The speed of climate decline is reaching an alarming tipping point. Now, we are calling on all social media influencers and creative artists: it's time to hold the big companies to account, and go viral... for Earth’s sake.In this episode, we explore how the art of viral marketing can influence science for good.This podcast was made possible by the University of Melbourne and the Centre of Visual Art.Thanks to our guests: Margaret Wertheim, Brent Coker, and Will Steffen.Your hosts were Dr Andi Horvath and Dr Suzie Frazer, audio engineering was by Arch Cuthbertson, with production assistance from Silvi Vann-Wall.This episode was recorded on the 11th of August 2020.