At HyperCustom we are obsessed about the world of customized products and service experiences and we truly believe that customization, no matter if you are a small manufacturer or global brand, will represent the bright future of e-commerce. Time has come! We will talk with people around the globe from various businesses, global brands, sports, lifestyle, media and science about their very own perspective on customization. HyperCustom ist hosted by Christian Möhring, CEO & Founder of madeone, who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at Ikea, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2015 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of Nike’s mass customization business: Nike by you (formerly NIKEiD).