Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!

Key highlights from the episode:

- Upskill your personal trainers to regain authority and effectively engage with today's educated gym-goers.

- Celebrate trainers who build relationships and extend member engagement, driving overall gym success.

- Ensure clear expectations and consistent training to cultivate a team that embodies your gym's brand and culture, ultimately enhancing customer service and member satisfaction.

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Quotes:
“Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department." - JT Tamsett

"Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play." - Brent Frueh

"The trainer is no longer the authority on the gym floor." - Richard Boyd

"Celebrate those trainers that are keeping people the longest." - Richard Boyd

Resources:

Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Bob Esquerre - LinkedIn and Facebook
Richard Boyd - LinkedIn
Feel Soma - Website
Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice
Richard Boyd Recommendation: Breath by James Nestor

Merch Sponsor:
Fast 30 Coach - Facebook
Be a Merch Sponsor - Here

In The Trenches With A REXer:
Brent Frueh - LinkedIn
Rochester Athletic Club - Website, Facebook and Instagram
REX Roundtables - Website and Email
REX Leadership Academy - Website

Trusted Suppliers:
Glen Taylor - LinkedIn, Facebook, and Instagram
Fit Into Shape - Website, LinkedIn and Facebook
HR Network - Website
Myzone -  Website
MXM Metrics - Website
Atlantis Strength - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Gym Management Podcast, Personal Training Business Tips, Gym Owner Podcast, Fitness Industry Leadership, How to Grow a Gym, Member Retention Strategies for Gyms, Fitness Marketing Podcast, Best Gym Business Podcasts, PT Sales Strategies

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