Michael Buckbee joins Nicholas Kuhne to break down how AI is disrupting search, branding, and content marketing—and what businesses can do to stay ahead. With a career spanning cybersecurity, marketing, and SaaS startups, Michael is now the co-founder of Knowatoa, a tool that tracks brand sentiment and visibility across AI search engines like ChatGPT, Perplexity, and Google Gemini.

📣 Call to Action
🔎 Check your brand's presence on AI search engines:
👉 https://www.knowatoa.com
📬 Connect with Michael: mike@knowatoa.com

🎧 Edit your podcasts like a pro:
👉 https://get.descript.com/mrzy10nwivuq

🎙️ Join me as a guest or start your podcast journey:
👉 https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – AI hallucinations, six-fingered hands, and early challenges
01:30 – Meet Michael Buckbee: marketing + tech + security + startups
02:10 – The rise of AI search: ChatGPT, Perplexity, and Gemini
03:00 – Why Google is disrupting itself with Gemini
04:30 – Traditional vs AI search: how brand sentiment is now exposed
06:20 – Case Study: What ChatGPT says about Wells Fargo
07:10 – Nicholas tests Wunderbrand across AI search tools
08:00 – How Knowatoa was born (from a script to a SaaS)
10:00 – Fixing brand perception in AI: sentiment, statements & knowledge
11:30 – How to allow AI crawlers to read your site
12:00 – Brand statement content vs traditional content marketing
13:30 – Commercial queries are the new SEO gold
14:30 – Future of search: from search intent to task intent
16:00 – From text to visual + voice + AR: the next frontier of AI interaction
17:00 – How visual AI and wearables will change how we search
18:00 – What kind of content still matters in AI search
19:00 – Repetition and association: How LLMs form knowledge
20:30 – Two kinds of AI hallucinations: a marketing opportunity
22:00 – Startup mindset: from side project to SaaS company
23:30 – Real talk on founder motivation, talking to customers & vanity metrics
26:00 – Who is Knowatoa really for? Agencies & brand-focused companies
27:30 – Potential for a multi-AI brand comparison tool
28:00 – Michael’s past work with presidential campaigns and federal agencies
29:00 – Final tips on distribution, partnerships & making tools that scale

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