In this episode of Genius Dropouts, I sat down with Saif Siddiqui, the Dutch-born fashion entrepreneur and founder of Ishu. Saif is the creator of the anti-flash ISHU scarf that allows the wearer to disrupt flash photography. The anti-paparazzi scarf makes flash photography impossible and has been worn by the likes of Kanye West, P.Diddy, Justin Bieber, Cameron Diaz and a whole host of other stars. Saif’s has already achieved a huge amount of success online with brand Ishu reciving over has been 2 Billion online.