EPISODE 146 | Derek DeWitt, communications specialist for Visix

Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this talented bunch will have to adapt or perish.

Gen Z is pushing us to be more honest, more equitable and more innovative in our communications. In this episode, we’ll look at what’s important to them and how to evolve your messaging to better engage Zoomers in the workplace:

• Understand Gen Z priorities like transparency, authenticity and inclusion
• Explore how Zoomers blend online and IRL connections
• Get tips on the types of messaging, designs and channels they prefer
• Debunk common misconceptions about this generation
• Hear some common Zoomer slang for the workplace

See the full transcript HERE

Get more communications tips in our Communications Planning Guide HERE