In Episode 38, Ashley and Gabrielle discuss what's in a brand with special guest Fatou Barry Communication Design specialist at AB Media Group and Founder of PR Girl Manifesto. The ladies discuss unique selling points, emotional appeal, and much more surrounding building brands that stick. 

Life Hack: Pantone Studio 

In Our Words: Books about branding?

• Gabrielle: Building a Story Brand by Donald Miller
• Fatou: Reading articles and being consistent on reading what brand strategists are putting out. /// Medium articles.

Music/Give Me a Caption:  

• Ashley: “Where do these niggas be at when they say they doin' all this and all that?” - Laugh Now, Cry Later, Drake
• Gabrielle: Grown woman ting, so I’m never at risk. Mind my own business, I’m never in mess. — Peng Black Girls Remix ENNY & Jorja Smith
• Fatou: “My mind really drives itself like a Tesla.” Deep Pockets, Drake

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