Poppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how they've gone from Day 1 to a community of 3m people, how you deal with the content rights to over a thousand films and what advice Poppy would give to CMOs when it comes to the controversial subject of 'Brand Purpose'.

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