In many other parts of the world, it's difficult to find places and getting lost is a common problem. The world is very badly addressed, and talking about specific locations is difficult. You have to do long-winded descriptions and you often don't meet people. However, finding an address has become very easy with what3words. Three-word addresses are easy to say and share. Giles Rhys Jones, the CMO for what3words, explains how their app works, its various benefits, and how they’re solving the address problem anywhere in the world.