0:00

forget frequently asked questions common sense

0:02

common knowledge or Google how about

0:04

advice from a real genius 95 %

0:06

of people in any profession are

0:08

good enough to be qualified and

0:10

licensed 5 % go above and

0:12

beyond they become very good at

0:14

what they do but only 0 .1

0:16

% a real genius Richard Jacobs

0:18

has made it his life's mission

0:20

to find them for you he

0:23

hunts down and interviews geniuses in

0:25

every field sleep science cancer stem

0:27

cells ketogenic diets and more here

0:29

come the geniuses this is the

0:31

finding genius podcast the Richard

0:33

Jacobs hello

0:38

this is Richard Jacobs the finding genius

0:40

podcast but yes this Alex Feinberg we're

0:42

gonna talk about peak performance systems for

0:44

top performers he's the founder of insanely

0:46

addictive and peak performance so he's a

0:49

former professional athlete hedge fund analyst Google

0:51

executive early cryptocurrency investor and he's now

0:53

a leader in the online space where

0:55

they coach men on high performance so

0:57

you're very interesting call welcome thanks thanks

0:59

for coming out thank you very much

1:01

Richard excited rock and roll it when

1:03

did your drive to get yourself would

1:06

say to peak performance and other people

1:08

around you start was it has it always

1:10

been there or was it recently after you've

1:12

done all these endeavors no I mean

1:14

I would say as a child I was

1:16

always extremely competitive as much as I

1:18

loved winning and I loved winning more than

1:20

everybody who I grew up with I hated

1:22

losing I hated seeing other people succeed more

1:24

than me and I wanted to do

1:26

whatever I could from a work ethic standpoint

1:28

to be as successful as I could possibly

1:30

be and I convinced myself at a young

1:32

age that if I just worked harder

1:34

than everybody else I was going to be

1:36

successful and that hypothesis was true outworked everybody

1:39

who I played baseball

1:41

with through the high school

1:43

level was the first

1:45

player in my high school

1:47

and over a decade

1:49

to play on the varsity

1:51

team as a freshman

1:53

got recruited scholarship offers to

1:55

multiple schools including Vanderbilt

1:57

where I went and this

1:59

fairy tale imagination that

2:01

I had about hard work

2:03

equating to success didn't

2:05

become disproven until I set

2:07

foot. at Vanderbilt University and I realized that

2:09

there were a lot of people who are not

2:11

working as hard as me but were more successful

2:13

than me. And hitting my head against the wall

2:16

for years trying to figure out like why am

2:18

I not succeeding the way I think I should

2:20

be succeeding forced me to improve my mental models,

2:22

you know, tear down and replace the scaffolding that

2:24

I had built over the years I spent training

2:26

to be an elite athlete and ultimately led to

2:28

the creation of a lot of mental models that

2:30

have allowed me to live a hyper

2:32

efficient life, which is sort of the

2:34

key to being successful in multiple domain.

2:36

Have to be able to connect dots

2:39

that other people can't connect. have to

2:41

be able to cut corners that other

2:43

people think you cannot cut. You have

2:45

to be able to prioritize things that

2:47

other people overlook and overlook things that

2:49

other people prioritize if you want to

2:52

be successful in multiple domains. And I

2:54

think my drive to be a peak

2:56

performer has always existed. And as I've

2:58

gotten older and older in life, I

3:00

have had the opportunity to display it

3:03

and learn from it in almost everywhere

3:05

I've ever been. So what's an example

3:07

of like a really optimized day where

3:09

most people will be like, my God,

3:12

my God, that's. Well, hyperoptimized day starts

3:14

with your priorities, right? So my priorities,

3:16

compared to most people, my priorities are

3:18

around rest and recovery. And so, you

3:21

know, I can benefit from creating my

3:23

own schedule, but I'm still dependent on

3:25

myself to build a business, ensure revenue

3:27

comes in, sure profits are there, but

3:30

I perform better when I focus on the

3:32

things that other people overlook and overlook on

3:34

the things that other people focus on. And

3:36

so most people are fixated on how hard

3:39

I can work. and recover because if I

3:41

can rest and recover, then the quality of

3:43

my work is gonna be better than the

3:45

next guy. Then the quality of my gym

3:48

training is gonna be better than it was

3:50

the previous week. I will be able to

3:52

get more done in less time if I

3:54

am able to rest and recover properly. So

3:57

an ideal day for me includes seven hours

3:59

of sleep. includes decaf coffee in the

4:01

morning because decaf helps me sleep a

4:03

lot better than caffeinated beverages do. It

4:06

includes a workout that's challenging, but not

4:08

so hard that I don't want to

4:10

show up the next day, and it

4:13

includes cognitively demanding work or discussions, but

4:15

not so much that I feel exhausted

4:17

by the end of the day, because

4:20

you have to be able to repeat

4:22

what you do, otherwise it's not sustainable.

4:24

And ultimately, your ability to form over

4:27

a single day. So what is the

4:29

means you perform? Like what's your

4:31

metrics for performance versus other people?

4:33

How fast can I run? How

4:35

heavy can I lift? How much

4:37

energy do I have? How do

4:39

I look with my shirt off?

4:42

What's my body fat? What's my

4:44

resting metabolic rate? As well as

4:46

how much money am I making

4:48

and how much time am I

4:50

making and how much time am

4:52

I able to spend on the

4:54

things that I want to spend

4:56

it on? How do I feel?

4:58

Was today a day that I want

5:01

to replicate repeating? pleasant for them to

5:03

go about their existence the way they

5:05

do and I would like to not

5:07

live that way. So a successful day

5:09

for me is one that I want

5:11

to repeat. Yeah, that makes sense. So

5:13

at what point did you start coaching

5:15

people? Like you get to a high

5:17

level of mastery with yourself in consistency

5:19

where like most days you were very

5:22

satisfied with what you did then you

5:24

went to coaching or added this progress?

5:26

Well, I got into coaching sort of

5:28

by accident. I started working at a

5:30

cryptocurrency exchange in 2018. If I didn't

5:32

have a background in coding, which I

5:34

didn't, the only way that I was

5:36

going to have lasting power in the

5:38

industry was if I built a social

5:40

presence. And so Twitter was the most

5:42

prominent social media platform in crypto and

5:44

I decided that if I wanted to

5:46

be employable I needed to have at

5:48

least 10,000 followers by 2023. And nobody

5:50

was really following the crypto content that

5:52

I was putting out. But I thought I

5:54

had some interesting things to say around

5:56

diet and fitness because I was doing

5:58

that as a hobby. started posting about

6:01

all of the delicious meals I

6:03

was eating, including, you know, how

6:05

I was, how I was able

6:07

to eat, you know, all this

6:10

awesome tasting stuff with, without count

6:12

of calories, you're going hungry. And

6:14

nobody really understood how I was

6:17

able to do it all. But

6:19

I was pretty adamant about posting

6:21

regularly explaining why I was choosing

6:23

certain, you know, meats to put

6:26

on my pizza, why I was

6:28

constructing a... following that exceeded my

6:30

initial goals and through COVID, you know, came

6:32

to realize that a lot of these people

6:35

relied on me not just for fitness content

6:37

but for life content. And so I started

6:39

out creating digital products, but that expanded into

6:41

coaching offerings. And where it is today is,

6:43

you know, I work with a lot of

6:45

high performing men on figuring out how they

6:47

can use their time more effectively to be

6:50

better versions of themselves or in fact the

6:52

best version of themselves, one that they haven't

6:54

even seen over the last decade or so

6:56

in all likelihood that combines the energy that

6:58

they had when they were young with the

7:00

financial opportunities that didn't exist until they

7:03

were older because so many people you

7:05

know they don't have energy by the

7:07

time they get money and when they

7:09

have energy they didn't have money and

7:11

you can't really enjoy life unless you

7:13

both have energy and money unless you

7:15

both have energy and money makes you

7:17

both have energy and money makes sense

7:19

so the coaching what are people after

7:21

when they first to apply with you

7:23

to coach a lot of times people

7:25

want to look better with their shirts

7:27

off and through that multi-month process they

7:29

get to understand the frameworks that I put

7:31

behind all of this and they see me

7:34

as an individual who isn't just capable and

7:36

competent in the fitness sphere but they start

7:38

to understand why Google paid me to do

7:40

internal consultant why they paid me to do

7:43

internal consultant why they paid me to do

7:45

product partnerships or why a cryptocurrency exchange paid

7:47

me to build out their sales team and

7:50

they start to ask me you know how

7:52

do you apply your 145 IQ brain to

7:54

the problems that I'm dealing with in my

7:56

business? expansion plan that I built out with

7:59

my sales team. What do you think

8:01

about the mergers and acquisitions strategy

8:03

that I'm considering over the next

8:05

six to 12 months? And so

8:07

I'm able to blend effectively management

8:09

consulting with energy management, with health

8:12

and fitness, and that's how we

8:14

make executives perform at the level

8:16

that they haven't performed ever. Like

8:18

I look at like Warren Buffett

8:20

and I have no idea how

8:22

he even leaving management place. How

8:24

does he run all these companies

8:26

at Berkshire? I have no idea.

8:28

how they could function like that.

8:31

What I have found is that very

8:33

successful people are extremely adept at understanding

8:35

what the highest leverage points of action

8:37

are. And so imagine the world gives

8:40

signals to everybody, but only a small

8:42

percentage of people are competent in picking

8:44

up what the signals are. So it's

8:46

basically like magic coded, where a few

8:49

billionaires have figured out the systems and

8:51

tools understand what's going on, and nobody

8:53

else can. Or those other people who

8:55

can can't do anything about it. And

8:58

so I think Elon Musk is incredibly

9:00

good at figuring out when people

9:02

are stealing money from him. He's

9:04

incredibly good at isolating choke points

9:06

and understanding what the choke point

9:09

in a specific system is. And

9:11

he's very adept at allocating resources

9:13

to unblocking specific choke points. And

9:15

he's very adept at allocating resources

9:17

to unblocking specific choke points. And

9:19

so you think about him like

9:21

a doctor where if you're having

9:24

a heart attack or you're having

9:26

a stroke, you need to figure

9:28

out. effectively running a company-wide EKG,

9:30

a company-wide stress test and figure out,

9:32

okay, these are the three areas that

9:35

I need to dedicate six hours this

9:37

week to fixing. And he can do

9:39

that across seven different companies and still

9:42

have time to run the Department of

9:44

Government Efficiency for the time being. But

9:46

what are they doing that other people

9:49

on it? How do they, so they

9:51

are looking at the IS leverage point?

9:53

They must be 80-20ing, everything, I guess.

9:56

can't be in meetings all day. They

9:58

are, you could say 80-20. 80 -20

10:00

is sort of an 80 -20 way to

10:02

explain it. I think if you're really

10:04

smart, it's 95 -5, right? Because, you

10:06

know, Ricardian principles apply to the extreme,

10:08

especially if you're very good at figuring

10:10

out what is the highest leverage point

10:12

you can work on. So it could

10:14

be, you know, we need to completely

10:16

overall our HR, right? You know, we're

10:19

not communicating properly with our employees. Nobody

10:21

knows what's going on. It takes people

10:23

nine months to get ramped up when

10:25

it should take three. How do we

10:27

overall our communication strategy so that everybody

10:29

knows what play we're running? These guys

10:31

are, you know, it's like, what makes

10:33

Bill Belichick an amazing coach? Well,

10:35

I wouldn't be able to tell you

10:37

everything unless I'm Bill Belichick. And

10:39

even if I did tell you, you

10:42

wouldn't understand unless you were nearly

10:44

on Bill Belichick's level because a lot

10:46

of the things that he does,

10:48

a lot of the things that geniuses

10:50

do are counterintuitive to subgeniuses because

10:52

they do a lot of things wrong

10:54

according to mainstream wisdom. But mainstream

10:56

wisdom almost never has caught up with

10:58

what the reality is of high performers at

11:01

the head of the pack. Before

11:03

we continue, I've been personally funding the

11:05

Finding Genius podcast for four a

11:07

half years now, which has led to

11:09

2 ,700 plus interviews of clinicians, researchers,

11:11

scientists, CEOs, and other amazing people

11:13

who are working to advance science and

11:15

improve our lives in our world. Even

11:18

though this podcast gets 100 ,000 plus

11:20

downloads a month, we need your help

11:22

to reach hundreds of thousands more

11:24

worldwide. Please visit findinggeniuspodcast .com and

11:26

click on support us. We have

11:28

three levels of membership from 10

11:30

to $49 a month, including perks

11:32

such as the ability to see

11:34

ahead in our interview calendar and

11:36

ask questions of upcoming guests, transcripts

11:39

of podcasts you're interested in, the

11:41

ability to request specific topics or

11:43

guests, and more. Visit findinggeniuspodcast

11:45

.com and click support us today.

11:47

Now, back to the show. What

11:49

should the idea be looking at? don't understand. What's

11:51

the shifts? What should who be looking at? Well,

11:53

you're saying that is the common way of looking

11:55

at things that seems counterintuitive have the... Well, let's

11:57

talk... Let's talk... Let's talk specific. specific

12:00

problem and we can we can troubleshoot it

12:02

right now. At this point it would come

12:04

from you like what's what's an example of

12:06

the counterintuitive behavior the high performer would exhibit

12:09

that an immediate level of performer would say

12:11

that's not going to work. A lot of

12:13

high performers work too hard. And so they

12:15

operate on a five hours of sleep. They

12:17

think that if they can work for 19

12:19

hours per day, or if they can be

12:22

awake and responsive emails for 19 hours per

12:24

day, they're going to maximize the output and

12:26

minimize the slowdown of their organization. What they

12:28

don't realize is that if they're able to

12:30

put their phone down two hours earlier

12:33

and maybe sleep and get better rested

12:35

sleep for an extra hour, you know,

12:37

that jump from five hours of sleep

12:39

to six hours of sleep allows you

12:42

to be in a state of mind

12:44

that makes your decisions more closely aligned

12:46

with reality. And so the bets that

12:48

you're making as a chief executive are

12:50

going to be better, right? So it's

12:53

like, how do you make the most

12:55

money at the poker table? Do you

12:57

sit at the poker table for longer

12:59

than everybody else? Because if you're making

13:02

a certain amount of dollars per hour

13:04

at the poker table, you could believe

13:06

that the more hours you stay at

13:08

the poker table, the more money you

13:10

make. mental stamina for. Maybe I only

13:12

have mental stamina to play poker 13

13:14

hours per day. And when I try

13:16

to play poker for 15 hours per

13:18

day, I make less money than when

13:21

I play poker for 13 hours per

13:23

day. Unfortunately, unlike poker, business has more

13:25

delayed response times. And so you can't

13:27

exactly figure out the connection between the

13:29

inputs and the outputs for like say 90

13:31

days. And so the example would be if

13:33

you were trying to figure out what the

13:35

optimal rest strategy is for a poker game

13:37

where you didn't see what the scoreboard say.

13:40

until approximately 90 days after the game concluded.

13:42

And then you need to figure out how

13:44

many hours per day should I be playing

13:46

poker. Your intuition says as much as possible.

13:48

That's how you got your seat at the

13:50

table in the first place. But the reality

13:52

is, no, you need to figure out how

13:54

to play better. You need to figure out

13:56

how to read the room better. You need

13:58

to figure out when. bet you need to

14:00

figure out when to fold. And if you can

14:03

figure all these things out, you realize that

14:05

it's a lot easier to do those things when

14:07

you're well rested, when you have a functional

14:09

diet. I think it's going to be insane when

14:11

we look back on 2025 in 10 or

14:13

20 years and find out that most executives don't

14:15

have personal trainers or personal chefs. I think

14:17

it's going to be exactly the way we look

14:19

at athletes in the 80s when we find

14:21

out that they smoked cigarettes and didn't work out,

14:23

even though they had multimillion -dollar contracts on the

14:25

table. If you're an executive, it's your job

14:28

to keep your brain performing at the highest level

14:30

possible. You owe it to yourself, you

14:32

owe it to your company, you owe it

14:34

to your shareholders to do what's necessary to

14:36

get your body and mind performing at their

14:38

peak. And that requires treating your body and

14:40

mind somewhat like a professional athlete. Now, it

14:42

doesn't mean you're going to be training six

14:44

hours a day, three hours a day, but

14:46

it does mean acknowledging that more is not

14:49

better. Rested is better. Recovered is better. Good

14:51

decisions are better than more decisions. Yeah, that

14:53

makes sense. You have to get tired and

14:55

make decisions in. He knows what you'll do,

14:57

but the rest, even if you make fewer

14:59

decisions, the better ones, that works better. So

15:01

what's involved in your peak performance program?

15:04

What do you take people through the modules?

15:06

Everything that I do with an individual

15:08

is going to be specific for them. So

15:10

from a high level, a lot of

15:12

my foundational principles rely on getting people into

15:14

the triple sevens club. So what do

15:16

we need to do to get somebody having

15:19

three things simultaneously? Seven figures, liquid cap

15:21

capital, seven hours of sleep, and the ability

15:23

to run a seven minute mile? The

15:25

peak performers that I work with can do

15:27

all of these things. And if you

15:29

can do all of these things, you feel

15:31

substantially better than if you can only do

15:33

two of those things incredibly well. I guarantee if

15:35

you take one person who has a seven

15:38

figure net worth and can run a seven minute

15:40

mile and sleep seven hours per day, that

15:42

dude is much more optimistic, much more thrilled to

15:44

live life and is going to be growing

15:46

his company at a faster rate than a guy

15:48

who's sleeping five hours per night with an

15:50

eight figure net worth who can't run a mile

15:52

continuously. So a lot of being a high

15:54

performer is figuring out what are the specific blockers

15:56

that you have that are preventing you from

15:59

having a balanced to where you

16:01

don't have a very obviously exposed

16:03

weak link and you can perform

16:05

it at a high level in

16:07

multiple domains that work synergistically and

16:09

create a flywheel so that you're

16:11

more motivated to continue putting the

16:14

work in to succeed tomorrow. Does

16:16

the same schedule work for everybody

16:18

or you know, they truly do

16:20

night owls and larks and you

16:22

know people that have very different

16:24

schedules but same effectiveness? So different

16:26

people are going to perform better

16:29

at different times of the day but

16:31

I encourage most people to get their

16:33

training done in the morning because very

16:35

few people are going to be more

16:37

consistent with their workouts training than training

16:39

in the morning. So unless you have

16:41

like a stock market hours job living

16:43

on the west coast or something like

16:46

that I would strongly encourage you. to

16:48

train in the morning. and try to

16:50

align your workday with the, you know,

16:52

your circadian rhythm with the sun. Your

16:54

body is, we're not nocturnal people, right?

16:56

You can work next shift, like shifts,

16:58

excuse me. It is much less healthy

17:00

for you to work night shifts.

17:03

Yes, we want you to be

17:05

creative. We want you to be

17:07

able to approach work in a

17:09

dream-like state if that helps you.

17:11

At the same time, there's core

17:13

principles that everybody benefits from, almost

17:16

everybody benefits from in terms of

17:18

improving, you know, should be eating

17:20

protein-dominant real food. In fact, almost

17:22

everybody, I can't imagine a person

17:24

should not be eating protein-dominant real

17:26

food. You do this, you pair

17:29

this with a functional training plan,

17:31

all of a sudden you're looking and

17:33

feeling better. Okay, great. You're looking and

17:35

feeling better. What does that mean for

17:37

your brain? Well, if you're rested, six,

17:39

seven hours, all of a sudden, you're

17:41

looking and feeling better. What does that

17:43

mean for your brain? Well. the financial

17:46

decisions that they might be making, but

17:48

look at the time investments that they're

17:50

making and making sure that they're investing

17:52

in areas that will pay them back

17:54

with compound-time interest. So look to, I

17:56

would guess, health comes first, clearing that

17:58

away and that burden. can come or there's

18:00

some people that like, I don't care about that,

18:02

I just want to be more productive, like can

18:04

they be without putting the pillars in place first?

18:06

On a short term basis you can be, right?

18:08

But for the most part, you know, there's going

18:11

to be sprint seasons and there's going to be

18:13

rest seasons and there's going to be rest seasons

18:15

and there's going to be rest seasons and there's

18:17

going to be rest seasons or recovery, and there's

18:19

going to be rest seasons, or there's going to

18:21

be, rest seasons, or there's going to be rest

18:23

seasons, rest seasons, or there's, or rest seasons, or

18:25

rest seasons, or recovery, or recovery, and there, or

18:27

recovery, and there, and there's, and there's, and there's,

18:29

to recover from that. You don't want to do it all

18:31

the time, but a lot of what I do, you know, I

18:33

don't only teach people how to negotiate contracts better and negotiate business

18:35

transactions better. I teach, I negotiate with my clients to figure out

18:37

what I can get them to do that will get them to

18:39

do that will get them marginally more effective than what they might

18:41

have been considering investing on the fitness side. Because usually that's the

18:43

first thing to go and you know, and you feel busy. I'm

18:46

too busy. I'm too busy. I'm too busy. I'm too busy. I'm

18:48

too busy. I'm too busy. I'm too busy. I'm too busy. I'm

18:50

too busy. I'm too busy. I'm going to eat. I'm too busy.

18:52

I'm too busy. I'm going to eat. I'm going to eat. I'm

18:54

too busy. I'm too busy. I'm going to eat. I'm going to

18:56

eat. I'm too busy. I'm going to eat. I'm going to eat.

18:58

I No matter how busy you are, you brush your teeth

19:00

every day, I assume. Well, the same thing

19:03

should be true with meal planning. You should

19:05

know where your protein is going to come

19:07

from. So unless you're so busy that you're

19:10

not brushing your teeth, you're also not too

19:12

busy to know where your protein is going

19:14

to come from. You're not too busy to

19:16

walk while you're talking on phone calls. You're

19:19

not too busy to know where your protein

19:21

is going to come from. You're not too

19:23

busy to walk while you're talking on phone

19:26

calls. If you feel like that once or

19:28

twice a week, maybe your body needs the

19:30

rest. If you feel like that every day,

19:32

it's because you're not doing enough. So it's

19:34

always going to be situations. Okay. So what

19:36

do people experience when they're in your program,

19:38

let's say, the first month? And what happens?

19:40

What are later realizations? What are some early

19:42

ones? What are some later ones? It depends

19:44

how overweight and how unhealthy they are when

19:46

they come to me. So a lot of

19:49

times with people who waste, say, 250 pounds,

19:51

it's not in common to see these guys

19:53

lose 30, 35 pounds in six months with

19:55

very, very basic lifestyle adjustments that don't require

19:57

them to count calories or go hungry. Tapping

19:59

into their intuition. And then once I

20:01

can gain the trust of them by

20:03

basically making magic happen as they interpret

20:05

it, like, oh, I didn't realize how

20:08

easy it would be to do this

20:10

thing that's been so elusive to me

20:12

as an adult for such a long

20:14

period of time, then they want to

20:17

know, okay, where can we apply these

20:19

tools in other areas of my life?

20:21

From a business standpoint, typically I can

20:24

save an executive about three hours per

20:26

week. Three hours per week is 150.

20:28

year, you know, we're talking about seven

20:30

and a half percent of your time

20:33

that you're getting back. If you're a

20:35

high performing executive, that could be a

20:37

six figure amount, right? And generally, I

20:39

can get that time back for people

20:41

within a few weeks by applying, you

20:43

know, basic principles of modularization and, you

20:46

know, hyper efficient choke point identification within

20:48

somebody's schedule. Are there different levels of

20:50

the program or is it, you know,

20:52

you're kind of tweaking and fixing what

20:54

the high performance seeker wants and then

20:56

off they go or... I want to do even

20:59

more. Yeah, so I run group coaching

21:01

and I run one-on-one coaching. Typically executives

21:03

are going to be a little bit

21:05

busy to join a group call. And

21:07

so for them I suggest one-on-one where

21:09

we figure out a time that works

21:11

with you and we will. do the

21:13

necessary meetings at the time that we

21:15

can both arrange that allow you to

21:17

perform. But for those who are a

21:19

little bit more cost conscious, we can,

21:21

you know, we can have more templated

21:23

and templated kind of gets a bad

21:25

reputation, but you know, there's generalized principles

21:27

that work for almost everybody. And we

21:30

can focus on those if, you know,

21:32

in a group setting and oftentimes those

21:34

work better because, you know, If people

21:36

have accountability, a lot of times the

21:39

process is easy. It's doing it. It's

21:41

following through. Doing it's actually easy too,

21:43

but it's having a community that holds

21:45

you accountable and keeps you doing it.

21:48

That is much more likely to lead

21:50

to success. And so if you have

21:52

a community that's holding you accountable, you're

21:54

much more likely to follow a basic

21:57

system that has been proven to

21:59

be successful. successful as you possibly.

22:01

Okay. I didn't know if there was

22:03

like these endless drives to keep making

22:05

it better, better, better, better, better work.

22:07

They get some co-jains are like, okay,

22:09

that helped, then they're back to their

22:11

own world of, you know, trying to

22:13

conquer their own world. Well, a lot

22:15

of times type A individuals think they

22:17

have something before they necessarily do. And

22:19

so I like to work with people

22:21

until I'm confident that the systems that

22:23

we have put into place are there,

22:25

they're lodged in, and they're lodged in,

22:27

and they're lodged in, and they're lodged

22:29

in, and they're lodged in, and they're

22:31

not going to feed. So I'll, they're

22:34

lodged in, and they're not going to

22:36

feed. And they're lodged in, sometimes they

22:38

go away from the line. life your

22:41

way. What are the requirements to work

22:43

with you? Should someone have a certain

22:45

revenue amount or just they want to?

22:47

What do they need to have? They're

22:50

going to be successful with your program.

22:52

Most of the people who I work

22:54

with one-on-one, you know, they're making at

22:57

least mid-six figures per year or more.

22:59

There's no requirement. You know, if I've had

23:01

people at lower salary amounts, come and realize that it's

23:03

worth the investment. And then the group access is much

23:05

more affordable. So from a cost standpoint, you know, if

23:07

you care about getting better, you know, I ask, between

23:09

your house or your body, which are you investing more

23:11

in, which do you plan on living in longer? If

23:14

you're investing more in your house than your body, do

23:16

you think that you can take it with you everywhere

23:18

you, everywhere you're in your house than your body? Do

23:20

you think that you can take it with you everywhere

23:22

you, everywhere you're in your body? Do you think that

23:24

you can take it with you everywhere you everywhere you,

23:26

everywhere you, everywhere you, everywhere you, everywhere you, everywhere you,

23:28

everywhere you, everywhere you, everywhere you, everywhere you, everywhere you,

23:30

everywhere you, everywhere you, everywhere you, everywhere you,

23:32

everywhere, or in your body? You, everywhere you,

23:34

everywhere, where, or in your body? You, or

23:36

in your body? You, everywhere, where, where, where,

23:39

where, where, where, where, where, where, where, where,

23:41

where, where, where, where, where, where, where and

23:43

it will work and they're capable and they

23:45

have a track record of doing that. I

23:47

can work with those men and I can

23:49

make them better. Yeah, that's great. Where can

23:51

people go to apply and see the other

23:53

requirements in the intake forms? You can go

23:55

to finebergsystems.com. That's F-E-I-N-B-E-R-G systems.com. You can go

23:57

to the upper right-hand tab to learn more

23:59

about performance. coaching, schedule a call, see if it's

24:01

the right fit for you. And you can

24:03

also follow me on social media, alexfeinberg1, across all

24:05

channels. You can see my video and written

24:07

content, see if you vibe with it. And if

24:09

you do, shoot me a DM, keep them

24:11

open, and we can discuss what that might mean

24:13

in your life. I just wanted two more

24:15

questions. There was a book a couple of years

24:17

ago called Trillion Dollar Coach. I don't know

24:19

if you read it or anything, but is there

24:21

anything that was, that came up in that

24:24

book that you don't do? Is there any level

24:26

above what you do? Or really, that's it.

24:28

You know, the speak performance coaching was like the

24:30

top thing you could do to change

24:32

your life. Trillion Dollar Coach. The

24:34

guy's name is Bill. What's his last

24:36

name? Alan Eagle, Eric Schmidt, Jonathan

24:38

Roosevelt. No, but it's about Bill Campbell.

24:40

Yeah. Bill Campbell. Bill's a smart

24:42

guy. He's also not alive right now.

24:44

But he was very, he was

24:46

very successful at understanding the environments that

24:48

his executives needed to put themselves

24:51

in and create to run effective game

24:53

plans. So he, he was effectively

24:55

like an offensive coordinator and he would

24:57

go in and he would make

24:59

sure that his teams, his businesses that

25:01

he would work with, his quarterback was

25:03

actually running the same play that

25:05

the receiver and the running back were

25:07

running because in his background was

25:09

actually as a football coach before he

25:11

started coaching executives. And so yes,

25:14

there's definitely a coaching element to it.

25:16

You got to make sure that

25:18

everybody is on the same page. I

25:20

have a little bit more of

25:22

a sports playing background that I bring

25:24

into the mix. So I have,

25:26

I like to leverage narrative creation where

25:28

I force my high performing clients to

25:30

create narratives in their minds that allow them

25:32

to perform at the highest level possible, irrespective

25:34

of if they are true or not. A

25:36

lot of people will coach their clients into being

25:38

extremely in touch with the reality, no matter

25:40

how scary reality is. And I think there's

25:42

a time and place for that, but there's

25:44

also a time and place for viewing the

25:47

world the way you need to view it to

25:49

get the most of yourself. And so that's

25:51

where I differ a little bit from a

25:53

lot of performance coaches. Now, some people will

25:55

go even further down that path than I

25:57

do. They're typically, you know, blowhard. or con artists,

25:59

because they've not been able to do that

26:01

successfully like I did when I was a

26:03

professional athlete. And so there's, you know, being

26:05

successful and coaching people on performance choirs, keeping

26:07

their their eyes and ears to the ground where

26:09

they're aware of reality, but also, you know,

26:11

helping them be ignorant of reality. I was

26:13

texting one of my, you know, one of

26:15

my good friends who's a major league baseball

26:17

player trying to get him out of a

26:19

rut, right? And I need to tell him a

26:22

narrative that he believes, but most importantly, is

26:24

going to put him in the best position

26:26

to succeed on the mountain. And, and that's

26:28

what I do for my executives as well. We

26:30

need to create narratives in your mind

26:32

that have you excited to show up and

26:34

have unwavering confidence in your ability to

26:36

execute. Excellent. Okay. So again, we're going to

26:38

people go to a flight and we'll

26:40

wrap up from there. Feinberg systems .com. Click

26:42

the tab in the upper right hand corner

26:44

to learn more about performance coaching or

26:46

shoot me a direct message on any social

26:48

media platform. Alex Feinberg one would be

26:50

my handle Instagram, Twitter, or now known as

26:52

X as well as LinkedIn, YouTube as

26:54

well, though I don't get DMs on YouTube.

26:56

You know, no problem, Alex. Thank you

26:58

so much for coming on the call. I appreciate

27:00

it. You bet. Thank you so much for having me. If

27:02

you like this podcast, please click the

27:04

link in the description to subscribe and

27:06

review us on iTunes. You've

27:12

been listening to the Finding Genius

27:14

podcast with Richard Jacobs. If

27:17

you like what you hear, be

27:19

sure to review and subscribe to the

27:21

Finding Genius podcast on iTunes or

27:23

wherever you listen to podcasts and want

27:25

to be smarter than everybody else?

27:27

Become a premium member and finding genius

27:30

podcast .com. This podcast is for information

27:32

only. No advice of any kind

27:34

is being given. Any action you take

27:36

or don't take as a result

27:38

of listening is your sole responsibility to

27:40

sell professionals when advice is needed.