Specialising in photography for speakers, authors, coaches, and consultants, John reveals why your iPhone selfie isn't enough when aiming for high-impact branding. Discover the power of imagery in positioning yourself as an authority, creating consistent visual storytelling, and effectively connecting with your audience.

Explore why a consistent visual strategy matters, the importance of updating your portfolio regularly, and the difference professional photography makes in establishing perceived value and trust. John shares his journey into expert brand photography, his experiences with influential figures like Phil Jones, and unique anecdotes from his adventurous photography sessions.

Connect with John Demato:

Website: www.johndemato.com

Social media links available on his website

Timestamps & Key Topics:

[00:00] Introduction to John Demato and visual storytelling

[01:00] Why professional photography still matters in the smartphone age

[03:00] Importance of regularly updating your professional images

[05:00] How outdated visuals affect audience trust

[08:00] Creating a strategic visual plan aligned with your brand

[13:00] John's photography process for new clients

[20:00] Capturing authenticity in brand visuals

[22:00] John's path to specialising in brand photography

[24:00] Impactful photography experiences and key influences

[26:00] John's personal branding and content marketing approach

[30:00] Unique photography experiences and memorable moments

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy