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rapidly take your business to the next

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level. Welcome to High Performance the podcast

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featuring Josh Fegan Alexander Phillips. Alexander

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without a doubt there's a real

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skill to be able to make

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sure those days on market are

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nice and short and we're seeing

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lots of agents that have maybe

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got some carryover listings that are

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coming from last year into 2025

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and it really gets me to

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think that like the skill this

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year without a doubt is going

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to be about that is going

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to be about that tight campaign

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management you've done it really launch, they don't really know why they're

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using off-market, and the interesting thing is it's actually a tool to

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be able to bring listings to market or to hold them back

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depending on what's happening in the market of the day. Tell us

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a little bit about, you know, tight campaign management, how do you

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view off-market, how do you view off-market, how do you view on-market,

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and then the conversation is what what you do to make sure

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that you can get a property sold in a shorter number of

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days than letting it go to, you know, you know, you know,

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weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks,

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weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks,

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eight, eight, eight, eight, eight, weeks, weeks, weeks, weeks, weeks, weeks, weeks,

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and weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks, weeks,

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weeks Thanks Ross. I think firstly I'd say across the country that

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this year there'd be 30 to 40% of stock

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that's left over that's coming back on the

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market which we you know experience ourselves this

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this week out of the 18 opens as

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seven that were left over but each one

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of those listings came on back up. on

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the market as a new listing. So we

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re- photographed a new price guide, new open

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times, a new vendor set up to sell

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meeting, you know, ones that were guided at

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five, now displayed at four and a half.

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as an example that one in itself we

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had 16 groups on the weekend where last

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year we didn't even get one open with

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16 groups so yeah you've got to also

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treat these as like a brand new listing

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new energy the vendors are looking for that

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if they're not you're going to have problems

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but I think you know they were big

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on just getting properties on the market if

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they've sold premarkers because we've shown a great

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buy-through and we've sold them mainly because we

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believe that's the best price way you're going

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to get the best price because you have

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database and domain an area all working at

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once and that creates tight campaign management because

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you're compressing everything explain that to the vendor

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that rather than you know 10 days here

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see how you go you might have a

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buy then you go on the market and

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you go on the market and you know

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in two weeks time you find another buyer,

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why not have that all happen at once

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and then build up the price and then

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build up making sure you've got multiple bidders

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on and you could satisfy the vendor that

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you've done everything possible but a lot of

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agents use that which I'll totally get as

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a listing tool because maybe they don't have

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the confidence to say let's get on the

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market spend 10 grand or 12 grand wherever

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the marketing is they do that sort of

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two-stage approach but then we're coming in and

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going let's do it all at once and

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this is why you do it and this

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is an example of why you do it

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so that that in itself I does speed

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up the process like all the properties we

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launched this week had at least three buyers

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agents and four or five buyers at the

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photos and the vendors are there seeing that

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that in itself probably shaves a week off

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you know the actual marketing campaign because they've

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already had offers you know every single one

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of our properties bar too had offers on

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the table even before they launched that does

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speed up the whole. process, yeah. You take

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all this as being normal. I was over

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in my marketplace, I mean the Balmain Roads

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or Peninsula, and there's a high-end apartment that

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came on, and it's 25 years, you know,

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since it's been sold, and the interesting conversation

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is that like it's all the old carpet,

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there's no furniture, it's obviously to cease to

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state, it actually looks really like pretty average

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inside of all the photos. And I thought,

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you know, if Alexander Phillips was taking on

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that list in... He would have had Prue

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go through, would have put carpet right the

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way down, would have got all new furniture

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right the way through it, would have had

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it started, would have had a windows cleaned

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and all of the above. And it's like

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a six, seven, eight million dollar property, you

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know, so it's up there. And the interesting

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thing is that, you know, you just can't

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rest on your laurels, like you've got to

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make the decision that this is absolutely your

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standard. And I think the big, seven, eight

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million dollar property, you know, you know, so

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it's, you know, it's up there. And the

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interesting thing is that you know, is that

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you know, is that you know, you know,

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you know, you know, is, you know, you

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know, you know, you know, you know, you

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know, you know, you know, you know, you

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know, you know, you know, you know, you

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know, you know, you know, you know, you

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know, you know, getting some buyers agents through

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once you've got your copy of the contract

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getting a couple of key buyers there so

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that first weekend of launch It has got

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a ton of momentum with people coming back

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for second inspections, plus buyers, plus buyer sellers,

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plus previous from previous campaigns. You're not waiting

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for people to go and discover it on

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the major real estate portals. You're adding to

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that. It's like a layer. This is the

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data from the portals. This is the data

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from the previous campaigns. These are the people

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from the previous campaigns. These are the buyers

5:01

agents to keeping the days on market in

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under, you know, probably 28 days or less.

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an IPO period where there's people pushing you

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wanting to look at it. And your off

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market phases, the vendor thinks that you don't

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need to get the house ready, well no

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we still need to get it ready so

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why not get it ready? We make the

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phone calls, get the bars in, get it

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on the market and do it all at

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once. I think it's a lack of confidence

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in agents, lack of pushing back. lack of

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telling them to spend a dollar to make

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$10. They don't, probably, it's also, a lot

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of it's I think lazy, so they don't

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have the manpower. I just say just like

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the standards and you've got a standard on

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what the Alexander Phillips team is there to

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do and what PPD is there to do.

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This is how we do it each time

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and there's very little variance around the core

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of what actually makes a great campaign. Yeah.

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You