S3E6: Stephanie Smith: Order Takers versus Consultants

S3E6: Stephanie Smith: Order Takers versus Consultants

Released Monday, 5th June 2023
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S3E6: Stephanie Smith: Order Takers versus Consultants

S3E6: Stephanie Smith: Order Takers versus Consultants

S3E6: Stephanie Smith: Order Takers versus Consultants

S3E6: Stephanie Smith: Order Takers versus Consultants

Monday, 5th June 2023
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0:00

Welcome, Stephanie, to Demystifying Instructional Design, a podcast where I

0:04

interview instructional designers to help figure out what it is

0:07

instructional designers do. To begin with,

0:09

can you start by introducing yourself?

0:12

Hi, my name is Stephanie Smith.

0:15

I am the learning and design manager for Tri-State, which

0:18

is an electric utility co-op.

0:21

So a very interesting part of the business to be in

0:23

the energy sector at this time. And I've been in instructional design for about 16 years.

0:30

And then before that I was a teacher for seven

0:34

years, and then in the education field for quite some time

0:36

at this point.

0:37

How did you get into instructional design?

0:40

How did you make that transition?

0:41

Yeah, I was teaching.

0:44

I had become a master teacher and I was really

0:47

hitting burnout, as many do, and I was like, what

0:53

is my favorite part besides the kids that I love?

0:57

And that was curriculum design and and building things.

1:02

I started this was way back before I think even

1:05

e-learning had its big... I mean, there was some stuff out there, but it

1:09

wasn't huge. It was distance learning type of things that were out

1:12

there at that time. And so I started working for the Library of Congress

1:16

doing these sort of virtual field trips and stuff,

1:21

creating these experiences for students.

1:23

And I used that as the base of my portfolio

1:26

and then I begged for a job.

1:28

I found a company wasn't a great company but found

1:31

they were hiring. And I just begged quite a few times and

1:34

then they finally gave me a chance and I came

1:37

in. I'm trying to remember all of it, but I came

1:41

in and I felt really comfortable on the design side.

1:43

But I really had to learn technology where I think

1:47

a lot of teachers feel that sometimes, which is funny

1:50

because I tell people like, You really don't need to

1:52

know the technology as well as you think you do.

1:55

But I sat with people. I learned... we had a recession hit at that point.

2:00

Everybody was losing their jobs. So I thought, I better I don't have to be

2:06

the best, but I better not be the worst designer.

2:08

So I started reading a lot of books, really trying

2:11

to just up my game as an instructional designer.

2:14

I was doing a lot of I was doing a lot of e-learning and video and I think finally my,

2:21

my boss, who was also my mentor at the

2:24

time, he's like, if you've read all of these books,

2:27

why don't you just finish your master's degree?

2:29

And I had read the entire curriculum for my master's

2:32

degree before I ever even got there and took the

2:35

master's program.

2:36

He recommended me, I got in and I got to work with

2:39

some really amazing people in our industry, like Patti Shank.

2:42

She became a mentor for me as well. So it was really good.

2:46

I've had two really big mentors in my career that

2:49

have taken me to those next steps, those next levels

2:53

both times. So it was really, really beneficial to have that.

2:59

A question for you is how do you describe what

3:02

you do when when you say, hey, I'm an instructional

3:05

designer, How do you describe that to people?

3:07

So what I tell people is that we use a

3:09

lot of we use like brain science, we use learning

3:12

theory to really help people learn skills and knowledge to

3:18

help further... like in the corporate world, we do that for for

3:22

employees. And part of that is, gosh, I'm trying to think

3:26

of how I would answer that question. But I think one of the big pieces that I

3:30

try and explain to people is anybody can, like a SME

3:34

can put together a PowerPoint or they can put together

3:37

a training and really where our where we're really beneficial

3:41

is that we represent the learner, right?

3:45

We are looking at what is the best way to

3:48

convey this information? What is the best way for this

3:51

learner to learn? We know there's not going to be a ton of

3:56

retention for a two hour course versus smaller chunking pieces.

4:01

And so we as brain science and we use learning theory and we and we put together our best methods

4:06

of trying to transmit that information to improve performance.

4:12

Cool! What kind of projects do you find fun?

4:16

I think in my career I've really enjoyed when

4:20

they have an actual problem and I have to really

4:24

think it through and really do analysis and to do.

4:27

I had one where, you know, they came back and

4:30

they're like, we have to teach this skill.

4:32

It's a super important safety type of skill and we

4:35

go through this whole process of analysis and we realize

4:39

that as we're going through this analysis and talking and

4:43

interviewing people on the job, that everybody was doing something

4:48

different. And so we realized that there was a there was

4:51

a huge discrepancy on what was supposed to be the

4:54

actual process. So I actually love projects that have a problem where

4:59

I have to really be creative and think outside the

5:01

box. And then I also really do love doing courses that

5:07

are fun with lots of different multimedia.

5:10

I love doing video, so there's a development side that

5:13

I enjoy. But from that design side, I really love figuring out,

5:17

Hey, this is the problem. What are the nuances of the problem?

5:20

And then coming up with different types of solutions that

5:23

will really attack that and help.

5:26

And so what are the biggest challenges you face as

5:30

an instructional designer?

5:31

I think one of the biggest ones is order taker

5:35

versus consultant. A lot of instructional designers, especially newer ones, they come

5:40

in and what do you want? You want a video?

5:43

I'll make you a video.

5:44

You want that?

5:44

They take the order and they create the product, versus

5:50

really trying to get down to what is the issue,

5:53

what is the problem you're solving for?

5:56

And really being able to guide the customer into a

6:02

solution that's going to be the best solution for a

6:06

learner. And one of the things that I've always had guide

6:09

me is if I wasn't willing to take my own

6:12

training, that I didn't do a good job.

6:14

It's because it's funny. I've been a teacher, I've been a trainer,

6:18

and if I can't sit through it because I just

6:20

I'm not a good student sometimes. And so one of my benchmarks.

6:24

If I can't stand it and didn't hit it out

6:27

of the park.

6:28

I totally relate to that.

6:30

And when I was working in tech writing, it was

6:32

the same thing. If I didn't use the stuff that I was writing

6:36

as a reference, then it's not good enough.

6:40

It's not solving the problem.

6:43

And so that's very interesting. And I really like the order taker versus consultants analogy

6:48

there because there is so much of that, especially when

6:52

people don't understand what instructional designers do.

6:54

It's, oh, build this training for me. I want training for that.

6:57

Yeah, I want an e-learning course.

7:00

Okay. Why?

7:01

What exactly do you want it to do? Yes.

7:03

What do you think you're going to get from it? Yeah.

7:05

And having having them get something from it.

7:08

Right. You want to be able to have that return on

7:11

investment and I would say corporate.

7:13

In the corporate world, we don't do a great job on doing that.

7:16

But I've really worked hard to try for our department

7:19

to make sure that we're showing our value right.

7:22

I'm trying to advertise, hey, these are all of the

7:25

things that we fixed for the company that we did

7:27

for the company. And so that it... that's the other thing, right?

7:30

In a recession, what's the first department to get killed?

7:32

We don't need training, showing your value, being a consultant

7:37

and a huge portion of that is starting a project

7:39

as the lead. You've got to lead the project.

7:42

You've got to guide your customer through those processes, but

7:46

explain what we're doing and trying to teach them.

7:49

I have at this point, some of the people we

7:52

work with, they just love it. They're like, I know you're going to handle it.

7:55

You're going to guide me each step, and they really enjoy it working with us.

7:59

That's awesome. So what skills do you find most useful in your

8:03

work?

8:04

I have seen very successful instructional designers in my career

8:08

and not so successful. There really is a brain for it and it's not

8:13

necessarily something that you're going to learn in a program.

8:16

But one of the biggest skills is managing a project.

8:20

If you can't manage a project well, you will have

8:24

scope creep and you will you will have a you'll

8:29

have a very impatient customer who then starts changing their

8:33

mind and then you don't know what you're doing anymore.

8:37

So having really good project management skills, and part of that's

8:41

customer service and communication pieces of talking your way through

8:44

the process and then having this mental ability to organize

8:51

and chunk content and to look at content and convert

8:54

it into something that is a lot more easier to

8:58

digest. For example, I might look at a participant guide and

9:02

if I see paragraph after paragraph, I'm like, I'm going to

9:06

snore through. This isn't working. How do you create graphics?

9:10

How do you pop things out? How do you make it digestible?

9:13

And those are some really key things.

9:16

And so when I'm interviewing, we create scenario questions because

9:20

want to see how how does their brain work?

9:22

How do you get from A to B to C?

9:24

And that's going to show me what kind of designer

9:26

you are. So there is a brain to it.

9:29

It's not always, hey, I can make a really great

9:32

job aid or I can make a video.

9:34

It really comes down to how do you organize and

9:36

chunk information so that learners can

9:41

consume that and be able to retain it.

9:44

What advice would you give to the new instructional designer?

9:47

My first mentor, one of the things he had us

9:50

do was we would take learning theory and then we

9:54

would try and figure out how to apply it in real life.

9:57

And so we would do these sort of workshop scenarios.

10:00

And I will tell you that you start to really

10:03

learn a learning theory that way and really think about

10:07

how if you're looking at behaviorism, how am I applying

10:10

that to what I can do for my learner?

10:14

And so they weren't always. A lot of them were very rhetorical and discussions, but

10:20

we really tried to figure out how do you take

10:22

these concepts and apply them in different mediums.

10:24

So that was one of the things that I think

10:27

can really help.

10:28

Do you have an example of that? Do you have one that off the top of your

10:32

head?

10:32

One of the ones that I did through that process,

10:36

I did the format theory, which is not actually really

10:39

obscure, but a teacher think she was a teacher.

10:42

She came up with this one. But basically it combines a whole bunch of things from

10:47

like Kolbe's Learning Theory of how we perceive and internalize

10:51

training as being able to take some of that and

10:55

apply like how do you give time to give content

10:59

and then allow for processing and then communicating that that

11:05

content out. So that was one that we did.

11:08

It's harder to do with e-learning, but it's pretty easy

11:11

to do in the classroom, right? You can present content, you can allow them to.

11:15

Then you have to look at what is the schema

11:19

of the learner. Having a learner that's somewhat familiar with the content.

11:23

Like if you're teaching something about dogs and you're like,

11:25

Oh, I love dogs! That's the learner's brain's going to do

11:28

right? There can be like, I'm learning all this content about

11:31

dogs. They're going to reference their memories and experience of dogs

11:36

and you're going to encode that that into their schema

11:39

and then having them have a chance to think about

11:42

it, to process it, and then to communicate that back,

11:46

that's going to help reinforce what they're learning.

11:49

And so those are some types of examples that haven't

11:51

used that one. But I should say I've used that one as an

11:55

example to use, but I haven't actually got to do

11:58

an amazing course about dogs.

12:00

I would love that.

12:03

And so you mentioned you're a hiring manager and so

12:06

when you're hiring an instructional designer, what are you looking

12:08

for?

12:09

One of the biggest pieces for me is do they

12:14

fit on my team personality wise?

12:17

And I think that's where I've seen a lot of people online very discouraged, where they're like, I didn't get

12:22

this job, or I went through this whole hiring process

12:24

and sometimes it has nothing to do with your skill

12:27

set. Sometimes it has to do with how are you going

12:30

to fit in with the rest of my team because

12:33

I need you to be able to work together.

12:35

Yes, there are skills, there are competencies that I am

12:38

specifically looking for, but that is one of the bigger

12:42

pieces of what, of who gets hired over someone else.

12:46

I recently was looking at two different candidates and they

12:50

were really equally strong and one one of them didn't

12:56

have a strong portfolio. But you know what?

12:59

She sent me emails thanking me. She followed up.

13:02

She got a lot of eagerness from her.

13:05

And so when I went to compare the two, because

13:07

they looked really close, I was like, I'm going to

13:10

take the one who just put just a teeny bit

13:13

more effort into it.

13:14

And that's what I ended up going with.

13:15

I know it's brutal out there, but knowing learning theory

13:19

and understanding the difference between learning theory and instructional design

13:23

theory, that's a big one. You should know the difference.

13:26

A lot of people can't answer that question, which is

13:29

really surprising our industry.

13:32

And so having being able to like take a scenario,

13:35

walk through it, I have I've hired people who said

13:38

I don't know to a question.

13:40

I can teach that. So being honest, if you don't know something is totally

13:44

fine For me as a hiring manager and portfolios, honestly,

13:51

they can help you, but they don't get you the

13:53

job. For me as a manager, I'm really looking at like

13:58

how your resume looks and that's going to get you

14:00

in my pile of interviews and looking to see how

14:03

you perform on that, those interviews.

14:05

And then I'll probably take a look at your portfolio

14:08

and see you. It looks like you have those skill sets or but

14:11

you're going to talk about that in your interview with

14:13

me. You know, it can be a lot of things,

14:16

but the portfolio doesn't make or break for the job

14:19

hunt.

14:20

And what can somebody do to stand out.

14:22

And guess that should be... okay.

14:25

I have hired somebody based on their portfolio before.

14:28

And this person, he was straight out of college.

14:31

He'd never had a job before. He had an amazing portfolio.

14:36

I didn't believe he made it. So I called him because I didn't think

14:40

he made it, and he did!

14:42

And he walked me through his process and he walked

14:45

me through what he did with his portfolio. And I hired him and I trained him on all

14:50

the other stuff. But so I have hired somebody based on their portfolio.

14:54

Guess I should be honest about that. But that was because he had zero experience, right?

14:59

So he had an amazing portfolio, zero experience.

15:02

But most of the time I see a lot of

15:05

people who have decent portfolios and some experience.

15:09

So you have a stack of resumes. What makes some person someone stand out

15:15

over someone else?

15:16

Good. That's a good question. Okay. So things I'm looking at, when you have, and I'll

15:22

take you've got some of your job titles.

15:24

But what I'm specifically looking at is do you have

15:26

the tasks that an instructional designer does in that

15:31

list of what you did for that job?

15:33

So are you managing projects and SMEs? Ae you communicating

15:38

with those stakeholders? Are you are you following the ADDIE process, doing analysis

15:44

on different projects? Are you developing?

15:47

Some people are not developers. There's a lot of instructional designers that just do the

15:53

first analysis and design and they hand it off right.

15:57

I work in a shop where we do everything from

16:01

soup to nuts, so I want to see that you

16:03

know how to do everything from soup to nuts.

16:05

And if you have that, then I'm usually in the

16:08

yes pile. I'm going to I'm going to at least give you a chance and give you an interview.

16:12

Cool. You mentioned that when you get to that

16:16

interview, one of the things you do is scenario.

16:20

Can you give an example of the types of things you ask people?

16:23

Yeah. So one of the questions I will ask is if

16:28

you had to teach the color red, how would you

16:33

do that? So if your objective is describe the color red, how

16:38

do you fulfill that? What would you do?

16:40

What what learning theories would you bring in?

16:42

What would you do to teach that?

16:44

Wow, that one's got me really thinking! I was, like the

16:48

color red. Really? That's interesting.

16:51

And then in a sense, it's a little bit of a trick question because anytime you have the word describe,

16:57

you're really, really what that does in instructional design is you're telling

17:01

me what it is and what it isn't. I've used red, I've used the I've used an elephant

17:06

or a moose. We've used all sorts of different things depending upon the

17:10

interview, but we're really looking at, can you tell me,

17:14

can you describe what it is and can you describe

17:16

what it isn't? You create learning pieces around that, and a lot of

17:21

times what people do, they'll go and say, Oh, I

17:23

want to teach them the parts of a moose and I want to teach them what an elephant sounds like.

17:28

So they'll start to get that. And I know that's where their brain is going.

17:32

And that's really the answer to the question.

17:34

The color red is particularly hard because there aren't

17:36

parts to it. But it's funny because the thing that went to my

17:39

mind, are okay, so the RGB values and the hues

17:44

and all of the things that make the color red.

17:47

Red like the prism.

17:50

Yeah, that would be a correct answer. Yeah!

17:52

Thta's fascinating.

17:54

Or one of the other ones is I'll ask and

17:56

I'll say, tell me about your your favorite learning theory.

17:59

Why do you use it a lot? What do you use it for?

18:01

How do you use it? So just getting to talk about how they're applying those

18:07

instructional design pieces around that.

18:09

I also ask a question like, if you were going

18:14

to design...

18:16

You got a project to design new hire

18:20

benefits, like you came on to the company and you

18:23

have to teach a new hire about their benefits.

18:25

What would you do? So things I'm looking for are getting stakeholders involved, starting

18:32

with analysis. It's really an ADDIE question, right?

18:34

What are the points of. And so just having them talk through that sort of

18:39

scenario tells me that they understand the process and they

18:43

understand how to... if they SAM or if they

18:46

use something else, that's fine too. I just want to see that they can apply the

18:50

instructional design theory and follow up with that.

18:53

What are the biggest mistakes that people make during the

18:56

interview process?

18:58

So having examples and using examples that don't fit with

19:04

an adult learner. So the big red flags I have, if they if

19:08

you start talking about, Oh, I can have somebody do a crossword puzzle, what's the actual benefit of that besides

19:14

busy work? You can do some vocabulary, things like that.

19:18

Just to say I use it for vocabulary, but that's

19:20

about it.

19:21

Yeah, but typically that's not going to be something that

19:24

we're and if you use that as an example, that's

19:26

okay. But I've had a lot of people who, who don't

19:29

seem with the examples that they use, they're not thinking

19:32

about what an adult learner is. And then I know that's not going to fit with

19:37

my clients, right?

19:39

They're going to be like, why am I filling out

19:42

a crossword puzzle? Whereas they're trying to learn.

19:46

One of the things that we do at my company is we have we have apprenticeships, so people are coming

19:51

in and it's like a college in a lot of

19:54

ways.

19:54

It's not to say that we don't do vocabulary with

19:56

them, but that is... they're looking at pieces of machinery

20:00

and how things fit together. And so you've got to you've got to think about

20:04

what's going to engage an adult learner and what

20:08

makes sense for them, if that makes sense.

20:10

So that's usually a red flag. I also again, I'm looking at different types of teamwork

20:17

questions or part of the interview process is it's two

20:21

sided, right? We are interviewing you to see if you fit with

20:24

us, but you should be interviewing us to see if

20:27

we fit for you. You think people forget that sometimes.

20:31

And part of that is I'll ask you a question

20:34

like what's your favorite part of the process or what's

20:38

your favorite things to do at work? And if it's completely different than what we do, then

20:44

we know we're not probably a fit. We want,

20:46

I want you to be happy. I want you to stay and work for me for

20:50

a long time and be engaged.

20:52

And so I want to find somebody that's going to

20:55

want to do what we do.

20:56

It makes total sense. How big is your team and what is it comprised of?

21:00

What types of people, do you

21:02

have instructional designers, but do you have other trades as

21:05

well?

21:06

Yes. So we have three instructional designers and then I have

21:13

an IT trainer, so she does some of the design work.

21:18

She's like a SME in-house for IT projects and then she's

21:22

also our trainer. Then I have an LMS administrator and

21:26

she also helps manage and run the apprenticeship programs that

21:30

we have. I team manage partner with our other team, which is

21:36

our trades and crafts facilitators. I think there's nine of them.

21:40

So they are doing training on all the different facets

21:45

of an energy company from generation of transmission.

21:48

So we have somebody who's teaching linemen how to be

21:51

linemen, teaching electricians and mechanics how to operate a plant.

21:56

So it's very extensive. So there's nine of those guys, and then we also

22:01

partner with the safety department.

22:03

So the safety they have, gosh, I don't know how

22:06

many facilitators they have, they might have up

22:09

to ten. It might be like somewhere between 5 and 10.

22:12

I'm not sure how many facilitators they have over there

22:15

that go out and do safety teaching and we support

22:18

them.

22:18

We build programs for them as well.

22:21

And then we have an organizational organizational development person.

22:25

So she's looking at our leadership programs and some of

22:31

it is like change management. So some of it's that sort of big picture piece.

22:34

So we partner with her and then we have on

22:37

my team, my instructional designers are part of they do

22:40

they're part of a DEI committee, some leadership, different committees.

22:43

So not only are they doing that, but they're also

22:46

trying to be part of these bigger corporate changes that

22:52

are integral to what we have to do in-house.

22:56

And yeah, and my team of designers, I think instructional

22:58

designers, I usually have anywhere between 3 and 4.

23:02

I have four right now, sorry.

23:04

When you're looking at portfolios because you mentioned you

23:06

look at resumes first, but then interview and look at

23:08

portfolios. What are you looking for in the portfolio?

23:11

What do you want to see?

23:13

That's a good question. So the first thing I will say is I've had

23:18

people submit portfolios that are locked where I have to

23:21

go in and I try and get in there and

23:24

then I contact them to give me permission to see

23:27

it. That wastes my time.

23:29

So having something that is easily consumable is very important

23:35

because if I have to waste time, I'm going to

23:38

go to the next person. Not to say that I won't take a look at

23:41

it, but and totally understand all of the sort of

23:45

IP types of issues that that come with that.

23:49

But make it easy for me as the hiring manager

23:52

so I can see your stuff really quickly.

23:54

I will say that I spend probably about five minutes

23:57

in there, so I'm looking for examples of do you

24:01

have an e-learning project? Do you have... does it have audio, so can you do

24:05

audio? Do you have a video project?

24:07

Do you have a participant guide? Do you have some examples of job aids or writing?

24:13

I had one person who had a portfolio where she

24:18

showed this really cool interactive job aid to get started

24:22

with jobs. It was something so different I had I've never seen.

24:26

She immediately got an interview. Like I was like, yeah, I want to talk to

24:29

her because this looks cool. So if there is something really special that you've made

24:34

that stands out, I know a lot of the colleges

24:37

will have you do write ups. I am skimming.

24:40

I am looking for... Do you have the basic development skills?

24:43

Your resume should show me that you have the knowledge

24:47

skills for instructional design.

24:49

But can you show me that you have the development

24:53

skills? Do you have a PowerPoint?

24:55

I've had a hard time too, where there's only Rise

24:59

courses in somebody's portfolio. That's not e-learning, where it's higher

25:04

level e-learning, branching with different types of questions and application

25:10

pieces. I want to see that you can build some of

25:12

that. So some of it is really just to show some

25:15

examples or or skills. I will even take screenshots like if I can just

25:20

see, hey, you did build something like that.

25:22

Works for me. But again, I may have 20 resumes so you get

25:26

five minutes. So it just needs to be clean.

25:29

I don't want to have to try and figure out

25:31

where it is. If there's a huge file structure that happens too!

25:36

So those are anything that makes it not.

25:39

I might dig into something a little bit longer if

25:41

I'm really interested in your your stuff, but you have

25:46

to, it has to have that five minute mark. I'm going to just skim it.

25:49

And if it looks good, you're in the "Yes" pile,

25:52

that kind of thing.

25:53

You mentioned earlier that you use an LMS for your

25:56

e-learning. What? Which I'm curious... which LMS?

26:00

Yeah. Right now we're using Sumtotal Learn which just got

26:04

bought by Cornerstone. I've worked, I actually had a job at one point

26:09

where we used to sell our training and part of

26:12

my job was to get it implemented on customers' learning

26:16

management systems. So I ended up like learning a ton about learning

26:21

management systems. And it's really funny because it's like a dime a dozen, some

26:25

of them work great. You have to know what your... what do you need

26:29

it for? And then usually you can find a product that's going

26:33

to meet that. So Sumtotal, it is not the... it looks good

26:38

on the user end, on the back end it's a lot of work, but it meets the needs

26:43

for what our company needed at

26:46

the time.

26:46

I'm running out of questions. I'm wondering if there's any question you want me to

26:50

ask.

26:51

I see a lot of people wanting to transition into.

26:57

Instructional design. And then there's a lot of there's a lot of

27:00

debates about whether you have a master's degree or you

27:03

do a certification. I went the master's degree route for myself.

27:08

I actually felt... did my program prepare me for everything?

27:11

No! But it took me to that next level.

27:14

It did bring me where... it built.

27:17

I would say some confidence, but it also took me

27:21

into I would say that if you're it took me

27:24

to that senior level of design, if that makes sense.

27:27

I will look at people who have a certification.

27:31

I know there's a lot of great programs.

27:33

There's not so great programs. But I will say a master's holds a lot more

27:37

weight for me as a hiring manager just because I

27:40

feel like you get a lot more of design theory

27:44

and you get a lot more skills.

27:46

And I know some people come out and they're like, I don't know how to do Articulate or I don't

27:51

know how to do Captivate. Oh, they're easy.

27:54

Don't worry, I'll teach you.

27:56

I'll teach you that stuff on the job. But having a good understanding of adult learning theory and

28:02

having a good understanding of how to apply

28:07

learning theory and how to think through.

28:09

I remember doing a capstone project where I was running

28:12

my own business and I thought at the time, I

28:15

go, I'm never going to need this.

28:18

I'm always going to work for someone else. And I ended up having a consulting side business and

28:24

I used that! I took the stuff that I used from there and

28:27

and was able to apply it and then I felt

28:30

a little bit better. Okay, I could work for myself if I wanted to.

28:33

But I do love I like being in the corporate

28:36

sphere as much as I enjoyed the consulting piece, but

28:41

that's where I really like being.

28:43

Yeah, everyone has their preference, right?

28:45

Like they do. And one of my employees, she came,

28:50

she was on her way to be a college professor.

28:52

And she's an amazing designer.

28:55

She's... so talented, and I really want to keep her.

28:59

so... right? So as a manager have to really work hard at that.

29:02

But it's I wouldn't say that there's a waste with

29:05

with having a master's degree. That being said, if you're a teacher and you're transitioning

29:09

the and it's not in instructional technologies, that's okay. Because

29:15

think if you have anything in that sort of realm

29:18

whether that's. Whether that's like leadership, organizational development.

29:22

I think all of those kind of feed together. I usually

29:26

flag those first. And then the other big one that people miss

29:31

they think that instructional technologies means like they're learning the

29:36

tech side of instruction. And that's it's actually the science of instruction.

29:42

And I think that's really funny that a lot of people miss that one, or they'll misuse it.

29:46

And I'm like, that's not totally what that means, but

29:48

that's okay.

29:49

Yes. Yeah, we get a lot of the, oh, do you

29:53

know, Articulate? or will I be learning Articulate or will

29:55

I be learning Captivate? I'm like, Sure, I'll teach you H5P, though it's free,

30:00

but it doesn't really matter which one as long as

30:04

you know how to apply it in the right context.

30:07

And the really the funny part is that technology just

30:10

keeps getting easier. So back in my day when I first started e-learning,

30:14

we had to code by hand , in these like Excel

30:17

sheets to get the XML file to work old school.

30:21

And then now I'm on my phone and I can

30:24

click on my kids' pictures and it pops out

30:27

the background and I'm like, You don't even need Photoshop

30:30

anymore!

30:31

Yeah, exactly, Exactly.

30:34

It's funny because, yeah, when I started out, I was

30:36

I would storyboard and so my first job as an

30:40

instructional designer was actually writing storyboards that we then handed

30:44

to programmers who would create the Flash interactions.

30:48

And an interaction was a page flip.

30:50

It was considered interactive if you could, if you had

30:53

to click next. And that was like, yeah, wow, we've come a long

30:56

way.

30:57

We have come a long way. Yeah. And I still look at projects and we have that

31:02

on our team. We'll have some stuff that we know we're going

31:05

to do a cheaper level. It's probably going to be slide show next button with

31:09

a quiz at the end versus something...

31:11

we have one that's for our cybersecurity program that is

31:17

scenario based. Instead of talking head based.

31:21

So it puts you in a virtual environment.

31:24

You have to make decisions for cybersecurity and then it

31:28

teaches you as you go. So that's a very high level, high design, type of

31:34

course. People loved it!

31:37

Oh yeah.

31:37

Because they're like, there's no talking person.

31:40

People actually learn.

31:42

Yeah. And then our cybersecurity team, we have videos, so if

31:46

they may, if they do something, then they'll pop up

31:48

and then they'll tell them, but it's their own people

31:51

that they work with. So it's really, it's a great course.

31:54

So I'm pretty proud of my team for that one.

31:57

So yeah, we mean we go the gambit and understanding

32:01

as you go through your your career, you will have

32:05

an understanding of. cost versus sometimes we build things cheap, sometimes we don't.

32:12

But even understanding the cost of instructor led versus e-learning,

32:17

right? E-learning is very expensive upfront, but it has, you don't

32:21

have to bring in your people from all over the

32:24

country to take a course, but sometimes that's needed.

32:28

So understanding the cost of things, I think that's something

32:32

as you go through your career, you'll start to really understand, but that's not necessarily something we focus and teach

32:38

on early on.

32:40

So the last question I have, which I ask everybody,

32:43

is what's your prediction for the future of instructional design?

32:46

I think we're already seeing it. It's learning in the moment.

32:53

And this is so this is really interesting.

32:55

So my company right now is converting to Oracle, and

32:59

Oracle has a program called Oracle Guided Learning.

33:04

And it is basically like Articulate or Captivate that's embedded

33:09

into their program. So my designers and we're going to we have a

33:13

meeting coming up. We we thought, oh, we're going to

33:16

build job aids, we're going to do this. And then we got this tool and went, we have

33:21

to rethink everything we're doing, what needs to pop out,

33:25

and what needs to tell them how to do something

33:27

while they're doing it. So to me, and that comes into you can't frontload

33:33

training anymore, you've got to do it while they need

33:37

it. That's when it's most meaningful. That's when they're going to remember it.

33:41

So I think that's we saw that with the sort

33:45

of the MOOC movement, these small bite size pieces.

33:48

But now I think it's going to be like, what

33:50

can we put into MS Teams?

33:53

What can we put into... it's almost like the reliving

33:58

Clippy that would come up. It's not dumb, but I do think that's really where

34:04

things are. It's going to be when I need it, just on

34:07

demand, easily consumable pieces.

34:11

I think that's really where we're heading.

34:13

Performance support.

34:14

Yeah.

34:15

Yeah. And it's really yeah, in the corporate world, that's really

34:18

a big trend.

34:20

Yeah. Not to say that people are and I'm always surprised

34:24

there's a lot of people, adult learners who love podcasts,

34:28

who love TedTalks, who do books, and so you

34:32

still have people consuming some of these sort of bigger

34:36

mediums or longer, I should say, for an attention span.

34:40

But I do think that that's one of the biggest

34:44

directions we're seeing on the corporate side.

34:47

Well, thank you very much.

34:50

This has been really insightful, really great.

34:53

Yeah. So thank you for being a guest on Demystifying Instructional

34:56

Design.

34:57

Thank you. It was great. I'm so glad to help out and and help guide

35:02

people as they come in. And this is a, it's a wonderful field.

35:06

I love this field. Makes me happy to go to work.

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