“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.” – Hema Dey

What You’ll Discover Today:

• How AI influences the entire business development process—from SEO to sales
• The role of content in surfacing your business through AI-powered search
• Why understanding macroeconomic context matters when crafting content
• The best types of content converting today: Long videos and blogs
• How to break down content into snackable insights that lead to conversions
• The importance of human capital and specialized skills when using AI in marketing
• Why sales and marketing need to work as one team—no more finger-pointing
• Key metrics to monitor in ad spend: CPC and ROAS

Key Topics Discussed:

• AI as a guide for idea generation and problem discovery
• Strategic content creation for industries like law and manufacturing
• The impact of current events on trust-building with prospects
• Using AI to stay agile with messaging and adapt in real-time
• Eliminating wasteful marketing habits and misaligned roles
• Optimizing advertising efforts to avoid budget drains
• Sales-driven content creation informed by frontline experience

Links and Resources:

• Subscribe via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:

If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.