How I Write
Episodes
Episodes of How I Write
Mark All
Will Storr has written 7 books and he’s basically a scientist for storytelling. Now you might be thinking: Do we really need another storytelling guy? But Will is different.That's because he doesn’t just talk about plot or the hero’s journe
Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Guggenh
The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Mese
Get my free PDF on using LLM's for writer's + my in-depth prompts: https://perell.com/ai AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This i
In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra v
Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily wor
Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his first d
Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal
Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system.Get 60 days free Readwi
In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy!I also made a website that helps you learn fro
How do you know the difference between a banger journal entry and the foundation of a memoir?If you’ve ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, having sold 5 million copies of his own memoir
Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is his character development. And we’re not talk
You know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer? As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifies your thinking, expands your ideas, and le
Robert went from being “a drunk, failed screenwriter” to writing seven bestsellers with millions of copies sold. Entrepreneurs, politicians, and hip-hop artists like 50 Cent all love his work. His secret ingredient? Storytelling.In Robert’s e
Welcome to 74-minutes of storytelling strategy that’s better than all of your English classes combined. Nick is a journalist who has written for The New York Times and Vanity Fair. He’s a screenwriter, an author, a murder mystery enthusiast. In
“I’ll never forget the first patient whom I ever saw die.”Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 25+ years of industry experience — not to men
What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how.Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream,
Ever thought to yourself, “I would love to write a memoir someday”? Then you’re in the right place. Rob has an exceptional story — from foster care to Yale, from a troubled childhood to a best-selling memoir called Troubled — and in this epis
Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultural Tutor. Minimalism is clear, concise, and
What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why. Mark, an author and mad scientist of language, reveals the secr
Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next. Copywriting is the wrapper of success for every company. It’s the diffe
Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless. So buckle up — because today
Two words: Storytelling. Masterclass. Yeah, yeah, we know — “become a better storyteller” is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that yo
Sign Up for "Writing Examples" and Learn From The Best Writing of All Time:https://www.writingexamples.comRyan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for
Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion
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