The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip Heywood, Managing Director of Thortful, explains how uploading a hit card could pay off your mortgage, tells us how Thortful is disrupting the card market and reveals what she's learnt from moving out of the CMO role and into the management hot seat. This is a good episode for marketers with ambitions to one day run a business - and for creatives who think they could upload a million selling greetings card design.

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