carrier for whatever reason

19:24

i wasn't really worried about the

19:26

consequences of failure the

19:29

i think sometimes we learn more

19:32

the mistakes we make we learn more

19:34

by having through the tough experiences

19:36

with his personal or professional so

19:39

, would think my decision making

19:41

capabilities is wonderfully is

19:43

very bold about trying

19:45

to make the team believe in the

19:47

objectives were trying to to accomplish

19:50

and not have worry about

19:52

, sometimes you just need to be focus

19:55

on the idea and the mission and

19:57

yes that is also important but that's not the

20:00

the thing i was married to have

20:02

operated like this all my life and so

20:04

far and really hot he was

20:06

so the thinking that i've adopted but i'm certainly

20:08

cel he i'm not advocating that people should not have

20:10

options and allies as he's

20:12

in projects the

20:14

do really think that this idea of no

20:17

plan b it is something

20:19

that has merits to

20:21

how you adopt your leadership style

20:23

and and approaching projects before thinking

20:26

the you know the spotted my not work so what's the other option

20:29

yeah well i think with

20:31

deploying

20:33

millions upon millions dollars

20:35

mobile broadband equipment they're often feels

20:37

like you gotta be committed so let's talk about that would

20:39

start with geo the

20:41

researchers are realize year is not the biggest

20:44

carrier in india is extremely popular

20:46

that it launched as a pretty disruptors

20:49

challenger against other tears and and like

20:51

yours it launched fit forgery

20:54

who's free for i can first six months right

20:56

this is really gave it away for free

20:58

and even lower cost ever since

21:00

is not the new idea right

21:02

it is not the open hardware software

21:05

desegregated network you're talking and now has

21:08

an angio sub sheep in the beginning in india

21:10

i will tell you the sturm a one minute

21:12

pretty huge i was sitting and very comfortably

21:15

by the way newport beach and i get of a

21:17

call from my friends the

21:20

you know he was asking me if i would be

21:22

interested to go to india

21:24

and part of the leadership team to build

21:26

this ambitious out these his idea

21:28

to build a massive network as scale in

21:30

the countries of has so far north

21:33

of one point three billion people the

21:35

you i'm he made my first reaction to him

21:37

was a mean what i know but in the

21:39

i have colleagues that i know but i've never

21:41

really been there of to leave encouraged me

21:43

to go and meet the executive

21:45

leadership team of relying ceo and

21:48

as to tell you i had during the conversation

21:51

i went and did that because seem as

21:53

since really an interesting opportunity say

21:55

remember isis to dallas and i had

21:57

a conversation with

22:00

the three meters at the time and not really

22:02

know who they are and of them in

22:04

particular after tell you the

22:07

he talks the more

22:09

i just wanted to listen i was

22:11

really really amazed

22:14

by had his ambition to what he

22:16

wanted to achieve in the country and

22:19

at the end of the conversation you know is

22:22

what was that he told me

22:25

the name

22:26

because somebody i mean i would

22:28

say from l a lot of people i worked with

22:30

have no clue that from him i were quite

22:33

a bit from the viewpoint

22:35

is ah india was ranked

22:37

one hundred and sixty fourth in the

22:40

in mobile broadband penetration

22:42

before realize you so

22:45

the idea was can we and

22:47

assemble and organizational structure

22:50

that takes india a hundred

22:52

and fifty fourth and the world and

22:54

and bring you pick us connectivity

22:57

everywhere and anywhere you go

22:59

across the country can at one point three billion

23:02

people benefit from this

23:04

massive transformation by offering

23:07

having a services at the time by the way

23:09

of he was their service the third

23:11

your lunch with so

23:13

, me personally i mean i i was really

23:16

really amazed by this ambition

23:19

how big is it was an

23:21

i said this is an opportunity i just cannot

23:23

just was much bigger

23:26

than financial reward it was an opportunity

23:28

of learning and understanding i

23:30

truly utterly enjoy know

23:33

meeting different cultures a whole was love this

23:35

i just like were the more

23:37

interactive if you're from different parts of

23:39

the world the more just and appealed

23:41

the energy inside me sad pick

23:43

myself up on i moved to india on i

23:46

in now i remember in the mumbai old

23:48

at the time i powered

23:50

my device see

23:52

a symbol and the device i haven't seen in the us

23:55

for decades which is a to the symbol

23:57

the time and i knew what

23:59

the opportunity or front of deal if we

24:02

do this right so to

24:04

do and india the time was that the that big

24:06

us technology think about it if

24:08

you if you have to g what

24:10

what is really the definition of broadband is

24:13

you know two hundred fifty six kilobits per

24:15

second i mean this is not if i mean

24:17

i've not internet services so

24:19

, foundation of what's your started with his

24:22

number one another say the big things

24:24

that i've learned most

24:26

people think that the way you achieve

24:29

best pricing is through

24:31

a process called request

24:33

for proposals and reverse options

24:36

the brain vendors and partners to

24:38

compete on bet against each other sometimes

24:42

there's a better way to do this sometimes

24:45

you're fine larger companies

24:47

the ceos

24:49

the

24:50

the emotional connections idea that you're

24:52

building on are willing to work with you

24:54

a true partner so

24:57

one of the key fundamental fillers

24:59

i'm a learn from deal is not everything

25:01

is about that a squall

25:03

status quo and how you run supply

25:06

or selection vendor selection request

25:09

for proposal and everything everything

25:11

starts from top leadership

25:13

of partners you select ,

25:16

the get your ability and their ability to connect

25:18

about the emotional journey because is an emotional

25:20

journey after all all go do like

25:23

this as a scale what you wanted to to

25:26

i would tell you that my biggest lessons learned

25:28

is the process of selecting suppliers

25:31

what just different uniquely

25:33

different he knows seconds

25:35

i think he knows of you

25:38

know this ideal world building network

25:41

at a cost us live relatively low i'm

25:43

in how this open ran idea human

25:45

to during that my tenure in the geo

25:48

i started really thinking about you

25:50

know sybil network as scale regardless

25:53

of how cheap your labor is

25:56

you need to fundamentally change

25:58

your operating

25:59

that forms for digitization the

26:02

think about at the time via

26:04

with have north of a hundred thousand

26:07

in one day working in the field deploying

26:10

sides now how do you manage

26:12

a hundred thousand people were you give them tasks

26:15

orders click on the quality

26:17

of installation they do an

26:19

audit the work before you turn

26:22

up any what is called of a stations the

26:24

side so the radio eunice one

26:26

of the things that i've done is to drive

26:28

the since higher digitization of digital

26:30

workflows associated with

26:32

connecting everybody in india whether it is

26:35

urge you employees it's

26:37

contractors it's ,

26:40

organization and i think you know over

26:42

three four hundred thousand people at innocent

26:44

of time with come to the systems of my team

26:46

built that changed everything

26:48

changed change mentality of how we drive

26:51

efficiency and how we run operations

26:55

and this this i would tell you a big

26:57

building started formula

26:59

yeah my mind around automation

27:02

it's impact operational efficiency

27:05

if you approaches the completely

27:07

sentimental to view

27:10

from the current legacy systems that the with another

27:12

telcos the second thing

27:14

second thing i also start to wonder

27:17

because of the constraints of

27:19

financial pressure the

27:21

what we call the average revenue per

27:24

user the arpu which is the measurement

27:26

of how much you charge a mobile customer

27:29

you i wanted to find them you

27:32

know as a different way of how the network should be

27:34

deployed so tell you the story that changed

27:36

everything in my life and geo

27:39

one of the one of when you build

27:41

the networks are like g o that has

27:43

to support one point three billion first

27:46

of all it's not just about these big massive

27:48

radio sightsee deploy but we need called

27:51

small silver small cells can consider them

27:53

are products , look why

27:55

find access point but he deployed less of

27:57

them to achieve what

27:59

we monday's industry the heterogeneous design

28:02

designed of has big size small size

28:05

to meet capacity and coverage side

28:08

, an amazing presentation

28:10

about small cells to the leadership team of

28:12

deal and i thought i texted

28:14

out of the parks parks then

28:17

i just ask that question i have never

28:19

got asked in my in i

28:21

mean imagine i am that better than industry

28:24

by the way i've doing it for a very very long

28:26

time and , that

28:28

i guess as someone asked

28:30

me terry a love your strategy

28:33

can you tell me who is the fifth set

28:35

supplier

28:37

the small so products like what are you talking

28:39

about

28:40

see that this question

28:42

there's someone as you the chipset supplier

28:46

i have never been as such

28:48

a question and any operator that i have

28:51

ever for outside of india

28:54

and i not hunger and this

28:56

under and you know i was told of tarik

28:58

doesn't grow on trees in india

29:00

you need to know the cost to know the cost

29:03

you must understand the component so

29:06

this was this was the first

29:09

building block sizes ,

29:11

next time i come to this meeting i am not gonna

29:13

be an educated anymore and

29:16

sorry i've taken i'm in off as small

29:18

projects at the time it to me does not

29:20

seem audacious i said look if

29:23

, to a electronics shop in

29:25

the us a best small you

29:27

on i could buy a wife all access

29:29

points hundred dollars

29:32

that if i buy an enterprise

29:34

access points from a large

29:36

supply or because or thousand dollars and

29:40

i wanted to know what is the different so i hired

29:43

by the best the university

29:46

graduates wanted to ask for when

29:48

i asked him a trivial question open both

29:50

boxes right the

29:52

park numbers i had

29:54

a really great friends and qualcomm i

29:57

asked him and i remember this gentleman said

29:59

to me sister you are becoming too dangerous

30:01

assess assess know this that

30:03

you're the man near than your the network operator

30:06

your their margins so you're you're becoming

30:08

too dangerous and this is where

30:10

everything starts leaking everywhere so

30:14

i went to the chairman of on you other

30:16

city or he was not afraid

30:18

the think also that way i wanted

30:21

to thing i said look i wanna build our

30:23

own wife high access point i

30:26

said if we buy an artist

30:28

more than more than dollars i

30:30

am now convinced could

30:33

give you an access point out that some one hundred

30:35

dollars so this is how

30:37

it started and incest you

30:39

know a year later the

30:42

total cost of the y axis

30:44

wonder we build a new york costs thirty five dollars

30:47

the when you think about this delta between

30:51

the thousand and thirty you know thousand

30:54

a substantial amount of money say to

30:56

us this is where it started

30:58

so excited by this aggregating everything

31:01

angio enabled it's cost structure

31:03

and it's able to offer for free a

31:07

had a really really amazing partnership

31:09

with suppliers secured

31:11

have a great business terms simplification

31:14

of technology lt only

31:17

an amazing process about network

31:19

role at all played a huge factor

31:21

in loring the house and economic sergio

31:24

the museum at so angio

31:26

this is a transformative network in india

31:28

it is now obviously the throttle er network and yeah but you

31:30

were able to offer

31:32

a much lower cost product than

31:34

the traditional cell providers in with

31:37

what sounds like very very

31:39

clever

31:40

smooth

31:42

right you went negotiated new kinds of for a fire

31:44

agreements you when said

31:46

okay we've gotta actually incentives

31:49

buying off the shelf are going to integrate our products and

31:51

find more chipset costs a meager and products we've

31:54

got build a new way to deploy the network more efficiently

31:57

with our technicians that's just advantage

32:00

my credit that's this restaurant management

32:02

moves they're not technology

32:05

moves i would say like at their core at their management

32:07

news now you're onset rackets

32:09

and you're saying i'm adult around that

32:13

play right yeah still

32:16

the way i would bromley

32:18

it sounds like your children take the management play but

32:20

it made jia work and a lower cost

32:22

and i are moving this was even further

32:25

with

32:26

the technology of eren or

32:28

you're proving out a that will one day

32:30

enable further loss

32:32

there's two things i would tell you i couldn't do

32:34

and on it and it's maybe it's

32:36

it's not the fault of anybody

32:38

maybe it is just the maturity of the signing

32:41

that make a timing wasn't

32:43

right so number one that i wanted

32:45

to change if you look

32:47

at building a mobile network everybody

32:49

i think now more or less understand that neat

32:52

the antennas you need basis need radio

32:54

axes score network infrastructure

32:58

unless you are into this industry you

33:01

don't realize the complexity

33:04

of the operation tools that

33:06

one needs in order to and manage

33:09

this distributed massive infrastructure

33:12

so , first thing i wanted to change and deal

33:14

is the traditional architecture

33:16

this management layer is called were

33:19

says oh ss layers is

33:22

oh my god rk it is there is

33:24

a maybe i'm too polite too say i am

33:28

and especially if worked in an adjacent

33:30

vertical in an industry such as and hyper

33:32

scanners and internet facing company

33:36

you , be scratching your head to say

33:38

i can not believe this is how networks

33:40

are managed to day despite

33:42

the elegance of disease and that

33:44

he and changing from one to five

33:47

but the process of managing process of

33:50

as iraq t the you

33:52

with ever imagine the idea

33:55

that's true customer experience management is

33:57

aloof is still a dream but nobody has any

33:59

so the first thing i wanted to do

34:02

change this paradigm the paradigm of

34:05

having thousands

34:07

thousands of this aggregated to

34:09

says the manager network

34:11

into a consolidated platform like

34:14

an idea that you know frankly speaking i

34:16

couldn't drive into your so that's a first fundamental

34:18

block and now tell you why

34:20

that's even more important than open right the

34:23

building blocks for

34:26

new architecture next generation

34:28

of always says what is it was

34:30

her stand for operation subsistence

34:33

girl

34:34

the operation

34:35

like ones are you know if we

34:37

fill them

34:39

a new modern architecture the supports

34:41

real time to elementary the idea for

34:43

you to get information and

34:45

, time information about every element

34:48

every know that you have your network be

34:51

able to correlate them be able to

34:53

apply he all machine learning and top

34:55

of them requires modern

34:57

age platforms it is so critical

34:59

because my dream was i think

35:02

our success will be celebrated

35:04

not because of open ran and thus the mic

35:06

the sake i'm not really celebrating that we just

35:08

did open man i think many people don't

35:11

realize that realize the grander

35:13

vision grander want

35:15

to be talked about another stereotype of course about

35:18

strategies the

35:20

company that did maybe what tesla has

35:22

done for the electric industry autonomy

35:25

in car analogy of autonomy

35:27

mobile networks autonomy ,

35:29

mobile network isn't absolutely

35:32

absolutely an amazing opportunity

35:35

to build resilience

35:37

secure reliable network

35:39

and actually have anything better security

35:42

architecture better resiliency

35:45

does not need the complexity

35:48

the way we run and managed networks

35:50

of today so that was the first

35:52

building right i mean and and better way

35:54

the impact of this big building blocks

35:57

is masses on a sleazy

35:59

a visit the bill on organizational

36:01

efficiency between ,

36:03

and mobile and the another

36:05

a tells us today now that

36:07

seconds of you look at the cost structure

36:10

mobile networks and i couldn't also

36:12

do this and reliance your the time

36:15

if you look high certain say where do we money

36:18

regardless of geography that it country

36:20

seventy

36:22

to eighty percent of your spent

36:24

always goes into this thing is called

36:27

this a you access this radioactive today

36:30

has been a private club that

36:32

man really meant for about four

36:35

or five and that says that is no diversification

36:37

of supply chain you have

36:39

no option but to buy from erickson nokia

36:42

why we city norway else

36:44

could sell you

36:45

the products the radio axis and

36:48

the radio isis protestant or that visited the

36:50

base stations stations so

36:51

the components to the south our threat correct

36:54

to those are the basics and then under and the

36:56

of about seventy percent of the topics

36:58

so there they are by far the

37:01

one area that nobody

37:03

and know star

37:05

over in both an idea

37:07

to say you know of why don't we try to

37:09

desegregate this why don't we start

37:12

the move away

37:13

the traditional architecture

37:15

for having spaces are deploying which doesn't

37:18

custom hardware custom a six

37:20

to now a through software

37:23

that runs on commodity appliance

37:25

equivalent to what you is fine as i data centers

37:28

this concept than honestly

37:31

he knows as an interest he been talked

37:33

about that nobody was

37:35

willing to take that risk that's

37:38

all in any sort of maybe maybe

37:40

part of it is the

37:43

i'm wrong in

37:45

this area that's your job is secure

37:48

you pick up additional vendor maybe that four years

37:51

ago what what i was thinking through nobody

37:54

gets fired if you by i b m like this is like an exact

37:57

wasn't something like that you know had another

37:59

bonuses

37:59

because the initial investment is so

38:02

high like they're not many

38:04

start up wireless networks in the world

38:07

when i started his enormous on a capital just by

38:09

the spectrum is that just the stakes are too

38:11

high to take that kind of risk

38:12

two issues one i

38:15

think as industry and industry tell

38:17

you i'm not saying anything that nobody else

38:19

understand the facade of it is

38:22

we did one big mistake

38:24

that we the word spirits

38:27

the way they should be rewarded we don't support

38:29

him the way they should be supported our

38:32

ability to incubate health

38:34

and build an eco on friday

38:37

that that is build and new innovations new

38:39

ideas new startup i think

38:41

and telecom argue that to me

38:44

still really you know i

38:46

had a dream and reality that everybody wants

38:48

to see happening but we're not there today

38:50

look to do what we have done in japan i will tell

38:52

you it's was complex it

38:55

was not simple a was not easy

38:57

and the risk of associating you

39:00

know when you have any network the

39:03

massive amount of traffic of

39:05

course they are risks that you're gonna have to take

39:08

on the risks in that case this

39:10

is ensuring that you don't disrupt

39:13

you're running base human destruct and offer

39:15

bad quality services

39:17

the you said right out of for vendors urged

39:19

siemens nokia while a city you

39:21

have moved open ran of and

39:24

radio access in japan do you have more vendors

39:26

and as for are you actually using

39:28

commodity hardware with the to find that word

39:31

or is it so those for vendors been

39:33

i can run your coat on him

39:34

the you something that thera we have done so

39:37

the foundation of the success of are

39:39

more by today's added by rocket

39:42

and itself the enabling

39:44

on acquiring one of the

39:46

destructive companies in this open ran

39:48

space so we bought a company in boston

39:50

called i'll feel star i

39:52

part of your star had

39:54

everything one would dream about except

39:57

nobody would give much s so

39:59

way that we did things is a diversified

40:02

my hardware supply chain where i

40:04

purchased hard work through eleven suppliers

40:07

not four sided massive

40:09

diversification now under supply chain

40:13

mandated were manufacturing can

40:15

happen so in terms of father security

40:17

chipsets and , era

40:20

we entered around heightened security

40:22

specially or on friday i also felt

40:24

really really good about our ability

40:26

to control manufacturing and supply

40:29

chain the software for

40:31

your saw provided the radio software

40:34

that isn't hire open access network

40:36

in japan the

40:39

now of your star software is

40:41

running over two hundred and

40:43

ninety thousand radiating

40:45

elements this is massive

40:48

the ninety eight percent of population

40:50

coverage of japan has served their the

40:52

large vendors you know i mean

40:54

this is the the pluto will say i i get them use

40:57

credit one of the larger vendors nokia i

40:59

tell you they had a very very big debates

41:01

i told nokia when a by your hardware

41:04

i don't want to buy your software is

41:06

also an idea that they debated internally

41:08

i know they're bored have to approve it but

41:11

this this beauty of software desegregation

41:13

so now i buy one hardware aspect

41:16

of nuclear i'll for your star

41:18

running the radio software for that

41:20

lot from so this desegregation now a

41:24

we have diversified supply chain so we are

41:26

no longer just counting on for we have eleven

41:28

hardware suppliers

41:29

we have a common software south

41:32

the big building block which is the soy sauce

41:34

we have enabled our own conference at

41:36

all so rocket has purchased of

41:38

your star

41:39

from boston we have purchased a cloud

41:42

innovative club company and silicon

41:44

valley called robin that owe far as

41:46

cloud we have purchased though

41:48

assess company called in wine and formulated

41:51

you know the integrated technology stack

41:54

that is now potter bracken and symphony

41:56

you describe network is being in the clouds

41:58

will times simpli what does it

42:01

mean for a while somewhere

42:03

to be carbon

42:04

if i give you an image you

42:06

know four years ago i

42:08

was so as to do a keynote in japan

42:10

that was my first a here the

42:13

thanks to my translator i think people the

42:16

consulates explaining to them i said here

42:19

is an image of what we don't want to build

42:21

if an issue you know the base

42:24

station side but even in the corner work

42:26

as a delivery boys video messaging most

42:29

of the telecom the force across the world

42:31

even till today are still into

42:34

boxes of hardware having

42:36

a cloud network means that

42:39

your workloads now i

42:41

moved away from proprietary implementation

42:44

that complete network function software

42:46

components software components

42:49

that run with the beauty

42:51

of what is called micro services for software

42:54

and , elegance of things that

42:56

clouds inherently supports like

42:59

capacity management or to leicester city

43:01

skin and scale out know

43:04

these basic terminology

43:06

i'm not getting you things that has been invented

43:09

by rocket a mobile as luckily

43:11

thanks to google microsoft

43:13

amazon the

43:15

innovated like crazy on the clouds

43:18

that just benefited from the innovation that they

43:20

have done the deliberate on

43:22

skill abilities resiliency reliability

43:25

and a cost efficiency that one could never

43:27

ever imagined by the on the cost think

43:30

about this about this this is hyper operation

43:33

the structure

43:34

the hundred seventy nine thousand

43:37

radiating elements

43:39

the operational his count and rocket the mobile

43:41

is still sitting below two hundred fifty people

43:44

i'm on as the number increase

43:46

that is know that extra proportionality between

43:50

the number of the units

43:53

the network vs number of employees and

43:55

network absolutely no that a correlation

43:57

anymore so that's destiny

43:59

what i think loud is all

44:02

about and then the things and top of

44:04

it is modules the

44:06

i did you need to have to the rise to

44:08

the you know the operational efficiency that

44:10

at least within japan

44:12

the words from an end user prospective

44:15

right you know architected the snow or differently

44:17

you've created a small revolution

44:19

in the wilds in the street from the provider

44:21

level reason by any harm or from eleven

44:23

suppliers when they suffer on the end

44:25

user seen appreciable difference in quality

44:28

is for the just lower cost

44:30

none are new to me when of a key reasons

44:32

that rockefeller was encouraged

44:34

supported and the we

44:36

were determined to enter the mobile segments

44:38

and japan at the time

44:40

we felt that competition

44:43

is stagnant and japan the costs

44:46

the user is one

44:48

of be most expensive in the world so

44:51

we took first of all from the and consumer

44:53

the first thing they benefit from we took

44:56

of course a chapter from geostrategic lowering

44:58

the cost burden economic but

45:00

, also did something that is so simple simple

45:03

defined the average rate names in japan

45:05

was sitting about a hundred u s dollars by the

45:07

way for user and we drop

45:09

that costs for twenty seven

45:11

us dollars go crazy unlimited

45:15

go on there is no cast now when you go inside

45:17

our stores the change everything

45:19

we said look you need to think about the plans

45:22

there is only one that that's

45:24

it there's no this plan

45:27

that land that's nice of her mouth the

45:30

my choices point of view we made life super

45:32

simple we've been told we

45:35

international we bundle everything

45:37

under one local plan and

45:39

, tried it synergistically to

45:41

the larger ecosystem of rocket and so as

45:44

you you things with see

45:46

on ecommerce as you buy things

45:48

on our travel website as you buy things

45:50

from iraq and iraq as

45:53

you subscribe to unbanked

45:55

you acquire points now

45:58

these points you could use them the

46:00

op you're a similar bill even that twenty

46:02

seven dollars by the way could be zero effectively

46:05

could be zero

46:06

the synergistic impact of other services

46:09

you consume and rocket and under points you acquire

46:11

from all of them would your with records and

46:13

mobile be profit war twenty seven dollars

46:15

a customer if not is being subsidized

46:18

by larger academic

46:19

so first of all we have to be

46:21

profitable part of the commitment and japan

46:23

is one of course spectrum here is not

46:25

option and japan we are allocated spectrum

46:28

so you're given the spectrum but the are conditions to

46:30

with you cannot just run a business that is not

46:32

profitable stand alone so , will

46:35

break even in the and rocket mobile

46:37

a naked but the the way

46:39

that i think about it is not subsidized

46:41

by the ecosystem if ,

46:44

you a mobile customer because

46:48

the impact i could bring to the

46:50

larger sales contribution

46:52

obe you potentially buying from ecommerce

46:55

travel i am using connectivity

46:58

to empower the purchases of seventy

47:00

plus internet service so we're actually contributing

47:03

the larger group as long as it's the serve

47:06

in a total a hotline is

47:09

increase because of mobile contribution

47:12

i think the group as group as is in the been that shape

47:14

but even stand alone more by we

47:16

still are committed to break even

47:18

point on , need to make it as

47:20

a as a profitable standalone business

47:22

but the group as a whole remarkable

47:25

synergistic their impact term

47:28

and our business that's the

47:30

benefits and value now there's another benefits

47:32

on the network architecture when

47:35

the support moved into the pieces

47:38

i , we talk

47:40

in the essence of marketing about

47:43

edge no h to me

47:46

definition is so simple it

47:48

is all about bringing contents

47:52

close the your device

47:54

as humanly possible the bring

47:57

constant close to you i

47:59

would only the are you if you have

48:01

nothing but virtual machines

48:04

or network functions that our software the

48:06

ability for you to movies software

48:09

components the large data

48:11

centers a move them all the way to the edge

48:13

is trivial they'd be or

48:15

easy help you have to deal with hardware

48:18

reallocation and more from here to

48:20

hear that that becomes more complex so

48:22

when the use cases and rapid immobile

48:25

deliver i will tell you gonna

48:27

hear hopefully in the near future a

48:30

very very amazing

48:32

news about the lowest

48:35

latency in the world norwich

48:37

latency in the world delivered over

48:39

five g network that

48:42

is the beginning of what is

48:44

possible now for me be new use cases

48:46

where the consumer if i think of cloud

48:48

gaming it's been at least and wireless

48:51

nerve successful itself

48:54

that not sustain the latency

48:56

that cloud gaming would need and acquire so

48:59

i've been there will be a new era of applications

49:02

that are going to discover not speed i think speeders

49:04

or anything and started to tell you it's

49:07

a stupid metics to talk about i

49:10

agree we should talk about latency

49:12

about latency latency do you

49:14

deliver some you know

49:16

for a millisecond latency on a wireless network

49:19

this hasn't happened yet unlicensed spectrum

49:22

so i need to start the things that i

49:24

would tell you in a seat advantage of the soccer

49:26

architecture and the benefits the

49:28

creation new age application cloud

49:30

gaming and even when we talk to people getting

49:32

excited about metaverse metaverse loonies

49:35

must need as use

49:37

cases to become life into the not mobile

49:39

fabric

49:42

when you take a quick break the when come back turkish

49:44

gonna tell us how he would build a network in the united

49:46

states

49:52

hey run this is creighton am married priests

49:54

are under cutter and this episode is party by

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51:51

we're back was turned to me

51:55

the you talk about open ran how

51:57

you don't it i've architect of the network for

51:59

rackets and

51:59

the more i have a new software layers of

52:02

new hardware relationships you're also

52:04

the ceo of racket and symphony

52:06

which is that companies i'd rather than that within

52:08

license on these components other vendors

52:11

this network in this country is one

52:13

of those providers they're trying to build brand

52:16

new greenfield open ran

52:19

fives you network their the very stages

52:21

of if you were going

52:23

to build a network and or an hour to

52:25

had says how would you do

52:27

the first thing i would tell you my focus movie

52:29

would be a lot different than many people with think

52:32

it is not about technology

52:34

they have never in my life approach

52:36

a problem were thinking technology the crowd is

52:38

an issue i think we the

52:40

not give ourselves enough credit

52:42

about how creative we are as human beings and

52:44

our ability the so complex

52:47

problems we are just amazing beings

52:49

now we we don't sometimes

52:52

the

52:52

our sub enough credit for what could possibly

52:54

do so first thing i was

52:57

that with the structure organization

52:59

and culture the culture you

53:01

need to have the do

53:03

amazing the sector thing that's what i

53:06

when i moved into japan look at

53:08

i mean i didn't know anything about japan always

53:10

knew that i to visit but i didn't know

53:12

the complexities and and the challenges

53:15

interface and one of a key things i've

53:18

done mean imagine in and the

53:20

heads of tokyo largely driven

53:22

and supported by an amazing leadership

53:24

team but satiric the

53:26

world is your canvas higher

53:28

from anywhere and i've

53:30

brought and seventy nationalities

53:32

city located not as expats

53:35

relocated as full time

53:37

employees of our office

53:39

in japan being this diversified

53:42

multi cultured organization

53:46

where's the t and i hired by the way i did my

53:48

own recruiting i had six my team

53:50

so focus initially was initially was know what

53:53

is the top of dna i need the

53:55

disrupt the dna of obe i

53:57

call it is the spirit of the warriors are will

54:00

in to take these tough challenges willing

54:02

to take the bruises don't

54:04

get discouraged by people

54:06

telling you this will not work etc so

54:08

long story short i think i

54:10

would not build a network that

54:12

looks the way that smoked for

54:14

thirty years i would build a network that

54:17

because rocket and have done it this way but i do

54:19

think networks of the future must

54:21

have this essence software the

54:24

have autonomy into his dna that

54:27

just about open them by the way this isn't a holistic

54:29

approach for fundamental transformation

54:31

in the network architecture

54:33

professional are any answers always surprises me

54:35

most companies that i think of is

54:37

hardware companies once they make

54:39

investment software end with

54:41

more software engineers and hardware engineers

54:44

you have more software engineers and hardware incentives

54:46

i have them know hydrogen years

54:49

ago

54:50

none

54:51

the way the way i've done it is sir from

54:53

the beginning this was done by design knew

54:55

that i could create

54:58

an ecosystem on i don't want to be into the hardware

55:00

business i knew that from a fundamental business model

55:03

i thought i had enough

55:05

credible relationship in this industry to

55:07

, and creates an ecosystem

55:09

for people that just enjoy being into this hardware

55:12

design but it's not us it's not our fabrics

55:14

that our dna i know

55:17

on also you the more look at the world

55:19

and the more you see the amount

55:21

of them of success

55:24

companies have had by investing

55:26

heavily to the right skill

55:28

sets whether it is from data science ai

55:31

ml under various software a

55:33

organizations that they have built this

55:35

, i thought we needed so today for

55:37

rather than symphony if you go to our

55:40

army center in india we

55:42

have now over three thousand five hundred

55:45

people that the only do software

55:47

the only software

55:49

that to me as an asset that you just

55:51

unprecedented and stems of capability what

55:53

we could build what we could deliver on scale that we

55:55

could deliver us so i don't want

55:57

to invest to i just think that is not

56:00

my business our investment

56:02

is all about platform the

56:04

i'm really really enjoying to see

56:07

the advancements that we have enabled the

56:09

we are making the early journey still

56:11

i have a lot of other things that i want to accomplish

56:14

before we say symphony succeeded

56:17

symphony is the first of its kind company

56:19

right it's going to sell a new kind of operating platform

56:21

to other carriers do you have competitors

56:24

c this being the next turn

56:26

of the wireless industry

56:27

you're going to see other

56:29

platform integrators like symphony show up and say

56:31

to carriers hey we can do this park for

56:33

you can focus on customer service or

56:36

fighting with the fcc or whatever is occurs to

56:38

me to be very honest with you i think the

56:41

more that into the space the me

56:43

i will come it's i loved idea of having

56:45

more competitors into the space a

56:48

challenge is my own team just to stay up their

56:50

toes that's really good but also

56:52

the same time by having more answers

56:55

more come into the space it helps me the

56:57

debate the the hardware ecosystem today

57:00

the company is uniquely positioned why i would say

57:02

there's not a whole lot of people that could provide

57:05

the integrated stack the symphony and

57:08

was essence symphony biggest

57:10

advantage is heather running lies

57:13

lab getting large commercial

57:15

customer base called rocket immobile and

57:18

nobody tells me don't do this

57:20

or that and rocket immobile i did too

57:22

distracted by the as disruptive innovation

57:25

the invalidate new products and technologies

57:27

before giving him to anybody else it's

57:29

good to be the ceo of both is you're saying i

57:31

know this is this is one of the reasons i

57:34

yeah honestly i accepted and

57:36

volunteered because thought for the short

57:38

term is important to be able to control

57:40

these two ecosystem because in

57:42

japan it's japan quality sensitive market

57:44

know if know if a high quality network

57:48

nobody will doubt that symphony technology

57:50

stack is not credible business

57:52

skill level is not reliable secure sort

57:55

, to extent i think we

57:57

are uniquely positioned because our ability

57:59

deliver on a robust automation

58:03

platform open and software

58:05

technology architecture and anybody

58:07

h clouds the software

58:11

you know i don't see many in the industry

58:13

that has the technology capability

58:15

today that symphony could offer people

58:18

have bits and pieces of what we have when

58:20

i look at the integrated sack i'm really

58:22

happy to see we have some

58:24

unique intellectual properties an eyepiece

58:27

that that are really remarkably from

58:30

a from the market today

58:31

they're obviously this is a

58:34

quiet will see of in our toes are you talking to

58:36

have a foreigner guns or i then

58:38

and there is so com are they thinking

58:40

about around in this way

58:42

the day in the and the us instances

58:45

public i could talk about it is it's sir as

58:47

mentioned the you for me

58:49

not just about an oil and discussion at so

58:52

it's about almost that the whole story

58:54

is a we've announced the and last mobile

58:56

world congress the partnership

58:58

that we're doing with a cnc today agency

59:01

is serve is working with rocket

59:03

and symphony on a few disruptive

59:05

application around the this the

59:07

war flow and the operation for wireless and

59:09

wireline ah same as

59:12

telefonica you pay the the hanukkah

59:14

and germany and our

59:16

first by the way big breakthrough

59:18

as a integrated sad the

59:21

most exciting thing is also in the

59:23

heart of europe in germany we

59:25

are the supplier for a new

59:27

greenfield operator called one and one

59:30

i told the ceo of one on one my

59:32

dream is to build rockets and to that oh

59:34

and germany the we are building

59:36

the entire fabric of this network

59:38

and it's been really really amazing

59:41

journey to take lessons learned of japan

59:44

be able now to bring him to germany where

59:46

the early stages but i'm very optimistic

59:48

to see what the future with hold for open

59:51

as a whole for symphony but

59:53

will tell you this at least at

59:56

least now rocket and mobile and

59:58

rather than symphony the opened

1:00:00

a healthy debate will need

1:00:02

debate and industry that supplier

1:00:06

radio access supplier alternatives

1:00:08

and diversification that we need my

1:00:10

way into a softer driven network

1:00:12

and i think that's what we feel

1:00:15

a big big accomplishment for us

1:00:18

as you build out the iran

1:00:20

networks one thing that we know very well in

1:00:22

united states is that are handset

1:00:25

vendors apple samsung google

1:00:27

motorola are very picky about qualifying

1:00:30

devices for network oh yes yes yes

1:00:32

is there a difference in the conversation

1:00:35

between a traditional network and

1:00:37

or and network when you go and talk to the apple's and samsung's

1:00:39

of the world

1:00:40

yeah i mean i i you or leave it up to

1:00:42

your imagination of who the

1:00:45

one of the world's largest device

1:00:47

manufacturer you know before we got

1:00:49

approved as immobile company to be

1:00:51

able to sell their devices i

1:00:54

tell you the the pleasure

1:00:56

of the pleasure of working with the likes of

1:00:58

the of apple for me

1:01:01

the an unambiguous be honest about this i really

1:01:03

liked it i mean look their burden to quality

1:01:05

was really high than their

1:01:07

ability to accept them certify equality

1:01:10

of i thought you

1:01:12

know if we get the certification the we

1:01:14

need of from them a dozen other

1:01:16

you know connie audit if

1:01:19

well that have missed a

1:01:21

a big quality vernal so the

1:01:24

early days you know i will tell

1:01:26

you i mean apple engineering team

1:01:28

is really really strong i mean they they really

1:01:31

that technology or but their concern was

1:01:33

okay the technologies really great that

1:01:35

there's a lot of facets the with that is fascinating

1:01:37

but no matter how great it is

1:01:40

they have to pass a set of tv

1:01:42

ice and metics pretty nice if is a geisha

1:01:44

now this , not

1:01:46

reveal a really really was not trivial

1:01:49

and for me personally i went by the way through the

1:01:51

same journey into your wife's i can have

1:01:53

some ideas about the burden so acceptance

1:01:56

largely by sir manufacturing companies

1:01:59

but i also knew that the is a process of identifying

1:02:02

a few solving them coming back to the device

1:02:04

wonders whether they're just apple samsung and others

1:02:06

and continue to reiterate and

1:02:08

, the quality so i

1:02:10

went the same journey that i didn't deal

1:02:12

didn't went through the same journey and

1:02:16

we got finally you know just slightly

1:02:18

after our commercial launch when we got our

1:02:20

commercial certification on

1:02:22

being able to sell apple devices

1:02:25

those a big relief for all us

1:02:27

a big relief because it means that we have

1:02:30

reached a quality

1:02:34

need is minimal acceptable

1:02:37

to carry the device and and of course we monitor

1:02:39

the quality everyday so i'm really really happy

1:02:41

that we've done now we

1:02:43

have proven that opened and network

1:02:46

especially the software that we have building in japan

1:02:49

running at an amazing reliability

1:02:51

and also and everybody i mean it

1:02:53

really would encourage anybody listening

1:02:55

to the i mean it's just sometimes

1:02:57

amazes me amazes me rather

1:03:00

than celebrating maybe

1:03:02

our the wages attempt

1:03:04

to do something good for everybody

1:03:07

the early days of our journey was all about

1:03:09

skepticism you know like this will not work

1:03:12

as will not work for isn't like when i that's skeptical

1:03:15

of your network going into tests and other networks

1:03:17

because the technology is different

1:03:18

no i think apple what

1:03:20

the definitely the device vendors

1:03:23

were very supportive the skepticism

1:03:25

came from my opinion

1:03:28

fear uncertainty and doubt that

1:03:30

i believe

1:03:31

additional only ems and traditional

1:03:33

vendors wanted to tell everybody that this acknowledges horrible

1:03:36

no and just

1:03:39

as such it's such an extent i ignored everything

1:03:41

on everything still feel today i mean i argue

1:03:43

with with anybody you cannot argue

1:03:46

the benefit of cloud abroad to

1:03:48

i see an enterprise now that is undisputable

1:03:51

benefits of this the when it comes to telco

1:03:54

why would you argue the advantage and benefit

1:03:57

of moving all talk overflows the cloud so

1:04:00

the this this debate is is ending

1:04:02

and they're sending much quicker and in a better

1:04:04

place for everybody but i would

1:04:06

tell ya mean i have i have

1:04:08

admiration to what apple has done is

1:04:10

really impressive and and for me

1:04:12

the more that we continue to engage

1:04:14

with or you could tell that the symphonies obsessed

1:04:17

about quality i mean this is i like on

1:04:20

i thought if if we clear the hurdle of getting

1:04:22

their acceptance then it showed

1:04:24

validation for us that we're running a high quality

1:04:27

network and the their a

1:04:29

a strategic part of

1:04:31

our supplier ecosystem for the in in japan

1:04:34

the for discussion around real quick

1:04:36

want favorite things about the indian central

1:04:39

market is how wide open

1:04:41

it is on the device side this

1:04:43

side this happened after geo ruled out but i

1:04:45

was friends with the former editor of or

1:04:47

sixteen india come onto us and

1:04:49

he told me my seem covers twelve the sistine

1:04:52

android so much as a week the

1:04:55

device market is wide open he can

1:04:57

collect anything amiss duel sams and the

1:04:59

actual consumer experience of picking a phone

1:05:02

is have unlimited choice and as

1:05:04

application and status application his other countries

1:05:07

what even the benefits of that version of things

1:05:09

are because i'm

1:05:10

i don't be jealous of it there's not much choice

1:05:12

my market

1:05:13

the i mean i think i think a couple season and india

1:05:16

that really benefit the country quite

1:05:18

bit of course we have volume the

1:05:20

a massive billion people are intrigued

1:05:22

to enter you know that this economies

1:05:25

that exists i , in there

1:05:27

in the us and and certain

1:05:29

things have changed also by the way in now

1:05:32

the government policies especially in japan

1:05:35

is mandating it's

1:05:37

a worked for open device

1:05:40

ecosystem in our

1:05:42

we even them that a hundred

1:05:45

percent of our device for for you will support isa

1:05:47

nothing about this isn't gives you the ability

1:05:49

inflexibility within one second

1:05:52

to switch carriers by the way he just i

1:05:55

don't like this like like this so it gives you

1:05:57

choices the freedom of choice is just an

1:05:59

part and then we started we as rock

1:06:01

and the move on which is a business model we should look will enable

1:06:03

isa there's no peace determination of contrasts

1:06:06

there's no space for anything if

1:06:08

you don't like us you could leave if you like

1:06:11

this you are part of our family so it's really

1:06:13

simple because he , a

1:06:15

certain extent is a dream for us

1:06:18

us build an open ecosystems

1:06:20

a one thing we done that we're trying to see

1:06:23

it's relative success because

1:06:25

we want success because very large ecommerce

1:06:27

website we opened up a storefront

1:06:30

the open device marcus com and

1:06:33

purchase on acquire now the

1:06:35

difference between india and the us india

1:06:38

does not subsidize the device

1:06:40

while u s neither consumer you

1:06:42

have been trained that you could buy

1:06:44

an i phone my ex the

1:06:47

signing a contract on the i phone be subsidized

1:06:50

by the so

1:06:52

i think

1:06:53

consumer could benefit from this open the

1:06:55

by ecosystem but also you know

1:06:57

the liberal the mentality change would have

1:06:59

to exist to say we'll

1:07:01

we'll we'll a consumer accept the idea he have

1:07:03

to buy a device from

1:07:06

a carrier point of view mean i still argue

1:07:08

if they don't subsidize maybe

1:07:11

they could lower the cost of their terrorists

1:07:14

you know soldier think it's

1:07:16

just still an evolution for us and mobile

1:07:18

we pretty much adopted what india's not we

1:07:21

should bring your device on

1:07:24

we promote it all these device that you're

1:07:26

talking about in india

1:07:29

brought him now into ecommerce site

1:07:31

and japanese it's called each of us so we brought him

1:07:33

into about website imma

1:07:36

let him advertise that a market are

1:07:38

you tube our website has massive amount

1:07:40

of daily active users have come to

1:07:42

it and we don't benefit the study from selling

1:07:44

their devices but we want we

1:07:47

want us to subsidize any

1:07:49

device that subject

1:07:53

we're going to figure out a quick break but when you come back when you talk

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with the biggest challenges turret is sad

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1:10:08

u s

1:10:18

that's the biggest challenge of or

1:10:20

and right you have a long history in this industry

1:10:23

i'm sure many challenges are

1:10:25

familiar to you until international network what's

1:10:27

the biggest surprising sounds of building

1:10:29

in this way

1:10:31

well let me let me tell you the parts that

1:10:33

was surprised about not

1:10:35

to underestimate it but this the parts

1:10:37

that are

1:10:39

simpler i thought first before i

1:10:41

was is more challenging

1:10:42

if i take you to a traditional base

1:10:44

station the new and i examined

1:10:47

what is really there at the site

1:10:49

you know that the said your side of a section

1:10:52

you will find that the you know almost

1:10:54

ninety five percent of every deployments

1:10:57

the same basically basically big refrigerator

1:10:59

cabinets the scientists

1:11:01

cabinet there is something called that

1:11:04

face fans this is a plane of the base

1:11:06

station and the

1:11:08

space than it was build on

1:11:10

custom basis that

1:11:13

large , needed to constantly invest

1:11:16

into this hardware development for answer

1:11:18

for me the things that

1:11:20

we have done it's to remove

1:11:23

the software and moved into a

1:11:25

what is called cuts appliances off the show

1:11:28

appliance letter the additional

1:11:30

data center server so the software

1:11:32

peace not to say that it was not difficult

1:11:35

but difficult recognize that the software

1:11:37

only gets better only get better

1:11:39

is no issues or software the

1:11:41

, difficult part was mean

1:11:44

all the hardware components of what

1:11:46

you need for am the bases

1:11:49

him really really

1:11:51

complex and what i mean by the hardware as

1:11:53

every site there's this and antenna

1:11:56

antenna a a transmitting unit

1:11:58

cold either and motor you read or vijay

1:12:00

it's called massive mammal now

1:12:03

these father's need to support

1:12:05

a huge diversity spectrum

1:12:09

bass

1:12:10

that in every country there's different spectrum dance

1:12:13

there is different band one

1:12:15

now if you're a traditional

1:12:17

supplier say nokia

1:12:19

erickson while a city these

1:12:22

companies have invested and put

1:12:25

large organization sense and thousands

1:12:27

of people their entire job is to create this

1:12:30

hardware the mass of hardware

1:12:32

that could support all these diversified

1:12:35

set didn't answer my number one challenge

1:12:37

and rocket immobile is

1:12:39

to find these hardware suppliers because there's

1:12:41

not a whole lot of them for open run on

1:12:44

the harbor suppliers or could support

1:12:46

diversified spectrum requirements

1:12:49

because country to country will be difference in

1:12:52

alternate to be a really really big so

1:12:55

they approach that we have taken in japan is

1:12:57

so again go middle

1:13:00

sized companies daughter the

1:13:02

hundred them encourage

1:13:04

them to build the the hardware that need

1:13:07

but i tell you that is still remains my

1:13:09

biggest challenge and my biggest headache is spending

1:13:11

time to try to find

1:13:14

a has kept ability

1:13:16

and scale the become

1:13:18

the hardware supply of rope and run if

1:13:20

we solve this lot

1:13:22

of the pieces now are are addressed

1:13:25

in open ran if we solve this complexity

1:13:28

of where you finds you know someone

1:13:31

that has the capability the

1:13:33

scale

1:13:34

the build up the right ah

1:13:36

the hardware you need for both forty and vast

1:13:39

i think i get not to underestimate

1:13:42

the software important i think

1:13:44

it's easier to solve the issues compared

1:13:46

to solving this problem around

1:13:48

some of the oddest units that

1:13:51

one would need for the space station i know that

1:13:53

today of my personal challenge and i know

1:13:55

that industry a whole need to sell for this

1:13:58

i know these are complicated products

1:14:00

what are these companies worry that it's kind

1:14:02

of a race to the bottom nearby analogy

1:14:04

that the pc market right mercy

1:14:07

see vendors sip the same intel

1:14:09

processor the same basic parts

1:14:11

that to differentiate around the edges or than dude

1:14:13

services recurring revenue

1:14:16

which i once in a girl time the

1:14:18

big for that mention they say the whole stack

1:14:21

and then a harsher service and support like that's a very

1:14:23

first my moron you

1:14:25

can monetize the examiner i'm my own software

1:14:28

did us companies worried sister race to the bottom

1:14:31

i think the first of all the differentiate

1:14:34

the that large companies

1:14:36

today versus the new entrants

1:14:39

try the new entrants on the hardware

1:14:41

i think they are comfortable

1:14:43

contents

1:14:45

that you're comfortable and content being

1:14:47

on understood the value of they provide by

1:14:50

being commodity supplier with

1:14:52

me give you an analogy let's

1:14:54

say today apple uses foxman

1:14:56

to manufacture as devices i'm

1:14:59

sure hopson will tell you that they're

1:15:01

not happy about this business model fox

1:15:04

com has built this entire strategy

1:15:06

about maybe high value engineering

1:15:08

high yield the high capacity

1:15:11

manufactured because that's how they make revenue

1:15:13

for their to get on bundle you

1:15:15

know after services etc so

1:15:18

what found in the new

1:15:20

age manufacturing companies

1:15:22

that i was looking for i was looking for companies

1:15:25

like what's not the company

1:15:27

that understand the business model the new business

1:15:29

model they want to create though

1:15:31

the approach i taken first of all did

1:15:34

you know the most amazing thing

1:15:36

the probably the us army some companies

1:15:39

and aware of the elegance

1:15:41

that we haven't the united states around silicon

1:15:43

companies is just call

1:15:45

it is amazing how genuinely

1:15:48

they are one of the most innovative

1:15:51

in the world in terms of the capability it's still

1:15:53

exists in the us by the way we still control

1:15:55

this today qualcomm

1:15:57

until nvidia broadcom

1:15:59

and many other companies provide a lot

1:16:02

of technology by the way that is needed for

1:16:04

products right so we go

1:16:06

and build reference design directly with a silicon companies

1:16:09

then i picked that up on i got a contract

1:16:11

manufacturer then i said bill

1:16:14

that pentagon so this new way of working

1:16:17

for me it seems like lisa my

1:16:19

opinion thus the future world what i wanna

1:16:21

see hopefully one

1:16:23

day for the hardware supplies

1:16:26

and ecosystem many

1:16:28

companies like foxman with start to exist

1:16:30

that they will start to appreciate

1:16:33

that the value they need to do is to build

1:16:35

harbor they're all suppliers

1:16:37

by the way maybe the large for me be edison

1:16:39

nokia also or a son akio

1:16:42

will will one day have

1:16:44

to look and evaluate pivoting opportunity

1:16:46

of everything to go into a software world

1:16:48

a soccer world that maybe have much

1:16:51

better valuation burmese look at the stock

1:16:54

price today the additional telecom

1:16:56

companies and let me give

1:16:58

an analogy look at the stock price of service

1:17:00

now a digital were floating look

1:17:03

at a difference one is a complete sas

1:17:05

model one lives on a traditional

1:17:07

business model the i

1:17:09

don't think the market appreciate recognize

1:17:12

that this is maybe the right thing to do so think

1:17:15

for me it seems like it's inevitable is

1:17:17

just a matter of time for everything that

1:17:19

needs happen by traditional hunger for me

1:17:22

i want this harder to be commoditize it's

1:17:24

very important if has to get commodifies

1:17:27

and value what you could keep it on

1:17:29

it has to be software and it's and i'll be hardware

1:17:32

the last question in a somewhat you go thank

1:17:34

you for the extra time i can i was only couple

1:17:36

years old it's third fourth carry on japan

1:17:38

yes side on subscribers and big country

1:17:41

katie the eyes texas subscribers ambition

1:17:45

to go be the no more carrier like he overcame

1:17:47

the number and carrier and how to get there

1:17:49

what i'm really really proud about what have

1:17:51

done in japan i think for many people that

1:17:53

have been through this journey of

1:17:55

building networks they will it's

1:17:58

not a process suffer

1:17:59

for as

1:18:01

we had to pragmatic challenges

1:18:03

summer one go prove to the world that

1:18:05

a new technology actually work and delivers

1:18:07

on cause resiliency does

1:18:10

checkmark done and , not

1:18:12

just by the telling you today but audited

1:18:14

by third party look at the performance quality

1:18:16

and reliability we do the second

1:18:18

aspect of your and of your business i think

1:18:20

you have one area

1:18:23

that new technology cannot easily sell

1:18:25

for you which you need to have you picked who

1:18:27

was coverage everywhere

1:18:29

, anywhere you go whether you know

1:18:31

mean if you come to japan and tokyo much or

1:18:33

have you ever visited this area but you know this is a

1:18:35

concrete jungle it's amazing amazing

1:18:38

density exists in an area like tokyo

1:18:40

the subways and the coppers you have to provide

1:18:42

for them on the amount of capacity you have

1:18:44

to cater for is the is save yourself

1:18:47

in two years we've been able

1:18:49

to build a network to cater

1:18:52

for ninety six

1:18:54

percent of japan coverage in two years

1:18:56

this is just to me i never seen

1:18:58

the speed

1:18:59

network could be build up

1:19:01

this scale so our

1:19:03

ambition is not to be

1:19:06

for mobile operator in japan is is by

1:19:08

far by far the be

1:19:11

the highly disruptive the

1:19:13

ecosystem provider in which we

1:19:15

wanna take the number one position in this country

1:19:18

the approach we here very

1:19:20

simple number one we need

1:19:22

to ensure your picture high

1:19:25

quality coverage is delivered anywhere

1:19:27

you go in japan were almost almost there

1:19:30

i'm about not outdoor

1:19:32

high rises indoor deep indoor

1:19:35

basements some ways anything

1:19:37

and everywhere you go amazing

1:19:40

network must be delivered and

1:19:42

, second is that the point

1:19:44

membership loyalty that i talking about the earlier we

1:19:46

think that's a huge differentiate of the competitors

1:19:49

just to bring much bigger value you

1:19:51

know i'm being about the customer

1:19:53

experience under customer experience that we have

1:19:55

offered so from being an instance

1:19:58

where we are today i'm really really happy

1:20:00

about what the team has accomplished but

1:20:02

we have a lot of work that we need to focus on

1:20:05

to finish the last

1:20:07

remaining three percent the last

1:20:09

remaining three percent of our built is extremely

1:20:11

important to achieve

1:20:14

the quality of coverage that

1:20:16

we need the really be

1:20:18

a par and better now i would tell you

1:20:20

this i know my costs

1:20:23

today this forty percent

1:20:25

cheaper running my network

1:20:27

than any competitor in japan i

1:20:30

have an advantage that is virtually

1:20:32

impossible for anybody in japan to compete

1:20:34

against today around network cost

1:20:36

structure so that

1:20:39

gives me a leg up on what we could do what

1:20:41

business models we could experiment with and

1:20:45

the actions that we will take you will see

1:20:47

us very decisive and our approach

1:20:50

we don't want just to be another carrier

1:20:52

in japan we do wants to be a leading

1:20:54

mobile operators in this country

1:20:57

derek that was amazing a a toss

1:20:59

you for an hour so our about the suspicious

1:21:01

ninety of ideals

1:21:05

thanks again to turn them in for taking the

1:21:08

time to be on decoder today thank you for listening

1:21:10

i hope you enjoyed it i noticed one was dense but i think it

1:21:12

was really good has always i'd love to hear what

1:21:14

you think of decoder you can email us at decoder

1:21:16

at the verge dot com you can hit me up directly

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as many of you have discovered if you tweet about

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is a of the virgin part of the boston podcast

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network today's episode was produced by crichton dismounting

1:21:37

jacket mcdermott was edited by kelly music

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is i break master cylinder a senior auditor actors

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and your minions are editorial doctors for commuters

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