In this first episode of our dive into the world of fibre-based packaging, you will discover the mission of the 4evergreen alliance and how its members are working to develop innovative solutions which are not only fit for purpose but fit for the future. Through the words of the leading figures of the alliance, you will learn the crucial role of design in the context of recycling, what the Circularity by Design Guideline is, how it was born and how it will concretely impact the work of the whole fibre-based packaging value chain.

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