What You're Going to Learn in This Video:Why most businesses fail when scaling from R50K to R300K per month and the critical "Profit Hill" concept you must understand to scale profitably. Learn why tripling your revenue could actually lead to losses, and the exact steps to overcome this common growth challenge.🤔 Who Am I?I'm the founder of V8 Capital (Est. 2023), a private investment arm that invests in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R250M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. Channel has weekly video uploads, make sure your notifications are turned on!⏱ Timestamps:0:00 - Introduction & The Profit Hill Concept0:43 - Why Most Businesses Struggle to Scale1:36 - Understanding the Growth Challenge3:06 - The R50K to R150K Journey4:29 - Marketing Investment Reality6:12 - The Hidden Costs of Scaling8:53 - Why Businesses Panic and Give Up10:43 - Fixed vs Variable Expenses11:56 - The Path to Profitability13:16 - Breaking Down the Numbers14:33 - The Power of Doubling Down💡 Key Concepts Covered:The Profit Hill analogyFixed vs variable expensesROAS (Return on Ad Spend)Scaling marketing budgetsBreaking through the profit thresholdUnderstanding true business costs🔎 Hashtags:#BusinessGrowth#ScalingBusiness#ProfitableGrowth#BusinessStrategy#MarketingROI#BusinessFinance#EntrepreneurshipTips#BusinessScaling#DigitalMarketing#BusinessSuccess🔎 Related Searches:how to scale business profitably, business scaling challenges, marketing ROI calculation, profitable business growth, digital marketing scaling, business expense management, profit optimization, business scaling strategy, marketing budget planning, business growth tips