Kyle Racki is the Co-Founder and CEO of Proposify which is a SaaS company that delivers proposal software.

They have over 7,000 customers, and their aim is to make every single one of those customers feel like James Bond.  They’ve done this by positioning themselves as “Q.” This includes having some of Q’s best personality traits: being refined and sharp, and always focused on the latest tech.  

Kyle and his team have boiled down their essence to a single character in terms of just how useful they are and it is resonating with their customers for a cohesive culture code. Using advice from Ryan Diess’s, Character Diamonds to better resonate with your brand, your company can build a story...from top to bottom.