What Are Common Stumbling Blocks To Business Growth?

What Are Common Stumbling Blocks To Business Growth?

Released Wednesday, 25th September 2024
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What Are Common Stumbling Blocks To Business Growth?

What Are Common Stumbling Blocks To Business Growth?

What Are Common Stumbling Blocks To Business Growth?

What Are Common Stumbling Blocks To Business Growth?

Wednesday, 25th September 2024
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0:00

Breaking down everyday workplace

0:00

issues and diagnosing the hidden sickness,

0:05

not just the obvious symptom.

0:05

Our hosts, James and Coby.

0:10

Did we lose a patient?

0:11

No, that's just my lunch.

0:14

Hey, thanks for joining us. I'm

0:14

Coby, he's James. And let's get started

0:23

with the question. What are common

0:23

stumbling blocks to business growth?

0:30

Yeah. There are five kind of truths that

0:30

we've identified in coined, that cause significant

0:38

damage to a client's ability to grow. We, often

0:38

use these terms with clients to help describe how

0:46

the situation that they're facing. it can be

0:46

identified, and if it can be identified, then

0:52

it can be resolved with targeted interventions.

0:52

Now, two of the things, two of these five ideas,

0:59

that we've coined, we've talked about in the past;

0:59

The Technical Founder Paradox and the Fragile Grip

1:05

Principle, both really important to understand how

1:05

they impact business growth. But there are three

1:11

others that I think are important to talk about,

1:11

to define and to address if we want our companies

1:19

to continue to grow sustainably. And so the three

1:19

that I want to focus our conversation around are

1:28

the Revenue Stabilizing Blindspot, the Business

1:28

Law of The Linchpin, and the Action is Reaction

1:37

Fallacy. And I think if we spend the majority of

1:37

our time, talking about those three ideas, then

1:45

we can really, dig into what are these stumbling

1:45

blocks and how do they impact business growth.

1:52

Yeah, we find, like, I guess these

1:52

are five things that we have. Just five trends

1:59

that we've seen in all the work we've done

1:59

with businesses over the years. We've kind

2:03

of identified, like, you know, these, these

2:03

common situations and these common problems

2:09

that it's. It's helpful to kind of, again,

2:09

put a bit of a label to, and a bit of a. Kind

2:15

of a bit of a visualization and awareness

2:15

around. Because then businesses know, okay,

2:21

this is something that's not a unique problem

2:21

to me. I haven't done anything wrong. This

2:25

is just kind of one of those things that kind of

2:25

happen. And, we kind of got here organically. But,

2:30

but more importantly, there's a way out of

2:30

this. These, you know, there are processes

2:35

and strategies that have worked in the

2:35

past that will hopefully work for me. So.

2:39

Well, one thing that you

2:39

said is really important to reiterate,

2:42

that it removes blame. Right. by identifying the

2:42

situations and identifying how they, impact a lot

2:51

of different businesses, it removes blame from

2:51

any one person, as it's not a mistake that we

2:56

need to correct you. It's a situation that we find

2:56

ourselves in that we can work through together.

3:02

Yeah, exactly. And so that's why, again,

3:02

like, you know, when we. We kind of identify,

3:07

we kind of. We had these things that we always

3:07

kind of saw, and we kind of had these kind of

3:11

casual names for, but they were like, well, let's

3:11

actually like, you know, put some, you know, let's

3:15

put a name and definition behind it, so it becomes

3:15

a bit of an awareness tool for the organization,

3:19

and then we can be more formalized and more

3:19

methodical and intentional in how we address

3:24

them. And so when we introduced a while back,

3:24

the Fragile Grip Principle, we talked about

3:30

it kind of, again, it's about how employees, or

3:30

how businesses kind of, handle having employees.

3:38

And when we talked about The Technical Founder

3:38

Paradox, like, you know, kind of at the end of,

3:43

the. In the last season, it was about kind of what

3:43

happens with leadership skills or the skills that

3:50

leaders or founders kind of have and in their

3:50

business. And so these became very topical in

3:55

some of the conversations that we were having at

3:55

those times, which is why they kind of bubbled at

3:59

the top. But now we're like, you know what? These

3:59

are things that we talk about with our partners

4:05

and our clients, and they really find them helpful

4:05

to go, okay, I can see. I can visualize that. Oh,

4:11

I see. That's a. The problem we're running

4:11

into. So we're just. By having these terms

4:15

and the definitions are kind of all in the show

4:15

notes, it really does make it easier for people to

4:21

really kind of identify, okay, this is a problem.

4:21

Now that we've seen it and now we've got a better

4:26

handle on it, we can actually start to resolve

4:26

it, which is really kind of the point of them.

4:29

Yeah, I think it's important, before

4:29

we jump into the three new ones, if we just

4:33

take a second and reiterate what is the Fragile

4:33

Grip Principle and what is The Technical Founder

4:41

Paradox, and we can get those done, and then

4:41

jump into the meat of what we want to discuss.

4:46

Sure. So let's start off, and I'll just

4:46

come to a quick summary of the definition and

4:52

of what The Technical Founder Paradox is, because

4:52

we did that one the most recently. So a Technical

4:56

Founder Paradox is when the skills, abilities,

4:56

and mindset of the founders of the company,

5:02

which were crucial to starting and growing the

5:02

business, are what stand in the way of that

5:08

business's sustainability and scalability.

5:08

So it really is about kind of, you know,

5:15

the founders got the business to a certain point,

5:15

but they hit a threshold where they can't seem

5:20

to break past the ceiling because the skills that

5:20

they need for this next chapter are not currently

5:27

what they have. So by default, it's their older

5:27

skills. It's kind of what's holding them back.

5:31

Yeah, we see this one frequently.

5:31

and when we say Technical Founder Paradox,

5:35

we're not just talking about a technical

5:35

position or technology. We're talking about

5:40

any skill set that is specifically like, the

5:40

technical understanding of what it takes to

5:45

do the job to start the business. it happens

5:45

pretty organically, because the reason why

5:53

we start businesses is because we have a

5:53

deep understanding of an industry or a,

6:01

niche within an industry, and we create a business

6:01

to fill that need. But working in the business and

6:07

getting a, product or service, launched and out

6:07

there is a different skill set than really working

6:14

on the business and being able to drive growth and

6:14

performance and productivity and managing people

6:21

and all of these other things. And we frequently

6:21

see this, leading to things like micromanagement,

6:28

where leaders just cannot get out of the weeds

6:28

and get out of their own way, quite honestly.

6:34

Yeah, yeah. And I mean, like you say, it's

6:34

not just about kind of like technology. So, like,

6:40

you know, if you're a excellent baker and you form

6:40

a bakery or a restaurant or whatever like that,

6:47

you know, and the skills that you have as an

6:47

excellent baker, you know, might not be the

6:51

skills you need to grow a successful business.

6:51

So then you eventually you hit that ceiling.

6:56

Right? So. So, yeah, so it is a really helpful

6:56

thing for people to realize. This is so common,

7:02

and it's something that if you understand, okay,

7:02

this is actually something I can put my, I can

7:07

grab ahold of then, okay. We can actually move

7:07

past it now that we kind of know what is causing

7:12

these problems, which is why we fought. We've

7:12

talked about this one a lot recently in our work

7:17

and our clients and our partners. It's a major

7:17

topic of conversation in a lot of the work we've

7:22

been doing lately. So it's a really good one for

7:22

people to realize, and it's a good self reflection

7:27

point for a lot of business owners and business

7:27

leaders to go, do I have the skills to grow,

7:32

to level up our business to the next stage? And

7:32

if not, what do I do about it? So we don't want to

7:37

go too much into this one, because, like I said,

7:37

we just did an episode last season. I'll put the

7:42

episode number and name in the show notes. So if

7:42

you. This is interesting for you. We're kind of,

7:47

we're going to move on past it. But if you

7:47

want to learn more about it after you finish

7:50

this episode. Go listen to that episode, because

7:50

I'll put the episode in the show notes. but why

7:55

don't we do the same thing with the Fragile Grip

7:55

Principle? So I'll just define that one really

7:59

quickly. So the Fragile Grip Principle was

7:59

something we talked about, I think, kind of,

8:03

in our first season around, I think we did an

8:03

episode on what's coming in 2023. we kind of

8:09

introduced this one there. But the Fragile Grip

8:09

Principle is defined as the acknowledgement of

8:14

how fragile the relationship between employees and

8:14

employers are, and that the way that relationship

8:20

is handled by employers greatly impacts the

8:20

future success of their business. And within the

8:27

Fragile Grip Principle, there are three grips. The

8:27

Harsh Grip, where you grip too tight and crush the

8:33

fragile bond like a raw egg in your hand. They try

8:33

and squeeze out every ounce of productivity, and

8:40

work they can out of employees. The Weak Grip is

8:40

when they grip too loose, neglecting the fragile

8:45

bond and dropping the egg on the floor. They can

8:45

see hard times coming and abandon people, or they

8:52

can just have to laissez-faire attitude when it

8:52

comes to people, management and productivity. and

8:59

the third one is The Stable Grip. And this is

8:59

where we can grip with balance. We can support

9:04

the fragile bond to maintain its integrity. This

9:04

provides the proper attention, care and long term

9:11

mutual benefit that the relationship between

9:11

an employee and employer was designed for.

9:16

What I like about the Fragile

9:16

Grip Principle is that there is a tenuous

9:22

relationship there. business needs are in

9:22

opposition in many respects to employee needs,

9:30

and we need to balance that in some

9:30

level of fairness. The harsh grip is

9:35

pretty easy to understand. it's a classical

9:35

authoritarian, leadership or, style, where

9:42

you're really just trying to milk every ounce

9:42

of productivity out of people and you squeeze,

9:47

essentially squeeze the life out of them. The

9:47

weak grip. And, is something that's interesting.

9:53

We've seen it actually, play out in a number of

9:53

different ways. And oftentimes what we see is

9:58

not only the idea of, you know, just letting

9:58

people go at a moment's notice or not like,

10:03

not caring about that relationship, but also

10:03

like a lack of structure, or policies or rules

10:11

that support performance. We sometimes see it as,

10:11

being conflict adverse, you know, not willing to,

10:19

hold people to account or someone who maybe they

10:19

come from that harsh grip. The authoritarian

10:25

environment is an over correction. And just this

10:25

casual, attitude, towards employee relationships

10:34

or trying to be everybody's friend, which is just

10:34

going to land you in more trouble down the road.

10:41

Right? Yeah. And then idea of The Stable

10:41

Grip is really about trying to find that balance

10:48

of how do you empower employees by giving

10:48

them what they need, but also. Bye. Having

10:55

high expectations of their work and supporting

10:55

them to deliver on that, treating them in a way

11:01

that will hold on to them for the long term.

11:01

So when we use the Fragile Grip Principle and

11:05

kind of the work that we do, it's really easy to

11:05

kind of to identify quite early on the harsh grip

11:12

and the weak grip, and try and help them move

11:12

towards a stable grip. But again, it is, again,

11:17

a bit of a classification piece, but it can be

11:17

a really helpful, kind of just lens to view the.

11:23

That relationship between employee and employers

11:23

through. Like, what's the fundamental principles

11:26

behind a lot of that? So, like I said, we had an

11:26

episode about that, that I'll put the show notes.

11:30

We also have an article about the Fragile Grip

11:30

Principle, on our knowledge suite. And there's

11:35

a link to our knowledge suite, in the show notes,

11:35

in every episode, but also The Technical Founder

11:40

Paradox and Friedrich principle. If you want more

11:40

about those episodes or listen to show notes,

11:44

there's also articles on knowledge suite about

11:44

both of them, actually. So, that being said,

11:49

if you're interested in those, that's where you

11:49

can find them. But let's move on and spend most of

11:53

the time talking about the three new ones that we

11:53

haven't really talked about in the podcast before,

11:57

because I think people are going to find

11:57

them as helpful and hopefully can be kind

12:02

of as enlightening for people to kind of say,

12:02

oh, that's kind of. That makes sense, what

12:06

that is. And maybe help them identify problematic

12:06

issues that might be threatening their business.

12:11

Yeah, and the one. So the one that

12:11

I want to talk about first is one that I'm

12:16

honestly most excited about. it's such a critical

12:16

piece in how we look at a number of different

12:26

aspects. So it's the Revenue Stabilizing

12:26

Blindspot. Ah, and really what we're talking

12:32

about is the effect that's caused by businesses

12:32

undervaluing positions that stabilize revenue,

12:38

instead only favoring positions that generate

12:38

revenue. What I really love about this is that,

12:46

we see this mentality frequently in terms

12:46

especially, in smaller business or at, ah, the

12:53

startup stage, where everything is focused on

12:53

external growth. everything is about, Well,

13:01

depending on might be billable hours, or it might

13:01

be sales, metrics, or everything is framed through

13:07

the lens of, every position needs to be generating

13:07

revenue for us. And not understanding the value,

13:16

the cost savings the tremendous support that

13:16

happens when you have these revenue stabilizing

13:23

positions that maybe they're not focused on

13:23

generating you new revenue, but they are what's

13:29

going to keep, the ship running smoothly,

13:29

properly, and headed in the right direction.

13:36

Yeah. So let's be a little bit clear

13:36

when we talk about the kind of the two. So I

13:39

think everyone's on the same page with what we

13:39

mean by revenue generating positions. These are

13:43

like sales positions, billable hours, kind of

13:43

the experts that, you know, that are out there,

13:48

that are holding client time, they're the ones

13:48

that cause money to come in. There's, you know,

13:53

whatever it is, whatever your revenue model

13:53

is, those are directly responsible for that

13:57

revenue coming in. Super valuable. No one's ever

13:57

argued against that. But what we're saying is that

14:03

sometimes those are the only positions

14:03

that businesses can justify, you know,

14:09

investing in. Because, you know, I invest in

14:09

one person, they make enough money for me to

14:13

have two people. That's how business works.

14:13

But the thing is, is that so many businesses,

14:19

especially, you're right, in the kind

14:19

of early phases, or they're small,

14:22

or at the beginning of a major growth stage,

14:22

overvalue what a revenue generating position

14:29

is. And they don't realize that you have a revenue

14:29

stabilizing position can be the key to actually

14:36

getting even more out of the revenue generating

14:36

ones. What we mean by revenue stabilizing, these

14:41

are the ones that are the, you know, less outward

14:41

facing. These are the inward facing positions that

14:48

might be support positions or admin positions,

14:48

or maintenance positions, kind of whatever it

14:53

is that's maximizing, and, the revenue generating

14:53

positions, but also it allowing for those people

15:03

to be sustained and have a long term impact, and

15:03

not just a bottle rocket high up and then burnout.

15:12

It's about being able to reach that high level

15:12

and maintain that high level. And that is just

15:17

as important as the money coming in, being able to

15:17

hold on to that amount of money for the long term.

15:22

And most critical to the work that we

15:22

do, and probably to the people who are listening,

15:29

is HR is a revenue stabilizing, position, no

15:29

question. And it is oftentimes we see the way

15:40

that businesses, view HR is very dependent on

15:40

whether or not they understand the difference

15:48

between revenue generating and revenue

15:48

stabilizing. And if they value revenue

15:52

stabilizing. We often hear the language of HR

15:52

is a cost center, which is a really poor way

16:01

of describing the value that HR brings.

16:01

But HR, as a revenue stabilizing center,

16:10

gets to a better, better, gets to the heart of

16:10

what strategic HR management does and how. If

16:17

we invest in not only ensuring that we are legally

16:17

compliant, but ensuring that we have progressive,

16:27

HR strategies, that we are focusing on retaining

16:27

our people that we have are building, you know,

16:34

that we're using our hierarchy, right. That

16:34

we're focusing on removing job dissatisfaction

16:40

and building psychological safety, inclusion,

16:40

engagement. These things will not only stabilize

16:49

your revenue, it will make it easier for your

16:49

revenue generating positions to perform better.

16:56

Yeah. And we talked about in, a

16:56

few previous episodes, our strength based,

17:03

team model. Our spectrum program, which

17:03

is about the idea of strength based teams,

17:08

are built on complementary skill sets. And the

17:08

key is that if you have a revenue generating team,

17:17

they should be supported by a revenue stabilizing

17:17

team to complement them. Because if you don't

17:22

want all that extra p, all those extra, like,

17:22

you know, administrative pieces or all the non

17:26

revenue generating activities to be taken up

17:26

by all that time and has them, you know, less,

17:33

doing less sales and doing more men work,

17:33

then you need the positions that will allow

17:38

them to kind of play their strengths and let

17:38

those that are generating revenue focused on

17:42

generating revenue by probably supporting them

17:42

and stabilizing that work and their work and

17:48

processes and systems to make sure that the stuff

17:48

is going to be not just short term beneficial,

17:54

but long term beneficial. And that's the thing

17:54

that we often see when businesses undervalue.

18:00

Again, revenue stabilized. Positions like HR have

18:00

a very short term view of business sustainability

18:07

and people sustainability. So they're not

18:07

seeing the whole picture. So if they want a

18:13

more long term view, then they need to get past

18:13

what we call the Revenue Stabilizing Blindspot.

18:19

Yeah, we saw this very clearly with

18:19

a, client we worked with in the past that when

18:26

we started the conversations with them, well,

18:26

first of all, their model was very, fillable,

18:33

hour based. All of their employees, had direct

18:33

client, facing responsibilities, and all of their

18:41

performance metrics were based on the number,

18:41

of billable hours that each employee was able to

18:47

bring in. What this led to was that nobody held

18:47

the responsibility for, performance management,

18:57

for attraction, and retention. Hr, in all of its

18:57

forms, was done off the side of the desk of one,

19:07

of the leadership, because everybody had to

19:07

be focused on generating revenue. And what

19:12

happened was we had all. There were all of these

19:12

structural pieces that were not in place properly.

19:20

And because nobody was dedicated to it, nobody

19:20

was really accountable for it. And it just. It

19:26

continued to snowball and create this, negative

19:26

effect of everybody feeling constantly pushed to

19:34

book more client time, but not being supported

19:34

to do all of the other aspects of their role

19:40

that they needed to do to be successful. And

19:40

so this idea of not like they, in my mind,

19:47

exemplified a business that, at the start,

19:47

really did not understand the importance of

19:55

the revenue stabilizing. They went so hard on

19:55

revenue generating that it became a detriment

20:04

or as kind of going back to our stumbling, our

20:04

question, a stumbling block to their growth.

20:10

Yeah. And the thing was, is that

20:10

without revenue stabilizing positions,

20:15

you water down the impact of the revenue

20:15

generating positions. Like these employees

20:20

at this business were only hitting like, you know,

20:20

40% in some of their abilities, 40% productivity,

20:28

or they're only hitting 40% of their sales goals

20:28

because the culture started to kind of fall apart

20:36

and communications started to fall apart because

20:36

everything that was stabilizing the business was

20:43

done up the size of the desks of the founders. So

20:43

it all started to crumble because they just could

20:49

not get past this blind spot they had about cost

20:49

centers, and they could not see that there was

20:56

a real value in stabilizing the revenue with

20:56

key positions that were not outward facing.

21:01

Yeah. And it put a tremendous

21:01

amount of stress on the leadership, team.

21:06

Oh, yeah. The anxiety

21:06

and the sleepless nights and the…

21:12

Well, and, I mean, when people

21:12

aren't playing to their strengths,

21:15

I mean, yeah, it causes a lot of

21:15

negative impacts. But anyways,

21:20

we've got two more to try, to

21:20

address in a short period of time.

21:25

Cool. So let's move on to the next one.

21:25

The next one is actually the one that I was the

21:29

most excited about. So this is the Business Law of

21:29

The Linchpin. So what this is, is the dependency

21:37

businesses create on a single person or a single

21:37

position for stability and growth that puts the

21:43

businesses long term sustainability at risk. Now,

21:43

what this whole thing is about is the idea of,

21:53

even when things are going great for a business,

21:53

sometimes we have these natural, kind of organic,

22:05

successes coming from a key person, or often as

22:05

a key person, where we locked in to the talent

22:16

and the versatility that this person has, that,

22:16

ah, we're hitting great success just because we

22:22

had this great person that kind of came fully

22:22

formed and being this great success. But we've

22:29

done nothing to protect or ensure or create

22:29

contingencies around making sure that they're

22:40

going to always be there. So it's the idea of

22:40

creating linchpins, key elements that if that

22:49

person or that position were to be gone, it would

22:49

create a domino effect that could potentially take

22:56

the business down. Or it's the idea of our

22:56

success is built on a house of cards. And if

23:01

that key card falls, then the business could fall

23:01

itself. And again, we see linchpins in often very

23:10

successful business where everything is going

23:10

great. We can identify a linchpin, but we also

23:14

see it a lot in. Because sometimes, sometimes

23:14

we get brought into businesses after a crisis,

23:19

and the crisis is usually because

23:19

something happened to the linchpin.

23:22

Yeah, I mean, there's a few examples

23:22

that pop into my head, immediately talking about

23:29

this one is with a client who, honestly, they

23:29

experienced phenomenal, growth in their sales,

23:39

over a pretty short period of time, almost

23:39

doubling their monthly sales revenue. And in large

23:47

part, the success was due to one person, one key

23:47

employee who was just carrying the weight of the

23:58

success of that company. Which is an amazing.

23:58

To have that type of asset in your business

24:07

is phenomenal. But one of the things that we

24:07

had to really talk about early is, how are you

24:15

protecting that person? What happens, God forbid,

24:15

if they get hit by a truck or they get offered a,

24:22

you know, they're incredibly successful. What if

24:22

they get offered a new position with, one of your

24:27

competitors? What are you doing to protect the

24:27

company, to protect that person in their role,

24:34

but also ensure that they, not only are they

24:34

support it, but that there's that institutional

24:42

knowledge and the processes and the support to

24:42

ensure that if that person is removed, or that we,

24:50

or even if you want to replicate that person and

24:50

grow even faster, how do we do that? How do we put

24:56

those supports and structures in place? it's not

24:56

what I, what I like about this one is that it's

25:03

not always crisis point. It's often a significant

25:03

risk factor. and unfortunately, as you said,

25:14

we sometimes get brought in after the fact because

25:14

you are more likely to address a problem once

25:21

it blows up in your face for some reason. but

25:21

what's interesting is kind of the other example

25:28

that I think is really interesting here is a

25:28

friend of mine who is a successful business owner.

25:37

he owns three, different, three businesses within

25:37

the related field. each one of them independently

25:45

is quite successful. they're, you know, everybody

25:45

has struggles with talent, attraction and

25:53

retention from time to time, but largely there's

25:53

pretty, low levels of job dissatisfaction,

25:58

pretty low levels of employee turnover. people

25:58

are pretty happy working there. Their, you know,

26:05

clients are well served. It's the, it's

26:05

honestly fairly well run. And this person,

26:13

although they have a, very technical understanding

26:13

and that's why they got into this, field, they,

26:20

from the beginning, identify that they wanted to

26:20

develop their own skills and so they didn't kind

26:25

of fall into that same Technical Founder Paradox

26:25

that we often see. But they are the linchpin,

26:34

that business owner. If anything were to happen,

26:34

if they get sick or if they get burnt out,

26:42

or if anything were to happen to that person,

26:42

the livelihoods of dozens of people is at

26:48

risk. The business that he is trying to build,

26:48

generational and pass on to, his kids is at risk.

26:58

If that person is not properly supported, he has

26:58

turned himself into the linchpin of the company.

27:04

Yeah, and that's something that,

27:04

you know, it's funny cause like, you know,

27:09

we worked with businesses and they're like,

27:09

well, you know, we, we don't necessarily need

27:14

any help because everything's going great. Like,

27:14

you know, we've got, you know, lots of, you know,

27:18

employees are happy, our numbers are good, our

27:18

profits are good. So, you know what? You know,

27:23

we're set. We don't need anyone's help. And we're

27:23

always happy to hear that, but we're always like,

27:28

you know, let's just, let's just do a quick

27:28

check just to make sure that there's no risks

27:33

and liabilities. And when we come across situation

27:33

where we have the law of the linchpin, we're like,

27:39

do you not realize you have this massive area of

27:39

risk that could take down the company quickly and

27:48

you could have, so many people could be

27:48

out of business and you could just wreck

27:51

everything because you didn't protect the asset,

27:51

you didn't create consistent or, redundancies or

27:58

contingencies or you didn't. Because like, one

27:58

of the things that's so almost like, ah, a big,

28:05

indicator of the Law of The Linchpin is the

28:05

success or the luck that you have by having

28:13

this person in this position that you, the

28:13

business didn't put that didn't make that

28:20

happen intentionally. They didn't have a good

28:20

hiring, process that upskilled and onboarded and

28:27

developed them and turned them into this

28:27

asset. They just lucked into this asset.

28:31

You found the unicorn.

28:32

Exactly. And when you do that, that's,

28:32

that can be a huge indicator of the Law of The

28:39

Linchpin, because if you can't replicate that,

28:39

you don't have the internal infrastructure,

28:43

contingencies, redundancies, whatever it is,

28:43

to make that standard operating procedure,

28:49

then you put yourself in the law of the

28:49

linchpin and it's going to hurt your,

28:55

sustainability if anything happens to

28:55

it. You're constantly at risk. So it's

29:00

one of those things where we just always caution

29:00

people that even when everything is going great,

29:06

it doesn't hurt just to give everything kind of a

29:06

thorough look at for risk mitigation because you

29:11

don't want, you know, everything you've built

29:11

to fall apart because you weren't prepared.

29:17

Essentially, it boils down to, is your

29:17

business dependent on a person? If you've created

29:24

that level of dependency, there's a very high

29:24

probability that you've created a linchpin.

29:29

And a linchpin, when removed, will collapse

29:29

the host of cards. The, you know, whatever

29:37

domino's analogy there, too. that I apparently

29:37

wasn't paying attention to what you were saying.

29:42

I said, the dominoes will fall.

29:43

Domino's will fall. Yeah.

29:46

But the other thing, too, is that, so this

29:46

is the, that's the big doom and gloom worst case

29:50

scenario with linchpin. But there's also kind

29:50

of some smaller linchpins that are more still

29:55

damaging, but not so much, not so catastrophic.

29:55

And we see this sometimes, and I'm sure, I'm sure

30:01

people listening can relate to this. Sometimes

30:01

we create a position where the it person in our

30:07

workplace, if you only have one, is a linchpin

30:07

where you know, where they are, you know, they

30:16

hold all of the information, the passwords, the,

30:16

you know, the only ones that can fix a problem,

30:23

and they go on vacation, and the servers go

30:23

down and they're not in their incommunicado,

30:30

then you have created this linchpin that's not

30:30

going to tank your business, but it's certainly

30:35

going to disrupt it significantly. So sometimes

30:35

linchpins are not as big and catastrophic,

30:41

but it is important to, again, look at these

30:41

areas of risk. And again, anyone that's familiar

30:48

with risk mitigation and risk management, this

30:48

is something that I'm sure is not a new thing

30:52

to them, but I do think it's something that, you

30:52

know, we need to look at this more, you know, more

30:58

intentionally in our business and let this kind

30:58

of be one of those, again, common stumbling blocks

31:02

that businesses overlook when they're trying to

31:02

build and grow is just, this idea of, you know,

31:08

of understanding and identifying linchpins so

31:08

you can just protect yourself against them.

31:12

Yeah, it's really kind of going

31:12

back to ensuring that we have policies,

31:17

processes, structures and supports in place so

31:21

that the success of our business

31:21

isn't dependent on any one person.

31:25

Right? Yeah, absolutely.

31:25

And just, you know, so, you know,

31:28

it's one of those things where, like, again,

31:28

having people that can come in and build and

31:32

build good processes and put you know, make

31:32

standard operating procedures. Honestly,

31:38

going in and what's funny is going in and

31:38

stabilizing your revenue by, by having people

31:44

that can make sure you are protected is, is, is a

31:44

vital way to protect yourself against linchpins.

31:49

Yeah, that's a good point.

31:52

Yeah. All right, so let's move on to the

31:52

last one. And this, and this one is interesting,

31:58

too. So this is called the Action is Reaction

31:58

Fallacy. And what this is, is the mistaken mindset

32:06

that the business can survive and grow by only

32:06

reacting, that success can come without acting

32:12

with strategic intent. And we, see this idea, we

32:12

see this happen a lot in workplaces that are like,

32:25

we go into more workplaces, do address culture

32:25

issues or HR issues, where the HR team is in every

32:33

day is reaction mode. Every day is firefighter

32:33

mode. It is just going from one crisis to another.

32:40

And that is a typical day. It sometimes is because

32:40

they can never get ahead. Because it's almost like

32:48

there's this fallacy of, well, isn't this what

32:48

business is supposed to be? Isn't this reaction?

32:54

Are we supposed to react to and resolve

32:54

problems as they arise? Well, yeah, it's important

33:01

to be able to react and resolve problems, but it's

33:01

also going to be, you're going to be much further

33:06

ahead if you can put strategies and strategic and

33:06

tent in place so that the problems are manageable,

33:15

from the beginning, rather than, you know,

33:15

said, as you said, putting out fires constantly.

33:21

Yeah, because a lot of, because again,

33:21

this is kind of when a lot of the leadership

33:24

team a lot or a lot of the, those kind of, a lot

33:24

of decision makers just kind of have this, again,

33:30

this fallacy that the actions that they're

33:30

supposed to take are inherently reactionary.

33:35

It's almost like that's just the, their basic

33:35

understanding is that by the things that they're

33:42

supposed to do, the actions are supposed to do

33:42

are really more about responding to things rather

33:47

than actually trying to get ahead of things.

33:47

It's almost like foresight is something that

33:53

they don't have time for or they don't carve out

33:53

the intentional investment in. It's always about

33:59

paying for things after, paying for things, you

33:59

know, when you needed it yesterday, or, you know,

34:06

this whole idea of just always being behind the

34:06

eight ball is just because, again, especially

34:11

small businesses are often very chaotic. So that,

34:11

so it's not surprising that there's still a lot of

34:15

reacting that happens. But the fallacy is, if

34:15

you think that's the way it's supposed to be,

34:21

that's the fallacy. The actions you're supposed to

34:21

take are all about reacting. That's a fallacy. If

34:26

you can't plan and you're not ever investing in

34:26

foresight or investing in getting ahead or have

34:32

any kind of intent or strategy behind what you

34:32

do, then you're likely falling into this fallacy.

34:38

Yeah. And I think the, the key is really

34:38

around intent. Right. Are, are you looking forward

34:46

or are you navel gazing? Right. If we are

34:46

constantly. It's. It's also a vicious cycle.

34:52

Once you get into this habit or this situation

34:52

where you are constantly reacting to situations

35:01

that come up, it's very hard to take a step back

35:01

and lift your head up and look around. Right. It's

35:09

very. Because we, all of your time is spent just

35:09

responding to issue or challenge or problem after

35:16

problems. but if it is critically important in

35:16

every aspect of the business, like, as you said,

35:23

we see this a lot in the way that people approach

35:23

HR. it's kind of an, if this is their approach to

35:32

HR, it's kind of indicative of how they approach

35:32

many other aspects of their business. But it's not

35:39

only, that case. It is so fundamental to be able

35:39

to look forward at not just addressing the problem

35:53

that's in front of us, but how do we resolve the

35:53

issue that causes that problem to keep coming up?

36:01

Because if you're just continuously slapping

36:01

a band aid on things, finding a workaround

36:08

that resolves the challenge, for now, then you're

36:08

never really getting at the heart of what caused

36:14

these problems and being able to put strategic

36:14

priorities around resolving those problems.

36:21

Yeah. So one of the things that pops

36:21

into my head when we think about this one is,

36:25

I remember we had a client as a nonprofit, a

36:25

few years ago, that they were a very progressive

36:32

nonprofit, but they were really about responding

36:32

to opportunities as they came. They didn't really

36:41

have a strategic plan, to my knowledge, or the way

36:41

that they talked about it. It was more like they

36:46

saw pots of funding, they chased a pot of funding.

36:46

If they got it, then they had to figure out what

36:50

they were going to do about it. It was always

36:50

this, like, you know, this constantly chasing

36:55

things and reacting to opportunities as they came,

36:55

whether or not they had the ability, the internal

37:01

talent, or the infrastructure just to actually

37:01

complete these things, these funding products

37:05

that they got, they were always in scramble mode.

37:05

And the thing was that we saw them, this was kind

37:11

of how they thought this was supposed to be.

37:11

You know, if there's funding, you chase it,

37:15

then you figure out what you're going to do about

37:15

it. That's the normal thing. And in a lot of

37:20

nonprofits, that's not an unrealistic expectation

37:20

for what you're supposed to do, but that's not

37:25

the way it's supposed to be. You're supposed to

37:25

have business plans, core operations. You could

37:29

have a position or a department that does that,

37:29

you know, that, seek does those opportunities..

37:35

That can be an aspect of your business?

37:36

Absolutely. But the whole business

37:36

shouldn't operate that way. And this was the

37:40

problem was they did, everything was scattered.

37:40

Everything was kind of all over the place,

37:44

and they burned through employees

37:44

like crazy because everything was

37:47

so chaotic all the time. And it's

37:47

a, it's a tough place because, like,

37:52

if everything is always after the fact and you're

37:52

kind, of always waiting till it's too late to do

37:57

something, it's really hard for people to feel

37:57

a sense of, you know, productivity or, you know,

38:03

or satisfaction in their job. It's almost like

38:03

they're just, you go in, you fight all the fires

38:08

you can that day, and that's a good day's

38:08

work. And that's how you measure success is,

38:12

by how busy you were, rather than how productive

38:12

and how effective and how meaningful the work was.

38:18

And it's something that, especially in today's

38:18

issues around employee retention and attraction,

38:23

the Action is Reaction Fallacy that governs a

38:23

lot of the mindset of a lot of business owners,

38:29

leaders, and stuff like that is a fundamental

38:29

piece that's going to make it really hard for you

38:33

to have a good talent acquisition strategy because

38:33

nobody wants to work in the kind of environment.

38:38

Yeah, I like your nonprofit example,

38:38

and I think, an interesting parallel in private

38:46

sector is, the flavor of the month mentality.

38:46

and honestly, I'm probably going to get hate mail

38:55

for it, but honestly, a lot of the AI garbage

38:55

that's out in the marketplace now is exactly

39:00

that. It's businesses that are chasing flavor

39:00

of the month and trying to figure out labeling

39:06

new things as AI or trying to chase this new

39:06

shiny object rather than creating a strategic,

39:13

intentional plan for product development and

39:13

for market penetration. It's, ooh, this is a

39:20

hot button topic. Let's relabel everything to

39:20

be related to AI or to be related to whatever

39:26

that flavor of the month ends up being. It,

39:26

it causes what? It's a chaos solution, right?

39:33

Yes, absolutely. No, you're right.

39:33

And that whole bandwagon jumping approach,

39:38

who that is a very, you're right, is a very

39:38

big, warning sign of the Action is Reaction

39:44

Fallacy. And it's something that again,

39:44

you know, we're because, like, especially

39:49

because we're trying to like, you know,

39:49

trying to grab attention on social media,

39:52

trying to stay relevant, trying to the shiny

39:52

to that. If you're just trying to get reactions

39:57

from people then you think that is what you're

39:57

supposed to be doing. That is the fallacy right

40:02

there. Right now. The big thing is for a lot of

40:02

these is that what do you do about it, right?

40:13

And we don't really have a

40:13

time to really get into the answers.

40:15

We're going to give you the problem and

40:15

then we're going to walk away. But no,

40:21

this is often a lot of the work that we do is

40:21

we try and help resolve a lot of these issues.

40:26

But if I give you kind of a high level where

40:26

the solutions come from, they really do kind

40:32

of come from good. Like, you know, again, a

40:32

good strategic approaches. Like, you know,

40:37

we, because again, we see these mostly through

40:37

the lens of the HR realm, people operations,

40:42

because that's just the realm we work in. But

40:42

like we work with other experts in like, you know,

40:46

operations or in, you know, customer experience or

40:46

whatever it is, these things are just as relevant

40:52

there as they are in the people operations realm

40:52

that we operate in. But a lot of these are about

40:58

creating strong standard operating procedures,

40:58

planning ahead, having good systems in place,

41:03

having good processes, bringing in the experts and

41:03

the talents you need to invest in your Long term,

41:09

Identifying risks.

41:10

Yes, because a lot of these are probably,

41:10

if we had to say what is the biggest common thread

41:17

through all these? A lot of them is short term

41:17

thinking. A lot of them is just thinking, well,

41:22

this is what I have to do to get through today

41:22

or this is what we need for right now. And not

41:26

taking a step back outside of the chaos of our

41:26

every day and going what is going to be best

41:32

for us in the medium and long term, what do we,

41:32

how do we invest in securing our sustainability

41:38

and our secure and our stability I guess is

41:38

really going to be about that. And you know,

41:45

understanding that, you know, we have to get

41:45

past some of these blind spots. We have to,

41:47

we have to be more intentional in mitigating our

41:47

risk. We have to be more, you know, strategic in

41:53

our intent. The work that we do, we have to treat

41:53

our, the relationship we have with people kind of

41:58

with more intention. And we need to able to look

41:58

at our own skills and abilities as owners and

42:02

founders to look at how do we make sure that we

42:02

can be successful in the long term and not just

42:07

try and make myself as comfortable in my comfort

42:07

zone as I can in the short term. So really,

42:13

I think it is about looking at having someone that

42:13

can come in with an objective view to kind of say,

42:19

here's the problem you're running into. It's

42:19

not your fault. It's not because you're a bad

42:23

business leader, or whatever like that, or your

42:23

company is doomed. It's, you made kind of a,

42:29

you know, common, you know, stumbling. You fell

42:29

over a common stumbling block. But there are

42:34

systems and processes that can improve it. You

42:34

just have to be willing to make them happen.

42:39

Yeah, I. One of the things, just to

42:39

reiterate, like being able to put a label on

42:46

things, to be able to makes it more tangible and

42:46

removes that accusatory piece. So if you are,

42:55

an HR professional or you're somebody who wants

42:55

to identify and resolve these issues within your

43:01

organization, maybe these labels, these frameworks

43:01

will help you to talk about it with, with some,

43:11

intent, since we're kind of on that theme. But

43:11

talk about it in a way that removes the idea that,

43:19

Johnny, this is your problem, because you didn't

43:19

do x, y, and z. Well, no, it's actually, here's a

43:27

common, issue that has a label that had, that

43:27

can be resolved, that we, for whatever reason,

43:35

find ourselves in. Let's identify it so that

43:35

we can address it and so that we can move on.

43:42

Yeah. So be really interesting for you

43:42

listening. There's a send us a message option

43:50

in the show notes. I would love. I'm asking you

43:50

right now, if you could m take a look at these

43:56

definitions and say, are any of these in your

43:56

workplace? You can just type it in and send it to

44:02

us as a message, because we see these in the work

44:02

that we do. But we would love to get an idea about

44:10

what are some, the more of the common ones that

44:10

are out there. And this is just a great way to

44:14

do that. And, you know, we would suggest you send

44:14

us, you can send us a text message. It'll come up,

44:19

as a text message on your phone. We can't respond

44:19

to it because of the system, the messaging system

44:23

that we have through the podcast. But I

44:23

would love to just have our inbox full of

44:27

just my workplace heads, The Technical Founder

44:27

Paradox. My m workplace has a law of linchpin.

44:32

Just to kind of get an idea about one. Are these

44:32

landing with you? But also, you know, what's,

44:39

what do you see most often? I mean, you might

44:39

see some. You might see numb. You can tell us

44:42

about a current job or your past job. But I would

44:42

love to just get a, the kind of response about,

44:48

are these something that you have seen? and

44:48

again, if you have any questions about it,

44:54

let us know. And we can't respond to it, but

44:54

we can talk about it in an upcoming episode.

44:57

If you give us your contact information,

44:57

then we'd be happy to respond to you.

45:00

Absolutely, yes. And while

45:00

you're in the show notes, check out,

45:05

our mailing list for our newsletter. because

45:05

we want to have a great engagement with people

45:11

and provide more content resources. Maybe

45:11

we'll build this, into an infographic and

45:17

make these available to people and send

45:17

them out through our next newsletter.

45:19

Yeah, that'd be

45:19

helpful, I think, if we can nail,

45:22

this down and give people something,

45:22

a cheat sheet to identify and resolve.

45:27

Yeah. So sign up for the newsletters

45:27

to get access to that infographic in that cheat

45:32

sheet so you can have these available to you

45:32

to kind of help you kind of maybe look at your

45:36

workplace with it with a different perspective.

45:36

And also, you know, again, maybe you've had more

45:39

intention in the way that you look at kind

45:39

of the long term viability of your workplace.

45:44

Cool.

45:45

So, yeah. So I think

45:45

I'll just do a quick summary.

45:47

Sure.

45:48

Anything else you want to add before I do?

45:50

No, I think I'm good.

45:50

let's, hit the highlights.

45:54

All right.So what are the common stumbling

45:54

blocks to business growth? Well, we've kind of

46:01

coined and developed these, these truths, that

46:01

we call the five threatening truths of business.

46:07

So the first one is The Technical Founder Paradox,

46:07

which is with the skills and abilities and mindset

46:12

of founders, which are crucial to starting

46:12

and growing a business, are what stand in

46:16

the way of the businesses sustainability and

46:16

scalability. Big area, but trying to improve

46:22

how the founders and leaders, skills that they

46:22

have to bring the business to the next level.

46:27

Next was the Fragile Grip Principle.

46:27

The acknowledgement of how the fragile

46:31

relationship is handled between employers and

46:31

employees and how it's handled by employers

46:36

greatly impacts the future success of their

46:36

business. Within that principle is The Harsh

46:41

Grip, where we grip too tight, The Weak Grip,

46:41

where we grip too loose, and The Stable Grip,

46:45

where we grip with balance. And the way that

46:45

we hold on to that fraudulent relationship can

46:50

really define how we, retain and attract,

46:50

employees, both now and in the future.

46:58

Next is a Revenue Stabilizing Blindspot. The

46:58

effect caused by businesses undervaluing positions

47:03

that stabilize revenue instead only favoring

47:03

positions that generate revenue. So this is

47:09

about understanding that roles like HR, admin and

47:09

support positions and maintenance positions add a

47:15

huge value to your business by stabilizing

47:15

your profit areas and your growth to make

47:22

sure that you're not just successful in the short

47:22

term, but you can be successful in the long term

47:27

and stabilize that success. Then there's the

47:27

Business Law of The Linchpin, the dependency

47:32

businesses create on a single person or position

47:32

for stability and growth that puts that business's

47:39

sustainability at risk. Making sure that you're

47:39

not over leveraging or over trusting key employees

47:46

to make to, you know, who are going to be, if

47:46

they go for whatever reason, can end up being

47:51

the the swift downfall of your organization.

47:51

Not building a business that's really just a

47:56

house of cards. But when you hit that, that key

47:56

card, the whole thing collapses. And last is the

48:02

Action is Reaction Fallacy, the mistaken mindset

48:02

that the business can survive and grow by only

48:09

reacting, that success can come without acting

48:09

with a strategic intent. We need to realize that

48:14

we can't always be after the fact when we make

48:14

our decisions, or, we can't wait till it's too

48:19

late before we do anything. We have to make sure

48:19

that we have foresight and distributive content,

48:25

that we're not just always fighting fires,

48:25

that we're actually building bridges. Okay,

48:31

so that about does it for us. For a full

48:31

archive of the podcast and access the video

48:36

version hosted on our YouTube channel, visit

48:36

www.roman3.ca/podcast. Thanks for joining us.

48:42

For more information on topics

48:42

like these, don't forget to visit us at

48:46

www.roman3.ca. Side effects of this podcast may

48:46

include improved retention, high productivity,

48:53

increased market share, employees breaking

48:53

out in sponsorship, instantaneous dance

48:56

dry mouth, a version of the sound of James'

48:56

voice desire to find a better podcast..

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