The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

Released Tuesday, 22nd April 2025
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The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

Tuesday, 22nd April 2025
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0:03

A recent study by BCG found

0:05

that 74 % of companies report they

0:07

have yet to demonstrate tangible value from

0:09

their use of AI. And

0:12

Deloitte's recently published Global Human Capital Trends

0:14

report found that while the promise

0:16

of AI is that it will

0:18

improve productivity and well -being by reducing

0:20

our workload, in reality, 71

0:22

% of companies say AI has

0:24

actually increased their workload and

0:26

decreased their productivity, and 61

0:28

% say it will increase burnout. I'm

0:31

David Green and today on the

0:33

Digital HR Leaders podcast I'm joined

0:35

by Eric Schultink, CTO and co

0:37

-founder of Worklytics and together we

0:39

will be exploring one of the

0:41

most pressing challenges facing organizations

0:43

today. How to measure the

0:46

real impact of AI, drive meaningful

0:48

adoption and ensure that the

0:50

employee experience is enhanced. I'm

0:53

particularly excited for this conversation As today,

0:55

Eric and I will explore why

0:57

simply rolling out AI tools rarely leads

0:59

to the outcomes organizations are hoping

1:01

for. We'll also discuss what leading

1:03

companies are doing differently when it comes

1:05

to integrating AI into the flow of

1:07

work, and the signals people analytics team

1:09

should be tracking to ensure AI adoption

1:11

is supporting their workforce. We

1:13

also discuss where responsibility for measuring

1:16

AI adoption should sit within an

1:18

organisation and why HR and people

1:20

analytics leaders are well placed to

1:22

help shape AI strategies that are

1:24

not only effective but also

1:26

aligned with culture, fairness and

1:28

non -term business goals. So,

1:30

whether you're just beginning your AI

1:32

journey or looking to deepen the impact

1:34

of existing tools, this episode offers

1:36

practical insights to help you lead with

1:38

clarity and intention. With that,

1:40

let's get the conversation started. I'm

1:54

curious, as someone who's now specialized

1:56

in working in the HR technology

1:58

and people analytics field, what's

2:00

top of mind for you right now when

2:02

it comes to the AI and its

2:04

impact on the world of work? Yeah, so

2:06

I think we've seen it be hugely

2:08

transformational and I would say that one of

2:10

the most fascinating things is kind of

2:13

the paradigm shift from when I studied it.

2:16

10, 20 years ago to now

2:18

is the fact that it has

2:21

become in the current generation so

2:23

people -centric that we're really personifying AI

2:25

systems as if they were kind

2:27

of human co -workers and collaborators.

2:29

And I think that really opens

2:31

the opportunity for HR thinking about

2:33

how to integrate these into our

2:36

organizations. And they sort of

2:38

naturally fit into the paradigm of organizational

2:40

network analysis as additional nodes that

2:42

co -workers throughout the organization. And I

2:44

don't know what you're seeing at WorkLytics,

2:46

but some of the research that

2:48

we did at Insight222 last year, so

2:51

we do an annual exploration of

2:53

what's happening in the people analytics

2:55

field. We had 348 companies participate

2:57

last year. The survey we

2:59

kind of ran from from May to

3:01

July 24. And one of

3:03

the questions that we asked was, how

3:05

long has the AI journey in HR

3:07

been in your organization? And I was

3:09

quite surprised when we got back that

3:11

62 % of companies said they were in

3:13

the first year of their journey. I

3:15

further 18 % said they hadn't started

3:17

and it seemed to be in the

3:19

hypothesis is that it seemed to be

3:21

that the launch of chat GPT around

3:24

18 months earlier it almost acted as

3:26

a catalyst. Because you said

3:28

we've been talking about AI for

3:30

a long time and an AI has

3:32

been happening in other business functions maybe

3:34

but it would seem from that we

3:36

just take that survey that you know

3:38

most HR. functions hadn't really

3:40

started going with AI. Is that something

3:43

you're seeing at work litics as well? Yeah,

3:45

absolutely. I think it's taken a long

3:47

time for people to kind of understand how

3:49

it's going to integrate into the organization.

3:51

And we've had kind of this, you

3:53

know, if you're familiar with the

3:55

sort of shadow IT term, you know,

3:57

a lot of individuals in companies,

3:59

you know, getting their own chat GPT

4:01

subscription and copy and paste and

4:03

stuff back and forth and working with

4:05

AI that way. And only I

4:07

think this year really kind of even

4:09

just Q1, like we've had a

4:11

number of customers who've only sort of

4:13

rolled out proper enterprise level AI

4:15

solutions on that timeframe. And so

4:18

that's where they've really tried to bring

4:20

that stuff in -house under direct sort

4:22

of IT control where they have the

4:24

observability and they have the sort of

4:26

understanding and the safety and have defined

4:28

the controls around how this is going

4:30

to be used. And so now it's

4:32

sort of As we've done those initial

4:34

integrations, it's now going to become a

4:36

question of sort of how is, how

4:38

do you maximize the effectiveness and gain

4:40

out of those systems now that you're

4:42

beginning to integrate those into the enterprise? Yeah.

4:45

And there seems to be a

4:48

general assumption out there that once

4:50

you give people access to AI

4:52

tools, productivity will naturally improve. But

4:55

it's not always that simple. And that's

4:57

not always what happens, is it? Sure,

4:59

yeah, I think in the early days

5:01

when we see him as the left has

5:03

been sort of extremely uneven both across

5:05

roles but also across teams We've sort of

5:07

anecdotally we've seen in some of the

5:09

initial exploration data that we is that adoption

5:11

You know sort of starts and when

5:13

people say they're using AI and sort of

5:15

high usage I mean they mean sort

5:17

of you know once a week or a

5:19

couple times a month type of things

5:21

that they're going in and using chat gpt

5:23

and so you know I think there's

5:25

an opportunity for a much larger uplift. And

5:28

one anecdote we've seen is kind of

5:30

how important the manager is in that, in

5:32

that transmission and sort of teams where

5:34

the manager is a, is a higher active

5:36

user of AI. We've seen an

5:39

uplift of up to five, five

5:41

X and how much their, their direct

5:43

team uses AI as well. And

5:45

so we've seen it, you know, the

5:47

The implementation of AI and the

5:49

adoption of AI being very uneven across

5:51

companies based on those sorts of

5:53

dynamics. So it's certainly early days, but

5:55

that's giving us some clues on

5:57

how organizations need to start thinking about

5:59

the rollout of AI and how

6:01

they can encourage adoption to gain productivity

6:03

that way. How

6:06

does work really get done in your

6:08

organization? Worklytics helps

6:10

companies measure collaboration, productivity,

6:13

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6:15

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6:17

insights into meetings, tool usage

6:19

and work patterns, Worklytics helps

6:21

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6:23

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6:26

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6:28

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6:31

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6:33

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6:35

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6:37

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6:44

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6:52

AI. I

7:05

know you work with some particularly

7:07

advanced companies, a lot of technology companies

7:09

that have worked litics. So when you

7:11

look at some of those organizations that

7:13

are making good progress with a

7:15

i what are they doing differently especially

7:17

when it comes to maybe embedding a

7:19

i into the into the flow of

7:21

work yeah so i think it's very

7:23

early days so i would say this

7:25

kind of even the most advanced companies

7:28

have just started to release you know

7:30

in the last three to six months

7:32

sort of more officially sanctions you know

7:34

toolboxes for using a i whether that

7:36

and. you know frameworks for okay I

7:38

want to build a slack bot or

7:40

I want to start you know using

7:42

AI in this tool like before there

7:44

was kind of like even from just

7:46

like a vendor like legal agreement perspective

7:48

like you know having any kind of

7:50

AI component in that triggered a huge

7:52

additional like legal red flag like where

7:54

we don't know how to handle that

7:56

what should the data be all those

7:58

compliance controls so I think now the

8:00

even the most advanced companies have now

8:02

gotten through that they have their legal

8:04

team to have an understanding of, okay,

8:06

what do we need to do this?

8:08

What requirements do we need to see

8:10

from these vendors to start using these

8:12

AI systems in our company? So

8:15

I think that is where we've

8:17

gotten. I think even the most

8:19

advanced companies kind of just now

8:21

have those frameworks. We're starting to

8:24

have really officially sanctioned enterprise -wide

8:26

level AI use and are just

8:28

now entering the experiment phase with

8:30

how are we going to you

8:32

know you use this and how

8:35

to best leverage this so they're starting

8:37

to open this up to their

8:39

teams and say hey go ahead like

8:41

figure out like how this goes

8:43

into your workflow and so i think

8:45

the moment now we're seeing amongst

8:47

these leaders in this field is just

8:49

okay now we have a measurement

8:51

problem how do we see where this

8:53

adoption is happening where people are

8:55

unlocking the value and how do we

8:58

maximize and accelerate that so that's

9:00

where really we see workletics' role is

9:02

trying to measure that, measure how

9:04

people are adopting these systems, now that

9:06

they have it under official channels

9:08

where it can be monitored and is

9:10

something that's happening in corporate systems

9:12

as opposed to off on people's own

9:14

devices or so forth. Now that

9:16

it's really within corporate systems, we're talking

9:18

about something that is within workletics'

9:21

domain of being able to measure that.

9:24

develop the data strategy so your team has

9:26

the data to understand the adoption and start

9:28

to gain insight into how you're going to

9:30

leverage that and use that to multiply productivity. But

9:32

yeah, we're very much I think

9:34

in the early days of that where

9:36

most advanced companies are just have

9:39

the framework to roll it out and

9:41

are struggling with the, okay, how

9:43

do we push adoption? How do we

9:45

maximize and leverage this to multiply

9:47

our efficacy? Let's stick with that measurement

9:49

point there because I know that

9:51

You've published worklytics, something on the worklytics

9:53

website. If you go to worklytics .co

9:55

slash blog, for those of you

9:57

listening in that want to find out

9:59

more. And you've actually presented

10:01

a framework for measuring the impact

10:03

of AI on your organization, which

10:05

has three steps, adoption,

10:07

which you mentioned, proficiency and

10:09

leverage. I think it's

10:11

fascinating and I've spoken to a number

10:13

of peers in the industry. I

10:16

think, again, this is something that's

10:18

really resonating. For those listening and maybe

10:20

who haven't seen the article, can

10:23

you maybe walk through that? And

10:26

then maybe as an addition to that, given

10:28

that we have a lot of people analytics

10:31

professionals listening, what's the role of people analytics

10:33

teams in this as well? Yeah, I mean,

10:35

the basic framework you describe is just how

10:37

we're trying to help people formulate about how

10:39

they think of their AI journey, you know,

10:41

from simply adopting the tool. So we start

10:43

to, you know, be able to use Chad

10:45

VPT to regain proficiency in that. And that

10:47

starts to be something that people are able

10:50

to be skillful with and develop, you know,

10:53

prompt engineering and so forth and thinking about

10:55

like, you know, just as if you had

10:57

to. write an effective Google search before, like

10:59

how do I effectively frame something in

11:01

a way that these systems are able to

11:03

give me the most effective answer back?

11:05

So that's kind of the gains and proficiency

11:07

there. And sort of the

11:09

leverage is then, how do we actually

11:11

integrate this into our workflows to

11:13

multiply the efficacy of our team? So

11:15

now that we've become skillful in

11:17

using this, what are the highest value

11:19

problems that we have where it's

11:21

going to provide the biggest wins? Yeah,

11:25

that that's kind of the framework

11:27

is where we're thinking about it at

11:29

this point to try and help

11:31

people understand where they fit on their

11:33

journey and So the second part

11:35

of your question. What's the role of

11:37

HR? I think the role of

11:39

HR is certainly that this is a

11:41

people -centric problem and that's been the

11:43

big paradigm shift is in sort

11:45

of anthropomorphizing these systems as agents

11:47

and that we interact with through chat and

11:49

talking to kind of as if they were

11:51

human beings. It's been very

11:54

natural to start thinking about this and

11:56

integrating these into your organizations as if

11:58

they're coworkers. So these are

12:00

kind of agentic coworkers in your organization. And

12:02

so I think HR has a natural role

12:05

to think about like, what's the most effective way

12:07

to integrate these into the organization? How do

12:09

we understand that collaboration? How do

12:11

we use these to multiply a product?

12:13

productivity so you have the organizational

12:15

network analysis and sort of organizational design

12:17

angles to that and thinking about

12:19

how we how we're going to leverage

12:22

this to maximize our advocacy. And

12:24

I suppose it leads to the next

12:26

sort of question is pretty around

12:28

employee experience. So firstly, again, there's two

12:30

elements to this. If AI is

12:32

being pushed without people in mind, you

12:34

talked about it very much that

12:37

the paradigm shift here is that it's

12:39

people centric. Could

12:41

we end up creating workplaces that if

12:43

we don't have that put that people's interest

12:45

to you at the core, could we

12:47

end up creating workplaces that are actually worse

12:49

to work in than there may be

12:51

some of the workplaces today? Well,

12:54

sure. I mean, I think there's, you know, there's

12:56

those. Opportunity isn't

12:58

pitfalls with sort of any

13:01

disruptive change. I

13:03

think the opportunity for HR to lead

13:05

is to sort of frame the questions

13:07

in that way. I mean, if you

13:09

have IT leading, I think it's obviously

13:11

more about how software is replacing people

13:13

as opposed to if HR is leading,

13:16

it's more about obviously how do we,

13:18

how are we... these coworkers to sort

13:20

of multiply people's productivity to remove, you

13:22

know, the state of these AI agents

13:24

is these are removing a lot of

13:26

sort of tasks that, you know, to

13:29

be honest, aren't necessarily taking real intelligence, you

13:31

know, sort of summarizing and so forth. And

13:33

the power and what these things are

13:35

good at right now is a lot

13:37

of the repetitive work. And I think

13:40

it's can be very empowering to people

13:42

if I can offload some of those

13:44

sorts of things to let me focus

13:46

on the stuff that requires true intelligence

13:48

and is going to, going to help

13:50

me have the most effective work life.

13:52

And so I think that's the opportunity

13:54

for HR is to frame these questions

13:56

in that way is like, how are

13:58

we going to make people more effective,

14:00

have them have a more meaningful work

14:02

by focusing on the work that matters

14:04

and helping them to Automate

14:06

their workflows where the stuff is repetitive

14:08

and tedious and repeatable because those

14:10

are what these AI systems are going

14:13

to be most effective at is

14:15

where you know, this is something that's

14:17

been done a hundred times before

14:19

let's let the AI learn from that

14:21

and do it again and You

14:23

can move on to the more novel

14:25

problems the more interesting problems and

14:27

focus on that and in extent I

14:29

mean this is going to be

14:32

people sort of managing teams of agents,

14:34

you know, to a certain degree.

14:36

And so there's a lot of sort

14:38

of HR mindset in how that

14:40

should be done. And I guess we,

14:42

as you said, we're kind of

14:44

at the start of this. So it's

14:46

difficult to predict what's going to

14:48

happen in the next year, two years,

14:51

and going beyond that's probably just madness

14:53

to even try. But what you're

14:55

painting there is a very different world

14:57

of work to the one we

14:59

have today. And I am

15:01

again listening to you that if

15:03

we do if we are able

15:05

to remove some of the more

15:07

repetitive process driven tasks from from

15:10

from jobs effectively from people's roles.

15:12

Then obviously the promise is that

15:14

they can focus on stuff that's

15:16

more value adding more interesting I

15:18

guess from an individual level but

15:20

again this is where probably you

15:22

can see a big role for

15:24

HR around things like job design.

15:26

And I don't know what you're

15:28

seeing are ready for maybe the

15:30

companies are maybe further ahead than

15:32

others on this. Is this something

15:34

that they're already actively thinking about

15:36

and doing? Yeah, I don't think

15:38

it's evolved to that point quite

15:40

yet. I do think that's kind

15:42

of the opportunity is to think

15:44

then, okay, instead

15:47

of sort of focusing as much

15:49

on you know, carrying out the process,

15:51

we need to think more about

15:53

designing the process, designing the workflows in

15:55

which these agents are playing the

15:57

role of nodes in carrying out. And

15:59

so that's the opportunity is to

16:01

have people do more focus on that

16:03

of designing what the workflow should

16:05

be as opposed to simply implementing the

16:08

workflow. So I

16:10

think, yeah, HR definitely has a role

16:12

to think about that because this,

16:14

again, is modeled as agents, in effect,

16:16

become nodes in your organizational graph.

16:18

And we need to measure how those

16:20

agents are being used and being

16:22

collaborated with so that we can understand

16:24

how to best integrate those and

16:26

leverage them. And I

16:28

guess that's maybe the unique

16:30

opportunity for HR. It's

16:33

helping the organization to

16:35

incorporate these new technologies to

16:37

be more efficient, to

16:39

drive employee experience, but to

16:41

drive productivity and ultimately

16:43

outcomes for the business. But

16:45

at the same time reimagining how we

16:47

how we deliver some of the HR

16:49

programs that we deliver as well and

16:52

looking at looking at different roles within

16:54

HR as well and thinking how they're

16:56

going to change During this and maybe

16:58

that's a that is a unique opportunity

17:00

in many respects, but for HR leaders.

17:02

Yeah, absolutely. I mean there's certainly a

17:04

section of the AI being applied to

17:07

solve HR problems directly and then but

17:09

I think there's also the after and

17:11

AI is going to have a big

17:13

role in trying to help HR gain

17:15

productivity on its core functions that it

17:17

already does. And then, yeah,

17:19

the broader implications for the business, I

17:22

think, is something that HR is

17:24

uniquely positioned to help the organization understand

17:26

because it is so people -centric in

17:28

how we're going to be integrating

17:30

these systems and sort of some of

17:32

the challenges that that's going to

17:34

create are very much within the realm

17:37

of HR. I

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of global leaders. So

18:50

we talked about the opportunity for

18:52

HR. Now, many HR

18:54

professionals, they obviously don't have your

18:56

background in AI and computer

18:58

science. And many HR

19:00

professionals that I come

19:02

across maybe aren't that technically

19:04

minded. So first question

19:06

is, what advice would you give

19:08

to HR professionals that kind of

19:10

want to learn more about generative

19:12

AI, genetic AI and AI and

19:15

how it can benefit the organization?

19:17

Sure. Yeah. I mean, I think

19:19

there's the, obviously

19:21

it's been covered a lot in sort

19:23

of popular media and so forth. I

19:25

think how these, how these bots and

19:27

how the LLMs and that kind of

19:29

shift in the technology, which

19:31

was, I mean, coming from the

19:33

traditional AI experience was. Quite

19:35

unexpected. I think there was not

19:37

a broad expectation that these

19:39

would be as effective as they

19:41

were So I think that's

19:43

that's fascinating and certainly there's a

19:46

lot of literature out there

19:48

for for people to read and

19:50

gain again understanding of how

19:52

these tools are working and so

19:54

I think from from our

19:56

perspective again is to start to

19:58

understand how these fit into

20:00

your The traditional ways of thinking

20:02

about how HR is

20:04

thinking about work. And so we

20:06

see this as fitting pretty

20:08

well under the organizational network analysis

20:10

framework where you have, okay,

20:13

agents are, we

20:15

interact with them and the

20:17

current paradigm of LLMs is that

20:19

these are kind of chat -based

20:21

or communication -based systems. And they

20:23

interface with the humans through

20:25

that sort of a medium. And

20:28

so they naturally fit into organizational

20:30

network analysis as if they are nodes

20:32

in that collaboration graph. And

20:35

so I think that's the opportunity for

20:37

people to learn and apply. And

20:39

that kind of gives you the starting

20:41

point for thinking about how these

20:43

might integrate into your organization and say,

20:45

hey, can these sort of

20:47

play the role of drafting some communications?

20:49

And I can send out a

20:51

couple snippets. And it has a bunch

20:53

of context from my organization that

20:55

it can then turn that into something

20:57

that is. polished enough to be

20:59

externally facing or so forth. So I

21:01

think those are some of the

21:03

opportunities and sort of some of the

21:05

frameworks that HR can use to

21:07

kind of get an entry point into

21:09

thinking about AI and LOMs and

21:11

how that's going to change and integrate

21:13

into your organization. And

21:15

of course, again, organizational network

21:17

analysis, you mentioned that

21:20

there, Eric. You know,

21:22

it's something that to a

21:24

greater or lesser degree, HR

21:26

and P analytics seems principally

21:28

have been using now for

21:30

a number of years. Do

21:32

you see that the advent

21:34

or the acceleration in the

21:36

adoption of AI is going

21:39

to be act as a

21:41

driver to help O &A grow

21:43

and increase its use in

21:45

companies? Yeah, I think

21:47

that is... Well, I just think

21:49

it naturally fits to how these systems

21:51

are currently being deployed in the

21:53

early days. Generally

21:56

speaking, like sort of slackbots or

21:58

chatbots more generally is one of

22:00

the ways we're seeing organizations start

22:02

to roll out these systems within

22:04

their organizations, giving someone a slackbot

22:06

for HR that they can ask

22:08

HR questions to and the AI

22:10

can take a first stab at

22:12

answering that and then it can

22:14

escalate to a human if it's

22:16

not one of these sort of

22:19

repeated questions that fits well that

22:21

the AI is able to sort

22:23

of change. you know, answer with

22:25

some more or less pre -canned

22:27

variant. So I think that's

22:29

where organizational network analysis fits really

22:31

well into thinking and analyzing how

22:33

these systems are beginning to be

22:36

integrated and adding value into the

22:38

organization. I think you have

22:40

to start with the measurement is sort

22:42

of organizational network analysis. We can understand,

22:44

hey, you know, which

22:46

teams are interacting with these AI

22:48

systems the most. what's the frequency

22:50

of that interaction, you can apply

22:52

a lot of the methodologies that

22:54

you get from organizational network analysis

22:57

and thinking about how these nodes

22:59

are adding value to the graph

23:01

around them. You can apply

23:03

those same sorts of measurement techniques and

23:05

analysis techniques to thinking about how

23:07

these AIs are being integrated, if that's

23:09

happening in Slackbots or some other

23:11

sort of thing that you're communicating with.

23:13

So that's, I think, the real

23:15

opportunity we've seen is a lot of

23:17

this data and communication channels is

23:19

happening in the same way as it

23:21

was before, but it just happens

23:23

that now some of the agents in

23:25

the graph, some of the nodes

23:27

in the graph are these AI systems.

23:30

And I think that's one of the

23:32

things that you do at WordLytics maybe

23:34

not uniquely, but certainly I think the

23:36

emphasis that you place on the connection

23:38

between organizational network analysis. an employee experience

23:40

and then the impact that has on

23:42

business outcomes. That's something you've been kind

23:45

of pioneering as it were at WordLytics

23:47

for a number of years now, haven't

23:49

you? Coming into the pandemic, coming out

23:51

of the pandemic, looking at return to

23:53

office, and I guess AI is kind

23:55

of the next natural stage of evolution

23:57

in that. Yeah, well, we've

23:59

very much seen that AI is

24:01

going to be the next sort

24:03

of shift in how people work.

24:05

And so we saw very much

24:07

in the transformation we had with

24:09

the the pandemic and RTO and

24:11

so forth, you know, a

24:14

huge interest in understanding what using

24:16

organizational network analysis to understand how

24:18

that was changing, how people work.

24:20

So looking pre -pandemic, once you move

24:22

to remote, then remote to once

24:24

you return to office, sort of how did that

24:26

change your networks, how you collaborated,

24:29

you know, the strength of those networks,

24:31

how siloed they were, all

24:33

those sorts of things were helping

24:35

people to understand that. And then we've

24:38

been able to show that those

24:40

correlate with a lot of these

24:42

sort of outcomes that HR traditionally

24:44

has wanted to track, whether that

24:46

be retention, performance, scores,

24:48

engagement surveys, so

24:50

forth. A lot of the

24:52

things that you're able to identify

24:55

possibly by looking at the organizational

24:57

networks that you can get from

24:59

Slack and email and calendars and

25:01

so forth. you're able to show

25:03

that that stuff correlates. And

25:05

so I think that will be

25:07

the fascinating next thing to understand

25:09

is when you look at that

25:11

for communication graphs with these AI

25:13

agents is how does that correlate

25:16

with these outcome variables as well

25:18

for for people that HR will

25:20

care about, you know, engagement, retention,

25:22

so forth, you know, already

25:24

early days, we've seen that the

25:27

adoption of AI systems with fastened some

25:29

early things on onboarding, like as

25:31

people are getting into the company, that

25:33

new hires are much bigger adopters

25:35

of AI than the people who have

25:37

been in the company a long

25:39

time, that it's helping people interface. And

25:41

when you're starting to come with

25:43

a fresh mind on how I can

25:45

work most effectively in an organization,

25:47

that these are some of the people

25:49

that are most willing to adopt

25:51

and start integrating AI into their workflow,

25:53

because probably they don't have as

25:55

much of a history of how I

25:57

get work done in this company. We've

26:01

seen organizational network analysis being

26:03

applied in conjunction with the traditional

26:05

HR data sets that we

26:07

like to look at to really

26:09

gain some insight in how

26:11

people are working, how AI adoption

26:13

is happening, and how that's

26:15

helping drive the various measures of

26:17

success we want to look

26:20

at in the organization. Anything

26:22

particularly you're seeing that

26:24

people analytics teams are

26:26

are doing around the

26:28

topic. Obviously, we've

26:30

mentioned organizational network analysis,

26:33

but maybe more from

26:35

a governance or a

26:37

governance topic that's helping

26:39

their organizations advance maybe

26:41

quicker than others. I

26:43

think from a

26:45

governance perspective, it's just

26:47

about being conscious. you

26:51

know, putting the momentum behind sort of

26:53

your legal and privacy teams to develop the

26:55

frameworks to be able to use these

26:57

tools and understanding and developing your norms around

26:59

what you're comfortable with, what you want

27:01

to see in agreements, what you need to

27:03

put in every vendor agreement to be

27:05

able to start to unlock the AI power

27:07

that some of those vendors are providing,

27:09

where they're coupling that in with LMS. Like,

27:12

I think that's what we've seen companies

27:14

start to coalesce is like, okay, we've

27:16

been able to think about this for

27:18

a while, grapple with what the implications are,

27:20

and decide what our strategies are going

27:22

to be around allowing or adopting AI, whether

27:24

we pull a bunch of that stuff

27:26

in internally, whether we're willing to trust some

27:28

vendors, what our requirements are. So

27:31

I think being on that journey

27:33

and making sure that you're putting

27:35

some focus on that journey so

27:37

it happens quickly, which will position

27:39

you to be able to adopt

27:41

AI. So certainly there

27:43

are traditional ways. compliance and

27:45

privacy and legal aspects of

27:47

that that HR is going

27:49

to have more competency to

27:51

bring to the table. And

27:54

that that stuff is probably to

27:56

a certain degree beyond what adopting just

27:58

any other traditional IT tool might

28:00

have had with it. So I do

28:02

think that that is a role

28:04

that HR can play and start to

28:06

put some momentum behind and say,

28:08

hey, we need to be out in

28:10

front of this. thinking about what

28:12

we want to see in these agreements

28:14

so that we're in a position

28:16

to move quickly when a new startup

28:18

pops up with some specific LLM

28:20

implementation that's super applicable to what we

28:22

do, what are we going to need to

28:24

be able to see to jump on that and leverage that

28:26

to add value to our business as quickly as possible? So

28:29

I think listening to you again, Eric, and

28:31

again, something that we're seeing and

28:33

what we're doing inside 222 here, the

28:35

natural assumption sometimes is would be

28:38

that We're rolling out technology across the

28:40

organization this is this should sit

28:42

with it and i think what i'm

28:44

hearing from you very much is

28:46

this isn't something that's just necessary with

28:48

it clearly they have a role

28:50

in this it's something that hr has

28:52

an opportunity to lead on. There

28:55

has to be some sort of partnership

28:57

between hr and it and people analytics obviously

28:59

being a big part of that. What's

29:02

your advice for organizations that

29:04

are maybe a little bit earlier

29:06

in the step here? This

29:09

is a partnership across different functions

29:11

within the organization, presumably. Yeah,

29:13

I think what we've traditionally seen

29:15

and what HR really needs to push

29:17

for is having the data. Even

29:20

you would think IT, but often

29:22

even IT isn't getting good data out

29:24

of these systems on what the

29:26

adoption is, what the usage is

29:28

to be able to model that. people, you

29:30

know, and then to be able to model

29:32

that in people -centric ways to understand, okay,

29:34

which teams are using this, which teams are

29:36

adopting this, how do we layer in all

29:38

the rich data that HR has on top

29:40

of the sort of much lower level data

29:42

that IT has to really gain insights and

29:44

leverage it for our organization. And

29:46

to a certain extent, these are,

29:49

IT's interests aren't. entirely aligned here

29:51

with the business because these are

29:53

huge investments. And showing data

29:55

that, hey, this big part of the

29:57

organization isn't really using this, isn't necessarily

29:59

what they want to surface. So

30:01

I do think People Analytics has

30:04

a role to kind of understand that

30:06

and layer that stuff on and

30:08

should be in the conversation. I

30:10

think we've seen in some

30:12

organizations these become big sweet

30:15

questions on Where are

30:17

we on HR? Where are we on AI?

30:19

Where are we on that rollout? We

30:21

need to be you know, how do

30:23

we compare with our competitors? This is

30:26

gonna transform our industry. Where are we

30:28

relative to them? And so I think

30:30

The the big challenge for people analytics

30:32

is to have the data we're gonna

30:34

see Benchmarks being able to benchmark that

30:36

data against other companies is gonna be

30:39

super important. So so that's

30:41

something that We're going to offer

30:43

it from Worklytics to help people understand

30:45

how they compare, where they

30:47

fit. And so that is

30:49

where people analytics can really play

30:51

a role in helping people understand in

30:53

terms of transforming our work, how

30:56

we work, transforming our workforce

30:58

to be able to leverage these

31:00

tools. Where are we in that journey?

31:02

How do we compare? Are we

31:04

falling behind or not? Because if you

31:06

aren't getting those questions from your

31:08

C -suite yet, you will be, because

31:10

otherwise they're going to fall behind. Yeah,

31:12

and potentially very exciting for you

31:14

and your colleagues at Worklytics. You potentially

31:16

can help organizations to compare themselves

31:18

with each other because when it's something

31:21

new happening, we don't really

31:23

know what good is, do we? So

31:25

that's going to be a really

31:27

helpful service to help them to

31:29

understand that. Yeah, absolutely. The way

31:31

sort of adoption is defined, I

31:33

think is still an evolving question

31:35

and we're trying to take some.

31:38

initial stabs on establishing a framework for what that

31:40

should look like and help people understand how

31:42

they should think about that. But yeah, absolutely. That'll

31:44

be something that we're all discovering together, I

31:46

think, in the next six to 12 months here.

31:49

Same times. We've got two questions

31:51

left, Eric. So first of all, it might

31:53

be a bit of a summary of some of

31:55

the stuff that we've already talked about. What

31:58

advice would you give to our

32:00

listeners, particularly HR and people analytics leaders

32:02

that are listening, who want

32:04

to play a more role in

32:06

shaping AI strategy within their organizations? Sure.

32:09

Well, I think you need to have

32:12

the data to be able to measure.

32:14

So first and foremost, you need to

32:16

develop what your data strategy is going

32:18

to be, how you're going to get

32:20

the data pulled together to build your

32:22

data warehouse or whatever system you're going

32:24

to use to be able to start

32:27

to position yourself to answer these questions.

32:29

Because these questions are going to become

32:31

is, where do we sit on AI

32:33

adoption? How are we rolling it out?

32:35

What are what's the skills of our

32:37

workforce look like and in utilizing these

32:39

tools? Do we have the right skills

32:42

are people then you know using this

32:44

where our opportunities areas of opportunities where

32:46

our maximum points of leverage? So I

32:48

think we've gotten some early early insights

32:50

on some of those answers in terms

32:52

of you know new hires and managers

32:54

being key key early adopters and key

32:57

in points at which to drive adoption

32:59

in the organization. So I

33:01

think it's, you know, being prepared to understand

33:03

and analyze that within your organization, see

33:05

whether those sorts of trends are

33:07

holding and positioning yourself to be

33:09

able to act and so forth

33:11

and advise your organization more broadly

33:14

and, okay, AI is

33:16

going to be our theme of 2025. What's

33:18

that going to look like? How are

33:20

we going to be tactical about doing

33:22

that? Is that training and specific communications

33:24

by managers, being able to provide them

33:26

with data that shows how important they

33:29

are to this transformation and how we

33:31

can drive that? And

33:33

it's interesting. You mentioned around data strategy

33:35

there. Now, you and

33:37

me all know this because we've been working with people analytics

33:39

teams for a long time. It's

33:41

one of the veins of people

33:43

analytics leaders' lives. getting

33:46

movement on the data strategy

33:48

within HR sometimes can be very

33:50

difficult. Are you

33:52

seeing as well that the interest

33:54

in AI is almost acting as

33:56

a bit of a Trojan horse

33:58

to speed that process up and

34:00

bring it back up the agenda

34:03

again with the HR leadership team? I

34:06

think certainly it adds a sense of urgency. I

34:10

think there is a broad awareness

34:12

at high levels with incoming organizations about

34:14

how important and how transformative AI

34:16

is going to be. And I think

34:19

it's up to people analytics to

34:21

speak up and really say, hey, we

34:23

can help understand that in the

34:25

business. And we can help answer those

34:27

questions, help you understand where do

34:29

we sit on that journey? Where does

34:31

our industry sit more broadly? How

34:33

is that going to change work? Because

34:35

those are sort of bigger

34:37

questions that I think... you

34:40

need to make your organization aware of

34:42

that people analytics can help answer. Yeah.

34:45

Important questions for the future of

34:47

any organization. So, Eric, this

34:49

is every series we do at the

34:51

Digital HR Leaders podcast, we have a

34:54

question of the series. So we'll be

34:56

asking all the guests on this series.

34:58

And I know it's something that you

35:00

and the team at Worklytics have helped

35:02

many organizations on. So the question is,

35:04

how can HR help the organization understand

35:06

and improve team effectiveness? Yeah,

35:09

I think the big opportunity

35:11

in 2025 is simply the

35:13

adoption of AI. And

35:15

see, you know, I think

35:18

with the data that you

35:20

can get from these AI

35:22

systems, combined with the data

35:24

that HR has about organizational

35:26

structures, team structures, managers,

35:28

tenure, all

35:30

the outcome variables around engagement performance

35:32

and so forth, being able to

35:34

understand the transformation. Does

35:36

AI adoption lead higher engagement,

35:38

more productivity? Where it does,

35:40

where it doesn't? What sort of

35:43

interventions do we need to make to

35:45

ensure the best outcomes for the business

35:47

there? So I think that's the big

35:49

opportunity of HR and people on the

35:51

list to take a lead and to

35:53

add value to the business is helping

35:55

to understand that transformation because it is

35:57

going to be people centric in terms

36:00

of how the implementation is done. And

36:02

also the people are kind of the

36:04

paradigm on how we're going to understand

36:06

these agentic AI systems as those become

36:08

kind of coworkers in our workplace that

36:10

we're interacting with on a daily basis.

36:14

That seems a great place to lead

36:16

at Eric. It's been a fascinating

36:18

to listen to you. I've learned a

36:20

lot. In the last 45 minutes

36:22

or so before we part ways can

36:24

you show if listeners how they

36:26

can follow you and learn more about

36:28

work litics and everything that you're

36:30

doing for? Organizations and HR and people

36:33

and the six leaders around the

36:35

world Yeah, absolutely. So the the best

36:37

place is get our single single

36:39

consolidated view on the AI stuff is

36:41

to go to work litics co

36:43

slash AI so we're gonna we're gonna

36:45

group all of our AI related

36:47

thinking and offerings there so you'll help

36:49

you know see what our views

36:51

are on AI or frameworks or how

36:54

to think about the AI transformation

36:56

of your workforce and what sort of

36:58

data we can make available to

37:00

better understand that. So we see measurement

37:02

as the absolute key thing and

37:04

our developing offerings to be able to

37:06

help people better understand. Sounds

37:08

like a treasure trove for people to

37:10

go and unlock there. So to Eric,

37:13

thank you very much. Thank you. If

37:15

there's one thing I'll take away

37:17

from my conversation with Eric. is that

37:19

the hard part of AI isn't

37:22

deploying it, it's making it work for

37:24

people and the organization. And

37:26

that demands insight into how work

37:28

is actually happening, where friction is

37:30

building, and how employee experience is

37:32

evolving. So thank you

37:34

again to Eric for joining me and

37:36

demonstrating that HR and people analytics

37:38

can step in, lead with data, and

37:40

help ensure AI adoption is both

37:42

effective and human -centered. And thank

37:45

you as always for listening and tuning

37:47

in each week. Here at Insight222 we

37:49

are on a mission to help as

37:51

many HR and people analytics professionals and

37:53

leaders build the skills, strategies and confidence

37:55

needed to drive real business value. So

37:57

if you enjoyed today's episode please

37:59

do subscribe, leave a review, and share

38:01

it with your network, so we

38:03

can help make more people drive meaningful

38:06

business transformation. And as

38:08

always, if you'd like to dive deeper and

38:10

learn more about us here at Insight222 follow

38:12

us on LinkedIn, explore our resources

38:14

at insight222 .com, or subscribe to

38:16

our bi -weekly newsletter at MyHRFuture

38:18

.com. That's all for now. Thank

38:20

you for tuning in, and

38:22

we'll be back next week with

38:24

another episode of the Digital

38:26

HR Leaders podcast. Until then,

38:28

take care and stay well.

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