0:00

Hey, I'm Ryan Reynolds. Recently, I asked

0:02

Mint Mobile's legal team if big wireless

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companies are allowed to raise prices due

0:06

to inflation. They said yes. And then

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when I asked if raising prices technically

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said, what the f*** are you talking

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about, you insane Hollywood ass a***? So

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to recap, we're cutting the price of Mint Unlimited

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marketing. He came by my school for career

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man. Then he told everyone how much he

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loved calculating his return on ad spend. My

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friends still laugh at me to this day. Not

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the place to be, to

1:00

be. Not

1:28

reviewed by the FDA for safety, efficacy, or quality. Face

1:58

down the toughest challenges in business. from

2:00

the incredible Michelle Kennedy, founder of

2:02

Peanut. But that's not all. We've

2:04

also got a powerhouse message from

2:06

the legendary Robin Sharma, breaking down

2:09

the seven kinds of wealth you

2:11

never knew you needed. We'll

2:13

dive deep into everything from

2:16

overcoming imposter syndrome, to

2:18

balancing happiness with success, and why

2:20

true fulfillment comes from more than

2:22

just financial gain. If you've ever

2:24

felt stuck, uninspired, or wondered how

2:26

the most successful people turn

2:29

their dreams into reality, then this episode

2:31

is for you. Get ready, take

2:33

notes, because this episode is packed with

2:35

insights you can apply to your own

2:37

life and career. So

2:39

grab a cup of coffee, find a

2:41

quiet spot, and let's jump right into

2:43

today's masterclass in success. You won't

2:46

want to miss a second of this. You

2:49

talk about gratitude a lot, and I think that's

2:52

one thing as human beings we

2:54

don't do enough of. We're

2:56

never present. We're always rushing around, busy.

2:58

You've got to be here, there, everywhere.

3:01

And it's not often we stop

3:04

and be grateful and think, oh my God,

3:06

what a gorgeous day, and look at my

3:08

kids hearing their laughter, hearing the birds sing.

3:10

And it's definitely something we

3:12

need to be more

3:15

thoughtful about, and practice in

3:17

gratitude. It is so interesting

3:20

when you say this, because you know

3:22

the truth is, first

3:26

of all, gratitude is the mother

3:28

of all happiness. But

3:31

it's also the mother of all truth.

3:35

I normally tell people if you're stuck

3:37

in traffic and complaining about it, you're

3:41

complaining about the negative side of

3:43

the issue. But the

3:45

positive side of the issue is that you're

3:47

in a car. That car is not

3:49

in a war zone. You're

3:52

safe enough, probably fed

3:54

enough, to be able to complain about an

3:56

issue that is so trivial. I call it...

4:00

problems of privilege. I

4:02

went to Ethiopia many times, but

4:05

I went to Ethiopia once. I

4:08

had a few business meetings.

4:11

I don't know if you've ever been, but you land in Addis

4:13

Ababa. I landed

4:16

at around 1 a.m. in the morning, so

4:18

it was dark everywhere. I get to one

4:20

of the most luxurious hotels in Africa. Gold

4:23

everywhere, and it's just so fancy.

4:27

I don't know. Partners and customers come

4:29

over to the hotel in the morning. We

4:31

had the conference. The conference

4:33

is done by 5 p.m., and I go

4:35

out of that hotel, complaining

4:38

about all of the lensey

4:40

day and the arguments we had with the clients and

4:43

all of this and that and so on. And

4:45

then the minute you walk out of

4:47

that hotel, it slums everywhere. Thin

4:51

houses where people barely

4:53

have enough to eat. And

4:55

then our partner there basically said, let

4:57

me take you on top of the

4:59

mountains, the cleanest air in Africa. Yes,

5:02

let's go. So we're having a conversation in the

5:04

car, and next to me, I

5:06

feel something passing by me. I'm

5:09

looking at my partner, not looking at

5:11

the window. There is some big thing

5:13

passing by us every two to three

5:15

minutes. So I looked, and

5:18

I asked, what is this? And it turns out this

5:20

is a woman somewhere

5:22

between age 10 and 65 who

5:27

is completely bent under

5:30

the weight of a

5:32

massive pile of wood, where

5:35

those women wake up in the

5:37

morning, every morning at sunrise. They

5:40

walk up the mountain to

5:43

collect dry wood, and

5:46

they wrap it up in a pile, I promise you, that

5:49

probably is four meters long, this

5:51

one meter thick. And

5:54

then they walk down the mountain under the weight of

5:56

that thing to deliver it

5:58

to the workshops to use as a... as

6:00

fuel for their work, right?

6:02

And they take $1 for

6:05

that nine or 10 hours of work, okay?

6:09

And then they take that $1, they

6:11

go buy food, go back home, cook

6:13

for their families, cook for their as-wholish

6:15

husbands that haven't worked the whole day,

6:18

okay? They basically

6:20

feed them and they're not

6:22

allowed to eat until

6:24

the family has stopped eating and then they eat what's

6:26

left. And I'm like, what horrible

6:29

can life become? And yet

6:31

we complain about the traffic. In

6:34

reality, if you take context of

6:36

our life, honestly,

6:39

everyone should be running around

6:41

screaming from gratitude all the time,

6:44

right? If you look at every bit

6:46

of your life, if you're just by

6:49

definition born in the UK, you're

6:51

more blessed than 90% of the world, right? If

6:54

you're born in the UK and you have enough to

6:56

eat and a

7:00

roof on top of your head and

7:02

a device to be able to

7:04

watch this conversation from, you're luckier than 98% of

7:06

the world. And

7:09

yet we take the 2% and

7:11

we focus on it, why? Because our brain

7:13

is a survival mechanism. It's supposed to look

7:16

for what's wrong so that

7:18

it can deal with it and survive rather

7:20

than what's right. And so my practice

7:22

is very straightforward. Every time my brain

7:24

will tell me something negative,

7:27

I'll say, okay, interesting. Yes, we're

7:30

stuck in traffic. What is positive about

7:32

this? What's positive is we're in

7:34

a car, it's air conditioned. We're

7:36

going to any important meeting. Someone's interested

7:38

in us, okay? We're fed, we're

7:40

safe, it's not a war zone. It's not, and

7:43

you can go on for hours about

7:45

everything that you can be grateful for. If you

7:47

do that, suddenly life becomes a

7:51

lot happier, not because it changed in any

7:53

ways, but because you notice

7:55

the reality of what it is. Who

7:59

was your inspiration? then? There

8:05

really wasn't anybody that so at the

8:07

time when I wanted to make those

8:09

gaming videos there's a Swedish gamer called

8:12

Tabe right and in my eyes he was

8:14

the coolest bloke even to this day

8:16

I think if I were to meet him I would be

8:18

like oh wow he stopped me stop making videos a while

8:21

back but as

8:23

a kid that was my inspiration but you

8:26

know that kind of died out maybe two

8:28

years after doing it because it was nobody

8:30

that had really done it. Yeah so it

8:32

was hard there was no blueprint there was no like this how

8:34

you do it whereas now there

8:36

is quite like a clear path that you can

8:39

take and you can see how to build things

8:41

out I mean now it's you know you have

8:43

like gurus and analysts about YouTube it's like a

8:45

whole different beast. How much do you rely

8:47

on analytics versus your gut? Oh that's

8:51

a good question actually I think you

8:54

have to take some it's such

8:56

a boring answer but it's like you kind of have to

8:58

take both into account but if you were to ask me

9:00

like if I was just to go off of one thing

9:02

for the rest of my career I'd go off the gut

9:04

for sure because nine

9:07

out of ten times that's right but what I'll do is I'll

9:09

make a decision based on my gut and

9:11

then find analytics to

9:13

be like right okay how can I make that work?

9:15

Yeah that's usually how I do

9:18

it because sometimes and you know not

9:20

take this back to football but a lot

9:22

of footballers have unbelievable stats but we call

9:24

it like the eye test you watch them

9:26

and they're shit so you know

9:28

that the stats are lying to an extent

9:30

like everything could be manipulated to look good

9:33

on paper and just depending what

9:35

stats you want to use to back up your

9:37

idea. Your first paycheck

9:39

yes for content creating

9:42

what was that? That it was it was like 200 pounds

9:45

and that was only because it was the minimum

9:48

that they would pay out so it actually

9:50

took me I was getting like 50 pounds

9:53

a month like 80 pounds a month and

9:55

they would only pay out when it went

9:57

over the 200 pound limit yeah so I

10:00

I remember just getting like 200 and like 2p

10:02

or something like that. And

10:04

I was like, oh, this is cool. But

10:07

at that point, did you realize this is gonna,

10:09

did you know this was going to be your

10:11

career based on the money

10:13

side of things? Are you like, if I keep going, this is going to

10:15

keep going up and up and up and up? No,

10:17

at that time, no. The moment where I thought it was

10:20

going to be a career of mine was when I got

10:22

that 2000 pound shake. And

10:24

I was just there. This

10:26

sounds so strange, right? But I

10:28

never even really thought

10:31

about much. My brain

10:33

was just like, I'm just keep doing this.

10:35

Whatever it is, it's just kind of working

10:37

and I'm having loads of fun doing this.

10:39

And I never even really thought about the money side

10:41

of things. I never even really thought about how can

10:44

I get more views or how can I do like,

10:46

I just made videos. And

10:49

I think looking back on

10:51

it, I'm so glad I did that because it's

10:53

easy to get caught up in all of that

10:55

and really start focusing on that. But

10:58

for me, it was like, just make videos. And if

11:00

it works, it works. And this was one thing that

11:02

I'm very grateful that both my parents always said to

11:04

me. And I was very privileged that this

11:06

was the case. As they said, look, if it goes tits

11:09

up, you can just come back down. I

11:11

think that's interesting because when I, I don't

11:13

know why I keep referring to Pete all the

11:15

time in this actually book. It's like when he was

11:17

a little boy, he wanted to play football. That's

11:20

all he wanted to play football, not because you

11:22

know, you could buy a mansion or you'd be

11:24

getting a hundred thousand pound a week or

11:26

whatever. It was just because he wanted to play. And I

11:29

think, you know, when you start doing

11:31

things for the money, that's when it can start

11:33

to go tits up. It's almost like the money

11:35

is the icing on the cake. You

11:38

know, yeah. And I think it's as well, it

11:41

all sounds like quite cliche, but it's one of those, if you

11:44

are doing something that you're actually passionate about, then

11:47

none of that stuff actually really matters

11:50

because you're just enjoying doing it.

11:52

Like yes. Okay. It's nice.

11:56

Like all that stuff's great, but when your priority shifts

11:58

from enjoying. making it

12:00

to how can I rinse

12:02

this for everything it's worth, then

12:04

I think that becomes a big problem. And yeah,

12:07

I mean, you see that across pretty

12:09

much all walks of life, whether it

12:11

be sports, business, anything. So do

12:13

you think for anyone listening who is thinking

12:16

of following in your footsteps, can you still

12:18

make a significant amount

12:20

of money or is it harder because the market

12:22

is so saturated? Yeah, people

12:24

ask this question quite a lot.

12:27

And I don't, I think

12:29

it, I mean, like I said, there's so many benefits

12:31

to being there early. You don't have to be as

12:33

creative, you don't have to be as savvy, like you

12:35

can make way more mistakes. It

12:37

is more difficult now. The reward

12:40

is much higher than it was

12:42

back then. Yeah. And when you do quote

12:44

unquote, make it, whatever that might be to

12:46

you, whatever that success looks like, there

12:48

is a lot of money on the other side. Is

12:51

it possible? Yeah, for sure. Is it more difficult?

12:53

Of course, there's more people there. But truly, if

12:55

you are making good content,

12:58

that is different. And I always say this, don't

13:01

look at other people for inspiration, but you have to do

13:03

your own thing. If you're not going to do anything, you're

13:06

just not going to break through the noise. There's so much

13:08

noise now, unless you're doing something slightly

13:10

different and it doesn't have to be like something mega,

13:12

it can be something small. As

13:14

long as you're doing that, that'll help you break through the

13:20

I haven't met a master who wasn't a perfectionist.

13:22

I just have to be honest with you. And

13:25

are they happy? Well,

13:29

no, but their game isn't happiness.

13:32

Yeah, their game. So when

13:34

I mentor the elite athletes, when

13:36

I mentor the world

13:39

class built business builders, entertainment

13:42

royalty, are they happy?

13:44

Mostly no, but

13:46

their game isn't happiness. The elite athletes, for example,

13:48

or the super

13:50

entrepreneurs, they're not

13:52

interested in happiness. They are

13:55

interested in mastery. And

13:58

so I think about Michelangelo for. years

14:01

to create the ceiling of the

14:03

Sistine Chapel. I don't think Michelangelo

14:06

was interested in happiness. I think he wanted

14:08

to push beauty and magic into the world.

14:11

I don't know if Steve Jobs was happy, but

14:14

I don't think his game was happiness. His

14:17

game was world-class. People

14:20

must think when you are mentoring these

14:23

people, billionaires, CEOs, elite

14:25

athletes, you know, surely

14:27

they've got it all. Why do they need your

14:29

help? You know, they're rich. You

14:32

know, they've got everything from our

14:35

point of view kind of thing. That's

14:37

exactly what the Wealth Money Camp I is

14:39

all about. They're rich of money

14:42

and material

14:44

things, but many

14:47

of them have poverty, of

14:49

peace, joyfulness,

14:53

family connections, purpose. Many of

14:55

these people suffer

14:59

from imposter syndrome. They

15:02

have what looks like everything and

15:04

people look up to them and put them on

15:06

pedestals and they just feel

15:08

they don't deserve it. They have deservability

15:10

issues. Where does that come from?

15:14

Well, okay. Where does it

15:16

come from? Well,

15:20

I think wherever you go, there

15:22

you are. That's the Zen proverb.

15:25

So if you're insecure at the beginning, you'll

15:27

be insecure on the mountain top. And

15:30

so I think the point really is, again, I want

15:32

to be really clear, the fifth form of wealth in

15:35

the book is money. There's nothing wrong with money. There's

15:37

nothing wrong with nice things. Personally, I'd rather stay in

15:39

a nice hotel room than a fleabag

15:41

hotel. There's nothing wrong.

15:43

So it's the fifth form of wealth.

15:46

There's 25 chapters on how the

15:48

billionaires do it and I've deconstructed their

15:50

mindsets and habits, et cetera. But

15:53

there are a lot of rich people and money is

15:56

all they have. And so what

15:58

I'm really trying to do with this is

16:00

remind people there are seven other forms

16:02

of wealth that when we feed them

16:04

we find we are not

16:09

only successful in the world, we're successful with ourselves.

16:11

I mean what's the point of getting to the

16:13

last hour of your last day? And you

16:16

survey how you've lived and

16:19

you say wow I was successful in the world, I

16:21

did what society said I should do, I made a

16:23

fair amount of money, I got lots

16:25

of social media likes, I won

16:27

the race the world told me to win and I'm

16:31

completely empty. I mean Leo Tolstoy wrote

16:33

a short story called The Death of

16:36

Ivan Illich. Ivan Illich got to the

16:38

end of his life and he said what if my whole life

16:41

was a lie? To

16:43

me that's the definition of heartbreak, you get

16:45

to the end of your life and you

16:47

say wow I lived my neighbor's life not

16:50

my life. Yeah I

16:52

love how in the book you talk

16:54

about eating your last supper today. Can

16:58

you talk me through that? Well

17:01

I think as human beings we

17:03

are species of great postponers. We

17:07

fall into a cognitive trap

17:09

of thinking we have all the time in the world when even

17:13

the longest life is a very short ride

17:15

and before we know it even the longest

17:17

living person will be dust in

17:19

an urn on a mantle

17:21

next to some football trophies over

17:23

a fireplace and so

17:25

that chapter eat your last

17:27

supper first. Hey

17:31

I'm Ryan Reynolds. Recently I asked Mint Mobile's

17:33

legal team if big wireless companies are allowed

17:35

to raise prices due to inflation. They said

17:37

yes and then when I asked if raising

17:39

prices technically violates those onerous to your contracts

17:42

they said what the are you talking about

17:44

you insane Hollywood ass. So to recap we're

17:46

cutting the price of Mint unlimited from $30

17:48

a month to just $15 a month. Give

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it a try at mintmobile.com/switch.

17:55

Forty five dollars upfront payment equivalent to $15 per month new customers

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on first three month plan only taxes and fees extra speed slower

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above. 40 gigabyte CD tails. When

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it comes to weight loss, no two

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And Stephanie, she's a former D1 athlete

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19:05

It's an idea to connect you to your mortality

19:07

and remind you of the shortness of life. Ask

19:10

yourself, what do I want as my Last Supper? And eat it

19:12

today. But the larger point

19:14

is remind yourself that life is short. And

19:18

so, okay, you want to

19:20

do something? Don't worry so much about rejection.

19:23

Don't hold back the love you want to give.

19:25

Don't hold back being the person that

19:27

you want to be. Because

19:29

society often says, well, don't talk

19:31

about mortality. It's negative. I actually

19:34

think talking about mortality is super

19:37

positive. Because once you

19:39

really realize that life is short and

19:42

your days are numbered, you live to the

19:44

point. You don't fool around with your phone.

19:47

You don't spend time with people who bring

19:49

you down. You don't dabble

19:51

in trivial pursuits. If

19:53

I'm lucky, I'm very healthy.

19:57

Yet, Abby, if I'm lucky, I have 25 summers. This

20:00

is my 25 summers decision

20:02

matrix. When I think about

20:04

an opportunity or how I'm spending my days

20:06

or I receive an invitation, I ask myself,

20:08

okay, I have 25 summers left. That's

20:11

so scary, isn't it, when you think of it like that? 25 summers. Imagine

20:15

it, or you have 30 summers or 40 Christmases.

20:18

That's, I think, a great way to look

20:20

at life. And then you say, my time

20:22

is short. I better do the things

20:24

that are most important to me versus saying, oh,

20:27

I'll do it in some idealized

20:29

future when I have more time and the kids

20:31

are older. Yeah. My dad and

20:33

husband are very, my dad lives it like

20:35

a simple life. And he is the

20:37

happiest man, literally on the planet.

20:40

He gets up, he does like a five-mile

20:42

walk. Then he comes back, has some lunch,

20:44

potters about, meets his friend, has

20:46

a pint, goes home, has his dinner, watch TV,

20:49

and goes to bed. And he does that every

20:51

day. And he's like, if I die tomorrow, I've

20:54

got such a happy life. I've had such a happy life.

20:56

And the same with my husband. He

20:58

was like, if I die tomorrow, I've

21:00

had a great life. I don't feel

21:03

that way. And that kind of, that

21:06

no regrets kind of thing, or

21:08

I've accomplished everything I wanted

21:10

to accomplish. And I think, recognizes

21:14

that makes you change how

21:16

you live each day. And you want

21:18

to bet yourself. I

21:20

think you've said a few things that are

21:23

already germinating within me. First of all, I

21:25

think it was so wonderful

21:28

what you said about your husband, that when I talked

21:30

about the 10,000 dinners rule, you

21:33

said, I'd like to spend a million. I

21:35

mean, that's extraordinary. That's true. It's

21:38

extraordinarily special and

21:40

inspiring for me. And the second

21:42

thing you said about your father, which

21:46

makes the point, which is, simplicity

21:49

is one of the richest forms

21:51

of life. And then the third

21:53

thing that I'm hearing you saying, that's really, I'm going

21:56

to really consider it over tonight and over the next

21:58

few days. But I think... I think

22:00

that's profound, which is if you say, if

22:03

I checked out tomorrow, I've

22:06

lived a great life, that's

22:09

rich. That is

22:11

super rich. That's super rich. Super rich.

22:14

What a great way to ask yourself, am

22:17

I living my truest life

22:19

and my finest life? We

22:22

did not raise revenue for a very long time because

22:25

we were building the product, we were investing in the

22:28

community because we had to build the tech and the

22:30

infrastructure because of the unknown unknowns, you don't know what

22:32

you don't know. So

22:34

we had a lot of work to do in terms of

22:36

building that. And that

22:38

takes time and that takes learning and that takes

22:40

iteration, get it wrong, do it again, get it

22:42

wrong, do it again. But,

22:45

and so it's not the same for

22:47

every business, but definitely my advice would

22:49

always be, if you are building

22:52

a company wherever you can,

22:55

make sure that you are driving revenue from day one,

22:57

even if it's a small amount. If

23:00

one of our listeners has got a thousand pounds of their savings, what

23:02

are the first steps they should do? Right,

23:04

well the first thing is, you need to validate

23:06

whether you've got a business that you're building for

23:08

yourself or whether it's a business that other people

23:10

will use. Yeah,

23:12

whatever that might be. So other

23:15

people might be another business, you might be building like B2B

23:18

or other people might be a consumer

23:20

facing market, but is it

23:22

a business? And the only

23:25

way to test that is to start

23:27

having interviews, conversations. I interviewed 200 women

23:29

before I launched Peanut. So what, are you just

23:31

going out and speaking to random people? I get

23:33

one woman to introduce me to another and get

23:35

me to introduce me to another. And so I

23:37

would ask her all these questions and you get

23:39

all of the feelings about whether they'd use it,

23:41

are they interested, are they skeptical, which bits don't

23:44

they like? Did they come back? All

23:46

of that. Yeah. And so you have to keep

23:48

doing that. So that's how I started. I asked

23:50

every single, and then I'd speak with her, can

23:52

you introduce me to another? By the end of

23:54

that process, when we came to launch, I had

23:56

200 women who would definitely download Peanut on launch.

23:58

If no one else did. You're 450,000 monthlies

24:00

in the first week. Yeah,

24:04

yeah. It was crazy. As

24:07

much as it was really challenging to launch

24:09

at that time, it was also

24:11

really exciting because there wasn't anything else. No

24:13

one was talking about these issues. So I

24:15

think it was really helpful that we could

24:18

tell our story. Storytelling is a huge part of

24:20

any business. And we could tell our story

24:22

and people wanted to get behind it. You have to be a

24:24

really bad person to not love peanut, right? That

24:26

makes you just fundamentally not nice. So

24:30

it was easy for people to get behind the concept

24:32

of, yeah, women want support, they need each other. And

24:34

so people would want to tell our story and we were able

24:36

to really spread the word,

24:38

go from there. But it

24:42

is astonishing how many people I meet who have a

24:44

business idea and I'm like, what's your route to market?

24:47

Don't know. It's the most important thing. There

24:49

are thousands of apps released to the App

24:51

Store every single day. There are thousands of

24:53

businesses launched every single month and most will

24:55

fail. And so how are you going

24:57

to make sure that people know who you are? How

25:00

are you going to make sure that people download your app? How are

25:02

you going to make sure that people want to engage with your product?

25:05

And almost you have to start there because

25:07

if you don't have that, it's going

25:09

to be really hard. You might build the most

25:11

stunning, beautiful product for an audience of one.

25:13

Yeah. And is it important

25:16

to have a

25:18

perfect exit plan when you go into these

25:20

investors? Because obviously, ultimately, they want the money

25:22

back. As you say, it's not a donation.

25:25

It's a return. They want a multiple. Your exit plan

25:27

has to be as strong as your

25:29

pitch. Totally. You want

25:31

to know whatever you're valuing

25:34

the business at today, what's it going to be

25:36

worth in two years, three years, four years, five

25:38

years, it's usually the cycle. But what are you

25:40

building towards and what are you looking to get

25:42

to? And that means that,

25:44

yes, you need to understand, is this a

25:46

company that's going to go public? Is this

25:48

a company that's going to be acquired? What

25:51

does that look like? Who else is in the

25:53

market? Who's analogous? What are the other examples that

25:55

you've seen? Are you the next Facebook? What

25:57

is that journey?