What You're Going to Learn in This Video:Discover the #1 reason your online store conversion rate is dropping in 2025, and it's not what most people think. Learn why shoppers typically need 16 touchpoints before making a purchase, how increasing competition impacts your conversion rates, and the practical psychological tactics you can implement to stand out from competitors and boost sales.🤔 Who Am I?I'm the founder of V8 Capital (Est. 2023), a private investment arm that invests in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R250M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. Channel has weekly video uploads, make sure your notifications are turned on!⏱ Timestamps:0:00 - Introduction to Conversion Rate Challenges0:47 - Why Your Support Matters for This Content1:30 - The Explosion of Competition in E-commerce2:38 - The 16-Touchpoint Reality of Online Shopping3:57 - Why Most People Don't Buy on First Visit4:51 - The Customer Journey Between Multiple Sites6:46 - How Increasing Competition Affects Conversion8:44 - The Evolution from Monopoly to Market Saturation10:55 - How to Stand Out Among Competitors12:32 - Technical vs. Psychological Conversion Factors14:14 - Why Psychology Is 80% of Conversion Success15:06 - The In-Store Experience vs. Online Shopping16:34 - How Physical Retail Handles Objections19:23 - The "If It Was Free" Objection Handling Technique20:06 - Leveraging Product Descriptions as Virtual Salespeople21:49 - Creating Distinction to Minimize Comparison Shopping💡 Key Insights Covered:How technology has lowered barriers to entry for e-commerce competitorsThe multi-touchpoint reality of modern customer journeysWhy technical website issues are only 20% of the conversion equationHow to translate in-person sales techniques to online experiencesThe psychology behind effective product descriptionsValue-to-price ratio as the ultimate conversion driver🔎 Hashtags:#EcommerceConversion #ConversionRateOptimization #OnlineRetail #DigitalMarketing #ProductDescription #CustomerJourney #ConversionPsychology #EcommerceTips #ValueProposition #CompetitiveAdvantage🔎 Related Searches:how to improve e-commerce conversion rates, product description optimization, psychological marketing tactics, e-commerce competitive analysis, online shopping customer journey, conversion rate psychology, value proposition enhancement, e-commerce objection handling, digital retail strategy, increasing online store sales