Host Chris Adams is joined by Charles Tripp and Dawn Nafus to explore the complexities of measuring AI's environmental impact from a novice’s starting point. They discuss their research paper, A Beginner's Guide to Power and Energy Measurement and Estimation for Computing and Machine Learning, breaking down key insights on how energy efficiency in AI systems is often misunderstood. They discuss practical strategies for optimizing energy use, the challenges of accurate measurement, and the broader implications of AI’s energy demands. They also highlight initiatives like Hugging Face’s Energy Score Alliance, discuss how transparency and better metrics can drive more sustainable AI development and how they both have a commonality with eagle(s)!