In this episode, host Chris Adams is joined by Killian Daly, Executive Director of EnergyTag, to explore the complexities of green energy tracking and carbon accounting. They discuss the challenges of accurately measuring and claiming green energy use, including the flaws in current carbon accounting methods and how EnergyTag is working to improve transparency through time-based and location-based energy tracking. Killian shares insights from his experience managing large-scale energy procurement and highlights the growing adoption of 24/7 clean energy practices by major tech companies and policymakers. They also discuss the impact of green energy policies on industries like hydrogen production and data centers, emphasizing the need for accurate, accountable energy sourcing and we find out just how tubular Ireland can actually be!