Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Released Friday, 21st March 2025
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Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Friday, 21st March 2025
Good episode? Give it some love!
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Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way.

You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher.

Today, we're talking with Michael Cole, the Senior Vice President of Marketing for Everflow, a company behind a powerful partner marketing platform that empowers brands to track and scale their affiliate programs effectively.

Michael brings a wealth of experience to the table, particularly from his early involvement with Shopify and BigCommerce. He deeply understands what makes these programs tick and how to leverage them for maximum impact.

 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog

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From The Podcast

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:- Proven Shopify strategies, apps, and best practices that drive measurable results- Digital marketing tactics and retention playbooks that balance AI with genuine human touch- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyaltyEach week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.Let’s unlock your store’s true potential—together.Steve Huttx-Shopify - DTC Founder - Podcast HostWebsite: eCommerceFastlane.comNewsletter: FastlaneInsider.comLinkedIn: linkedin.com/in/shuttX: x.com/stevenhuttInstagram: https://www.instagram.com/ecommercefastlaneEmail: steve@ecommercefastlane.com

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