In this episode I discuss Unit 3 Outcome 1 Key Knowledge points 14 and 15

U3O1 KK 14 - reasons why organisations acquire data using online facilities, including 24-hour customer access, improved efficiencies through direct data entry by customers, improvements in effectiveness, and access to global markets, marketing opportunities and ongoing services

U3O1 KK 15 - reasons why users supply data for online transactions, including convenience, variety of choice, reducing costs