This episode, find out more about Tim Ash’s bestselling book – Unleash Your Primal Brain: Demystifying How We Think and Why We Act – and gain invaluable insights into human decision-making and behavior, in a live conversation with Andra Zaharia.

Acknowledged authority on evolutionary psychology and digital marketing, Tim is exploring human brain to find out the answer to “why we do what we do”. His book is a great read for anyone who wants to understand what truly drives customer’s attention to a product.

Andra is the host of How do you know? Podcast – a collection of interviews with great decision-makers who share the thought-process behind some of the toughest choices they’ve made.

The episode aired on October 8, 2020.