Join Jonathan Bland on this episode of Demand as he sits down with Mason Cosby, the mastermind behind Scrappy ABM, to demystify account-based marketing strategies that actually work without breaking the bank.

If you're tired of the same old ABM playbook that requires enterprise-level budgets and complex tech stacks, this episode is your wake-up call. Mason, who has helped companies generate over $12M with a 15X ROI using lean ABM programs, breaks down how to build effective targeting strategies that move accounts from unaware to ready-to-buy.

This no-nonsense conversation dives into:
- The truth about ABM targeting myths that are holding you back
- How to identify and engage cold accounts without being creepy
- The content-led outbound approach that's revolutionizing sales engagement
- Real talk about content mapping that actually drives pipeline
- Practical strategies for sales and marketing alignment that close deals