When we set out to make this podcast we wanted to provide some facts and figures for anyone navigating the complexities of trying to adopt a more climate friendly diet. We wanted to explore the changes you can make that have the biggest impact, but also to discuss why these changes aren’t always easy.

My guest today is James Hand, co-founder of Giki, an app which aims to help people understand and reduce their carbon footprint. James has made it his mission to help individuals trying to negotiate these complex choices. In this episode we discuss:

• Why what you eat matters more for the environment than where your food has come from
• How much packaging and transport contribute to the carbon footprint of your food
• Food labels and other things that could make life easier for climate friendly shoppers
• Why the choices you make, make a difference

You can find a full transcription of this episode on YouTube, expand the description box and click - show transcript.

This podcast was produced by Molly Watson, funded by the University of York, working with FixOurFood.

More on James:

James Hand co-founded Giki with his wife Jo to help people cut carbon emissions. Giki, a mission-driven B-Corp, has worked with over 100 businesses to engage their employees on sustainability and helped over 100,000 people to take action at home and at work across 100 countries​.

James has worked in sustainability for almost 20 years and was previously Co-Chief Investment Officer at Ninety One Asset Management. James specialises in the intersection between carbon footprints and behaviour change.

Useful links:

James on LinkedIn

Giki

Our World in Data: Food Choice vs Eating Local

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