Not every organization that’s committed to positive impact says so on the front door. Brands and businesses, with their particular ways of working, engaging consumers, and focusing on the bottom line, are a unique and undeniable part of culture and the social fabric. So what’s it like to pursue positive change from this side of the sector…and is there more in common with other settings of social impact work than we think? In this episode of the Issue Space podcast, we’ll talk with two experienced professionals about what it’s like to try to leverage what businesses do best for the sake of positive change.

About

Working to make life better for humankind is both a privilege and a challenge, and no one knows this better than the folks who have made this work their day job. Issue Space is a  podcast and community for professional changemakers of every kind. Through candid conversations about the lived experience of social change work, we hold space to process life in the unique — and uniquely needed — business of impact. For more, visit: www.issuespacemedia.com

Host

Cat Addo

https://www.cataddo.com/

https://www.linkedin.com/in/catherineaddo/

Guests

Erika Soto-Lam https://www.linkedin.com/in/erikasotolamb/

Ken Smith https://www.linkedin.com/in/kennethsmith1/

Discussed references:

15 Eye-Opening Corporate Social Responsibility Statistics

https://online.hbs.edu/blog/post/corporate-social-responsibility-statistics#:~:text=A%20majority%20of%20American%20consumers,%2C%20environmental%2C%20and%20political%20issues

The Rise of Purpose-Driven Brands: Why Consumers Care About Social Impact

https://www.theimpactjob.com/blog/the-rise-of-purpose-driven-brands-why-consumers-care-about-social-impact

Best Brands For Social Impact

https://www.forbes.com/lists/best-brands-social-impact/ 

‘Go Woke, Go Broke’ Review: The Worst Investments

https://www.wsj.com/arts-culture/books/go-woke-go-broke-review-the-worst-investments-634bdc39

© Issue Space Media Inc. 2024

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