In the face of changes in the way Google works, how artificial intelligence is making inroads into copywriting and data analysis, the decline of conventional media and developments at X (formerly Twitter), the communications industry is coming under increasing pressure to adapt. Technology has a big role to play in public relations over the next few years, and the key for the industry is to understand this and to evolve with it. On today's Digital Download we take a look at where the communications industry is now and what technology is impacting it, and at how this is likely to change over the next year.You can find the full transcript of this episode here: The Impact of Technology on PR Transcript