There's one thing I see people often overlook, and it's something I personally struggled with—recognizing that your greatest asset is your team. One book that really resonated with me is People Over Profit, which emphasizes the importance of treating your people right. When you prioritize and invest in your team and focus on improving the customer experience, profit naturally follows. In that book, they argue that people should always come before profit, because when profit becomes the top priority over people, you're setting yourself up for turnover. And when your team starts to leave, it negatively impacts the customer experience. This leads to both employee and customer churn, which creates a vicious cycle that’s hard to break.