We dive into the evolution from "Scale Mail" to Sherlock, their direct mail strategies, and why personal branding is the next growth lever. Oh—and he used to row for Oxford and coach at Princeton. Yeah, it's that kind of episode.

🔗 Call to Action
👉 Check out Sherlock:
🔗 https://sherlock.to
🔗 https://sherlockgrowth.com

👤 Connect with Michael Cofone:
🔗 LinkedIn

🎧 Edit your podcasts like a pro:
👉 https://get.descript.com/mrzy10nwivuq

🎤 Be a guest or start your own podcast:
👉 https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – Hyper-personalised outreach with Sherlock
01:00 – Meet Michael Cofone & the origin of Sherlock
02:00 – What Sherlock actually does (and why it matters)
03:00 – Why they ditched email: the new cat-and-mouse game
04:30 – Using vector databases to personalise LinkedIn content
06:00 – Real estate & hyper-local direct mail tactics
07:00 – Ideal clients for Sherlock: data-driven companies
08:00 – Direct mail is back—and here's why
10:00 – How they personalise outreach for real-world events
11:00 – Yes, they literally pack boxes in Michael’s garage
12:00 – From Scale Mail to Sherlock: The rebranding journey
14:00 – Willem’s role as creative director & brand designer
16:00 – The importance of personal brand vs company brand
17:30 – Olympic rowing, Oxford, and building resilience
21:00 – From history major to AI entrepreneur
24:00 – The startup that's not a startup: Sherlock's growth
27:00 – 2025 goals: $5M ARR, partner expansion, acquisitions
30:00 – Controversial goal: replacing 80% of sales teams
32:00 – Where to find Sherlock online

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy