One of the most crucial aspects of writing is understanding your audience so that the stories you tell truly resonate. In today’s episode of Fully Booked, we explore this concept with author and speaker Randi-Lee Bowslaugh, who connects with her readers by sharing her personal experiences with mental health and autism. By blending storytelling with an engaging, accessible style, Randi ensures her books reach the people who need them most, offering a sense of companionship to those facing similar struggles.

For Randi, authenticity is key—her conversational approach fosters a deeper connection with readers than a more formal, textbook-style format would. She also incorporates practical elements, such as worksheets, to blend emotional resonance with actionable support. Beyond writing, she shares insights into marketing strategies that emphasize personal connections, including the power of podcasts and word of mouth to reach the right audience. Whether you’re crafting memoir, self-help, or even fiction, this episode explores how writing with purpose, honesty, and a clear understanding of your audience can leave a lasting impact.

Randi-Lee Bowslaugh

https://www.rbwriting.ca/

Hidden Gems

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https://www.hiddengemsbooks.com/podcast