In this week's podcast, Trevor is joined by the eCommerce coach and entrepreneur Matt Edmundson. Matt has successfully exited several eCommerce businesses, including Jersey Beauty Company (https://www.jerseybeautycompany.co.uk/). He now works as an eCommerce coach (https://mattedmundson.com) and runs the digital agency Aurion Digital (https://auriondigital.com/).

In this podcast, we discuss Matt's entrepreneurial journey and how he advocates customer-centric thinking (which he calls toilet seat thinking) to launch successful businesses.