It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns

Released Thursday, 16th May 2024

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It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns

Thursday, 16th May 2024

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Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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Host-Read Ads (Audio)

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.New episodes periodically.

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