This episode is jam packed full of advice for the creative small business owner wanting to prepare for the Christmas period. Joanne shares her experience of how to maximise your chances of making sales at the busiest time of year and the importance of preparation. 

She talks honestly about ways to cope and manage workload if you find yourself too busy but also what to do if you aren’t making any sales and how to manage your expectations during the Christmas season. 

Joanne discusses strategies for boosting your Christmas sales, including adapting your existing products to create a new festive range and also gives advice on where you can sell your handmade items, who to sell them to and how to do it successfully without looking desperate.

She uses examples from her own stationery business, Vintage Twee, to illustrate how she ensures her products stand out above the rest and the importance of going the extra mile for your customers to ensure they return, bringing you guaranteed income year after year.

This episode is full of practical advice and solutions to help creative small business owners make the most of the biggest time of year for selling their items. 

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