What is the BBC's plan for younger listeners?

What is the BBC's plan for younger listeners?

Released Thursday, 15th August 2024
Good episode? Give it some love!
What is the BBC's plan for younger listeners?

What is the BBC's plan for younger listeners?

What is the BBC's plan for younger listeners?

What is the BBC's plan for younger listeners?

Thursday, 15th August 2024
Good episode? Give it some love!
Rate Episode

The future of the BBC depends on renewing its listener base - but younger people are switching off linear radio and focusing on personally tailored forms of media. So how does the BBC compete, and what are its strategies for winning over younger listeners?

Andrea Catherwood speaks to Matt Walsh from the University of Cardiff, hears a panel of students discuss their listening habits, and quizzes BBC Sounds commissioning editor Dylan Haskins and Head of Radio 1 Aled Haydn Jones on what they're doing to try and attract new generations of listeners. She also asks whether the BBC's focus on newer listeners could risk alienating existing, loyal audiences.

And reporter John Rogers goes behind the scenes at youth oriented news podcast Reliable Sauce.

Producer: Leeanne Coyle

A Whistledown Scotland production for BBC Radio 4

Show More
Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features