0:03

What it is Bradley back again

0:05

with another episode of dropping bombs

0:07

I went to say knowledge, but

0:10

I'm done with that because I

0:12

found out There's no suppression

0:14

on the word bombs So welcome

0:16

to dropping bombs folks as always

0:18

in the studio. I got

0:20

a real treat for you Gil Valerio

0:23

in the house. Yes, sir. Now Gil

0:25

get up on that mic as close

0:27

as possible so you could sound thunderous

0:30

There we go. Folks, if you guys

0:32

don't know Gil, you're about to. O

0:34

Gil Valerio cashed out of a little

0:36

biz for the Millies. And now

0:39

he's like taking it to the

0:41

next level in the M&A space,

0:43

but within a specific niche, digital

0:46

marketing. So let's go over the

0:48

story. You're back. You're not a

0:50

digital marketer yet, but right before

0:53

you fell into it or got

0:55

into it. Let's start there. What

0:57

were you doing? Yeah, I had

0:59

three gyms, I had a full-time

1:02

job, and I had a wife

1:04

with a baby on the way,

1:06

and all of those ventures were

1:08

pretty mediocre, I would say. So

1:11

you were like, you owned them,

1:13

but you weren't making a killing?

1:15

Yeah, it was, so, 2020, I

1:17

opened my third gym in October of

1:20

2019. and then we all know what

1:22

happened in March of 2020 and I

1:24

was in Chicago at the time that's

1:26

where I live and I'm in Tampa

1:28

now but they shut all three gyms

1:30

down for 90 days so they were

1:32

doing mediocre before they got shut down

1:34

and so you can only imagine what

1:36

happened in that 90 day period we

1:38

got you know almost wiped out so

1:41

that ironically is what led me to

1:43

digital marketing. And long story short, I

1:45

had to figure something out for my

1:47

gyms. They were in trouble because we

1:49

were close. When we reopened, actually while

1:51

we were closed, I started devising

1:53

a plan on how the hell are we

1:55

going to get people to walk into the

1:58

gyms? So I started looking into digital market.

2:00

marketing and I connected with a large

2:02

digital gym digital marketing agency that everybody

2:04

knew and so when we reopened I

2:06

worked with them for a little bit

2:08

it started working and a couple months

2:10

went by and I was like I'm

2:12

paying these guys a ton of money

2:14

I think I think I can do

2:16

what they're doing and I took it

2:19

over started doing it for my gyms

2:21

and it worked well I mean it

2:23

bailed me out like we were in

2:25

trouble at that time and so then

2:27

I was like well and I liked

2:29

it I liked it I enjoyed it

2:31

I open gyms business fitness is going

2:33

to work great and it didn't work

2:35

great and I didn't like it there

2:37

was just I didn't like that business

2:39

but I loved marketing I love digital

2:41

marketing and so after I had some

2:43

success success I was part of a

2:46

franchise and I figured I could sell

2:48

this to other gym franchises and that's

2:50

what I started doing and long story

2:52

short with that I signed about 15

2:54

gyms in the respective franchise that I

2:56

was a part of and I get

2:58

a cease and desist letter from the

3:00

franchisor from the franchisor. that says per

3:02

your F&D. Stop helping my franchisees basically.

3:04

Yeah, right? Or stop helping them unless

3:06

you want to give me some money,

3:08

right? That's what it said, right? Unless

3:10

you want to give me a cut.

3:13

And so- Dick move, right? So hold

3:15

on, just because this is a good

3:17

point people need to understand. Sure, yeah.

3:19

Like right there, dude, you may have

3:21

had a completely different outcome and path.

3:23

Have that. organization been cool and said

3:25

hey thank you bro for helping my

3:27

franchisees sure like you're helping them sure

3:29

not where's my piece yeah yeah agreed

3:31

always gets in the way yeah they

3:33

were they were big you know because

3:35

I could sit here and say you

3:37

know what they made a mistake because

3:40

they would have got a maybe they

3:42

could have negotiated a piece of the

3:44

company but that's a drop in the

3:46

bucket for them regardless so I knew

3:48

I was on to something so I

3:50

said you know fuck these guys I'm

3:52

gonna I'm gonna fall out of this

3:54

completely, I'm gonna scale down the gyms

3:56

I'm working with, and I had one

3:58

of my gyms that I owned had

4:00

a chiropractor next door, and I walked

4:02

into his office and I said, hey,

4:04

who's helping you with your leads? We

4:07

had a conversation, so let me help

4:09

you out. Started helping him out. He

4:11

blows up quick. The results I got

4:13

for the chiropractor were better than any

4:15

one of my three gyms or any

4:17

of the gyms that I worked with.

4:19

So I did what any new entrepreneur

4:21

would do, starting a new venture. I'm

4:23

like, dude, do you know anybody else?

4:25

And he's like, I'm in a network.

4:27

It's like coaching group with like hundreds

4:29

and thousands of chiropractors. What's that? Wasn't

4:31

a thing called Sidecar. No, no, no,

4:33

no. No. Because I, dude, you know,

4:36

I have thousands of chiropractors on light

4:38

speed. Really? Yeah, shit. I still own

4:40

equity in that company, so. Well, they

4:42

helped chiropractors, yeah. Yeah. Yeah, they're huge.

4:44

They're at they're at a conference in

4:46

Orlando right now. There's tons of chiropractors

4:48

that are listening right now. Yeah. So,

4:50

so it was a marketing solution. Well,

4:52

I don't want to, I don't want

4:54

to interrupt that, but yeah, sure. But

4:56

that company, you discovered, holy shit, I

4:58

ended up helping these chiropractors. Yeah. And

5:00

I moved completely out of the fitness

5:03

space and went solely into chiropractic for

5:05

a couple reasons. Obviously, the cease and

5:07

desist letter, but I felt there was

5:09

more upside potential with chiropractors than there

5:11

were with gyms because when you think

5:13

about a chiropractor, they're working with their

5:15

patients. A gym owner might be chilling

5:17

in the back just directing, you know,

5:19

organizing their gym, running the show. A

5:21

chiropractor is working with patients, so they're

5:23

too busy for this stuff. They don't

5:25

have time. But if they're doing well,

5:27

they have money and they need more

5:30

patients. He connected me with a few.

5:32

A few turned into 15, 20, 30.

5:34

And, you know, kind of the story

5:36

goes on from there. And next thing,

5:38

you know, you got a big digital

5:40

marketing agency thriving, helping chiropractors generate leads,

5:42

which, by the way, is still the

5:44

case. Yeah, yeah. If there's chiropractors listening,

5:46

dude, reach out. You want more patients?

5:48

This dude's figured out how to get

5:50

them in a success. way. Yeah, sure.

5:52

But then you said, but then you

5:54

said, you know, now what? Yeah. So

5:57

that's what all good entrepreneurs do too.

5:59

So you exited. I exited. You sold

6:01

that Elevate. The majority of it, yeah.

6:03

I kept a small percentage. You technically

6:05

exited. Yeah, yeah, I exited the majority.

6:07

I'm not in it anymore, anything like

6:09

that. I advise when I can, but

6:11

yeah. So, so you got a big

6:13

chunk of change, I assume. Sure. Actual

6:15

actual cash out not no bullshit. No,

6:17

no, no earn out no paid overtime

6:19

check wire to my bank What did

6:21

you did when the when the wire

6:24

hit did you play it for anybody

6:26

else in my wife? Yeah See because

6:28

when I started getting a little dough

6:30

I'd call people and I'd call my

6:32

bank and I'd log in Let it

6:34

say your balance is and people would

6:36

be like Dang dude, I'll be like

6:38

I told you, you know, I told

6:40

you I got this superstition man and

6:42

every time like I made a little

6:44

bit of money in crypto at one

6:46

point and even when my business was

6:48

blown up every single time I fucking

6:50

shared it with somebody and not in

6:53

like a bragging way just in like,

6:55

yo, like even my brother something bad

6:57

always followed it. So now like my

6:59

wife, I'll share obviously everything with but

7:01

I try to just shut up and

7:03

stay humble. I'll punish you for stuff

7:05

like that I feel like that. Well,

7:07

I agree disagree with that statement, but

7:09

I give you the bomb anyway why

7:11

well because again, I mean my overall

7:13

advice to people would be you know

7:15

Keep your mouth shut because do people

7:17

don't want you to do well. They

7:20

say they want you to do well,

7:22

but they don't want you to do

7:24

better than them sure so when you're

7:26

running around just sharing, you know, your

7:28

excitement and hey, kind of look, you

7:30

know, it always does seem to have

7:32

some sort of negative back at you,

7:34

but I don't think God will punish

7:36

you for doing it because dude that

7:38

may be why you inspired one person

7:40

to do something. maybe that was God's

7:42

intention. So I think it depends on

7:44

the energy you have behind it, right?

7:47

If it's like I'm just bragging to

7:49

show you how great I am versus

7:51

like I made this happen, you can

7:53

make it happen, my life has changed,

7:55

I'm grateful for it. That's a different

7:57

type of energy, right? Yeah, totally. Yeah,

7:59

totally. And it's all about energy. Sure.

8:01

That's what people don't understand too. So

8:03

I don't want to, I didn't want

8:05

to interrupt, but I wanted to make

8:07

that point, but I wanted to make

8:09

that point, but I wanted to make

8:11

that point. Yeah. but at the end

8:14

of the day you had no that

8:16

that that time when i sold the

8:18

business only my wife that was it

8:20

you know video showed her the bank

8:22

account the money hit this is a

8:24

great day you know that was it

8:26

where'd you go what you do i

8:28

uh what you buy i bought a

8:30

i bought her a new car i

8:32

got her a new brand new escalate

8:34

you pay cash it yeah of course

8:36

yeah i sold it i You know

8:38

what's messed up? I sold the business

8:41

at the end of the year, right?

8:43

And so I went right away, I

8:45

had like a week for expense purposes

8:47

to buy the car. And so I

8:49

buy the car and then I find

8:51

out I talked to my tax person

8:53

and they're like, the way they wrote

8:55

the paperwork, the deal actually isn't effective

8:57

until January. So you bought the car

8:59

on last year's expenses and so they're

9:01

like next year you got to buy

9:03

another car or something. So yeah. So

9:05

about a car, I chilled, I took

9:07

her out, you know, we went on,

9:10

we grabbed the babysitter, went on some

9:12

little vacations, and honestly, it wasn't even,

9:14

you know, spending money or stuff, anything

9:16

like that, it was, I had been

9:18

going so hard for so long, I

9:20

feel like like my stress level was

9:22

just, you know, and I had neglected

9:24

her a little bit, my children a

9:26

little bit, and so I just chilled,

9:28

man. I just, I slept, man. I

9:30

just, man. I took it slow, I

9:32

spent some time with them. We actually,

9:34

we moved to Tampa, we flew back

9:37

to Chicago, we spent time with family,

9:39

me and her went out down there,

9:41

and I just, I just kind of

9:43

soaked it in, you know, I felt

9:45

like everything that, because it wasn't just

9:47

a... three years I built an agency.

9:49

I've been an entrepreneur for a very

9:51

long time. I've been failing and falling

9:53

on my face for a long time.

9:55

And so I just like try to

9:57

sit back and be grateful and really

9:59

like take in the moment for a

10:01

little bit. And then it wears off

10:04

like anything else. And then it's just

10:06

money in the bank and you realize

10:08

your life is the same and you

10:10

know start thinking what's next? That's right.

10:12

So because you get used to it.

10:14

exit in the first place or take

10:16

a bite out of the apple? Yeah,

10:18

that's a great question because it's a

10:20

crazy story. I wish I could say

10:22

it was some I'm a great entrepreneur

10:24

and I knew the right time and

10:26

I was ready to cash out and

10:28

move on to the next thing. Something

10:31

horrible happened in the agency. We got

10:33

digitally hacked in mid-2023 and there was

10:35

a moment where I thought we were

10:37

We're done like we got hacked and

10:39

then we got hacked again 45 days

10:41

later And these are legit digital hackers

10:43

what they do is they yeah if

10:45

any digital marketing people listen to this

10:47

be careful They hijack all your ad

10:49

accounts and they set up ecom stores

10:51

and they sell like women's pants or

10:53

some bullshit like that and they sell

10:55

a bunch of product real quick and

10:58

then they just shut it down and

11:00

keep the cash and so they hijack

11:02

all the client ad accounts This happened

11:04

in mid 2023 and that kind of

11:06

sent me Like oh shit, right not

11:08

not in a scramble to sell but

11:10

realizing like there's no certainty in this

11:12

game I don't care how good you

11:14

are I don't care what you built

11:16

something can change tomorrow and so that

11:18

was part of it That was what

11:20

kind of like pushed me towards considering

11:22

and looking what options were out there

11:24

and then yes, there was another piece

11:27

of me that was like Well I

11:29

love digital marketing and I'm still in

11:31

that world. I thought there was, I

11:33

knew there was bigger opportunities out there

11:35

for me and I knew that what

11:37

you just said, I knew I need

11:39

to resources and capital to go on

11:41

the offensive. So it was like a

11:43

combination of like a bad situation that

11:45

pushed me and then ultimately we got,

11:47

you know, we regrouped. we came back

11:49

together we're all good we lost clients

11:51

and then we got them all back

11:54

so we were good but that was

11:56

what initially pushed me and then eventually

11:58

it was like there's something bigger out

12:00

there for me to do and what

12:02

door opened to lead you down the

12:04

M&A yeah I didn't know for sure

12:06

for certain that was what I wanted

12:08

to do but after I chilled with

12:10

the wife and took time off and

12:12

spent time with the kids and let

12:14

my mind clear out out of coach

12:16

that work with and we literally wrote

12:18

down everything like I would put it

12:21

on paper like do I want to

12:23

be a real estate guy do I

12:25

want to be a private equity guy

12:27

do I want to you know what

12:29

do I want to do and the

12:31

first idea that I had I was

12:33

going to bring in a business partner

12:35

in and ended up not working out

12:37

he's a great guy but we ended

12:39

up not working together my original plan

12:41

just spur the moment was like help

12:43

other agency owners make more money right

12:45

guide them, you know, help them avoid

12:48

all the pitfalls and things that I

12:50

went through by getting hacked and losing

12:52

money and consulting, right? And then once

12:54

I help them get to a certain

12:56

revenue marker, become a partner of theirs

12:58

and then partner together build up this,

13:00

build up this private equity portfolio or

13:02

roll them up together and go make

13:04

more money. I didn't know shit about

13:06

private equity, but I knew that it

13:08

felt like that made sense. But then

13:10

I started to stray away from it

13:12

for a lot of things. I kept

13:15

coming back to it, so I was

13:17

like, all right, that's a sign from

13:19

God or whoever, right? But my initial

13:21

intention was just to do private equity.

13:23

I'm just going to buy agencies and

13:25

put them together, and I'm going to

13:27

skip the consulting, the coaching part for

13:29

a lot of reasons. I was like,

13:31

these guys got a bad name, and

13:33

I don't want to be like all

13:35

of them out there, and they're out

13:37

there making big promises, and they can't

13:39

deliver, and they can't deliver. It makes

13:41

sense, right? And it's like if I'm

13:44

going to acquire or partner with them,

13:46

why not help the ones that are

13:48

starting out or the ones that are

13:50

stuck or plateaued get to where they

13:52

need to be? and then those are

13:54

opportunities for us to partner together right

13:56

and it makes sense incubator yeah and

13:58

I mean would you rather partner with

14:00

somebody that you have a relationship with

14:02

that you knew that has helped you

14:04

or somebody that just shows up with

14:06

a check right I mean if the

14:08

check is big enough maybe you take

14:11

to check but like if you're staying

14:13

in the business you're going you're going

14:15

to be more likely to do that

14:17

partnership and stay in the business with

14:19

somebody you already know like and trust

14:21

partnerships are hard really hard. I mean,

14:23

I'm sure you haven't even if you

14:25

know him like him. Yeah, even if

14:27

you know him like him. So when

14:29

you're bringing in random partners or

14:31

you're bringing in a big private

14:33

equity company that's literally just coming

14:35

in and they want to extract

14:38

an ROI like and they have

14:40

authority because they wrote you a check.

14:42

Yeah. And it was yours to begin

14:44

with. How many private equity companies or

14:46

VC companies end up buying and then

14:49

they push the CEO? The CEO. Because

14:51

of that, I might actually never build

14:53

a private equity company to the size

14:55

that I think I might, right? Because

14:58

I'm going to build this other arm

15:00

where I'm going to be helping,

15:02

you know, lower revenue or

15:04

lower EBITA agencies. But overall-

15:06

Which is my opinion. Who needs

15:09

the help? Yeah. That's who needs the

15:11

help. Yes. And I know that's what

15:13

I needed the help. I was in

15:16

a shitty situation. And I wish someone like

15:18

me. would have grabbed my hand at that

15:20

time and been like, look, here's things that

15:22

I did that you don't have to do

15:24

or here's things you should do because I

15:26

would have made a lot of way more

15:28

money way quicker. Well, they didn't exist or

15:30

you wouldn't have listened anyway. Yeah, probably. Because

15:32

to me, I would say that about myself.

15:34

I wish someone would have done this. But

15:36

even if you would have back then, I

15:38

probably wouldn't have listened anyway. You think you

15:40

would have listened? I think I would have

15:42

listened at that point man because I had

15:44

already been humbled in business a lot and

15:46

I was you know I in that story I

15:48

left out that I had three gyms full-time job

15:51

baby second baby on the way and It's no

15:53

wonder everything was mediocre and then

15:55

I had my agency I had 15 different things

15:57

going and there was a point at which I

15:59

told myself, I quit the job, I

16:01

call my wife up, I said, no,

16:04

you're pregnant, we're going to have no

16:06

insurance, I'm quitting my job, and she

16:08

just says, I love you, it'll work

16:10

out, right? No resistance at all. And

16:12

then I told her, and on top

16:14

of that, I'm selling the gyms, and

16:16

I'm going to take whatever I can

16:19

get for them, because I'm going all

16:21

in on this thing. So my point

16:23

there is that I do think I'll

16:25

start my gyms. above taking advice from

16:27

anybody. I just wanted to do everything

16:29

and anything I could to make it

16:32

work. So I think I would have

16:34

listened. And I did pay a couple

16:36

coaches out there and this is, they

16:38

were great and they've helped me, but

16:40

they weren't good enough. I don't know

16:42

another way to say it. They didn't.

16:45

Well they didn't have a long enough

16:47

lesson path. Yeah, and they didn't, a

16:49

lot of them didn't even have proof.

16:51

Like I remember there was at one

16:53

point, I was taking advice from a

16:55

advice from a guy, and I'm like.

16:58

What agency did you build before you

17:00

start helping agency owners? And he's like,

17:02

oh, this and this and this and

17:04

I, you know, I looked into it

17:06

a little bit. And I'm like, you

17:08

didn't build Jack's shit. You failed. And

17:11

then you attached on to another coach

17:13

and then you started helping other agency

17:15

owners. So I don't think many of

17:17

them existed. And then there was other

17:19

guys that were bigger, that are bigger

17:21

in the SMMA space or digital marketing

17:23

space, but they were like so removed

17:26

from it. It was, their information was

17:28

irrelevant at that point. So there was

17:30

no one that was still close to

17:32

it, that can prove they had success,

17:34

that wasn't full of shit that could

17:36

actually help me at that time, that

17:39

I could find at least, right? So

17:41

SMMA. Social media marketing agency, digital marketing,

17:43

same thing. Thai Lopez, like crown that

17:45

phrase or whatever. So what would that

17:47

include? Would that include? Would that include

17:49

media buyer? Media buyer? Copy writers typically,

17:52

yeah. Landing page developers, landing page developer,

17:54

tech ops, automation, GHL's, APR, yep, all

17:56

that. So again, a lot of people.

17:58

Sales guys, closers, setters, client success managers,

18:00

like you're... You know, your people that

18:02

take care of the clients. Yeah, but

18:05

there's a lot of people that they

18:07

don't understand. The word marketing is a

18:09

big word. Yeah. And when people think

18:11

digital marketing agency, you know, digital meaning

18:13

online, right? Yeah. You don't do billboards.

18:15

No. But again, to me, you go

18:17

take a $67 course from Ty Lopez.

18:20

I don't make you a marketer. No.

18:22

But more importantly, it doesn't make you

18:24

a business owner or an entrepreneur. But

18:26

it does get you started. So again,

18:28

like when people say, well, you know,

18:30

a lot of people say, Ty's a

18:33

scam. Like, dude, Ty's not a scam.

18:35

He's, he gives you real information. Yeah.

18:37

It's like saying real world nangutates a

18:39

scam. It's like, dude, there's people on

18:41

real world that have, that have, paid

18:43

their $49 a month or whatever it

18:46

is and learned marketing on real world

18:48

that now make seven figures. Absolutely. Because

18:50

once you learn marketing, dude, you can't

18:52

be broke. No. The question is, is

18:54

are you wise enough yet to... Raise

18:56

your income without raising your lifestyle. So

18:59

you have now discretionary income to put

19:01

into investments Where because that's the level

19:03

you are now? You'll be ten times

19:05

richer than you are today in ten

19:07

years And you're not even I mean

19:09

you might be aware of it But

19:12

like it's not real to you yet

19:14

because you're just thinking yeah, like dang

19:16

I could roll that up and I

19:18

could do that and then I could

19:20

exit and get to three x just

19:22

in the gap and then we'll do

19:24

now you'll start thinking Well, why do

19:27

I only have to do that with

19:29

these? Like you can do it with

19:31

these too, but you're just up one

19:33

level. Yeah, yeah. Because it works the

19:35

same. You're looking for companies. And by

19:37

the way, folks, if you guys are

19:40

a digital agency, you want to help

19:42

reach out. He'll help you grow. And

19:44

then he might partner with you, but

19:46

you're also looking for partners. Sure. So

19:48

if there's a digital agency, let's say

19:50

stuck at two, three mill. buy them.

19:53

Yeah. So like, dude, maybe you should

19:55

take a bite out of the apple,

19:57

sell the gill, let gill show you

19:59

what to do, grow it, or just

20:01

sell it. Yeah. Well, that's another reason

20:03

I like the way that I've structured

20:06

my business because, you know, I said

20:08

at the beginning that I believe there

20:10

was a lot of people out there

20:12

that are full there are a lot

20:14

of people out there that are full

20:16

of shit and so I was worried

20:18

about getting categorized with those people right

20:21

and so I said okay what better

20:23

way than to say come work with

20:25

me I'll help you scale and then

20:27

I will partner with you potentially buy

20:29

or we'll work out a deal right

20:31

so if you fail if you come

20:34

work with me and you fail which

20:36

means I fail There is no partnership.

20:38

There is no viable agency. There is

20:40

no asset that I want to be

20:42

associated with. So if I can't deliver

20:44

on what I say, if I can't

20:47

truly help someone break that $2 million

20:49

a year or, you know, take somebody

20:51

who has no experience like me and

20:53

scale it up to five, six million

20:55

annually, if I can't do that, then

20:57

my whole, you know, business kind of

21:00

crumbles in a way. So I have

21:02

to deliver. You would be incentivized to

21:04

deliver for sure. But you still do

21:06

have a route to take, you know,

21:08

even without doing that. Because again, that's

21:10

how the M&A thing works. If you

21:13

go buy a $2 million EBIT company,

21:15

let's say that the best they offer

21:17

they could get is three times earnings,

21:19

four times earnings, let's go five times

21:21

earnings, sir. Well, if that were a

21:23

$20 million ebit of company, it might

21:25

be able to get eight times earnings.

21:28

And if it were a $50 million

21:30

ebit of company, it could get 10

21:32

times earnings, right? Sure. So if I

21:34

have a guy that's doing two, the

21:36

most he can get is five, and

21:38

I can offer him seven. Why? Because

21:41

I'm going to get 10. In other

21:43

words, all I got to do is

21:45

roll some up under one roof and

21:47

bang. Yeah. Now I got one.

21:49

company doing 10 million,

21:51

which is worth

21:54

eight times EBITDA. Yeah.

21:56

Now, if I

21:58

went and sold it

22:00

for eight times

22:02

EBITDA underneath that one

22:04

company, and I

22:07

gave all the company

22:09

owners, let's say,

22:11

seven, because I

22:14

bought their company. And the reason they sold

22:16

it to me is because I gave them

22:18

more than they could get on their own.

22:21

But collectively, collectively,

22:23

we're worth more. Yeah. And I mean,

22:25

obviously, that was it. Even if

22:27

nobody increased anything. Yeah, no, no, no.

22:30

They're worth more. Yeah. So you

22:32

literally will make them worth more, because you

22:34

can do that. Just come together, yeah.

22:36

Yeah, that's That's what people don't get,

22:38

dude. Even if we don't, even if

22:40

he doesn't teach you how to increase

22:42

shit, let's say he just

22:44

comes in, buys you, and

22:46

makes you worth double because he

22:48

knows how to roll it all

22:50

up and sell it to a company.

22:52

Yeah, I have a video that

22:54

there was about, I don't know, 50,

22:56

60 agency owners that is on

22:58

YouTube where, you know, I went through

23:00

all the upside and benefits of

23:02

coming together as a portfolio and shared

23:04

resources and teams and overlap and

23:06

all these things. You go stop it

23:08

off, huh? You go stop that.

23:10

The way that I closed it out

23:12

and said, even if I'm full

23:14

of shit, even if none of this,

23:17

there's no benefit. Just by

23:19

coming together, you're going to

23:21

get five acts more, seven acts more,

23:23

10 acts more, just by coming together.

23:25

And this is not hypothetical. I mean,

23:27

you know this at your level, like

23:29

private equity and VC companies are doing

23:31

this. This is what they do every

23:33

day. It's their business. This is their

23:35

business. They do it all the time,

23:37

right? So it's like, this isn't a

23:39

foreign concept that I'm trying to convince

23:41

you will work. This is something that

23:43

happens every day, right? There's, I forgot

23:45

the number. It's in the presentation, but

23:47

it's something like there's 11 ,000 private

23:49

equity or VC transactions every year or

23:51

every month, I believe it was. It's

23:55

happening all the time. That's what they're doing. But

23:57

I think that, you know, to be fair

23:59

to those that are in the trenches and

24:01

they're trying to grind where I was in 2022,

24:03

right? Like trying to build this agency, giving it

24:06

all I can to get out from where I

24:08

was to change my life to make a little

24:10

bit of money, that's not in your, and you're

24:12

not looking at that, right? You're not thinking

24:14

about that, like you're just trying to make

24:17

more money and close deals and not get

24:19

hacked or not let your company fall apart,

24:21

you know, hire the right people, like you're.

24:23

It's you're so far in it that

24:26

even if someone like me or you has

24:28

a conversation with them and says This is

24:30

a possibility. Don't don't let this go. You're

24:32

like yeah. Yeah. Yeah. I gotta fucking pay

24:35

the bills I gotta make more money. I'm

24:37

trying to you know I just want to

24:39

go get a nice car I want to

24:41

upgrade my lifestyle like so this is where

24:44

I believe there's a lot of value in

24:46

in this in me is like I don't

24:48

want to take that away from you. In

24:51

fact, I need you to do that. I

24:53

want you to run your business

24:55

day-to-day. I want you to

24:57

be in it. I want

24:59

you to make sure that

25:01

things are going well. Let

25:04

me worry about all this

25:06

stuff. Let me worry about

25:08

buyers and, you know, let

25:10

me worry about roll-ups and

25:12

mergers. Let me worry about

25:14

roll-ups and mergers. Let's say I...

25:16

Don't allow you to become part of

25:19

a portfolio, you join the portfolio, but

25:21

like there's not companies you want to

25:23

attach to or whatever. I'm still giving

25:25

them a playbook on how to just

25:28

increase their enterprise value by doing basic

25:30

ass things like implementing SOPs, by making

25:32

sure that they're trailing 12 month, month

25:34

financials look right. Like these are things

25:37

that are, believe it or not, they're not

25:39

looked at until it's time to sell. There's

25:41

no planning with most agencies because of all

25:43

the reasons I just gave you. They're so

25:45

wrapped up in it. So it's like, I

25:47

want to sell. Okay, now I go pull

25:49

on my shit together and I give it

25:51

to this buyer who's doing due diligence. And

25:53

guess what they do? They offer you two

25:55

to three million and then in due diligence,

25:57

they poke holes in all your shit. Your

25:59

numbers, your... this, your systems, your back in

26:01

paperwork, your organization, it's all a mess.

26:03

And then they take whatever they offered you

26:05

and they start chipping away at that.

26:07

And they grind you down in the process

26:10

until you take 600 ,000. And then three

26:12

years later, you're looking going, the fuck,

26:14

like, I put so much into that, right?

26:16

So my goal is not only that

26:18

we all benefit, but like, I could help

26:20

you avoid that, you know, or worse,

26:22

they are not interested. Yeah, at all. Yeah.

26:25

Yeah. Because if you're too messed up,

26:27

dude, they'll just walk away. They'll say thanks

26:29

anyway. Yeah, absolutely. Your books are amassed.

26:31

There's no organizational structure. Your fricking systems are

26:33

in your head. Your whole business is

26:35

relying on you and those two dudes. You

26:37

don't even have a business. You have

26:39

a bunch of, you know, profitable relationships. Yeah.

26:42

As soon as I buy this, the

26:44

whole shit's going to fall apart and it's

26:46

going to be worth nothing. No thank

26:48

you, right? You want to make sure you're

26:50

not in that position. But even the

26:52

ones that do have something of value, they

26:54

get, they get just beat to the

26:56

ground throughout that process. They've now taken their

26:59

attention off of running the business. So

27:01

now, you know, the revenue starts to slip

27:03

a little bit. And at the end

27:05

of that process, they again, they either take

27:07

a low ball number because they're just

27:09

so over it. Or if that buyer walks

27:11

away, their passion for the business just

27:14

ends up being gone. And I'm not speaking

27:16

from here, say like I've seen this

27:18

play out multiple times. I have a CEO

27:20

that I'm partnered with now that like,

27:22

he's a very intelligent, a good operator. And

27:24

I had to talk to Scott off

27:26

to Cliff multiple times. I'm like, you have

27:28

a you have a multimillion dollar asset

27:31

here and you're talking about giving this thing

27:33

away or just walking away. You're out

27:35

of your fucking mind. Don't do that because

27:37

to go build something again is going

27:39

to be very hard. So like, let's get

27:41

the reward and then let's go do

27:43

something bigger, right? And that's what you do.

27:45

Yeah. Most people don't understand you can

27:48

1031 exchange a business just as easily. I

27:50

just found that out actually. I didn't

27:52

know that. I recently found that out. I

27:54

didn't know you could do it with

27:56

anything other than real estate. Well, you can't.

27:58

I know. and you're dumb

28:01

if you don't yeah and what's

28:03

crazy is there's people right now

28:05

with a two million dollar eba

28:08

to business i could show him

28:10

how to trade that for a

28:12

twenty million dollar eba to business

28:15

pretty easily sure and so if

28:17

you're not excited at two million

28:19

because you've been there for eight

28:21

years you might be re-exited with

28:24

twenty million dollar net a month

28:26

business That's the question, but you

28:28

can. And I know exactly how.

28:31

In fact, this will probably

28:33

drop after the event, but

28:35

January 25th, I'm gonna show

28:37

some folks down at my real acquisitions

28:39

summit. Yeah. Yeah, is that it your new, uh,

28:41

yeah, beautiful. Yeah, they took me down there, show

28:43

me around. Yeah, let's do it. My little training

28:45

center, that's not new. Yeah, no, okay. No, it

28:48

just looks new because I keep it tip top.

28:50

Everything looks new, man. It's beautiful. Well, thanks. You

28:52

know, I wanted a luxury, small, intimate, high-end education

28:54

room. You know, so when people come in there,

28:56

dude, it's not a bunch of, it's not, it's not

28:58

crowded, it's like small, it's like small, it's like

29:00

small, it's like small, it's like small, it's like

29:02

small, it's like small, it's like small, it's, it's

29:04

like small, it's like small, it's, it's like, it's like,

29:07

it's like, it's like, it's like, it's like, it's like,

29:09

it's like, it's like, it's like, it's like, it's but

29:11

i'm putting them down there to show them because

29:13

there's people with businesses right now and

29:15

forget digital marketing agencies see again that's

29:17

what i'm saying like you're you're you're

29:20

right now going hey i can do

29:22

this with digital marketing agencies dude you

29:24

do a couple of those and now you're

29:26

gonna go well i don't really necessarily

29:28

it doesn't need to be a digital

29:31

marketing agency no it doesn't it can

29:33

be anything and and then it boils down

29:35

to the facts and it does it in

29:37

real estate and any other company that i've

29:39

seen or industry It boils down to who

29:41

can find the deal. Well, usually,

29:44

we don't have time for that. Well,

29:46

that's why you bring in all the

29:48

soldiers and teach the soldiers how to

29:50

go do that part, because you don't

29:52

want to. So I can teach

29:55

literally, and I'm sure you can, that's

29:57

what I'm driving at. You can teach

29:59

somebody. Hey, how do you start your

30:01

own agency? Like from scratch and get

30:04

it up to 20 grand a month,

30:06

which that agency that you can inspire

30:08

and teach someone to start successfully might

30:11

end up now exiting and then rolling

30:13

in? And then now they're at this

30:15

level of your mastermind or your inner

30:18

circle or all the shit that goes

30:20

along in that industry. But you're like

30:22

me, dude, you don't like that industry

30:25

because there's grime on it. Yeah. But

30:27

dude. Listen, my mission is to get

30:29

the knowledge from the people who have

30:32

it to the people who need it.

30:34

And I'm not there to worry about

30:36

who's going to hate me for it.

30:38

You know, what if I had the

30:41

cure to cancer and I was worried

30:43

that everyone's going to think I'm a

30:45

scammer? Yeah. Yeah. I don't care if

30:48

you think I'm a scammer. Yes, there's

30:50

scammers out there, but I'm not one

30:52

of them. And I think people can

30:55

feel that about me. While

30:57

I was thinking that, when I was

30:59

creating the structure for this business, I

31:01

thought, well, how the hell do you

31:03

prove them wrong, right? Well, you have

31:05

something of value, you offer it to

31:08

them, you let the ones who are

31:10

interested come in, and then you let

31:12

them see, let them be the judge,

31:14

right? And then their results will sell

31:16

the next batch. Right? And if you're

31:18

not, if you're not full of shit,

31:20

like eventually, like eventually, there are gonna

31:22

be enough people. case study success stories

31:24

that come from you that it's going

31:27

to be undeniable and the internet there's

31:29

a shit load of people you know

31:31

more than I do but there's always

31:33

going to be doubters and people like

31:35

I some shit to say it's just

31:37

like whatever you're right you can't let

31:39

that you know you know I've made

31:41

efforts to build my social media recently

31:44

and it's like you know initially it's

31:46

like you get the first couple comments

31:48

people talking shit and you're like you

31:50

know and it's just like you get

31:52

to a point you get to a

31:54

point And the decision that I made

31:56

is, dude, I'm not going to make

31:58

everyone happy. So I might as well

32:00

choose someone. And lo and behold, my

32:03

name was on that list. And as

32:05

soon as I saw that I was

32:07

an option, didn't have to ever think

32:09

about that again. Now I just make

32:11

me happy. And if you're not, and

32:13

I'm doing the right thing, which I

32:15

am, and I'm ethical and have integrity,

32:17

and do what I say, and overdeliver,

32:20

and like, you're a good dude. Dude,

32:22

it's just so easy to let that

32:24

shit roll off your back, especially when

32:26

you know they don't even know you.

32:28

That's even easier than when friends and

32:30

family hate on me. But quite frankly,

32:32

friends and family, you don't see that

32:34

as much. And when you do, it's

32:36

just jealousy and what they don't like

32:39

about themselves. Yeah, and usually they don't

32:41

hate directly, right? It's like subtle shit

32:43

they don't want you. But I don't

32:45

care. I don't either. And I think

32:47

that, you know, I put a post

32:49

up about this the other day. It's

32:51

like, if you have something of value

32:53

to give to the world to the

32:56

world, whatever it, whatever it, whatever it,

32:58

I feel like you have an obligation.

33:00

Like with content, you have an obligation

33:02

because if you don't do it, there

33:04

are gonna be people who are full

33:06

of shit that are out there doing

33:08

it and they're gonna be the ones

33:10

connecting with people and then there's gonna

33:12

be more people that go, yeah, everybody

33:15

is full of shit, look, right? So

33:17

I feel like I have an obligation.

33:19

If I have something of value and

33:21

if I could really help people and

33:23

if I believe in what I'm saying,

33:25

then, you know, I gotta deal with

33:27

some backlash with some backlash, You want

33:29

to look at a coach or a

33:32

mentor or a path? Has anyone else

33:34

done it because if they haven't well

33:36

then I'd second guess that path to

33:38

first red flag right? It's like it's

33:40

like just ask the person who's teaching

33:42

you the thing if they've actually done

33:44

it and if they haven't Well then

33:46

by the way like fat trainers we

33:48

always say yeah, you know, nobody wants

33:51

a fat trainer that doesn't mean the

33:53

fat trainer doesn't know how to know

33:55

how to do it like if you

33:57

got living it and implementing it and

33:59

to me that's the same thing like

34:01

I want to see that you've done

34:03

it and I want to see that

34:05

you're in it. Like you tell me,

34:08

I mean not everything, but you tell

34:10

me, you know how to do it,

34:12

but you've never done it. I'm not,

34:14

I'm not going with you. You better

34:16

have done it for me to say

34:18

I'll follow you. Like have you built

34:20

a successful agency? Yep. I'll buy that

34:22

course, I'll pay that mentorship fee. You

34:24

know, you buy other companies, yeah, I'll

34:27

listen to you about acquisitions. You know,

34:29

you've never, you know, turned that into

34:31

a trillion dollar company. Well, then I'm

34:33

not joining your diamond trillion dollar mastermind.

34:35

Why? Because dude, I want to see

34:37

you do it. Yeah. I mean, you

34:39

could, right, someone could read all the

34:41

books in the world or listen to

34:43

every podcast or consume all the information

34:46

out there, but there's nuance in doing.

34:48

things, right? And creating the business and

34:50

going through it, there's something you just,

34:52

there's things that you just can't learn

34:54

on paper. And I also believe that

34:56

there's relevancy as a factor. So I

34:58

think there are people that have done

35:00

the thing, but haven't done it recent

35:03

enough to give you valuable information because

35:05

things have changed. And in digital marketing

35:07

and a world that I'm in, it

35:09

changes fucking fast, right? So I have

35:11

agencies I still loan. I talked to

35:13

the CEO, I talked to the CEO's

35:15

weekly. Like, we're talking about challenges they're

35:17

facing today, we're solving problems, we're scaling,

35:19

we're getting better. So it's like, I'm

35:22

not this guy that built this agency,

35:24

sold it, made money, and now I

35:26

just want to make money showing you

35:28

what I did three years ago. It's

35:30

like, I'm still in this, I still

35:32

believe in it, I love the industry,

35:34

I think there is crazy upside with

35:36

AI. people can make serious money if

35:39

they figure it out you know and

35:41

there's there's untapped niches you know we're

35:43

talking about niches and wide and this

35:45

and that like you know we're talking

35:47

about funds private equity funds right VC

35:49

funds what are the number one problem

35:51

that they have VC funds private equity

35:53

funds what do you think of the

35:55

number one and number two problems I'm

35:58

guessing but I would say fine the

36:00

deal sure that's one and then finding

36:02

the operators at which is which would

36:04

be part of why it's a deal so

36:06

yeah sure yeah finding the deal and getting

36:08

the money getting the investors getting

36:10

money right well money's easy part most

36:13

of them if you if you connect

36:15

with any private equity company they spend

36:17

most of their efforts sourcing deals and

36:20

raising capital that's where the majority of

36:22

their efforts running their business goes into.

36:24

So if a marketing agency can solve

36:26

those problems for them, how valuable are

36:29

you? Right? Marketing agencies out there charge

36:31

two, three, four, five thousand dollars a

36:33

month, some charge more of the bigger

36:36

ones, right? If you can solve those

36:38

problems for private equity funds and

36:40

venture capital funds, they have a shit

36:42

load of money and they will pay you handsomely.

36:44

to solve those problems. 100%. But so

36:46

will any business. Yeah, anybody, right? If

36:48

you could solve those type of problems.

36:51

But like there is not a lot

36:53

of digital marketing agencies in that niche.

36:55

And in fact, when I first sold

36:57

my agency, that was a. the route

36:59

I was going to go. I'm like,

37:01

I'm going to rebuild what I just

37:03

built for chiropractors, but I'm going to

37:06

do it for funds, private equity funds,

37:08

crypto funds, real estate funds. Well, if

37:10

it works, why didn't you? Why don't

37:12

you? Because I think there's a bigger,

37:14

there's a bigger picture here. There's a

37:16

bigger picture. I can, you said, right,

37:18

you asked if I could take somebody

37:21

that has no experience or two a

37:23

year and is... Stuck in their ways

37:25

a bit or isn't open to maybe

37:27

trying things differently or has their business

37:29

already set up in a certain way

37:31

I like the idea and the challenge

37:33

of taking somebody who is me Me

37:35

when I started right ambitious open-minded Just

37:38

wants to fucking figure something out where

37:40

they can make money right because I

37:42

think they're like a blank canvas to

37:44

me and I can just just listen

37:46

just listen to me take whatever talents

37:48

you have whatever work ethic whatever ambition

37:50

you have and and listen to me

37:52

I got you already been through this

37:55

right like I've been there just listen

37:57

those people I think sometimes have more

37:59

potential you set, you can set the

38:01

core principles from day one with them

38:03

and build it the right way. Once

38:05

again, if I could go back and

38:08

rebuild my agency, not only would I

38:10

have made more money quicker, right now

38:12

it would be 10 times bigger because

38:14

I would have done things differently. So

38:17

it's like, if I can go find

38:19

that person who's starting out and I

38:21

could say not only am I going

38:23

to show you everything, we're going to

38:25

go after private equity, we're going to

38:28

go after venture capital, okay? Like I

38:30

got you, like this makes a lot

38:32

of sense. the upside is huge there

38:34

and then I get to take equity

38:36

I get to go do it again

38:39

I get to roll up this portfolio

38:41

they get to win right it's like

38:43

like honestly like this might sound like

38:45

bullshit to you it's more rewarding to

38:48

show somebody else to do that than

38:50

me do it I still want money

38:52

from it I'm not right I'm not

38:54

gonna do it for free like I

38:56

want a piece of that but we

38:59

can win together we could both get

39:01

a piece together and I have enough

39:03

money right now in life I'm good

39:05

like I was poor for 30 some

39:07

years of my life. Like I'm good,

39:10

I don't need things, right? My family's

39:12

good, we're comfortable. So of course I

39:14

want to make more, right? That's how

39:16

you keep score in this world. But

39:19

I'm good. So there has to be

39:21

something else. You know, there has to

39:23

be something else and I'm chasing. for

39:25

so long was and still today and

39:27

like stuck was stuck on significance significance

39:30

and what I you know realize talking

39:32

to my wife is that like you

39:34

never if you're chasing significance you're never

39:36

going to have enough of it right

39:38

unless you understand where you're getting it

39:41

from and you can just check those

39:43

boxes so I'm trying to shift that

39:45

to to giving back to truly giving

39:47

back and I do feel good when

39:50

I give back and when I help

39:52

people and when I guide people and

39:54

people listen to me and you know

39:56

take advice and then they go actually

39:58

do something with it so that's why

40:01

that's why I didn't just go fucking

40:03

do it myself yeah but that's a

40:05

good reason and again that's why People

40:07

that are listening to this can feel

40:09

energy. Dude, the real ones you can

40:12

always, I think, tell. Now again, there's

40:14

some slickies that, you know, slide them

40:16

by you, but at the end of

40:18

the day, man, I think if people

40:21

want something more than they have, all

40:23

they have to do is figure out

40:25

what that looks like, find someone who's

40:27

already done it. do what they did

40:29

and nine times out of ten they'll

40:32

get what they got like they got

40:34

to keep it simple but a lot

40:36

of people they won't do what they

40:38

did they just they just want what

40:41

they got yeah and they take pieces

40:43

of it and they alter it the

40:45

way that they want it to be

40:47

and they you know it's like oh

40:49

yeah but it doesn't match yeah no

40:52

you know listen I want to be

40:54

in shape but I don't want to

40:56

skip the desserts when when this dude

40:58

that's in shape That's what he does.

41:00

I don't want to do that. Well,

41:03

then, it doesn't work. But if I

41:05

said, hey, I want to look like

41:07

that guy, do what that guy does,

41:09

boom. Now I'm looking like that guy.

41:12

And it's like, dude, that wasn't very

41:14

difficult. But why did I spend 30

41:16

years to, why didn't I learn this

41:18

earlier? So when it comes to business,

41:20

man, if I'm out there in the

41:23

digital marketing space, now that I know

41:25

Gil Valer Valerio. with DMs when this

41:27

drops of digital marketers or people interested

41:29

in digital marketing which should be everybody

41:31

yeah because if you're just looking to

41:34

replace their income like I got like

41:36

an additional one dude you can do

41:38

that shit part-time and just create enough

41:40

income to freaking pay your mortgage. Yeah,

41:43

and then you make the leap when

41:45

it makes sense. I mean, that's what

41:47

I did. You know, I had the

41:49

job, I started this up, and it's

41:51

never a comfortable moment. You're never like,

41:54

oh, it's the perfect time to quit

41:56

the job and go here. I mean,

41:58

I had to call my wife when

42:00

she was pregnant and say, we're going

42:02

to have no insurance. Are you OK

42:05

with this? But it's almost more for

42:07

those people. sold fiber optic deals to

42:09

residential you know 200 million dollar 300

42:11

million dollar buildings in Chicago and I

42:14

made decent money we were okay but

42:16

it was like I was dead inside

42:18

and I was like I know I

42:20

am capable of more but I have

42:22

zero clue how to get the fuck

42:25

out of this life that I'm trapped

42:27

in and I heard something recently it's

42:29

um damn it I'm gonna forget what

42:31

it's called it's like regional region beta

42:33

complex or something like that You can

42:36

Google it and the shit will come

42:38

up. But it's people that have you

42:40

ever heard this this term, region, beta

42:42

complex or something like that? No. It's

42:45

people that a worse situation is better

42:47

than a better situation because people that

42:49

are in a slightly better situation. are

42:51

comfortable, right? Like if you're making a

42:53

little bit of money, 150, 200 grand,

42:56

you know, you're decent, your boss is

42:58

kind of cool, but kind of fucks

43:00

with you and you're, you know, you

43:02

get in your car and you live

43:04

the same, you drive to the office,

43:07

you do the same shit every day,

43:09

you're comfortable enough that you are not

43:11

motivated or not driven to take action.

43:13

It would be better. if you were

43:16

in a worse position because you would

43:18

be more driven to get out of

43:20

that. So it's like someone that lives

43:22

in an apartment that has a little

43:24

bit of mold, this was the example

43:27

that I heard from someone say, someone

43:29

that lives in an apartment has a

43:31

little bit of mold. They're like, it's

43:33

not bad, right? If that apartment was

43:36

overrun with mold, you'd be like, I

43:38

gotta get the fuck out of this

43:40

situation, right? You know, I waited a

43:42

long time, man. I'm not young anymore,

43:44

at least. Well, a lot of the

43:47

reason people do that, bro, is because

43:49

they start out with nothing and they're

43:51

willing to do whatever, which is, you

43:53

know, more abundance alignment, because they're willing

43:55

to risk, they're willing to try, they're

43:58

willing to do, they're shaking the dice,

44:00

man, they got nothing to lose. So

44:02

they're all in. Yeah. But then they

44:04

start getting something. Yeah. Like you said,

44:07

they get to 150, then they get

44:09

comfortable. Well, it's not only the comfort

44:11

that stings them, it's the fear of

44:13

losing. Yeah, it's like, I'm gonna look

44:15

stupid if I lose all this. I

44:18

better not risk as much. Now that

44:20

I got something to lose, I better

44:22

be cautious and I better think and

44:24

I better slow down and I better

44:26

wait and I better really be sure.

44:29

And in reality, that's not what they

44:31

did to get them there. No. They

44:33

were freaking totally different, but now they

44:35

got something to lose, so now they're

44:38

afraid. And that fear paralyzes people and

44:40

they can't figure out why they can't

44:42

get to the next level. And it's

44:44

because, ultimately, because I think everything's ultimately.

44:46

This is right here. Yeah, because like

44:49

dude, yeah, there's some scarcity in their

44:51

mind. Well, I mean, that's exactly what

44:53

happens. So they were operating with abundance

44:55

and now they're operating with scarcity. People

44:57

like, well, how's that possible? Well, when

45:00

you have nothing to lose, there's only

45:02

one way to go. Yeah, that's it.

45:04

But now you got something to lose.

45:06

Now you're afraid to lose it. That's

45:09

that's that's scarcity. Decisions change and their

45:11

thoughts change and their frequency changes and

45:13

now they start getting more things to

45:15

fear and next thing you know they're

45:17

like they're miserable they don't know why

45:20

you know they're achieving and and they

45:22

know there's more but but I don't

45:24

want to lose all this will do

45:26

to me. It's a mindset. So like

45:28

if I said to you dude, I'm

45:31

gonna give you an Xbox with all

45:33

the games. the internet connection the 98

45:35

screen inch TV everything you're gonna be

45:37

freaking dialed in everyone gets excited but

45:40

but you walk in and everything's there

45:42

except the controller no controller anywhere to

45:44

be found what good is all that

45:46

yes worthless dude you're you're you're you're

45:48

done yeah but if you figure out

45:51

your mind is the controller and if

45:53

you can get a hold of this

45:55

now you're in business right that's all

45:57

it is need to get control of

45:59

their minds. And then once you get

46:02

control your mind, you're like, what's this

46:04

do? What's that do? So now you

46:06

have to master the controller. Well, some

46:08

people don't know that R2 jumps and

46:11

R1 ducks until you get good at

46:13

ducking and running. You know, so again,

46:15

the mind has. advanced features and buttons

46:17

all over it. Most people never ever

46:19

get to figure those out. Yeah, I

46:22

know this is probably a hard thing

46:24

for someone to believe that's listening, but

46:26

if I can make it a little

46:28

bit easier, I've been in really bad

46:31

situations and poor. I've been in mediocre

46:33

situations with a little bit of money

46:35

enough to get by and I've been

46:37

in, I've had an abundant life that

46:39

I have now. In my opinion, and

46:42

this is my opinion, and this is

46:44

my opinion. the bad in the mediocre

46:46

life are not that much different so

46:48

I and that's that that is what

46:50

ultimately triggered me because I told you

46:53

like you know you get stuck right

46:55

so what if I was in that

46:57

mediocre life what pushed me to do

46:59

what pushed me and drove me enough

47:02

to do something and it was I

47:04

came to the conclusion that my bad

47:06

situation was not any different than my

47:08

mediocre and I was fucking miserable mediocre

47:10

and so I was like let's go

47:13

Whatever happens. That's why I quit the

47:15

job. Well, the wife was pregnant. That's

47:17

why I sold the gyms. In fact,

47:19

pretty much gave the gyms. You went

47:21

back to rolling them bones. I was

47:24

like, risk. Yeah, I mean, you know,

47:26

it's the cliche. Like, who wants to

47:28

wake up at 75 years old and

47:30

go shit? Like, shit, like, damn, like,

47:33

I could have done all this other

47:35

shit. Yeah, like, like, at least try,

47:37

right. Very sad as an old man

47:39

if I wouldn't have tried. If I

47:41

tried and failed, at least I could

47:44

be on that deathbed and just say,

47:46

fuck man. I gave it. I truly

47:48

give everything that I had. I'm not

47:50

talking about like, oh, take a little

47:52

chance and then like pull back. I'm

47:55

talking about all in whatever happens. You

47:57

know, I told my wife, I used

47:59

this multiple times with my wife and

48:01

friends that are close to me, my

48:04

wife and friends that are close to

48:06

me, my wife and friends that are

48:08

close to me, my brother, my wife

48:10

and friends that are close to me,

48:12

my brother, my wife and friends that

48:15

are close to me, my brother, my

48:17

wife and friends that are close to

48:19

me, I'm willing to die in this

48:21

office chair. I have kids at home

48:23

or a daughter and a kid on

48:26

the way. I'm willing to die in

48:28

this office chair as many hours as

48:30

it takes, whatever it takes, to change

48:32

my situation, to change my life. Like

48:35

I can't allow this to continue. And

48:37

I was serious in that moment. You

48:39

know, I meant that. Like I was

48:41

like, whatever, because I knew if I

48:43

continued. how I was going to feel

48:46

dead anyway at some point. Yeah, but

48:48

that's why you're here. Yeah, yeah. See?

48:50

And when you turn around and tell

48:52

someone that, they're like, you know, more

48:54

motivational bullshit. Yeah, or they're just like,

48:57

it doesn't have to be that extreme.

48:59

It's like sometimes it does, right? And

49:01

I don't think I'm, I know that

49:03

I'm not gifted in any way. So

49:06

I was like, nothing is, you know,

49:08

and I had assumed I was gonna

49:10

have zero luck and I wasn't gifted

49:12

at all. It was work. It was

49:14

work, man. It was work and learn

49:17

and listen and shut the fuck up

49:19

and bury the ego. And you know,

49:21

you and I were just talking earlier

49:23

about taking advice from people. It was

49:26

like, there were people giving me advice

49:28

that I was like, should I be

49:30

listening to these people? I'm like, should

49:32

I be listening to these people? I'm

49:34

like, should I be listening to these

49:37

people? I'm like, they've been listening to

49:39

these people. I'm like, should I be

49:41

listening to a certain level and listen

49:43

to them. But it took it wasn't

49:45

just like my first business that I

49:48

did that in I fit the gyms

49:50

You know I had fell on my

49:52

face several times. So what I don't

49:54

want to happen to is I don't

49:57

want somebody to try to start a

49:59

mark agency, you know, whether through me

50:01

or someone else, and just think like,

50:03

time to get rich, you know, I paid him,

50:05

it's going to happen tomorrow. There was a lot

50:07

of years and you know, everybody, when I joined,

50:10

when I was in this group, there were other

50:12

agencies that would reach out to me and they

50:14

would say, what's the secret man? Like, what did

50:16

you do? Like, tell me, did you set up

50:18

your ads a certain way? What's your, your pitch

50:20

deck look like? And I'm like, I failed

50:22

for so long. Like I don't know what

50:24

like I just like everything I just told

50:26

you about being motivated and just driven no

50:28

matter what like I went like sometimes you

50:31

just have to go through the ringer right

50:33

like you want to listen like that's my

50:35

that's what I'm gonna try to do help

50:37

you skip all the pain that I went

50:39

through but you got to go through it

50:41

a little bit right you can't just completely

50:43

skip it and even and even if you

50:45

did if you personally like would it everything

50:47

you have now what it mean as much

50:49

if you didn't have the sleepless nights? would

50:51

you would you take a shortcut knowing what

50:53

you know now yes going back you would

50:56

take the shortcut hell yeah you would you

50:58

would have as much or more but you

51:00

wouldn't appreciate it the same yes I would

51:02

no you wouldn't I personally would most

51:04

people wouldn't yes I would yeah yes

51:07

I would because I'm an enlightened being

51:09

my friend like I would moment on

51:11

I believe you but That original, you

51:13

know, and again, I don't appreciate it

51:16

anymore because I worked for it so

51:18

hard. Like, if you walked up to

51:20

me when I was 30 and said,

51:22

Brad, I can skip all the experience

51:25

and just drop a billion in your

51:27

lap, but... Or you could like go

51:29

grind for it. Of course you

51:31

would say yes. In a heartbeat.

51:33

And I'd appreciate these kids get

51:35

all fucked up. Why do they

51:37

die? Why do they overdose? Why

51:39

do? Why do? Why did Roman

51:41

emperors, children, just go seek debauchery

51:43

and you know, sex and everything?

51:45

Right? Because they didn't have to

51:47

earn jack shit. So that's not

51:49

why. That contributes. Sure. Like we

51:51

could get a whole debate going

51:53

in the comments. I like it.

51:55

Yeah. To me. That is

51:58

a good, like... reason

52:00

why it may have happened,

52:02

but it's not necessarily

52:05

why it happened. It

52:08

happened because that little

52:10

spoiled brat, dip shit,

52:12

soft, pansy ass, no

52:15

experience, whiny, entitled

52:17

kid, right, chose poorly.

52:19

the period because if that kid and

52:21

by the way yeah there are trumps

52:24

I've seen rich kids kill it because

52:26

they were raised properly and they were

52:28

smart and they and they chose but

52:30

you just said it they were raised

52:32

properly but they chose the right path

52:34

they're still rich so being rich and

52:37

and and not affected negatively doesn't necessarily

52:39

mean you're fucked because no of course

52:41

because you know exceptions to everything yes

52:43

so I mean but generally speaking I

52:45

agree with you that that when you

52:47

have no adversity and you have no

52:49

pain and you have no suffering how

52:52

can you grow and develop and the

52:54

growth and development will lead you to

52:56

where you're going that's obvious yeah I

52:58

tell people that like you've got to

53:00

be willing and here's what I say let's say

53:02

you built a ladder out of the rat race

53:04

for these people yeah Which you did,

53:07

you have, you literally have

53:09

the latter out of the

53:11

rat race for digital marketers

53:14

and other people. So if

53:16

you're, you know, busting your ass

53:18

with a shovel or on a

53:21

landscaping crew or in

53:23

a, you know, you're throwing

53:26

freight at a freaking grocery

53:28

store at midnight, making

53:30

sure all the cocoa pebbles

53:32

are lined up nicely. Fast

53:35

food. Call him, learn how to

53:37

build a digital marketing agency, go

53:39

build one, because it's not if,

53:42

it's how long does it take, go

53:44

build one, and roll it up and

53:46

start boom and two years from

53:48

now you could be like, dude, I

53:50

thought he was full of shit when

53:52

I heard him on that podcast. Whose

53:55

decision was it? Because somebody's gonna decide

53:57

to call you, bro, and do the

53:59

work. you mentioned and some aren't. What's

54:01

the difference? The difference can be the

54:03

circumstances and I'll say I'll say it

54:06

like this if and not to go

54:08

here but I'm gonna go here if

54:10

you are aligned with God he is

54:12

going to do he doesn't care about

54:14

how much money you or me have

54:16

or anybody he if he's looking out

54:18

for you he's putting you in the

54:21

best possible situation and he's guiding your

54:23

life. Okay? With intention. With intention. If

54:25

he would have given me the success

54:27

that I have now, 10 years ago,

54:29

I wouldn't be sitting here with you.

54:31

My life would be. I know. I

54:33

know. You don't know. You can't know.

54:36

Look at me. I know. You can't

54:38

know. I know. Although, if me and

54:40

you, if me and you were smoking

54:42

a cigar right now and you said,

54:44

Brad, if you got a bunch of

54:46

money when you were that age, what

54:48

you said, you said 10 years from

54:50

now, you know that I'm going to

54:53

be much, much more wealthy. How do

54:55

you know? You know? Well, because of

54:57

your actions and your habits and my

54:59

mindset 10 years ago with money would

55:01

have led me down a fucking terrible

55:03

path. And I would join you in

55:05

that. But I'm telling you, dude. So

55:08

the struggle and everything you went through

55:10

allowed you to be where you are.

55:12

I don't know if it was the

55:14

struggle. Well, that's maybe a bad example.

55:16

It's the lessons. Let's just say the

55:18

circumstances. I do drugs. I used to

55:20

frick and be okay and willing to

55:23

try some drugs. And willing to try

55:25

some drugs. Yeah. Now. I don't do

55:27

no drugs. And it's not because I

55:29

went through tough times or anything. It's

55:31

because you grow up. Yes, right. And

55:33

so I think God waited to give

55:35

me the level of success that he

55:38

thinks I'm ready for because like you

55:40

dude, I think if I would have

55:42

got money back then like I have

55:44

now, I probably would have made some

55:46

really stupid decisions. Yeah. from not knowing.

55:48

Sure. From not knowing though. Not from

55:50

the lack of adversity. Because again, I

55:53

had adversity since day one. Yeah. But

55:55

you know. You still have adversity now,

55:57

right? It's not like we wake up

55:59

and everything's easy. I seek it. Yeah.

56:01

Yeah. Like most people don't understand. Like

56:03

you should wake up looking for problems

56:05

and problems are opportunities. And it's like

56:07

when I tell people that, they're like,

56:10

what are you talking about? You look

56:12

for problems? Nobody wants problems. Problems are

56:14

opportunities. Because if you can solve those

56:16

problems successfully and for less money than

56:18

someone else can, that's called commerce. That's

56:20

called products and services. Like I could

56:22

sell you X. So I can do

56:25

it quicker. Just like if I want

56:27

to start a digital marketing agency or

56:29

I want my kid, I'm going to

56:31

go to you and say, dude, how

56:33

much is your deal? Why would I

56:35

say, hey, go figure it out for

56:37

yourself and go through all the struggle

56:40

and adversity? Yeah, yeah, you don't need

56:42

to do it though. They're going to

56:44

go through a version. But dude, if

56:46

you warn me and I'm prepared and

56:48

I'm aware and I'm awake and I

56:50

have resources, I'm not going to have

56:52

the same adversity. Yeah, I tell my

56:55

here's a good example. I tell my

56:57

daughter all the time. Don't drink, don't

56:59

smoke. Don't do drugs, right? And I

57:01

can't just leave it at that though.

57:03

If I just left it at that.

57:05

Can you drink smoke or do drugs?

57:07

No, no. You're leading by example. Yeah.

57:10

But if I just left it at

57:12

that, and also just so I don't

57:14

sound like a full shit, like I'll

57:16

have a cocktail every now and then

57:18

with someone or whatever, me and my

57:20

wife will go up a glass of

57:22

wine, but like, I don't drink, not

57:25

like I used to. But I have

57:27

to follow it up and explain to

57:29

follow it up and explain to explain

57:31

to her, and explain to her, right,

57:33

right. and my job was to coach

57:35

her to not do those things. I

57:37

can't just tell her, don't do these

57:39

things. I have to say, because if

57:42

you do these things, the result of

57:44

them is going to be X, Y,

57:46

Z. Eventually, for sure. Yeah, eventually, you're

57:48

gonna be. less healthier you're gonna be

57:50

less happy you're probably gonna make less

57:52

money right like you're gonna attract less

57:54

people that can improve your life or

57:57

add value to it so do things

57:59

that you regret yeah alcohol you know

58:01

yeah dude alcohol boy I used to

58:03

frick and party me too me too

58:05

that I you know I talked to

58:07

my wife about this all the time

58:09

and I true I believe that like

58:12

that for like my 20s because I

58:14

always had these sparks of inspiration to

58:16

build a business. I tried all this

58:18

shit, clothing companies, flipping, car wholesaling. Like

58:20

I got, it was somewhere down in

58:22

there. The entrepreneur was down in there,

58:24

right? I think the alcohol just completely

58:27

washed it out or just like muted

58:29

it, right? And she wouldn't care. I

58:31

don't think if I said this, but

58:33

you know, I met my wife. It

58:35

was just the most amazing human I've

58:37

ever met and I mean that and

58:39

we got to the point where she

58:42

left You know we were living together.

58:44

We were married. She left and When

58:46

she decided to come back she was

58:48

like this has to stop and I

58:50

was like no this has to stop

58:52

the drinking because it was like I

58:54

turn into a different person it'd be

58:56

horrible you know and so when she

58:59

came back we agree that we were

59:01

gonna be together but we were gonna

59:03

quit because our thing was like hey

59:05

you know we'd be normal on the

59:07

week days we go get fucked up

59:09

we go get normal on the weekdays

59:11

we go get fucked up on the

59:14

weekends enjoy each other have fun but

59:16

you know we'd be normal on the

59:18

weekdays we go get fucked up on

59:20

the weekends enjoy each other have we

59:22

go up sometimes we go up sometimes

59:24

we go up sometimes we go on

59:26

the But there was like, I remember

59:29

this clearly, there was like, it was

59:31

like three months, probably about three months

59:33

of like not drinking. This like wave

59:35

of clarity came over me. And it

59:37

was like my brain worked differently. My

59:39

energy felt different. It was like, my

59:41

energy felt different. It was like, my

59:44

energy felt different. It was like, my

59:46

energy felt different. It was like, my

59:48

energy felt different. It was like, my

59:50

energy felt different. My, you know, it

59:52

was like, like, signing these big deals.

59:54

and so yeah that cut an alcohol

59:56

out dramatically changed my life and I

59:59

was never you know I dabbled in

1:00:01

things before that but that was my

1:00:03

thing and I my whole family love

1:00:05

them all my entire family there's not

1:00:07

one person that isn't a raging alcoholic

1:00:09

both parents aunts uncles cousins raging raging

1:00:11

raging Italian raging. I'm talking... So how's

1:00:14

Christmas is for you? Fucking insanity. Parties,

1:00:16

insanity. Like growing up was insane. And

1:00:18

I have, you know, Italian family, we're

1:00:20

big on, we had a lot of

1:00:22

cousins and we all live together, we

1:00:24

all get together, we all get together

1:00:26

and you know, they're all great and

1:00:28

they're all get together and you know,

1:00:31

they're great and they're all loving, but

1:00:33

it was an environment of dysfunction all

1:00:35

the time. And that was what I

1:00:37

grew up. 14 like a lot of

1:00:39

drinking all the way till that moment

1:00:41

with my wife to me to me

1:00:43

like that's normal that was normal yeah

1:00:46

yeah my excuse was lack of knowledge

1:00:48

yeah you know because like the reason

1:00:50

I went and did what I did

1:00:52

was for money and if you showed

1:00:54

me better money I'll quit what I'm

1:00:56

doing and jump to the next thing

1:00:58

with better money and then I'll jump

1:01:01

to the next thing with better money.

1:01:03

All you had to do is like

1:01:05

tell me I'm going to make more

1:01:07

money. I'll go give it a shot

1:01:09

because I was looking to make a

1:01:11

bunch of money. But how's that related

1:01:13

to alcohol? What are you talking about?

1:01:16

Well, because the lack of knowledge that

1:01:18

I had at the time was if

1:01:20

you really want money. You know just

1:01:22

solve whatever is an oh well just

1:01:24

solve problems for people. Yeah, so then

1:01:26

when I started like trying to help

1:01:28

other people solve problems That's when all

1:01:31

the money started coming. It's like Wait

1:01:33

a minute. I was focused on me

1:01:35

trying to get me rich and I

1:01:37

can never get above like five six

1:01:39

hundred grand was like the highest I

1:01:41

ever got yeah, and it dude that

1:01:43

was working 70 80 hours a week

1:01:46

and it was for other people Yeah.

1:01:48

And I didn't stop and go, hey,

1:01:50

I'm making him rich, I'm gonna make

1:01:52

myself rich. You know, I didn't do

1:01:54

it that way. I just helped somebody,

1:01:56

felt good helping him, and I'm like,

1:01:58

dude, I'm gonna start a company helping

1:02:00

people. And boom. That started making me

1:02:03

more money. And then over time, meeting

1:02:05

all these different people and learning all

1:02:07

the things I've learned, it wasn't necessarily

1:02:09

rough. Like again, I mean. I've been

1:02:11

homeless on a beach before, but if

1:02:13

you boil it down, dude, I could

1:02:15

have went home. I didn't want to

1:02:18

go home. I could have made different

1:02:20

choices and not been homeless. I chose

1:02:22

to be homeless. I chose to sleep

1:02:24

on that beach. Wasn't that rough? And

1:02:26

people were like, dude, you were homeless?

1:02:28

I'm like, it was a fucking beach,

1:02:30

bro. Like, it wasn't that bad. And

1:02:33

I chose to be there. It was

1:02:35

in Chicago. And I chose to be

1:02:37

there, which was the scariest thing. And

1:02:39

see, I would bring it back to

1:02:41

choice, because at the end of the

1:02:43

day, dude, it's choice. But did you

1:02:45

have time? When you were... Like, you

1:02:48

chose what you chose. That's why you're

1:02:50

here. So your choices got you here.

1:02:52

And your choices could have not gotten

1:02:54

you here. So what's who's responsible? So

1:02:56

who's responsible? You made the choice to

1:02:58

think it was a scamming. And I

1:03:00

don't care what's the scenario. Now there's

1:03:03

always an exception, but I'm talking about

1:03:05

generally, if someone can just say, hey,

1:03:07

I need to make better choices, there

1:03:09

doesn't need to be the adversity, there

1:03:11

just needs to be the awareness. Like

1:03:13

I don't need pain to grow, I

1:03:15

need knowledge, because I value it. You

1:03:17

know what I mean? I could be

1:03:20

driving random day. in my car from

1:03:22

my office driving home and out of

1:03:24

nowhere I just get overwhelmed with a

1:03:26

sense of gratitude and I just I

1:03:28

can't believe this my life I love

1:03:30

my kids I love my wife I

1:03:32

love where I live I love everything

1:03:35

about right I really don't believe I

1:03:37

would feel that way if it was,

1:03:39

if I skip some of those things.

1:03:41

If you were giving it. And not

1:03:43

if I was giving it, but even

1:03:45

if it was easier, right? Yeah, maybe

1:03:47

true. Yeah, so I just think, you

1:03:50

know, I believe that God, you know,

1:03:52

you are right, you have a choice.

1:03:54

God kind of opens two doors, three

1:03:56

doors, four doors, and was like, here

1:03:58

man, you know, which one do you

1:04:00

want to walk through, right? And so

1:04:02

you do have a choice in that

1:04:05

sense. But I felt very guided at

1:04:07

times and because of that now reflecting

1:04:09

on it I'm just I'm just grateful

1:04:11

man I'm good you know and you

1:04:13

brought up a good point to just

1:04:15

tying out something I wanted to say

1:04:17

about value and money and all that

1:04:20

it's another reason why I think like

1:04:22

I'm like I'm excited about what the

1:04:24

future holds and I feel like I'm

1:04:26

dangerous now if that's the word because

1:04:28

when I built my marketing agency it

1:04:30

was from a selfish perspective like of

1:04:32

course I wanted to get my clients

1:04:35

you know results and all that because

1:04:37

but I wanted more money I needed

1:04:39

money I needed to figure it out

1:04:41

so it was very me me me

1:04:43

me me me and that can become

1:04:45

kind of You can just associate your

1:04:47

personality with that and that's just who

1:04:49

you are now I really feel like

1:04:52

I want to give value I'm smart

1:04:54

enough to realize if I give value

1:04:56

I'm gonna make more money, but I

1:04:58

also just want to give value and

1:05:00

I'm in a position now mature Yeah,

1:05:02

and I'm in a position where I'm

1:05:04

good so I can do it You

1:05:07

know and the press the stress is

1:05:09

off a little bit right like I

1:05:11

still am driven and I want a

1:05:13

lot more and I want to create

1:05:15

more but yeah I'm I want to

1:05:17

give to give to other people Well

1:05:19

folks you heard it here Gil Valerio

1:05:22

I would say if I was in

1:05:24

your shoes and I'm listening to this

1:05:26

hey if you want opportunity he's got

1:05:28

that for you personally help you get

1:05:30

out the rat race if you're a

1:05:32

business sounds like Elevate knows how to

1:05:34

help chiropractors specifically I got a gym

1:05:37

agency too they're phenomenal they work with

1:05:39

huge franchises so fitness or chiropractors but

1:05:41

I'll bet you if any of you

1:05:43

that wants to drive more leads to

1:05:45

your business. I'll bet you the same

1:05:47

shit applies to a lot more than

1:05:49

just those two. Absolutely. But anyway, I

1:05:52

appreciate you coming dropping bombs. Folks were

1:05:54

back to the bombs word. I was

1:05:56

gonna go knowledge for a minute because

1:05:58

of suppression, but I found out not

1:06:00

only. is my account not suppressed. It's

1:06:02

actually trusted. And that goes a long

1:06:04

way. Trust, bro. Yeah. I'm gonna have

1:06:06

you. I feel like it's maybe our

1:06:09

new presidency that you could use that

1:06:11

word again now. Right. Well, I'm gonna

1:06:13

have you back on another episode, but

1:06:15

only if the bomb squad blows me

1:06:17

up and says, dude, get that dude

1:06:19

back. He's got knowledge we want. But

1:06:21

until next time, thanks for coming in.

1:06:24

Yeah, thank you so much for having

1:06:26

me man. I appreciate it and until

1:06:28

next time Oh, by the way if

1:06:30

you guys don't know where to follow

1:06:32

him at Gil Valerio on on uh...

1:06:34

tick-tock which may be done which may

1:06:36

be done forget tick-tock Instagram it's all

1:06:39

gill valerio Instagram official gillario yeah official

1:06:41

gillelerio you too channels gilllerio facebook wherever

1:06:43

linked in all googling you'll find him

1:06:45

yeah following and if an agency owner

1:06:47

is out there and they want to

1:06:49

learn about what we do uh... can

1:06:51

i share my uro yeah it's a

1:06:54

join limitless agency spelled normal join limitless

1:06:56

agency dot normal limitless agency.com boom till

1:06:58

next time till next time keep it

1:07:00

keep it Thank you.