Our guest in this episode is Terry L Fossum, a decorated former military officer, bestselling author, survival reality show winner, and dedicated philanthropist. Terry shares his inspiring journey from growing up in poverty to achieving remarkable success and how he developed the Oxcart Technique, a revolutionary goal-setting method based on Prospect Theory.

Terry discusses the power of combining emotional motivation with practical steps to achieve goals, emphasizing the importance of balancing the desire for success with the need to avoid failure. His stories of personal and professional transformations illustrate the profound impact of the Oxcart Technique.

Key points discussed include:

• The three components of the Oxcart Technique: failure scenario, daily action plan, and success scenario.
• Real-life success stories demonstrating the effectiveness of the technique.
• The significance of vulnerability and authenticity in leadership.

Listen to the podcast to find out more.

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