Morten Haderup, of PIER Marine Interiors, which creates customized ship interiors for cruise ships, yachts, and more, has done business from China to Norway and seemingly everywhere in between. 

Now, he sees opportunity in the U.S. and is starting a whole new company in the country, in a sector where he says there is a distinct lack of competition yet a strong need for the product.

With this new venture, he’s following the same approach that he always has. We talk about his simple yet effective client-centered attitude, as well as…

• Why closing the deal is not a matter of price
• How current U.S. trade policies could backfire in the next few years (and how he’s preparing now)
• A must-have for any company doing business in China
• How to create value where others can’t even recognize opportunity
• And more