Is a video a part of your marketing strategy? It often feels to big a project to tackle. Especially when blog posts and social content are quicker to produce and feel like less of a risk. But what if video could take you further?

That’s what Chris Savage lives for. He’s the founder and CEO of Wistia, video software that helps companies implement video into their marketing strategy. From figuring out affordable lighting options to editing techniques, Chris wants to help people become more confident using video. Whether it’s adding videos to your website or creating videos to advertise on social, your strategy begins with a decision to just start.

The more confidence you build, the more your company can grow with video content.