Workshopping the launch of a “Brand New Item” LIVE, ON AIR:

• Gabi is an Amazon guru, and the VP of Amazon Strategy for Garden of Life, a wellness company on a mission to empower extraordinary health
• “The great thing about Amazon is it is the window into the mass market.” -Gabi
• There are some perks to selling products on Amazon. Many individuals are typing and searching for products, they’re spoiled for choice. While on the other hand, it can be incredibly hard to not just be buried in the search results
• “Amazon is moving more into this social commerce of building the brands on Amazon, rather than allowing these brands to build their websites on Amazon.” 
• By allowing the brands to build their brand on Amazon, it disrupts the sequence of a consumer leaving Amazon to go learn more from the brands website
• You don’t necessarily need your brand to go viral, you just need to have strong presence on social media 
• “Never get into a level of complacency that you [feel you always] know what's going to happen next.”- Gabi
• The algorithm is constantly changing, so be willing to change with it 
• “Have the willingness to be open to have your mind changed or have your perspectives changed, and have this collective thinking in conversations.” -Gabi

Associated Links:

• Learn more about Gabi Viljoen and Garden of Life!
• Amazon for CMOs by Kiri Masters and Mark Power

Stay in the loop with Infinite Shelf!  Let us know your thoughts on Futurecommerce.fm, or reach out to us on Twitter, Instagram, LinkedIn or Facebook. We love hearing from our listeners!