My guest this week is founder and Sand Dollar Design head of consulting, Jaco van den Heever. With a background in business, and having lead and grown UX teams in telecommunications, banking and now in his own consulting company - Jaco has a firm grounding in the practical benefits and application of UX. We met-up at his home in Pretoria, and broke down the fundamentals of UX, Jaco’s vision for healthcare in South Africa as well as advice on how to advocate for user centred design in companies that have yet to see it’s value. Get in touch with Jaco at www.sanddollardesign.co.za or on his LinkedIn at www.linkedin.com/in/jacovdh