Have you heard that positive reinforcement doesn't work? WAIT what? Of course, positive reinforcement works. It’s pretty damn effective and we have decades of scientific evidence behind the concept. Positive Reinforcement isn’t even a technique, it's a naturally occurring process. It’s a naturally occurring process, like gravity. Operant conditioning is just a way of describing what is naturally occurring in the world. The concept of operant conditioning is that behavior is a function of consequences. Meaning, the strength of a behavior is dependent on the consequences that followed that behavior in the past. For show notes, visit: http://www.wonderpupstraining.com/podcast