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0:00
This is JACO podcast number 479
0:02
with Echo Charles and me JACO
0:04
Willock. Good evening, good evening. Good
0:06
evening. For extraordinary heroism and
0:08
an outstanding performance of duty
0:10
in action against the enemy
0:12
in Afghanistan from October 2001
0:15
to March 2002, during its
0:17
six month existence, task force
0:19
K-bar was the driving force
0:22
behind myriad combat missions conducted
0:24
in combined joint operations area
0:26
Afghanistan. These precedent setting
0:28
and extremely high-risk missions
0:31
included search and rescue,
0:33
non-compliant boardings of high-interest
0:35
vessels, special reconnaissance, sensitive
0:37
site exploitation, direct action
0:39
missions, apprehension of military
0:41
and political detainees, destruction
0:43
of multiple cave and
0:45
tunnel complexes, identification and
0:47
destruction of several known
0:50
al-qaeda training camps, explosions
0:52
of thousands of pounds
0:54
of enemy ordinance, and
0:56
successful coordination of unconventional
0:58
warfare operations for Afghanistan.
1:01
The sailors soldiers airmen Marines
1:03
and coalition partners of combined
1:05
joint special operations task force
1:08
South task force K bar
1:10
set an unprecedented 100% mission
1:12
success rate across a broad
1:15
spectrum of special operations missions
1:17
while operating under extremely difficult
1:20
and constantly dangerous conditions.
1:22
They established bench mark.
1:24
standards of professionalism, tenacity,
1:26
courage, tactical brilliance, and
1:28
professional excellence while demonstrating
1:30
superb as free to
1:32
core and maintaining the
1:34
highest measure of combat
1:36
readiness. By their outstanding
1:38
courage, resourcefulness, and aggressive
1:40
fighting, spirit in combat
1:43
against a well-equipped, well-trained,
1:45
and treacherous terrorist enemy,
1:47
the officers and enlisted
1:49
personnel of combined joint
1:51
special operations task force.
1:54
K-bar reflected great credit
1:56
upon themselves and upheld
1:58
the highest traditions. of the
2:00
United States Armed Forces.
2:02
And that right there is an excerpt
2:05
from the Presidential Unit
2:07
Citation for Task Force
2:09
K-bar which which represented
2:12
some of the first troops
2:14
on the ground in Afghanistan
2:16
after the attacks of September
2:18
11th 2001. And it was an
2:20
impressive start to the war, but
2:22
as we found out only the
2:25
beginning of the war. And some
2:27
of the men that were there,
2:29
especially some of those frontline troops,
2:31
some of the more junior men,
2:33
went on and continued to fight
2:35
around the globe for the next
2:37
two decades. And it's an honor to
2:40
have one of those men here tonight,
2:42
Scott Neal, Scott is a
2:44
former Green Beret Special Forces
2:46
soldier who fought both in Afghanistan
2:48
and Iraq and other parts
2:50
of the globe. And he's
2:52
now president of one of
2:54
the most successful veteran companies
2:56
in America, Horse Soldier Bourbon.
2:58
And it's an honor to have him
3:01
with us here tonight to share some
3:03
of his experiences and lessons learned
3:05
along the way. Scott. Thanks
3:07
for joining us, man. Thank
3:09
you very much. It's honor
3:11
and privilege and I'm just
3:13
looking at a K-bar right
3:15
in front of me, giggling.
3:17
Task Force K-bar, which was
3:19
a post, what was the
3:21
northern area? Dagger, and sword.
3:23
So three kind of main
3:25
thrust elements, so dagger obviously
3:27
was the unconventional side, sword,
3:29
and K-bar was this idea
3:31
of joint at the time,
3:33
so multinational multi-forces. We'll get into
3:36
that. It's really interesting to think
3:38
about, you know, from my perspective,
3:40
having spent 20 years in the
3:42
military, having worked a lot with
3:45
the big Navy, with the Marine
3:47
Corps, with the army, and knowing
3:49
the, how challenging that can be.
3:51
So for you guys to get
3:54
thrown together like that, I bet
3:56
that was good times. It was
3:58
as ad hoc. but necessary at
4:00
the time, right? And it's kind of
4:02
grown into what we take advantage of
4:04
now, but I don't know if it's
4:06
going to be enduring because Big Army,
4:09
Big Navy, likes to break things apart
4:11
and make it what it used to
4:13
be. Well, we'll get there eventually, and
4:15
I don't know. I haven't figured out
4:17
if you and I were ever in the
4:19
same time, and perhaps there's a chance
4:21
that we did missions together. in Iraq
4:23
and I'm sure we'll figure that
4:26
out if we did. But let's
4:28
get a little background on you.
4:30
What was growing up like? Rough
4:32
and rowdy kid, I grew up
4:34
in central Florida. My family had
4:36
been in Florida on cattle and
4:38
citrus groves since the 1830s. I think
4:40
my family history, we've got roles
4:42
in the similar Indian Wars, the
4:44
Confederate cavalry they were known for
4:47
at the time. So it was
4:49
just very rural and very poor,
4:51
but very happy. So my grandfather,
4:53
he was well known for long
4:56
cattle drives and he played the
4:58
fiddle. So everybody from Nashville would
5:00
come down and he would make
5:02
fiddles for him. And I grew
5:05
up around the blue grass out on
5:07
the range kind of thing. So your
5:09
grandfather was alive while you were alive?
5:11
Oh yeah. Also you were watching and
5:14
play the fiddle. All the time. And
5:16
I remember, you know. a
5:18
red barn with lots of cousins. Every
5:20
Saturday, big potluck, you know, the things
5:22
you admire as a kid, you don't
5:24
realize that you don't have a lot
5:27
because you had a lot with family.
5:29
But I always loved cowboys and
5:31
Indians and cops and robbers and army
5:33
men and everything like that. So I
5:36
kind of set my pace to
5:38
what I always wanted to do and
5:40
that's just join the army. And that
5:42
was was already a thing in school
5:44
that led you in that direction. Did
5:47
you play sports or anything like that?
5:49
All of them mediocrally, right? So my
5:51
brother was the champion, right? Always the
5:53
all-star, always the team captain, everything. Was
5:55
he older or younger? He was older,
5:58
six years. Sure. I love. I broke
6:00
my collarbone actually racing motocross, which
6:02
kind of ended playing football. I
6:04
wrestled, but I was at the
6:06
weight class of I think 155
6:08
at the time and every other
6:10
kid was. So, you know, I
6:12
played in between. I was on
6:14
the high school drag racing team.
6:16
That's pretty speed. Awesome. Who knew? But
6:19
yeah, it was fun. Did you guys build
6:21
your own cars? How was this all about?
6:23
I had a... How'd I miss out on
6:25
the high school drag range? Well, you had
6:27
the shops, right? You had the wood shop,
6:29
you had the car shop, so... They don't
6:31
have that stuff anymore, by the way, which
6:33
is a damn shame. I know. And it
6:35
was just, you know, what's that... Stupid musical
6:37
grease, you know what I mean? When
6:39
the guys got together and they went
6:41
in there and they built white lightning,
6:43
it was like that. So I had
6:45
the car that was a 327 and
6:47
a Chevy Vega, so a crappy, nothing
6:49
little thing and he'd go down to
6:51
the track, tune it up, and he raced
6:53
other high schools on the weekend. Damn. Good
6:55
times. But you knew you always wanted to
6:57
join your honor. That's it. I had no
7:00
other aspiration. Back then, they had the GI
7:02
Bill, you know, join and go to college.
7:04
But for me, I was like, eh, you
7:06
know, I wanted to be an airborne Ranger.
7:08
Airborne Ranger is what I want to be.
7:10
You go to a recruiter, I did the
7:12
late entry, I waited till I graduated, and
7:14
four days later left. Never looked back. And
7:16
did you have some kind of contract or
7:18
what did this recruiter? Recruiter? Hookale entry. Okay,
7:20
but you wanted to be an airborne Ranger?
7:22
I wanted to be an airborne Ranger because
7:24
that's all you would hear in movies
7:27
or whatnot. So I went to one-stop
7:29
unit training where they train the entire
7:31
battalion. So at the time you went
7:34
to Fort Benning in the infantry and
7:36
the entire basic training battalion all training
7:38
together then went to its first duty
7:40
assignment and that was four-door California. So
7:42
wait, so like... When you say the
7:45
whole battalion trained together, what about the
7:47
senior NCOs? No, all the privates. So
7:49
all the new guys, all the privates.
7:51
And when we got there, they had
7:53
a whole cadre ready to receive it.
7:55
So I don't think they do that
7:57
today, but back then it was kind
7:59
of... this idea that we would form
8:01
that way everybody would grow senior to
8:04
the point where after about the third
8:06
or fourth year those who get out
8:08
get out those become sergeants go on
8:10
and it was good because you know
8:13
you have lifelong friendships with somebody
8:15
who started basic training with and
8:17
then you go to Fort Ord
8:19
which was light infantry which meant
8:22
you walked everywhere. 100 mile road
8:24
marches. It's like wow. And then what
8:26
was your job? Is a rifleman?
8:29
Just regular rifleman assistant gunner right
8:31
mule whatever you get some you
8:33
know 70 pounds of lightweight you
8:35
know backpacks and you sleep out
8:37
of it in the elements and
8:40
our first kind of conflict was
8:42
Panama. Did you get to jump
8:44
in or did you get to go
8:46
to Panama? I was in Panama back
8:48
in June so if you look about
8:51
the conflict it started rustling you know
8:53
this idea that You know, we had
8:55
issues now that I'm senior and
8:57
can read history. It's a lot
8:59
different, but we deployed Fort Sherman,
9:02
then Fort Sherman to Fort Espinar,
9:04
which is across from the locks,
9:06
and it was a Panamanian base,
9:09
and we dug in at the
9:11
officers club because Americans were staying
9:13
there, and for four months, stayed in
9:15
at Foxhole. And then we rotated out
9:18
November. Oh, you just missed it. Yep.
9:20
And like, man. So. Now did you
9:22
feel at the time? Because I
9:24
joined in 1990, right? And so in
9:27
1990, it was like, you know, we
9:29
would hope that there would be one
9:31
mission. You know, I guess when I
9:33
first joined, we were hoping that the
9:35
Gulf War, I thought, you know, we
9:37
were hearing news reports that there's gonna
9:39
be 40,000 casualties in the first 48
9:41
hours. I thought 100% I'm gonna go
9:43
to war, it's gonna be all said,
9:46
I'm gonna get good, it's gonna be
9:48
World War II type scenario, let's go.
9:50
So when that was over in, whatever
9:52
it was, 96 hours. A dustup? Yeah,
9:54
I was pretty heartbroken to say the
9:56
least. I was in training when it
9:59
happened, so mad. I just missed Panama,
10:01
right? I get to another infantry unit
10:03
and I say, okay, I want
10:05
to go SF, start going through the
10:08
training, and then the war begins. When
10:10
did you hear about SF? I heard
10:12
about it because we're sitting in
10:14
a foxhole and seven special forces group
10:17
was living at SB&R and
10:19
then you'd see these guys run by
10:21
in shorts, UTTs at the time with,
10:23
you know, big mustaches, you know, like
10:25
sergeant. They're not Panamanian, who are
10:27
they. don't look at him, don't
10:29
touch him, don't say anything. And
10:32
after four months of just watching these
10:34
guys run by, I'm like, I want
10:36
to be on that side. I don't
10:38
want to sit here in a foxhole.
10:40
And so the recruiter came around, you
10:42
see this, you know, video of you
10:44
out of helicopters in the water and,
10:46
you know, world peace and, you know,
10:48
lightning fast and all these things, the
10:51
young man, I said, that's it. And
10:53
you go through the... First physical fitness
10:55
test, you pass it, then you
10:57
find to get orders to brag
10:59
for selection. So at the time,
11:02
there's no Google, there's no book
11:04
on how to win, how to
11:06
get through special forces. So what
11:08
year is this? What year did you
11:10
show up there? Um, 90, 91-ish
11:12
to begin training? Yeah. And you
11:15
did you do anything to prepare
11:17
for it? Somebody must have told
11:19
you like Top of Rock or
11:21
something? Like that piece of paper
11:23
in front of you is all
11:25
you got was a printout at
11:27
the time, right? It says here,
11:29
we recommend that you, you know,
11:31
run a lot. We recommend that
11:33
you walk a lot. And special
11:35
forces selection, I learned then and
11:37
myself going through it and then post,
11:40
there's no encouragement. It's all on you.
11:42
to present yourself as you're going through
11:44
these tasks. So at the time, I
11:46
couldn't call anybody. I didn't know anybody.
11:49
They said, don't talk about it, that
11:51
you're going. So I'm like, OK, I
11:53
show up. And if the sergeant said,
11:55
start running, I started running like force
11:58
gum. And at the end, these. stop
12:00
running, that stopped running, right? Climbing
12:02
the obstacle course, you know, yes
12:04
Sergeant, and you, that was selection
12:06
the whole way through. I don't
12:08
know how much you want me
12:10
to talk about it, but it's,
12:12
it starts off all individual, right?
12:14
How, if you run now, you know,
12:16
five miles, you don't know what the time
12:18
standard is, you just run it. You do
12:21
a 12 mile road march, you do an
12:23
obstacle course, you do a land nab, you
12:25
do all these individual things, and you have
12:27
no name. It's just a number and you
12:30
look on the board that morning and they
12:32
say show up at area X, you show
12:34
up, they read you your task and you
12:37
execute and they say get back on the
12:39
truck and you go back to the
12:41
barracks, take some intelligence tests, go
12:43
to bed, you can quit at any time.
12:45
And as you're going through that
12:47
are people dropping out so you
12:49
must have people quitting and then
12:52
people not making the standard, whatever
12:54
the standard is that's unknown. Yeah.
12:56
So you get up in the morning. you
12:58
find you know whatever board your numbers on
13:00
it's always a different group you go to
13:02
that task when you come back things are
13:04
gone and people are gone so you don't
13:07
know at the time who quit or who
13:09
got hurt because sometimes some things people will
13:11
twist their their leg or maybe fall off
13:13
an offical course so you don't know you
13:16
don't hear the hubbub because you're in your
13:18
small task at the time and then in
13:20
the morning because most people self-reflect
13:22
and they'll sneak out on fire
13:25
guard or something like that and
13:27
and leave and they're just gone.
13:29
Yeah. And now you're, we started with
13:31
about 360, we ended with about 56,
13:33
and out of the 56, 42 were
13:36
selected. And that final selection that they're
13:38
making, what are they basing that on?
13:40
Like you got a kid that showed
13:43
up, how long is it, three weeks?
13:45
Yeah. So you get a kid that
13:47
shows up three weeks, completes all the
13:49
tasks and gets done and you go,
13:52
yeah, no. So there's, once again,
13:54
I've learned this afterwards, Bob who. You
13:56
want to have on here as well?
13:58
He ran selection as well. Right, and
14:00
so one is physical, obviously,
14:02
it's a, it's, it's, can you
14:05
pass, that's it, not can you
14:07
be faster, passer, do you pass
14:09
the minimum standard, okay? And nobody
14:11
tells you what it is, you
14:13
just have to pass it. So
14:15
next is, can you work as
14:17
a team? So these team tasks,
14:19
very dynamic, you know, you apply
14:21
sweat. and impossible conditions and can
14:23
you operate in a task so
14:25
the sergeant has a kind of
14:27
list as they're observing. Do you
14:29
go through these things, right? Do
14:31
you help when you help? Are
14:34
you being noticed? Do you help harder?
14:36
Right these kind of things and
14:38
next is the aptitude portion so
14:41
after all these physical tasks you
14:43
come back You'll eat your child
14:45
you go back to the classroom
14:47
you start taking psychological and Memory
14:50
test and General aptitude test and
14:52
that'll start to put you in
14:54
a bucket whether you have skill
14:56
sets to be a medic a
14:59
communication sergeant dumb like me weapon
15:01
sergeant right bang all these things
15:03
they start to filter that out
15:05
through the process and actually I
15:07
learned that this selection process is
15:10
part of the army human behavior
15:12
in sciences department so it's very
15:14
calculated as you go through this
15:16
process so at the end what
15:19
do you want somebody that's physically
15:21
morally right mentally capable of
15:23
expeditionary entrepreneurism for the military
15:26
right remote low resources, high
15:28
stress, you know, solving your
15:30
own problems because there is
15:32
no solution other than what
15:35
you create. So at the
15:37
end of it, once you're
15:39
selected, that just begins
15:41
the training. Did you have
15:43
anything that really challenged you
15:45
in selection itself? Or you just
15:47
kind of a gray man type
15:50
scenario? I would say gray man.
15:52
My last name is Neil. So
15:54
I always lined up in the
15:56
center. That's true. And so... You know,
15:58
I always kept quiet. I did. I didn't
16:00
try to game it. I didn't try
16:02
to read my way through it
16:04
or ask for advice from others.
16:06
I just took it every day
16:08
and did what I was told
16:10
like Scotty Gump. And you know,
16:12
what I went through mentally though,
16:14
luckily I was a poor kid
16:16
that worked really hard because your
16:18
brain is the enemy. And it
16:21
starts lacking sleep. It starts
16:23
lacking physical capability, you start
16:25
to doubt yourself. So your
16:27
losses come from within. And
16:30
those that surrender to it are the
16:32
ones that walked off, but there's
16:34
a reason. Because once again, in
16:36
a small team, alone and not
16:38
afraid, you can't walk off the
16:40
mission. So that part was good.
16:42
It worked. I mean, the people
16:44
that have come out have been
16:47
very successful. Some have escaped through
16:49
because maybe they were physically gifted.
16:51
You don't have to be a
16:54
rocket science, but it can't be
16:56
totally stupid, because then the skills
16:58
training will weed out the stupid. Then
17:01
you get done with that and then
17:03
it's into the Q course. And by
17:05
the way, so now what we were
17:07
talking about was, so the go-for happened
17:10
at some point, and you're all looking
17:12
at that going. Dang, you guys were
17:14
all looking at each other, but we
17:16
just missed that whole thing. Turn it
17:18
back on. Hold on a second. You
17:21
know what I mean? I'm the one.
17:23
Don't you realize, you know, what's going
17:25
on? And you can only watch it
17:27
from afar and maybe a few media
17:29
sources. And you don't understand what Green
17:32
Bres are doing, let alone seals or
17:34
any, you know, other mission, anything. You
17:36
don't know that you're missing. So let's
17:38
accelerate this. be pulled out of class
17:41
today and they need me they need
17:43
me now i mean do i gotta
17:45
write a congressman but no and it
17:48
was over you know then you graduate
17:50
and you think you're the most
17:52
capable physically fit you know you're
17:54
the right tool on the team
17:56
and they can't wait for you
17:58
to get there And I get
18:01
to my first Special Forces team
18:03
and here are all these legends
18:05
that had just, you know, worked
18:07
with the Kuwaiti underground.
18:10
They had, you know, fought, exceptionally. And
18:12
here I was a young kid.
18:14
So what were you guys for?
18:16
Where'd you end up at? Fifth
18:19
Special Forces Group. Oh, awesome. So
18:21
in Special Forces, you're aligned regionally.
18:23
So Fifth Special Forces Group at
18:25
Fort Campbell, Kentucky, we're aligned towards
18:28
the Middle East. So when I
18:30
say Middle East, think about Muslim
18:32
religion and cultures all the way
18:34
up to the stands, which has
18:36
just become open, mid 80s, all
18:39
the way down to Saudi and
18:41
Kuwait, Yemen, then into
18:43
Africa with Eritrea, Ethiopia,
18:45
Somalia, Kenya. Yeah, it's a great
18:48
AO. Yes. And at the time
18:50
though, I hated it because everybody
18:52
was going to Okinawa, right? They're
18:54
going to first group in Asia,
18:57
the fun places, right? Europe, South
18:59
America, here I am, going to
19:01
the desert. Yeah, yeah, that's, so
19:04
that the seal teams used to
19:06
be oriented geographically as well, and
19:09
we changed that, luckily, I think
19:11
it's luckily, luckily, we changed it.
19:13
prior to 9-11 and to where
19:16
they started to, at least started
19:18
to change it, to where a
19:21
team was a team and you
19:23
could deploy that team wherever.
19:25
But the geographical locations that
19:27
it used to be was
19:30
Seal Team 1 was Southeast
19:32
Asia. So think the good
19:34
times of what you just
19:37
said, Okinawa, Thailand, Philippines, Guam,
19:39
and then Seal Team 5
19:41
was supposed to be winter.
19:43
which on the west coast just
19:45
meant it just went one word
19:48
Korea yes and I guess northern
19:50
Japan as well seal team three
19:52
was was the Muslims areas that
19:54
you just mentioned so I was
19:56
supposed to be over in the
19:58
desert in south West Asia and
20:01
then the East Coast, Seale Team 2
20:03
is Europe, Seale Team 4 was South
20:05
America. So that, you know, Seale
20:07
Team 2, everyone want to go
20:09
to Seale Team 2, and everyone
20:11
want to go to South America
20:13
too. So, and then Seale Team
20:15
8 ended up being sort of
20:17
Africa, Africa areas. So it was
20:19
geographical for a while, and there
20:21
is still a remnants of that
20:24
in some form, at least versus
20:26
West Coast, but guess what? I
20:28
had guys with me from SEAL
20:30
teammate in Iraq and you know
20:32
everyone worked together so we
20:34
had to get over it. But
20:36
at the time for you were
20:38
you thinking well at least I'm
20:40
in the area of operation to
20:42
what will most likely have a
20:44
conflict? Or were you... Yes, this
20:46
and no. Young, excitable. Scotty, you
20:49
know, wanted to. Because just FY,
20:51
I thought I was going to
20:53
Vietnam. I thought I was going
20:55
to the Mekong Delta. This was
20:57
in 1990. When I first got
20:59
there, you see the legends there,
21:01
you know, literally a year
21:03
and a half out from the
21:05
Gulf War, but then Somalia was
21:08
kicking on. right and we had
21:10
guys going in and out of
21:12
Kenya and driving up humanitarian assistance
21:14
into Somalia. So there's always something
21:17
every year we would go back
21:19
to Kuwait for three or four
21:21
months in a rotation just in
21:23
case there was another invasion so
21:26
it was free for all training
21:28
all the demolition anything you can't
21:30
really do back in the states
21:32
because you're isolated within a military
21:34
base right over there free for
21:36
all. Right, just tons. You, dairy
21:38
range. I mean, tanks and T-72s
21:40
and close air support and all
21:42
of these things, it prepped you,
21:45
you know, for the conflict,
21:47
but then I spent six
21:49
months in Africa with doctors
21:51
and vets treating rare cattle
21:54
diseases in tribes that were
21:56
being attacked by Somalis rustling
21:58
their cattle. It was
22:00
awesome. I mean, lions and
22:02
tigers and bears every night.
22:04
And you're trading beads and
22:07
you're trying to eat with the
22:09
locals. I mean, it was full on.
22:11
I did six, seven months in
22:13
Pakistan with the DEA, you
22:15
know, learning the drug trafficking
22:18
and routes. So Lahore to
22:20
Karachi to everywhere. Once again,
22:22
small team alone and not
22:24
afraid. Those were the perfect,
22:26
you know, pre-war missions that I
22:28
don't think even anybody realizes
22:31
the value of being in those
22:33
environments and the networks you create
22:35
and the interagency came from before
22:37
9-11 and how we had to
22:39
rely on post. Yeah, those are
22:42
those are great missions for a
22:44
peacetime military going out living amongst
22:46
the people and like you pointed
22:48
out, that's how we build those
22:50
relationships with those host nations. and
22:53
we learn about the cultures, hopefully
22:55
we capture that information so that
22:57
we can utilize in the future
22:59
and we don't do dumb things.
23:01
So those are great missions really. And
23:03
I wish, I suspect they're kind of
23:06
getting a little bit back, we're
23:08
turning back into a peacetime so
23:10
the even flow, but we have
23:13
to remind ourselves and our commands,
23:15
you know, what we did in
23:17
between. in between peace in Colombia.
23:19
We worked heavily with their security
23:22
forces, special forces, everything to defeat
23:24
the FARC. It took 30 years.
23:26
So we're now have friends deploying
23:29
down south and working with
23:31
those same forces we did
23:33
before this. We have friends
23:35
now going back into Africa.
23:37
What I'm not certain we're
23:39
ready for is to capture
23:41
those relationships. right and keep
23:43
fostering them so young commanders
23:45
keeping up with the young
23:47
commanders that eventually become three
23:49
star four stars of whatever
23:51
country and if something happens
23:53
you plug back into the
23:55
software life network and you pull
23:57
them back into that relationship. So
24:00
you rack up a bunch of deployments
24:02
during that time and again, those sound
24:04
like really good quality deployments for that
24:07
time period. In that time period for
24:09
me, I was doing, I did one
24:11
deployment that was what we called a
24:14
spec ops deployment, we deployed to Guam
24:16
and then did exercise out of Guam.
24:18
But then we had seals that were
24:20
in combat in Somalia who had come
24:23
from a Navy ship. And you could
24:25
volunteer because no one wanted to be
24:27
on a Navy ship. as a seal.
24:30
And so it was very easy to get
24:32
that spot if you wanted it. So I
24:34
looked at it and said, those are the
24:36
guys who are going to combat, then me
24:38
and some of my buddies were like, let's
24:40
get go on that kind of platoon. So
24:42
I did two of those platoons and spent
24:44
a bunch of time driving around in
24:46
circles off the coast of Somalia,
24:48
driving around in circles in the
24:51
Persian Gulf on both those, and
24:53
then eventually I did an aircraft
24:55
carrier deployment as well when I
24:57
was out on the East Coast. my
24:59
enlisted time I was working in the
25:01
in the training as training cadre at
25:04
seal team one and that's kind of
25:06
was was where I spent the 90s
25:08
and did you you ended up
25:11
as a drill sergeant didn't you
25:13
at some point that's so awesome
25:15
it's not so you know SF
25:17
just probably like the seals mid-career
25:20
at school house time. So typically
25:22
most go back to Fort Bragg
25:24
or they go, you know, wherever
25:26
some of these school houses
25:28
are and every year Special
25:31
Forces was required to give
25:33
four Green Berets to drill
25:36
sergeant. And so I got
25:38
notified about four months previously
25:40
and I was trying out
25:42
for another element and I'm
25:44
like, eh, I don't need
25:46
to go to that. I'm going to go
25:48
to this. And literally the week of
25:50
the head of the post school said,
25:52
hey, you know, you know that your
25:55
drill starting school is coming up in
25:57
a week. I'm like, what are you
25:59
talking about? no idea I thought we
26:01
got rid of this he goes no no
26:03
no no no well let me call this
26:05
other start major oh you're good don't worry
26:07
about it comes Friday hey you need to
26:09
pick up your packet to go to drill
26:12
school I'm like hey this thing solved I
26:14
don't know who you're talking to you need
26:16
to talk to this guy this guy calls
26:18
me up about an hour later and says
26:20
uh yeah I can't work through this and
26:23
I picked up my orders to go
26:25
to drill certain school Friday afternoon at 330
26:27
I showed up on Monday and you sit
26:29
there in a big room and they
26:31
start yelling at you and they say if
26:34
you don't want to be here stand
26:36
up now so I'm like that's easy I
26:38
want to be here and you have
26:40
shut up sit down and so for two
26:42
years I went to four um how long
26:44
is drill search school six months maybe
26:47
shorter I can't remember right
26:49
blocked it in my special
26:51
place, right? It's just repetitive. This
26:53
is how you march, private,
26:55
stand up, march. It's just barking
26:57
this repetitivenessness. And so I
26:59
went to Fort Leonard Wood,
27:01
which is home with the artillery.
27:04
So I'm like, I didn't get
27:06
infantry, crap. I went to Fort
27:08
Sill Oklahoma, and then it was
27:10
the brand new gener integrated basic
27:13
training. The summer of love. So this
27:15
is like 1999 or something? Yeah,
27:17
99 and 2000. So this was
27:19
the, you were there for the
27:22
first integrated men and women together. in
27:24
an open bay barracks type scenario? No,
27:26
you had men on one side of
27:28
the open bay and then you had
27:30
a door, you had women on the
27:32
other side, but I call it the
27:34
summer love because you're intercepting love letters.
27:37
I mean, they're just out of high
27:39
school, right? And these are the band
27:41
members, the cooks, all of the other
27:43
soft side of everything. And I was
27:45
a senior drill sergeant, so I had
27:47
other drill sergeants that were, you know.
27:49
infantry or mechanics or whatever and you're
27:51
just teaching them the basics of basic
27:53
training right out of March how to
27:56
organize you know you fire a leader
27:58
every other day you just private
28:00
you paid for this right this
28:02
is your experience we're gonna give
28:04
it to you and you know
28:06
half the time you're just trying
28:08
to take something that's clay and
28:10
amount and just mold them into
28:12
something before they leave on and
28:15
you know go to whatever specialty
28:17
they're doing so every eight weeks
28:19
a new batch every eight weeks
28:21
seven days a week three thirty
28:23
in the morning till you put
28:25
him to bed at 930 at
28:27
night now did you get The
28:29
I mean how many how many
28:31
people in it was it a
28:33
company you're putting through? No, I'm
28:35
putting a battalion through at a
28:37
time. So maybe 600 How many
28:39
suicide attempts are there? There? Hmm
28:41
boy None successful right because you
28:43
have constant touch and and watch
28:45
usually it's an AIT where they
28:47
have time to slow down and
28:50
think, they got a lousy weekend,
28:52
their first girlfriend's leptum, you know
28:54
what I mean? They're in such
28:56
a managed culture of go, go,
28:58
go, go, you know, there's all
29:00
the doubt and all these other
29:02
things that you just force it
29:04
out of them, right? There's no
29:06
breath. The reason I asked that
29:08
is because I remember. There's lots
29:10
of a walls. Okay. There's like
29:12
a couple suicide attempts, which is
29:14
weird, you know, you're kind of
29:16
like, whoa, like, this kid's four
29:18
bunks over for me and he
29:20
just tried to kill himself with
29:22
a safety razor or whatever. And
29:25
it seemed like if you had
29:27
600 people going through at a
29:29
time, you would see a lot
29:31
of that stuff. Yeah, it was
29:33
mostly towards the end when you
29:35
finally, you know, you have no
29:37
time off the first four weeks
29:39
and then maybe four hours to
29:41
go to church on Sunday you
29:43
let off the pressure. day to
29:45
go to the store, right? You
29:47
got a couple bucks. And then
29:49
literally the last week is when
29:51
you see people, they see the
29:53
train tracks as they call them.
29:55
Right, they, there was no members,
29:57
all pay phones at the time.
30:00
They'd all stand online to drill
30:02
sergeant there and mommy and daughter.
30:04
and family and that was it.
30:06
It's all scripted. Today, you know,
30:08
I can't speak for it, but
30:10
I can only understand. You have
30:12
kids, unfortunately, that maybe didn't disclose
30:14
they were on medication or something.
30:16
So by the time the third,
30:18
fourth, fifth week comes about and
30:20
they don't know how to handle
30:22
themselves anymore. They were little chemically,
30:24
you know, blocked and they don't...
30:26
know the structure of life, they
30:28
don't know how to take an
30:30
ass chewing, they don't know the
30:33
difficulties of these things, and that
30:35
adds up. Did you get any
30:37
like major insights into human nature
30:39
when you were doing this, or
30:41
is it just... Did it become
30:43
so repetitive? It becomes repetitive because
30:45
once again control you have a
30:47
very scripted format, right? So big
30:49
army doesn't let you deviate. This
30:51
isn't make it up as you
30:53
go. So every day as a
30:55
drill certain you have to emotionally
30:57
break them, right? Take them individually
30:59
down, make them hate you collectively,
31:01
right? So is that what they
31:03
teach you like you want to
31:05
make them? You know what I
31:08
mean? Because if I get them
31:10
to focus on me, they want
31:12
to outperform me. They want to
31:14
be up earlier before I get
31:16
there. You know what I mean?
31:18
They start plotting and scheming. They
31:20
know my personality. Then I got
31:22
a unit. Then I remove myself
31:24
and I give that unit or
31:26
that cohort to the military that
31:28
then shapes them for the new
31:30
foundation. Jack. And you did that
31:32
for two years? Two years. Is
31:34
that... And then you, so you
31:36
go back to fifth group. It's
31:38
the summer of 2001. Okay. And,
31:40
uh, you know, so now I'm
31:43
communicating. I was only on one
31:45
team for since 91, 92 until
31:47
I left 99. So do I
31:49
go back to the same team?
31:51
But they had started a new
31:53
unit up in fifth group that
31:55
was more of a direct action
31:57
kind of, uh, they called it
31:59
the. manners in extremist force. So
32:01
each group has this regionally oriented
32:03
kind of SRDA team that's already
32:05
in the area in case things
32:07
happen. You could respond to your
32:09
capability or you can prep for
32:11
somebody else. And I'm like, oh,
32:13
I'll do that. Sounds good. Blow
32:15
stuff up, shoot things, you know,
32:18
punch people in the face. That's
32:20
America. I'm angry. You know, two
32:22
years of being a drill star
32:24
and I wasn't happy. We got
32:26
there and it began the cycle.
32:28
You now had new funds, new
32:30
capabilities. You were going. Did you
32:32
go to the SIF team? Oh
32:34
yeah. Oh yeah. So it was
32:36
the very beginning. And we got
32:38
to pull in the best from
32:40
fifth group, right? We started doing
32:42
exchanges with other units. We started
32:44
getting on the national exercise program.
32:46
So doing more complicated things. You
32:48
know, now you're like, oh my
32:50
God. So we were ready on
32:53
one. October to go in the
32:55
Middle East and begin as a
32:57
SIF company. And got it. So
32:59
you were, you guys had done
33:01
a workup. Yep. And a training
33:03
cycle. Then that was the first
33:05
fifth group SIF to go through
33:07
a training cycle like that. Yeah.
33:09
That's awesome. And then you were
33:11
prepared to go on deployment to
33:13
the Middle East where we're gonna
33:15
go Bahrain or Kuwait or something.
33:17
So you're gonna go there and
33:19
be on standby for four months
33:21
or six months or whatever. Yep.
33:23
Do a normal deployment. Yep. And
33:26
you were going to leave on
33:28
October 1st. Yes. Okay. So we
33:30
want to pre-deployment leave or something
33:32
on September 11th? What were you
33:34
guys doing? September 11th. 595, which
33:36
is now kind of our sister
33:38
team and. They had just got
33:40
back from Uzbekistan. They were training
33:42
the Spetsnachts in As you know
33:44
the Soviet Union fell apart They
33:46
had a lot of nukes and
33:48
other capabilities They had Al Qaeda
33:50
and other elements trying to enter
33:52
and you know sneak through and
33:54
also you had the kind of
33:56
drug markets that were getting into
33:58
Europe and Russia So they
34:01
were training their forces and capability
34:03
a typical security force assistance training
34:05
and they got home Mark had
34:07
just left the team Bob and
34:10
will and they took our snipers
34:12
We had an exercise that weekend
34:14
and we were inserting snipers on
34:16
this foe terrorist training compound and
34:19
they were sending back signals and
34:21
Digital and all kind of other
34:23
things and these were SIF snipers.
34:25
Yeah, okay and when the morning
34:28
of 9-11 we're in a probably
34:30
the second day of our exercise and
34:32
I remember the Intel sergeant walking in
34:34
and on the whiteboard he said the
34:36
World Trade Center has been hit and
34:38
we thought it was just part of the
34:41
exercise for the scenario an escalation right the
34:43
curveball and if hour later he came in
34:45
and right the second one's been hit so
34:47
we started sending out RFIs requests
34:50
for information what does that mean
34:52
you know exercise exercise exercise you
34:54
know what's the complication so It
34:56
wasn't until four hours later than
34:58
Moholin came in and said stop.
35:00
This is for real. And if you did
35:03
see the movie, it was the chow hall,
35:05
everybody went to the chow hall and saw
35:07
CNN and were like, holy crap.
35:09
Because you guys were in isolation.
35:11
Oh, that's right. I remember they'd
35:13
put us into, they'd put us
35:15
in, Echo Charles, back in the
35:18
day. For an exercise, they would,
35:20
part of the exercise would be
35:22
to get put into quote unquote
35:24
isolation. and in an ISOFAC, an isolation facility.
35:26
So you'd go in there because you know,
35:28
you weren't allowed to talk to anyone, no
35:30
one was allowed to talk to you, you're
35:33
focused on the mission, you can't be, you
35:35
don't want anyone to talk about what you're
35:37
gonna be doing and all this, so they
35:39
put you in this ISO, that's where you
35:41
guys were. And the only information that
35:44
you're receiving is from the people
35:46
that are controlling the exercise that
35:48
you're gonna do. This is just part
35:50
of the exercise. Why was it
35:52
right? All of a sudden we've
35:54
got a cell in America We're
35:57
uncovering the cell we're sending back
35:59
information we're you know, doing assets,
36:01
we're doing all the things that
36:03
on this checklist of capabilities you're
36:05
supposed to have. And when they
36:07
put the World Trade Center's been
36:09
attacked, it's just, does this accelerate
36:11
timing? You know, you start thinking,
36:13
you know, what does this mean?
36:15
What are these shocks and patterns
36:17
of, you know, not normal? And
36:19
so you start thinking through them
36:21
and request information and you go
36:23
further. So we literally thought that
36:25
that was it. That was it.
36:27
So now you go to the
36:29
Chow Hall, and you guys, like
36:31
I'm sure we all knew, it's
36:33
time to go to war. It's
36:35
time to go to war. So
36:37
we were already packed and ready
36:39
to go. So now what to
36:41
do. The world's in chaos. They
36:43
shut down the airways. presentations need
36:45
to be presented to multiple commands
36:47
to remind them, you know, that
36:49
we're a capable competent force. We
36:51
work for you. So you have
36:53
to do a little bit of
36:55
salesmanship again, because everybody's in chaos.
36:57
You have, you know, obviously, National
36:59
Forces, you know, in theater forces,
37:01
all these other things, you start
37:03
to see that it became, you
37:05
know, who's going to get what?
37:07
Mark and Bob, their team was
37:10
put back together again. Because they
37:12
just came from the area so
37:14
you start to see two parallel
37:16
paths Where the unconventional side was
37:18
being formed They didn't know exactly
37:20
what to do with the direct
37:22
action side So we moved forward
37:24
into Kuwait and then we moved
37:26
into an island off the coast.
37:28
Were you married at the time?
37:30
No, so you were just a
37:32
young single dude not getting a
37:34
shit about anything right this is
37:36
how it ends, right? This is
37:38
how legends are made Let's go
37:40
but to move a company of
37:42
our size with our capabilities that
37:44
requires a lot of airlift, right?
37:46
We don't, we don't move lightly.
37:48
There's no more one team, one
37:50
seat. You know, we have vehicles,
37:52
we've got platforms, we got things.
37:54
So to get us over to
37:56
the playground. It took a lot,
37:58
but luckily we had it done.
38:00
And ahead of time, I actually
38:02
went into Yemen first. So- Prior
38:04
to getting to Kuwait, you went
38:06
to Yemen. Like how many guys
38:08
should go to Yemen? Was it
38:10
a site survey to see what's
38:12
going on there? At the time,
38:14
everybody wanted to help America and
38:16
everybody realized they had an al-Qaeda
38:18
problem. So if everybody came on
38:20
the network, they would get funding
38:22
and fighters. And they would, you
38:24
know, it was the time. And
38:26
so Yemen had reached out. They
38:28
had their own cells and problems
38:30
and they sent a small team
38:32
to work with our counterparts to
38:34
see what we could do to
38:36
provide, you know, aid and capabilities,
38:38
not only on the close family
38:40
protection side, they're always worried about
38:42
themselves, these leaders. And then what
38:44
kind of force, what could they
38:46
get, what kit, what lethal aid
38:48
packages, whatnot. So we went in
38:50
there evaluated them, went all over
38:52
again. This is you and one
38:54
of their guy. Yeah. Who's like,
38:56
is it your team sergeant? What's
38:58
your role in this? What's your
39:00
position? At the time now. No,
39:02
I'm what they call a cell
39:04
leader. So now we're organizing troops,
39:06
so three teams, you know, 12
39:08
for sniper, 24 assaultors, headquarters element.
39:10
And so I'm a cell leader
39:12
with about six seven guys. But
39:14
this was such a piece together
39:16
opportunity. They just needed a couple
39:19
guys just to go evaluate. So
39:21
did you how did you how
39:23
do you how did you get
39:25
to Yemen? Was it civilian aircraft?
39:27
Yeah flew in You know you
39:29
have your linkups meet you on
39:31
one side of the airport and
39:33
you get the shake down You
39:35
say nothing you do nothing the
39:37
embassy, you know comes by and
39:39
picks you up and then you're
39:41
gone How much time do you
39:43
spend in Yemen? Probably week and
39:45
a half two weeks and it's
39:47
still so it's so it's hard
39:49
to look at things in a
39:51
pre-9-11 mentality. Because in post-9-11, and
39:53
as we began to actually fight,
39:55
like we all got so much...
39:57
experience that to think about what
39:59
it was like going into for
40:01
you going into Yemen the beginning
40:03
of the beginning yeah right so
40:05
I mean here I am going
40:07
into gun souks you know looking
40:09
at can you buy off the
40:11
black market or market and equip
40:13
people what a resource or value
40:15
you're looking at at the time
40:17
they were called the rangers or
40:19
we called them the rangers you'd
40:21
see them do a couple things
40:23
you'd watch them go on a
40:25
mission it's just that's the old
40:27
OSS horns of Arabia right they
40:29
don't know what is needed or
40:31
what's going on or whatever big
40:33
people are thinking about big things
40:35
we need you to go just
40:37
evaluate and assess build some packages
40:39
work with the elements in the
40:41
embassy and Hold fast. How long
40:43
did you spend there? A week
40:45
and a half. And then you
40:47
go to Kuwait. Well, we go
40:49
back to Kuwait, then we go
40:51
further into the Gulf, and that's
40:53
when the war had begun. So
40:55
in the beginning of the war,
40:57
it was really an air campaign,
40:59
and they tried to bomb anything
41:01
that they thought was relevant. But
41:03
once again, big air force and
41:05
big targeting planners are looking for
41:07
bridges and tank depots and things
41:09
of conventional forces. After
41:13
about two days of that, they
41:15
don't know what to do now.
41:17
And so, you know, as we
41:19
start hearing the chatter come in,
41:21
the unconventional side, you know, it
41:23
was proposed that, hey, we used
41:25
to work with the Mujahideen, let's
41:27
find some resistance fighters. A couple
41:29
had reached out because they had
41:31
saw some congressional delegations and other
41:33
people when they traveled abroad, so
41:35
they started using literally an old
41:37
business card. and called an individual,
41:39
an individual called a buddy in
41:41
a Pentagon, the Pentagon called him
41:43
back the next day, he called
41:45
him back and said, I'll take
41:47
fighters. And that's how the unconventional
41:49
side started. And then where, when
41:51
did you, what were you hearing
41:53
you were gonna do? Like how
41:55
did that, how did the planning
41:57
and preparation for you going into
41:59
after? Afghanistan, how long did that
42:01
take and what it looked like?
42:03
It started in, so October 19th,
42:06
the first two SF teams
42:08
went in, then you had
42:10
a national force which is
42:12
now disclosed, went in to
42:14
Omar's compound. You had the
42:16
Rangers that jumped into South
42:18
Kandahar, so you started thinking
42:20
strategically, how are we going
42:22
to move forward and position
42:24
forces because things were landlocked?
42:26
They didn't really have a
42:28
relationship in Pakistan to maneuver.
42:30
Uzbekistan was still on the
42:32
edges, right? Still remnants and
42:34
influence of Soviet. So they realized
42:36
they needed some, you know, on the
42:39
edges airfield capabilities. So that's
42:41
what you saw go for. So
42:43
initially, the two teams, one
42:45
was maneuvering towards Kandahar, the
42:47
other, Mazrasharif, and the north
42:49
to capture that airfield, which
42:51
was a heavy lift capable
42:53
airfield. And then we started
42:55
planning for central Afghanistan, you
42:58
know, airfield seizure, hold, resist,
43:00
you know, things out. So
43:02
it was kind of in
43:04
a way like you guys
43:06
were going to be utilized for
43:08
what you had trained to
43:10
do. Yeah, which is kind
43:12
of nice. Yeah. So what started
43:14
happening, we started seeing through messaging
43:17
and human intelligence that all of
43:19
these unconventional battles. you now have
43:21
chaos within the Taliban and their
43:23
Al-Qaeda brothers, they're over-communicating. So now
43:25
you have capabilities that would hear
43:27
this chatter and they would start
43:29
meeting up behind the scenes trying
43:32
to figure out how to contain,
43:34
resist, they didn't know what's going
43:36
on, so now you start to
43:38
figure out that they're meeting in
43:40
certain areas. So that becomes the
43:42
picture perfect. We need more surgical
43:45
and a capability that can strike.
43:47
precision behind the lines versus unconventional
43:49
Mad Max front of the lines
43:51
things and that's what got us
43:54
into the game. Yeah because that's
43:56
really just so everyone understands so
43:58
that's like absolutely. the capability
44:00
that your unit was. A
44:03
hundred percent. Direct action. Oh,
44:05
we are gonna know the locations
44:07
of bad guys through various intelligence
44:09
sources. And when we know where
44:12
they are, we need to send
44:14
people to go get them. We
44:16
followed the script in the script.
44:18
You know, usually you'll try to
44:20
put eyes on, whether it's electronic
44:22
or human eyes. You get pattern
44:25
of life. You communicate. You determine
44:27
whether that is false. right by
44:29
pattern of activity could just been
44:31
a rival saying I don't like
44:33
this person or none of the
44:36
indicators at the time would would
44:38
warrant a package or somebody coming
44:40
in then there's a trigger event
44:42
you go you hit all around
44:44
it because you can't at the
44:46
time we weren't very good at
44:48
saying that's the compound because there's
44:51
40 compounds so you have to
44:53
isolate All of it. And then
44:55
smart men make smart decisions. I
44:57
could run into an objective and
44:59
know this isn't it. Or you
45:01
can run in and it's the
45:04
harness nest. And so you use
45:06
all your dark arts to speed finest
45:08
of action. I forgot to ask you
45:10
this. Did you have a language? I did.
45:12
Back in the day on, does SF still
45:14
go to language that's still part
45:17
of the pipeline? Persian Farsi, which
45:19
is Iranian. And then never spoke
45:21
it because I was always in
45:23
the Middle East for Arabic, modern
45:26
standards. So I took modern standard
45:28
classes then in Africa, Swahili. So
45:30
if you learn 2030 words, how
45:32
to count the 10, do you
45:34
speak English? Does your friend speak
45:37
English? Can you call somebody who
45:39
speaks English? You can get around.
45:41
And you always will find that
45:43
English is the business language. There's
45:46
always somebody. So you just learned
45:48
to be conversationally and pleasant
45:50
and whatnot. You never really
45:52
technical. They threw a language
45:55
program into the pipeline for
45:57
seals for a little while.
45:59
with such a hands up. You know
46:02
what I mean? Stop. It's just like
46:04
we're so bad. I think it's part
46:06
of, you know, the culture of green
46:08
rays when you know that's the, that's
46:10
what you guys do. It's like we
46:12
go and work with the indigenous forces,
46:14
but it's a level of pride that
46:16
you can speak a language and speak
46:18
it well and all that seals are
46:20
just like, you know, I don't want
46:22
to learn another talk like that. Yeah.
46:25
Just distracting me from my other tests.
46:27
I was like that too. But, but.
46:29
There's a difference between speaking a language
46:32
and growing up in the culture and
46:34
understanding the nuances of three cups of
46:36
tea, you know, the book about sit
46:39
down, get to know each other, talk
46:41
about your family, where's the weather, you
46:43
beat around the bush. And it was
46:45
the same way when you work with
46:48
indigenous forces. I mean,
46:50
they're humans, they're guerrillas,
46:52
they're part-timeish, you know.
46:54
They're a little slow on
46:57
wanting to go charge down
46:59
the hill and take a
47:01
battle and you have to,
47:03
you know, it's like talking
47:05
to your cousins, like starting
47:07
a cousin army, right? So
47:09
as you guys are recognizing
47:11
that, okay, they've got targets,
47:13
we're gonna go, I mean, how
47:15
freaking pumped are you guys
47:18
at this point? Now, our
47:20
first mission was like everything
47:22
you trained to be, right?
47:24
You get on the helicopter,
47:27
you get off the helicopter,
47:29
you run to the objective,
47:31
you explicitly breach outer perimeter,
47:33
inner perimeter, you start encountering
47:35
people, you move through the
47:38
objective, you start doing SEC,
47:40
you could, it could have been
47:42
training, exercise, or how we
47:44
operated, now with two ways. And
47:46
that fire. So this is, so you
47:48
get, you get to Afghanistan, and how
47:51
do you guys get there? Like C.
47:54
Kandahar was starting to fall, they
47:57
just took an over the airfield,
47:59
they wanted a... precision team
48:01
because displacement of
48:03
leadership and they wanted to find
48:06
them right so we loaded up
48:08
that day I remember they called
48:10
in a 130 that was doing
48:13
a milk run diverted him from
48:15
going to Qatar he landed
48:17
he had two nurses in
48:19
the back we backed in our trucks
48:21
our gun trucks loaded for
48:24
bear and we said here's
48:26
the destination. And the nurses are
48:28
like, what are we supposed to do?
48:30
I'm saying, well, you could stay or
48:33
you can get off. But we commandeer
48:35
to 130 and that was it. Yeah,
48:37
you had to just be so freaking
48:39
fired up. It was, so same thing,
48:41
you land, it's still rolling, the tailgates
48:43
down, you roll the trucks off, and
48:45
you go for it. Then you get there,
48:48
and did you already have the. like
48:50
your first target package you know what
48:52
you're gonna hit so you get on
48:54
the ground you have a little bit
48:56
of time to establish yeah can a
48:58
hard airfield light so you didn't have
49:00
any kind of anything you were just
49:02
a mobile assault force so which is
49:04
kind of awesome it it it well how
49:07
many computers did you have with you enough
49:09
at the time you had those little
49:11
panasonic tough books that was it And
49:13
enough to write a something up and
49:16
put it in to digitize it and
49:18
send it off. Nowadays, Echo Charles. That
49:20
damn assault force is showing up with
49:22
500 people with power points, printers, the
49:25
whole nine yards, lamination machines. You're in
49:27
a different world when you see the
49:29
printers come out. You're like, there it
49:31
is. Change, but it, so it was
49:34
on the fly. You start doing what
49:36
you do. You build train models out
49:38
of cardboard boxes for ammunition
49:40
and styrophone and you. kick
49:42
open a crate and I can
49:44
show you photos of just areas
49:46
of of where they start hearing
49:48
shatter so as they develop it
49:51
more you start planning you know
49:53
who goes left who goes right
49:55
start coordinating your aviation assets and
49:57
then one night it's you put
49:59
in the the SOs and you
50:01
see what they they see. And
50:03
you show up there and you
50:05
are part of this task force
50:07
K-bar and task force K-bar was
50:09
actually being run by a seal.
50:11
A captain, I think it was
50:14
a captain at the time, Captain
50:16
Harwood. And interestingly, the whole the
50:18
whole thing was also being run
50:20
by a seal by a guy
50:22
named Bert Callan, who was an
50:24
admiral at the time. And it's
50:26
interesting because Calland was my second
50:28
CEO at Seal Team One and
50:30
Harwood was one of my common
50:32
doors along the way. So here
50:35
it was, what are the chances
50:37
that both those guys are in
50:39
the senior positions for the kickoff
50:41
of this war? Because there's not
50:43
a lot of SEALs compared to
50:45
SF for sure. I think it
50:47
was a sign of the times
50:49
that came about from the relationships
50:51
in Somalia. So if you look
50:53
at, you know, Blackhawk down, for
50:56
example, but then how many seals
50:58
that eventually went on to leadership
51:00
with Olson, right? The dynamics of
51:02
this joint operation changed it. And
51:04
culturally, you could say one thing,
51:06
operational, how do you report up,
51:08
how do you get approval? You're
51:10
always trying to win the yes.
51:12
So all you want to do
51:15
is present factual, demonstrate that you're
51:17
capable and confident, and earn trust
51:19
within the leadership that they give
51:21
you the go. Right, and I
51:23
think that became the first thing.
51:25
We had our very first mission.
51:27
It was, we were starting to
51:29
get in other elements. They didn't
51:31
know what to do with the
51:33
Dutch, the Germans, the New Zealanders,
51:36
the Australians that were coming in,
51:38
right? So all of a sudden
51:40
you'd put together a mission. They're
51:42
like, no, no, no, not sure.
51:44
Let's do the New Zealanders today.
51:46
And it's like, okay, let's plan.
51:48
Obviously, they got lots of mountains.
51:50
They know about heightsites and okay.
51:52
So we started doing what I
51:54
call old-fashioned Greenberry confidence targets around
51:57
the area of Canada. hand a
51:59
hard, don't know exactly this thing,
52:01
we've got some Intel, let's put
52:03
some eyes on, let's do pattern
52:05
life. So you're practicing, rehearsing like
52:07
a kindergarten band, right, to make
52:09
sweet music and then people are
52:11
getting more trusting of each other.
52:13
And then finally, I think the
52:16
first couple of minutes. So that's
52:18
what you guys were doing, do
52:20
you guys were going out and
52:22
doing little wreckies? Yeah. Now are
52:24
these rural wreckies or urban wreckies?
52:26
Rural. Rural. So you're going up
52:28
in a mountain somewhere? In the
52:30
mountains or outside the edges of
52:32
Kandahar, you know, once again, the
52:34
militias had already taken over inside
52:37
of Kandahar and, you know, there's
52:39
a whole other story of the
52:41
hospital where some al-Qaeda were hold-up.
52:43
So there's pockets. You don't know
52:45
where people have fled. So now
52:47
there's total unorganized chaos on leadership.
52:49
And where are they reconsolidating is
52:51
what you want to find. So
52:53
you don't want to find masses
52:55
of two, three hundred. They didn't
52:58
exist anymore. They were four commanders,
53:00
you know, three people seeing each
53:02
other, couriers, you know, dispassing information,
53:04
trying to find out, you know,
53:06
cashes, things like that. So the
53:08
first couple missions were, you know,
53:10
more confidence. They weren't really, okay,
53:12
there's 20 bad guys and these
53:14
are the bad guys and they're
53:16
going to resist you. You're going
53:19
to go in guns of blazing.
53:21
It was, we don't know. We
53:23
don't have the assets, we're not
53:25
mature back then, like we have
53:27
today, we have 360 of, you
53:29
know, capabilities, then it was like,
53:31
hunches. I was sitting here thinking
53:33
about the maturity level of the
53:35
US military at the time, and
53:38
it was like not super mature,
53:40
because it just when you're doing
53:42
it for real, there's so many
53:44
things that come into play that
53:46
you're just not... There's not there
53:48
in every training exercise in the
53:50
world that just doesn't bring the
53:52
same element to it. There's something
53:54
that you can't train for. No,
53:56
because it's real. Right? Exactly. And
53:59
I could sit here and tell
54:01
you the first times of things,
54:03
first times you shoot at a
54:05
vehicle and the tires don't explode.
54:07
You know what I mean? It's
54:09
like, God damn Hollywood. But come
54:11
on now. You know, and the
54:13
first time you breach into things,
54:15
you get a misbreach, it doesn't
54:17
open. You get a misbreach, it
54:20
doesn't open. You get a misbreach,
54:22
it doesn't open. You get a
54:24
misbreach, it doesn't. First time I
54:26
was shot out, I was in
54:28
a Humve. Sparks coming off like
54:30
who's flicking their cigarettes out of
54:32
that vehicle like what is wrong?
54:34
Why is someone in my platoon
54:36
smoking? No one smokes. Why is
54:39
someone smoking all of a sudden?
54:41
Oh sure enough they're getting shot
54:43
at cool got it. Well, you
54:45
know the first time you shoot
54:47
a rocket you don't have your
54:49
hearing in you know it dizzy
54:51
stinks combat becomes you know increasing
54:53
first time you shoot at somebody
54:55
but you got suppressors you know
54:57
what I mean you're like It's
55:00
there all things we all collectively
55:02
needed to learn. You know, now
55:04
20 years later, I wonder if
55:06
the new elements coming up have
55:08
received those lessons that we put
55:10
those things in place. So, you
55:12
know, after I got back from
55:14
that deployment, I also had the
55:16
Special Forces Advanced Urban Combat Committee.
55:18
And we tried to program these
55:21
things in because... We had learned
55:23
a lifetime of lessons in one
55:25
deployment, but we had special forces
55:27
guys redeploying in urban environments now,
55:29
especially Iraq, that they didn't have
55:31
the depth we had, and we
55:33
couldn't solve, we couldn't race to
55:35
everybody else's urban problem. Yeah, yeah.
55:37
So going back to this, you
55:40
guys do some reckeys, you guys
55:42
are out there, you're getting your
55:44
feet wet, you're developing a little
55:46
rapid maturity of like, okay, I
55:48
went outside the wire, we maintained
55:50
communications, we didn't have any accidental
55:52
discharge. Yes, Ranger Sergeant, we passed
55:54
this stage, we all came back
55:56
with, you know, men, mission and
55:58
material. complete and then we did
56:01
our first this is it and
56:03
it was about a five compound
56:05
spread and we had some partner
56:07
forces with this that were going
56:09
to be the outer cord on
56:11
and we realized that we couldn't
56:13
use typically you have one 60th
56:15
which is you know very well
56:17
known very precise They've played this
56:19
game a while because of the
56:22
distance we had to take Air
56:24
Force 53's and they're not known
56:26
as combat landing capable. So we're
56:28
flying, we're flying, it's about four
56:30
hours at altitude and weather, you
56:32
know, you're trying not to freeze,
56:34
you're getting fueled and you land
56:36
and it takes off and you
56:38
do not know where on God's
56:40
green earth you exist. And it's
56:43
like landing on the moon. And
56:45
you realize that your night vision
56:47
only sees so far. And then
56:49
what do you do, pull out
56:51
your compass? So we turn on
56:53
one GPS, can find itself, you
56:55
say, got to move. It's like
56:57
the Ranger sergeant in your ear.
56:59
You know what I mean? What's
57:02
you going to do private? What's
57:04
you going to do? So we
57:06
start moving up to high ground
57:08
and somebody goes over the radio
57:10
and says, what about landmines. So
57:13
do you crouch on the ground and look
57:15
for the three little sticks that you see
57:17
in the movie? You don't know what to
57:20
do Then we start moving out once again
57:22
to a little high ground and then a
57:24
helicopter flies over us We're like okay. Let's
57:26
follow the path of the helicopter and then
57:29
somebody says on the microphone What if they're
57:31
taking off and leaving are we running? It
57:33
just starts happening. You're like now you're in
57:35
total blackout chaos. You just don't know what
57:37
to do this is your first mission This
57:40
is the first one big big yeah this
57:42
is it is how it ends mission so
57:44
how far away from the target were you
57:46
we were they put us 300 meters off
57:49
well that's actually not bad right but there
57:51
was a rise a hill in between us
57:53
so we couldn't see the compound because the
57:55
limitations and as soon as we got to
57:57
the top you can look down by the
58:00
way echo Charles saying 300 meters isn't that
58:02
bad because I've gotten out of helicopters and
58:04
been like oh damn it it's the it's
58:06
it's two clicks away yeah with a ridge
58:09
line and they landed you know for when
58:11
you're in a helicopter by the way
58:13
Like a thousand yards is like
58:15
a thousand meters is is is
58:17
30 20 seconds. It's like, oh,
58:19
you want to lay? Yeah, we're
58:21
in the spot. Yeah, this week.
58:23
We there. Yeah, we're there. Okay,
58:25
boom they set you down. You
58:27
just you just traveled, you know,
58:30
two kilometers, which is going to
58:32
take you six hours or four
58:34
hours to cover in the ground,
58:36
which you could have covered in
58:38
30 seconds out of a helicopter.
58:40
And there's no breechers there. you
58:42
know, for the heavy outside. So I
58:44
take off running, you know what I
58:46
mean? I'm running at him, but then
58:49
I'm trying not to yell, you know,
58:51
it's me, it's me, I'm coming behind
58:53
you, please look, you know, don't turn
58:55
around and smack me. And I run
58:57
past him and I see Tony and
58:59
Jay trying to put some small charges
59:01
up against this big massive outdoor.
59:03
So Afghanistan was very compound where
59:06
you had an outer 20-foot wall,
59:08
you know, three feet thick, you
59:10
know, three feet thick, like dungeon
59:13
medieval times and it took a
59:15
lot to penetrate it effectively. And
59:17
I smacked their hands, I put
59:19
on my charge and I said
59:21
run. Because I did the short
59:23
fuse one. Where you know what I
59:25
mean? It's not the, we've got to plan
59:28
this. It's the big one and the
59:30
short fuse one. There are two things
59:32
that go together. People run. Whites of their
59:34
eyes glowing green and I said, run.
59:36
You pull it and as soon as
59:38
it goes off, you run in. There was
59:40
a, they had a log on the
59:42
back of the doors. the two outer
59:44
doors and I see it flipping through the
59:47
sky. You know what I mean? And
59:49
then you're like, and you're crying because
59:51
this is how it ends, right? This
59:53
is everything you had hoped for.
59:55
And you run into the compound
59:57
and you begin, you know, your
59:59
process. of just making your breach.
1:00:01
And I came up to the
1:00:03
window, I raked and braked and
1:00:05
threw in a flash bang and
1:00:07
it hit something and dropped right
1:00:09
into the threshold there and exploded.
1:00:12
And then the salt element
1:00:14
runs past me and goes to the
1:00:16
first door blows in and it was
1:00:18
a donkey inside the building and a
1:00:20
small. Area so there's you know tend to
1:00:22
salt you but you took that donkey by
1:00:25
surprise Tell he started kicking How do you
1:00:27
put that on the purple heart? Right? I
1:00:29
had this I had to say one of
1:00:31
some we come on this building where in
1:00:33
Iraq we come with this building and you
1:00:35
know we had this big plan and you
1:00:37
know I'm the assault force commander so I'm
1:00:39
probably the number two guy to get to
1:00:41
the door I kind of step back let
1:00:44
the boys go in And you know, all
1:00:46
of a sudden I hear like, you know,
1:00:48
get in there, it's a stable. It's like
1:00:50
they had been using this building as
1:00:52
a stable, and there's a bunch
1:00:54
of freaking donkeys in there, and
1:00:56
the target was approximately 12 feet
1:00:59
to my right, the actual target
1:01:01
building. So we did a little
1:01:03
transition, but yeah, those animals be
1:01:05
funny sometimes. It gets whirder. Okay,
1:01:08
this is just getting warmed up.
1:01:10
More happens. So Tony, who was
1:01:12
my team sergeant. Route of a
1:01:14
man was the all-arming weightlifter
1:01:16
in Europe, hands as thick as
1:01:19
sausages. Smart like tractor. Brilliant guy.
1:01:21
We finally go around because it
1:01:23
was a failed breach. I like
1:01:25
him already. Go around the other
1:01:27
side. We breach in. It was
1:01:29
a long hallway and then you
1:01:31
go to the first door and
1:01:34
it had a blanket over it.
1:01:36
So once again, what training exercise? is
1:01:38
that to even conceive it. So you
1:01:40
push it aside, you rush in, and
1:01:42
it's just nothing but it's squishy, and
1:01:44
there's no furniture, and you're just like
1:01:46
bouncing in a bouncy house. Like, what
1:01:48
the heck is this? And they had
1:01:50
stack carpets up, and that's how they
1:01:52
had beds. And there was no person in
1:01:54
there, but all of a sudden we started
1:01:57
seeing movement in the corner. We're like, oh,
1:01:59
crap. And now. You're under nods, your
1:02:01
visions are differently, depths are differently,
1:02:03
and we go to draw back
1:02:05
and we see these little hands
1:02:08
pull this carpet, which is a
1:02:10
blanket up, and she sits up in
1:02:12
this little girl. And she starts screaming
1:02:14
and crying. You're like, you ever watch
1:02:17
cops? You know what I mean?
1:02:19
And you're like, oh, crap, dad's
1:02:21
probably in the other room. You
1:02:23
know, what do you do now?
1:02:25
There's no scenario where you now
1:02:27
have civilians. And, uh... Tony starts
1:02:29
moving into another corner and they
1:02:31
had something stacked and he thinks
1:02:33
it's the body. So he started
1:02:35
kicking and, you know, beating up
1:02:37
grain sacks. But then you go and
1:02:39
you say, do you leave the person there
1:02:41
or do you keep going through? And
1:02:43
so when we get out to
1:02:45
the middle, other assaultors that come in,
1:02:48
but then the buildings, you know, has
1:02:50
a fire going on. What are you going
1:02:52
to do? Right, so I ended up
1:02:54
with this little girl on my hip
1:02:57
outside, you know, directing the cell during
1:02:59
combat. You know, they're finishing off in
1:03:01
the corner. Now you're an SEC, part
1:03:03
of the building's on fire. All of
1:03:06
a sudden you recall that there's a
1:03:08
bank of computers and the right cell
1:03:10
phones, you know, now let's get back
1:03:13
into a burning building. This is why
1:03:15
we're here. Let's start picking our way
1:03:17
through that, right? Then you start your
1:03:20
collection points and you find Mama had
1:03:22
abandoned everything, so you bring
1:03:24
the kid over to Mama. It's
1:03:26
all these things become the truth
1:03:29
that we experienced from then on.
1:03:31
And you know, from before that,
1:03:33
it was always, you know, let's
1:03:35
train as you fight. No, no, that's
1:03:38
not how you're gonna fight. And so
1:03:40
we had to adapt very quickly. Yes,
1:03:42
some of those things. you know eventually
1:03:45
because i ended up running the training
1:03:47
out here for the west coast
1:03:49
seals and we had civilian actors we'd
1:03:51
hire we had women Arabic-speaking women middle-aged
1:03:54
women that would you know be yelling
1:03:56
and screaming then we got to a
1:03:58
point where we would just want to
1:04:01
do things that the guys would not
1:04:03
expect. So I'd, you know, I'd tell
1:04:05
my conduit like, hey, you know, let's
1:04:08
get give them something to think about.
1:04:10
I remember I'm standing outside a hallway
1:04:12
and I see where is a target
1:04:15
out in the desert and I see
1:04:17
like the assault train get to a
1:04:19
room and they like open the door
1:04:22
and like there's a couple stutter steps,
1:04:24
which you don't see a lot of
1:04:26
stutter steps. You know, at this point.
1:04:29
I'm like, what did my guys put
1:04:31
in there? So I walk up and I...
1:04:33
My guys had two guys in there dressed
1:04:35
up like clowns and they were having a
1:04:37
pie eating contest. So that's what these guys
1:04:40
walked in on. And the thing is, as
1:04:42
funny as that story is, and as
1:04:44
stupid as it is, just like you just
1:04:46
said, what do you do? Yeah. Is, if someone's
1:04:49
sitting there with a clown outfit on and
1:04:51
they have a pie in their hand,
1:04:53
what do you do with that person?
1:04:55
How do you handle that the matter
1:04:57
is? There's going to be things in
1:04:59
combat that might as well be a clown
1:05:01
to clown sitting even eating a because
1:05:03
it shocks your brain in the same
1:05:05
way. You couldn't have conceived of this
1:05:07
idea and you're going to have to
1:05:10
do something about it. And like I
1:05:12
said, we're talking about the maturity of
1:05:14
us as war fighters. You went into
1:05:16
a room. There's a little girl in
1:05:18
there and you're like, wait, how is
1:05:20
this even happening? It shocked your brain
1:05:22
because and it's so obvious. What? There's
1:05:24
children in Afghanistan. I know it's like,
1:05:27
of course there's going to be children
1:05:29
in these buildings. We didn't think of
1:05:31
those things as obvious as they are.
1:05:33
And so I thought that was really
1:05:36
important. And that's why I think, you
1:05:38
know, the way that we eventually adjusted
1:05:40
our training was, it was, and I
1:05:42
was having a conversation with some seals
1:05:45
the other day, is the training might
1:05:47
not be exactly what you're going to
1:05:49
see in theater, but it has to be
1:05:51
training that provokes you to have to think.
1:05:53
and make decisions. And if you can make
1:05:55
a decision in this urban environment and you
1:05:57
can make a decision in this jungle environment.
1:06:00
and you can make a decision in
1:06:02
this CQC environment, well then when you
1:06:04
get in this environment you haven't quite
1:06:06
been in, you still can go through
1:06:08
the same protocols to make a decision
1:06:10
at that time. So it's a lot
1:06:12
of lessons that we learned. Well,
1:06:14
one thing I took away is on
1:06:17
an objective, if you're the assault leader
1:06:19
or the troops aren't major or... or
1:06:21
whatever senior level leadership is resisting the
1:06:23
temptation to be the leader in the
1:06:26
door because you need to be the
1:06:28
logic leader what's going on on smelling
1:06:30
things this is going too easy uh
1:06:33
oh let's start coordinating let's move people
1:06:35
to the left and right because you
1:06:37
know everybody will get sucked in to
1:06:40
the noise and if you're not a
1:06:42
mature logic leader sitting back you
1:06:44
know letting and hearing and smelling and
1:06:46
I call it you know the X-ring and
1:06:48
the 10 ring and the 8 ring and
1:06:51
9 ring it takes a lot of leadership
1:06:53
and experience to you know look at those
1:06:55
as well. Yeah and even that story I
1:06:57
just told about we're hitting that target and
1:07:00
ended up being a stable. Even when I
1:07:02
told that story I was like I
1:07:04
was probably the number two or three guy
1:07:06
get to the door and you can't sometimes
1:07:08
you just end up there but but just
1:07:10
taking a step back and my guys knew
1:07:12
if they saw me if they saw me
1:07:14
And I was doing something that it
1:07:16
was going to engage me in
1:07:18
a minor tactical scenario, whether it's
1:07:21
prisoner handling or doing room entries.
1:07:23
Look, you got to do room
1:07:25
entries? Of course. But we're approaching
1:07:27
the target. It's really easy for me
1:07:29
to take a step back. Guys fill in
1:07:31
that spot. And that way, I'm not the
1:07:33
number one, two, three, four, five guy. Yeah.
1:07:36
And now, by the time, oh, they're
1:07:38
shooting inside, or there's not shooting inside,
1:07:40
or there's donkeys. And I can say,
1:07:42
okay, if there's donkeys, this building, it's
1:07:45
probably not the building, we're supposed to
1:07:47
be hitting, and there's a building right
1:07:49
next to us that looks almost the
1:07:52
same, let's hit that one. And I can
1:07:54
make that call. Whereas if I'm in there in a,
1:07:56
in a, in a, in a, in a donkey fight,
1:07:58
I'm not making any decisions. That's
1:08:00
that's the first big mission. How did
1:08:02
it how did it conclude? Do you
1:08:04
roll up a bunch of computers and
1:08:06
thyroid phones? A bunch of things and
1:08:08
it turned into a special forces selection
1:08:10
event because one of the events you
1:08:12
have to carry these crates right full
1:08:14
of you know ammo and stuff and
1:08:16
your hands are bleeding and so now
1:08:18
you're your your post mission you're consolidating.
1:08:20
You only have one hour to be
1:08:22
there right because of the distance and
1:08:25
everything and if you didn't make the
1:08:27
helicopter in one hour is 24 hours
1:08:29
later reset. So you're like, okay, now
1:08:31
you're the time master, right? And
1:08:33
the guy's calling out time. We
1:08:35
moved to our rendezvous location. You
1:08:37
don't know who else has encountered
1:08:39
or what's going on. And the
1:08:41
first helicopter that comes in crashes
1:08:43
his front landing gear takes off.
1:08:45
So now you're down one. Okay,
1:08:47
the cycle in the second one.
1:08:49
Who's a priority? Let's put, you
1:08:52
know, some people on here and
1:08:54
some objects. It comes. The third
1:08:56
helicopter quit in the air.
1:08:58
Refusing land. So now
1:09:00
you're down to three helicopters.
1:09:02
So all these scenarios
1:09:04
were true. And then likely
1:09:07
we had one Marine 53
1:09:09
with triple engines that could
1:09:11
go, you know, beyond tort.
1:09:13
They stuffed the rest of
1:09:15
the salt force in there
1:09:17
and we took off and
1:09:19
went home and unwound. How
1:09:21
was the op-tempo after that one?
1:09:24
Every third night. And so
1:09:26
you guys got into a
1:09:28
good groove. Yeah, every third
1:09:30
night some One objective was
1:09:32
the hornet's nest right and
1:09:34
it was very complex. It
1:09:36
was multiple buildings some went
1:09:39
in you know behind the
1:09:41
mountain because the helicopter washed
1:09:43
and walked in and staged We
1:09:45
took in vehicles because it was
1:09:47
in the middle of town and
1:09:49
that objective we started, you
1:09:52
know Seeing there were people on
1:09:54
it So you're starting to hear
1:09:56
chatter that you've got active
1:09:58
and then there's question
1:10:00
we just bomb it and soup
1:10:03
it up or do we keep
1:10:05
going so they said keep going
1:10:07
and we you know moved into
1:10:09
the compound and instantly somebody came
1:10:12
running out and you grab a
1:10:14
hold of them and so it
1:10:16
begins and there was maybe 24
1:10:18
assaulters took out 22 guys and
1:10:21
was over in a minute and a
1:10:23
half. What were the 22 guys doing?
1:10:25
It was they it was a
1:10:27
schoolhouse and they had thought that
1:10:30
we wouldn't take it down. So
1:10:32
people had learned things we would
1:10:34
or wouldn't do based on how
1:10:36
we articulate ourselves at times. They
1:10:39
had taken vehicles, so there were
1:10:41
17 SUVs, a couple anti-aircraft guns,
1:10:43
so everything said that that's a
1:10:46
meeting place. And when you go
1:10:48
running into the school, it was
1:10:50
an open compound. We came into
1:10:53
the back and they were already
1:10:55
outside talking to each other. and
1:10:57
so it was so you caught
1:11:00
off guard yeah instantly it was
1:11:02
on and so I went down
1:11:04
got pinned down you know with
1:11:06
some guys that were firing
1:11:08
outside the windows because it's
1:11:10
a compound and Tony and
1:11:13
another guy went in the
1:11:15
very first room and the number
1:11:17
two guys he's going to go in
1:11:19
somebody came out the next room beside
1:11:21
him so he got caught right then
1:11:23
in Arizona ended up in the first
1:11:26
room by himself and that's where he
1:11:28
did hand to hand four guys killed
1:11:30
him all basically broke his collarbone
1:11:32
you know so now the firefights
1:11:34
on there's probably about seven rooms
1:11:37
all together when he did hand to
1:11:39
hand what was his weapons like so
1:11:41
if you run into a room and
1:11:43
somebody's beside you and you're coming this
1:11:45
way they just grab on you. They got hold
1:11:47
of this guy. Yes. So he shot one.
1:11:49
Because the number two man didn't come in
1:11:52
because the number two man was previously occupied.
1:11:54
Next guy came out of the next room.
1:11:56
I mean it was just absolutely ended up
1:11:58
with a one man room. and somebody literally
1:12:00
grabbed his barrel, which we do that
1:12:03
shit to people all the time in
1:12:05
training, like grab their barrel. So now
1:12:07
you're under not, right? You're alone, firefights
1:12:09
are happening, you know, simultaneously, multiple, everything
1:12:11
right then and there. And so I
1:12:13
go into the next room, I remember
1:12:16
I didn't have time to put a
1:12:18
charge on, so I kicked, it kind
1:12:20
of came open, I threw a flashbang,
1:12:22
but as I'm, flashbangs out of my
1:12:24
hand, I look down, I see a guy
1:12:26
laying on the ground with his gun with
1:12:29
his gun up at me. So I immediately
1:12:31
step on his barrel. And then you
1:12:33
start going into the room and
1:12:35
there's about seven guys in there and
1:12:37
they're all trying to shoot out the
1:12:40
window or out the back. And so
1:12:42
you surprised him to the point that you
1:12:44
got to shoot these guys in the
1:12:46
back that they were shooting out the
1:12:48
window. Yeah, I mean, it was full
1:12:50
on. Yeah, it's nice. By the time
1:12:53
we came into the center of the
1:12:55
compound and we started our first engagement,
1:12:57
I mean, we're talking. seven or
1:12:59
eight meters. Now, you know, when
1:13:01
you start shooting AK, it lifts
1:13:03
up, right? So instantly
1:13:05
everybody's squatting now. They're
1:13:07
in a duckwalk because,
1:13:10
you know, the guys are getting
1:13:12
shot at and you literally go
1:13:14
into this room and they're all
1:13:17
trying to face the windows. So
1:13:19
you're actually in the center
1:13:21
of the room. Yeah, it's awesome.
1:13:23
Engaging that way. So once again,
1:13:26
how do you train to that? Then
1:13:28
the next room, the one guy we
1:13:30
took off, he had his hands up.
1:13:32
And they say they proceeded, the gun
1:13:34
trucks came around, there was guys fighting
1:13:37
on the outside now, so now we
1:13:39
had some outside contact, we had to
1:13:41
clear through, the 130 started spotting sprinters,
1:13:44
which later on you'd learn that the
1:13:46
actual leader, they disengaged quickly and make
1:13:48
a run for it. So. Did you
1:13:50
guys have any wounded? Not on
1:13:52
that compound, the one up north,
1:13:55
got somebody shot somebody shot. and
1:13:59
that was Like what number mission
1:14:01
was that in the or how
1:14:03
long three? Oh, that was number
1:14:05
three. Yeah So that was a that
1:14:07
was an ask quick escalation yes
1:14:09
into into the so you know
1:14:11
when you hit right that's it
1:14:14
other ones we would hit and
1:14:16
the SOs were There for 24 hours
1:14:18
a lot of chatter it was it
1:14:20
was a crossing station we're waiting
1:14:22
for you know somebody particular so
1:14:24
you had to do a change
1:14:26
out of positions One of the
1:14:29
guys got a kidney stone. So
1:14:31
imagine the medic trying to bring
1:14:33
him in and out. Because he's
1:14:35
a common guy. I mean, just
1:14:37
things freak snowstorm. They send back
1:14:40
a picture. They're covered, you know,
1:14:42
a foot of snow on him.
1:14:44
They're like suckers, right? I don't
1:14:46
want to be in this. No
1:14:48
way. So that was Afghanistan. And
1:14:50
tell it, it, big army came in
1:14:53
and said, turn the war back
1:14:55
on. We need somebody to shoot
1:14:57
somebody to shoot at. and Anaconda
1:15:00
happened. And also, while
1:15:02
this is happening, you had
1:15:04
the guys from 525, the
1:15:06
horse soldiers, is that
1:15:08
595, the horse soldiers, those
1:15:11
are your buddies, and they're
1:15:13
running the whole, what is
1:15:15
it, horse soldiers book, 12
1:15:17
strong book, well, became 12
1:15:20
strong book, became the 12
1:15:22
strong book, became the 12
1:15:24
strong movie, And now there's
1:15:26
an actual real book, not
1:15:28
real book, but there's a
1:15:31
book that was actually written
1:15:33
by Mark and Bob who
1:15:35
have decided that if someone's
1:15:38
going to tell their story, it
1:15:40
should be the people that didn't
1:15:42
tell the story. So the first
1:15:44
foray, once again, it kind
1:15:46
of wasn't in our culture to
1:15:48
talk and, you know, think about. storytelling
1:15:51
because we were still in Iraq war
1:15:54
and everything. The first one that came
1:15:56
in actually while we were all still
1:15:58
there was Robin Moore. And he
1:16:00
had wrote the book, The Green
1:16:02
Berets, The French Connection. So he's
1:16:04
kind of like the Patriot writer
1:16:06
of Greenberry story. So he heard
1:16:08
this and he came in, but
1:16:10
he was very, very old. And
1:16:12
he had, he was co-opted by
1:16:14
somebody that kind of led him
1:16:16
astray. And so his book he produced
1:16:19
was half washed, half made up,
1:16:21
half everything, because nobody wanted to
1:16:23
talk or say anything. And then
1:16:25
when they finally, somebody was
1:16:27
approaching to command. I'll just use
1:16:30
his name, D, you know, started
1:16:32
to get about a day's worth
1:16:34
of the story. And it was
1:16:36
all fake names. And then it
1:16:39
was like, I don't know if
1:16:41
we want to talk anymore. And
1:16:43
they left. So that book is
1:16:45
small percent of one position of
1:16:48
the story. Nobody's went in and
1:16:50
nobody's gone back and took all
1:16:52
the unconventional teams in the DA
1:16:54
team and tried to place it
1:16:56
at one time. So there's never been
1:16:58
a totality of stories because none of
1:17:00
the guys knew what other guys did.
1:17:03
So once you get back to the
1:17:05
team room, you know, you don't talk
1:17:07
about fight club. So nobody talked about
1:17:09
what you did or what you did
1:17:11
or what you did or what you
1:17:13
did. War just continued. Yeah. And at
1:17:15
the time, like, you care, but you
1:17:17
don't care that much. No. It's like,
1:17:19
yeah, I got my own story. It's
1:17:21
like, oh, cool. Oh, yeah. That's about
1:17:23
the conversation. Like, maybe there's one that'll,
1:17:25
oh, yeah, hey, make sure you put
1:17:27
your magazines over here, don't put
1:17:29
your radio over there. But other
1:17:31
than that, it's funny, the Sog
1:17:33
guys from Vietnam, like, they had
1:17:35
no idea what. They didn't even
1:17:38
know each other in many cases.
1:17:40
Nope. Nope. Same thing. With a
1:17:42
team room, you're isolated in a,
1:17:44
I was only on two teams
1:17:46
for 17 years. Yeah. So Mark
1:17:48
and Bob. You know, we've become friends.
1:17:51
Mark came over to our unit
1:17:53
after he left 595. And that's
1:17:55
how our friendship became closer and
1:17:57
closer. So you do know each
1:17:59
other. and your kids play ball
1:18:01
together and you're just in the
1:18:03
same neighborhood. And fast forward
1:18:06
when we started this business, hey, you
1:18:08
know, Mark, do you want to go
1:18:10
to the stiller? Yeah, let's go to
1:18:12
the stiller. Hey, I know somebody that's
1:18:14
an SAS. Let's go to England and
1:18:17
see a distillery in England. So this
1:18:19
thing organically, but then I was there
1:18:21
in Tampa when somebody called up
1:18:24
and said, hey, you know,
1:18:26
they're doing a movie. You're
1:18:28
like, what? What do you
1:18:30
mean? Well, you know, they
1:18:32
got actors and everything. Are
1:18:35
you guys advising? They're like,
1:18:37
what movie you're talking about?
1:18:39
And literally flew out there
1:18:41
on a Friday, went to
1:18:44
set on a Saturday, the
1:18:46
lawyers asked in a leave
1:18:48
by Saturday afternoon, and that
1:18:50
was that. Yeah. Let me
1:18:52
put it down. That's awesome.
1:18:55
Yeah. I was listening to an interview
1:18:57
with Mark and I just was a
1:18:59
part of a movie. So I've written
1:19:01
a bunch of kids books, got made
1:19:04
into a movie. But one of the
1:19:06
things that Mark was saying is the
1:19:08
same thing that you just said, which
1:19:10
is the movie had begun filming
1:19:12
when Mark showed up. And look, are
1:19:15
there some changes you can make when
1:19:17
the movies begun filming? Kind
1:19:19
of. But it's like the frame of
1:19:21
the house is there. And maybe you
1:19:23
can select what color paint you want
1:19:26
on the cabinets, but other than that,
1:19:28
man, the whole, the foundation, the room
1:19:30
layout, the plumbing, the electrical, you're not
1:19:32
moving that stuff once it's already been
1:19:35
kind of bought and paid for. It's,
1:19:37
once again, it's, we don't understand the
1:19:39
process culturing SF, you know, I could
1:19:42
talk to lots of other friends that
1:19:44
have been in the business and they
1:19:46
understand when they're involved and when they're
1:19:48
not. The movie, they told them. At
1:19:51
the end, it's a movie, not a
1:19:53
documentary. So sometimes you're trying to question,
1:19:55
you know, it wasn't exactly like this,
1:19:58
not an aug. A movie, you know. love
1:20:00
interests and you need a little
1:20:02
tension and there's about two prime
1:20:04
characters you know so after the
1:20:06
movie was made it ran into
1:20:08
some controversy obviously the name horse
1:20:11
soldiers the Hawaiian family had owned
1:20:13
IP and they wouldn't release it
1:20:15
so they had to change the
1:20:17
name which was a big no-no
1:20:19
that's why it got changed and
1:20:21
nobody was going to participate after
1:20:24
it was done but the command
1:20:26
said hey we actually dreamberries aren't
1:20:28
doing so good you know recruiting wise
1:20:30
and media wise that's embrace this
1:20:32
movie and there's some resistance it's
1:20:35
like and then they said we'll
1:20:37
let you go to the red
1:20:39
carpet premiere and we're like oh then the
1:20:41
wives were like oh red
1:20:44
carpet did you say Chris
1:20:46
Hensworth and so it's like
1:20:48
okay they got us and
1:20:50
then how this business started
1:20:53
we're in today is we
1:20:55
literally were traveling the world
1:20:57
just as friends making some
1:20:59
whiskey for fun with some
1:21:02
other veterans and we didn't
1:21:04
know if it was going
1:21:06
to be a business or
1:21:08
not so we kind of
1:21:11
like the uh... i hope you're
1:21:13
getting to be a party if
1:21:15
we can bring some of this
1:21:17
whiskey we're making. They're like, sure.
1:21:19
So we literally went, poured some
1:21:21
in a bottle, printed off on
1:21:23
a laser printer, a label, and called
1:21:25
it horse soldier and took it to
1:21:27
the red carpet premiere. That's how the
1:21:30
business started. Who do you say owned
1:21:32
the rights to horse soldier? Wayne family,
1:21:34
1959. The horse soldiers. Oh, dang. And
1:21:36
then how did you print the label
1:21:38
off and get permission to use the?
1:21:41
the name for the wisk, the bourbon. We
1:21:43
didn't know what you're supposed to do or
1:21:45
not do, that you're not supposed to transport
1:21:47
alcohol across state lines and share blah blah
1:21:49
blah. We just learned how to make it
1:21:51
and we made it for fun. So we're
1:21:53
like, oh, here we go. How about once
1:21:55
you were going for it though? Did you
1:21:58
have to buy that? Oh, yeah. Oh. So. The
1:22:00
journey of starting a business, right?
1:22:02
So we were in transition. Some
1:22:04
guys were still in, Bob was
1:22:07
still in, he was the head
1:22:09
of selection, Mark was still playing
1:22:11
contractor warrior overseas, so we were
1:22:13
in different places. And we started
1:22:16
going to craft distilleries because it
1:22:18
was fun thing for friends to
1:22:20
get together and go see how
1:22:22
VACA was made or rum. We'd
1:22:24
done a 10-day horse and mule
1:22:27
train through Yellowstone. And we gave
1:22:29
up the horses and we're going
1:22:31
out the west gate and we saw
1:22:33
a craft distillery sign that said free
1:22:35
tours and tastings. We're like, this is what
1:22:38
men do, right? We boat mostly up
1:22:40
to the bar. Before they get arrested.
1:22:42
Free whiskey? I don't think that far
1:22:44
ahead. I'm in the moment. And it
1:22:46
was fun because the wife came out
1:22:48
and it's a little bar and she
1:22:50
started pouring some things and you're of
1:22:52
course. Sipping it and she goes, oh,
1:22:54
this is potato vodka. You're like, sure,
1:22:57
can I get another one of those?
1:22:59
No, no, try potato flake vodka. Oh,
1:23:01
I could taste. But one of the
1:23:03
wives and co-founder Elizabeth started looking at
1:23:05
the bottle and talked to the wife
1:23:07
about the label and the texture
1:23:09
and the things on it. And
1:23:11
then the husband came out and
1:23:13
said, would you like to see
1:23:15
the stills? And he go behind
1:23:17
the... the rope and you see
1:23:19
mechanical and engineering and what time
1:23:21
do you show up to start
1:23:23
this. So we literally got back
1:23:25
to the Airbnb checked out and
1:23:28
hit every craft distillery from West
1:23:30
Yellowstone back to Tampa Florida.
1:23:33
It took us three weeks on a
1:23:35
journey. And no DUIs. No, no, no.
1:23:37
Because we would stop. We're mature. You
1:23:39
know what I mean? And we called
1:23:41
up Mark and he said, hey, I
1:23:43
got an essay as a buddy that
1:23:46
owns a distillery in Scotland. So we
1:23:48
flew to Scotland, went to whiskey university,
1:23:50
went up, you know, space-side. Is whiskey,
1:23:52
is whiskey university a real thing? Or
1:23:54
you just, there's a real thing. Yeah, so
1:23:56
we don't know these things. You don't know
1:23:58
the culture. You just. scratch your way
1:24:01
into it. And so we took official
1:24:03
classes on nosing and tasting the history
1:24:05
of whiskey without the E, which is
1:24:08
the English version, right? And we go
1:24:10
to see what tourism sees at a
1:24:12
distillery. You kind of walk this velvet
1:24:14
guided rope and then you go through
1:24:17
the curio shop at the end and
1:24:19
you buy three bottles for your buddies.
1:24:21
You go to the next one and
1:24:24
then when we got to Thorso, the
1:24:26
northernmost city in Scotland, where the Vikings
1:24:28
came. There's nothing to do, but work
1:24:31
at that distillery and go to the
1:24:33
bar. Work at the distillery to go
1:24:35
to the bar, right? It's like oil
1:24:38
drags. And we learn how to turn
1:24:40
them on, you know, the Scots are
1:24:42
very efficient. There's no task left unmanaged
1:24:44
with them. And we left, we came
1:24:47
home, somebody said, what's the difference between
1:24:49
whiskey and Scotland and Irish whiskey? So
1:24:51
we said screw it, let's go to
1:24:54
Ireland, spend a month in Ireland. Tealing
1:24:56
and Thorso, or Kelbegan, and just would
1:24:58
knock on the door and say, can
1:25:00
we work here for a week? And
1:25:03
so we came back, we went into
1:25:05
Kentucky. Can I work at a
1:25:07
warehouse on the weekend? We would just
1:25:09
go and see a bunch of
1:25:12
broke vets, man. This is interesting.
1:25:14
Can we just come, just pick
1:25:16
your brain and everybody was
1:25:18
open. And so we started
1:25:20
forming a company. called American
1:25:23
Freedom Distillery and my
1:25:25
business partner mentor John
1:25:27
Coco, previous generation Greenbree
1:25:29
agency, him and another
1:25:32
buddy started an insurance
1:25:34
company highly successful. Daddy Warbux
1:25:36
successful, right? And he understood business
1:25:38
so we formulated it and we
1:25:41
started making a couple barrels and
1:25:43
that's when the movie hit. So
1:25:45
we went up there, did the
1:25:47
movie. came back from the movie
1:25:50
the next day we went to
1:25:52
a charity event and the owners
1:25:54
of ABC liquor in Florida heard
1:25:56
that we were somehow part of this
1:25:58
movie. We heard that He owned liquor
1:26:01
stores and he said, I'll take
1:26:03
50 cases. Nice. Now you had
1:26:05
to go make 50 cases.
1:26:07
Yes. Literally, put a
1:26:10
legionaire, went back there,
1:26:12
filled up some juggo
1:26:14
bottles, printed off some
1:26:16
labels, licked them on, drove them.
1:26:18
Across the eight lines. No. No.
1:26:21
They arrived. What's the statute of
1:26:23
limitations on state lines? Son of
1:26:25
a bitch. The mistakes. But we
1:26:27
didn't know. So we just learned
1:26:29
how to make it. Now you
1:26:31
don't know what distribution is, what
1:26:33
sales is. We didn't even have
1:26:36
an invoice. You didn't know any
1:26:38
of this stuff. And that first
1:26:40
year, we were educated. We formed
1:26:42
alliances. We formed partnerships. And today
1:26:44
we're the fastest growing bourbon in
1:26:46
the country. I'm building seven
1:26:49
million gallon facility. It'll make
1:26:51
100,000 barrels a year, which
1:26:53
is a million cases, which
1:26:55
is the size of Woodsford, from
1:26:57
a bunch of guys who knew
1:26:59
nothing about anything. And where are
1:27:01
you guys building that? In
1:27:03
Kentucky. Did you guys buy
1:27:06
the land already? Yeah. So
1:27:08
you start knowing when you
1:27:10
go, there's a, to get
1:27:12
started, usually buy somebody else's
1:27:14
contract distilling. I have about
1:27:16
30,000 barrels aging right now,
1:27:18
and that's a whole separate
1:27:21
business because four to six
1:27:23
years to eight years has to
1:27:25
age. And then I have my
1:27:27
horse soldier Bourbon as a
1:27:29
brand, which we did 150,000
1:27:31
cases last year. So we
1:27:33
realize that if I bought
1:27:35
a barrel from somebody else and
1:27:37
I paid $1,000, if I made
1:27:39
it myself, I make for 500.
1:27:42
I'm losing that profitability. So at
1:27:44
what point in your business plan
1:27:46
do you start to transition to
1:27:48
think 25 years, 100 years out,
1:27:50
if I can only integrate all
1:27:52
of my production manufacturing and then
1:27:54
my sales side takes over once
1:27:56
it's age appropriate. So we bought
1:27:58
an old golf course. in the
1:28:00
smallest town in Kentucky, away
1:28:02
from all the big distilleries
1:28:04
and COVID hit. Oh. So
1:28:06
what was a plan to
1:28:09
build a distillery, a hotel,
1:28:11
5,000 person amphitheater because we
1:28:13
like to think big? Mm-hmm.
1:28:15
Came with drones, right? We
1:28:17
don't think small. It would
1:28:19
have cost us $1.50 to
1:28:21
build, then it got up
1:28:23
to 450 million. And so
1:28:25
we had to... break apart
1:28:27
the big idea into little
1:28:30
chunks and now the build
1:28:32
is about halfway done we've
1:28:34
got the tanks in we've
1:28:36
got everything we're gonna open
1:28:38
up the 4th of July
1:28:40
2026 nice 250th anniversary of
1:28:42
America America American dream screw
1:28:44
it that's bad for amateurs
1:28:46
yeah right on little deviation
1:28:48
there rewind a little deviation
1:28:51
there rewind a little Let's
1:28:53
bring you back to the
1:28:55
military. You're you get done.
1:28:57
So you get done with
1:28:59
that deployment What's your next?
1:29:01
What's your next? We get
1:29:03
back there at the same
1:29:05
at fifth group. Oh, yeah,
1:29:07
fifth group still still on
1:29:09
the SIF Still in the
1:29:12
SIF already heard rumblings getting
1:29:14
ready for Iraq Because
1:29:17
we had already been in
1:29:19
the 90s into Kuwait we
1:29:21
already knew certain elements had
1:29:24
you know whether it was
1:29:26
WMD or whether it was
1:29:28
Unconventional or regular warfare strategic
1:29:30
reconnaissance those ideas were probably
1:29:32
just blown off the dust
1:29:34
and So by November team
1:29:37
started getting ready and going
1:29:39
into Jordan and Kuwait and
1:29:41
positioning by this you know
1:29:43
early February the missions were
1:29:45
set and by the invasion
1:29:47
teams were already going inside
1:29:49
to whatever is now oh
1:29:52
three yeah so you lead
1:29:54
the invasion from multiple fronts
1:29:56
if you recall it only
1:29:58
took 90 days once again
1:30:00
from And were you over
1:30:02
there on the push-up? Yeah.
1:30:04
Nice. And what were you
1:30:07
guys doing? One mission still,
1:30:09
you know, sensitive enough, then
1:30:11
that problem was solved and
1:30:13
it became, you started picking
1:30:15
up either oars. Either you
1:30:17
were going to do the
1:30:19
Jessica Lynch mission or another
1:30:22
force was. Well, shit. They
1:30:24
got it. Because the war
1:30:26
was just over within a
1:30:28
flash. What do you do?
1:30:30
You know what I mean?
1:30:32
They, we were literally in
1:30:34
Baghdad, going to the market,
1:30:37
hanging out, and shops, you
1:30:39
know. Yeah, and there was
1:30:41
that weird time. Yeah, there
1:30:43
was a weird time where
1:30:45
it was, like, there wasn't
1:30:47
an insurgency. There wasn't, it
1:30:49
was kind of, like you
1:30:52
said, you're going out in
1:30:54
the market. Yeah, it was
1:30:56
quiet. And we didn't understand
1:30:58
because we had bypassed, you
1:31:00
know, you know, a lot
1:31:02
of things in high site,
1:31:04
a lot of things in
1:31:07
high site. Hopefully we understand
1:31:09
now, but we don't, you
1:31:11
know, all these compounds, where
1:31:13
these munitions were, that became
1:31:15
the feeders and fuels, you
1:31:17
know, all of these things
1:31:20
we didn't secure, we were
1:31:22
such a rush just to
1:31:24
exist and occupy. And then
1:31:26
from there, once you had
1:31:28
the lack of structured governance,
1:31:30
the people began to revert
1:31:32
to stripping. Things so government
1:31:35
buildings all these things so
1:31:37
you couldn't go back and
1:31:39
reinsert government institutions because You
1:31:41
know they were already degrading
1:31:43
so that lasted April May
1:31:45
came back for two months
1:31:47
and then Djibouti Djibouti and
1:31:50
what was Djibouti like? Take
1:31:52
your hand. Call the rim
1:31:54
of the asshole That's your
1:31:56
booty right there. What we
1:31:58
saw was this phenomena of
1:32:00
foreign fighters. So if you
1:32:02
think historic how people migrated
1:32:05
for the Hajj, how they
1:32:07
supplied other jihadi things throughout
1:32:09
generation. There's this kind of
1:32:11
out of, you know, theater
1:32:13
out of travel network of
1:32:15
people coming across. And as
1:32:17
things started devolving in Iraq,
1:32:20
Elements Elements could fight them
1:32:22
there, but how do you
1:32:24
pick them apart before they
1:32:26
get there and understand the
1:32:28
networks that are facilitating them?
1:32:30
So the mission was basically,
1:32:32
Djibouti was the last long
1:32:35
land mass before Yemen. So
1:32:37
did we have a presence
1:32:39
there and could we understand
1:32:41
the networks? It was all
1:32:43
more deep reconnaissance, small network,
1:32:45
disbanding, you know, understand the
1:32:47
flow of pattern. And
1:32:50
then you went back to
1:32:52
Iraq again. Yes. A couple
1:32:55
times? Yeah, I'm right. Two
1:32:57
times. So that was, N
1:32:59
of O3, early O4 was
1:33:02
Djibouti, had a great time,
1:33:04
different. Now Chaos reigned. And
1:33:06
they decided to break the
1:33:09
company apart and put the
1:33:11
company down south in a
1:33:13
traditional SF, you know, regional
1:33:16
regional. orientation and we had
1:33:18
a sconderia to Alcutt to
1:33:21
Karbala and the Jaff, the
1:33:23
whole southern region in the,
1:33:25
probably starting in July of
1:33:28
2004. July of 2004, okay.
1:33:30
And then what was that,
1:33:32
what was the op-tempo like
1:33:35
for that? Every other night.
1:33:37
I think I did 90
1:33:39
complete hits and missions and...
1:33:42
And did you have a
1:33:44
partner force? Or did you
1:33:46
guys? Mixures. Okay. So... If
1:33:49
we, if it was something
1:33:51
small local, right, we had
1:33:53
either hill of swat or
1:33:56
you had the swanies, it
1:33:58
depend on. Fluff the 36
1:34:00
commandos were just getting started
1:34:03
ICTF was just getting started
1:34:05
and if if as battles
1:34:08
were progressing whether it was
1:34:10
Fallujah or output on the
1:34:12
west side right the Iranians
1:34:14
coming over then you would
1:34:16
assemble we would bring a more
1:34:19
dedicated element for
1:34:21
the precision of the problem or if
1:34:23
you just need nugs and thugs you'd
1:34:25
bring you know, some local militia in
1:34:27
with you, right? Just to keep the
1:34:30
peace and keep people out of your
1:34:32
way and do your thing. So, I
1:34:34
mean, every third day was, you know,
1:34:36
is this a bomber? And we know
1:34:39
the neighborhood or is this, you
1:34:41
know, people creeping across the Iran
1:34:43
and we're seeing a lot of
1:34:45
personalities pop up and then it just
1:34:47
unleashed an al-cut. And you
1:34:49
say you were formulated like
1:34:52
a... Or you were structured
1:34:54
like a normal ODA at
1:34:56
this point? Yeah, so we
1:34:58
went back to 12 man
1:35:00
teams in, you know, regional
1:35:02
locations, assisting the fun term,
1:35:04
the battlefield, you know, space owner.
1:35:07
Why did they do that
1:35:09
to the SIF? I think
1:35:11
by then the national elements
1:35:13
were so dedicated and they
1:35:15
were building their empire of
1:35:18
capabilities. Right. Well, we're just
1:35:20
moving you to the other job other job
1:35:22
back to you know, but we would then
1:35:24
come together when necessary So the
1:35:27
elements down south so you had
1:35:29
once again some major battles and
1:35:31
a JAF was happening at the
1:35:33
time the cemetery battles They did
1:35:36
the SOs counterchets and in doing things
1:35:38
you had the Iranian stream and across
1:35:40
Alcutt area you had you know Fallujah
1:35:42
just igniting what was your what was
1:35:44
your role in the in the ODA
1:35:46
at this point. I'm back to team
1:35:48
sergeant. Awesome. And then troop sergeant major.
1:35:50
So when we assemble like the Wonder
1:35:52
Twins, you know what I mean? You
1:35:54
call up the banner and you say,
1:35:56
all right, you know, let's meet somewhere.
1:35:58
Let's either bring ourselves. you know, unilateral,
1:36:01
let's bring a hill of swad
1:36:03
or let's bring a marine, the
1:36:05
Marines want to go in somewhere,
1:36:07
so okay, let's do the death
1:36:09
stars, I like to call it,
1:36:12
and bring in a big package
1:36:14
and take over a whole kind
1:36:16
of non-compliant village. Yeah. Was there
1:36:18
any major challenges during that deployment?
1:36:21
Coordination. I didn't know where we
1:36:23
were going until a week before
1:36:25
we got there. So now you're
1:36:27
blind. How do you set up
1:36:29
assets and work networks and do
1:36:32
things? We were on the tear
1:36:34
lines. We were having that discussion.
1:36:36
You know what I mean? The
1:36:38
cracks. So we were on the
1:36:40
crack by Southern Baghdad, you know,
1:36:43
going south. And that's, you know,
1:36:45
where people were squirting. They were
1:36:47
conducting activity in one area and
1:36:49
they were squirting back for rest
1:36:52
and relaxation in another. And these
1:36:54
elements, because the action activities, they
1:36:56
would all storm and put bases
1:36:58
and, you know, think that's where
1:37:00
the fight, but really the people
1:37:03
organizing that and coordinating it were,
1:37:05
you know, coming back in these
1:37:07
remoter locations, suburbs for effect. So
1:37:09
when we started to unscratch that
1:37:12
and uncover that, it... Awoken a
1:37:14
whole nother area. So it's never
1:37:16
once again where everybody wants you
1:37:18
to focus the problem area It's
1:37:20
where we're humans too. We go
1:37:23
back and reset and refite Reorganized
1:37:25
re communicate refund each other and
1:37:27
we started Pilling apart those networks
1:37:29
so they couldn't relax and how
1:37:32
long was that deployment a seven
1:37:34
month? Yeah, was that standard for
1:37:36
you guys? Yeah, okay, because that's
1:37:38
I know some other elements were
1:37:40
doing four month deployments. The seals,
1:37:43
we've always kind of done what
1:37:45
the Marine Corps does, which is
1:37:47
be aligned with the big Navy,
1:37:49
which is basically a six or
1:37:52
seven month deployment. So it sounds
1:37:54
like you guys did the same
1:37:56
thing. Yeah. And so you get
1:37:58
home from that diploma. Are you
1:38:00
still a single dude at this
1:38:03
point? I've been lucky and love
1:38:05
many times, right? No. I think
1:38:07
it was my fourth divorce by
1:38:09
then. Okay, so you've been rocking
1:38:11
and stacking. Yeah. I enjoyed being
1:38:14
gone a lot, right? I've been
1:38:16
married to my wife now since,
1:38:18
you know, 17, 18, 20 years.
1:38:20
So it also takes the right
1:38:23
type of person when you say
1:38:25
I'm here and then. you know,
1:38:27
a month later, and then you're
1:38:29
gone. The hard part is just
1:38:31
getting your relationships back with your
1:38:34
kids. Yeah. Do you come home
1:38:36
from that deployment and then it
1:38:38
says reload for another one? So
1:38:40
in between those times, I ran
1:38:43
the advanced urban combat school, so
1:38:45
now you've got other teams, so
1:38:47
you get into the training cycle
1:38:49
of getting them ready, and then,
1:38:51
you know, things are really starting
1:38:54
to downturn. So if you think
1:38:56
about... You know, Ramadi, we had
1:38:58
lost some guys in Ramadi in
1:39:00
2004, pretty hard. And they were,
1:39:03
some guys were trained, you know,
1:39:05
really good and went to the
1:39:07
schoolhouse for direct action. They tried
1:39:09
to give it to their ODA
1:39:11
and they were caught in a
1:39:14
circumstance, right? So we realized that
1:39:16
if some of these guys are
1:39:18
going to fight in this urban
1:39:20
environment. They they needed to advance
1:39:23
their skill set how to maneuver
1:39:25
how to climb walls how to
1:39:27
be repetitious entry versus expose of
1:39:29
all these things So we we
1:39:31
really brought our skill set to
1:39:34
the other ODAs and Then I
1:39:36
went back for another four to
1:39:38
five months into Baghdad. So now
1:39:40
I'm off the team. I'd been
1:39:42
there too long. I'm at the
1:39:45
schoolhouse running that, but then the
1:39:47
command says, hey, come in and
1:39:49
support us with the ICTF and
1:39:51
commandos and help professionalize their training
1:39:54
pipeline, their acquisition pipelines. Now you're
1:39:56
making a force not for convenience
1:39:58
and partnership as you're making something
1:40:00
sustainable. So I went and helped
1:40:02
out with that. And what year
1:40:05
did you go help out with
1:40:07
the ICTF? Five. Okay. Because I
1:40:09
was supposed to, when I was
1:40:11
a troop commander, task unit commander,
1:40:14
I was supposed to go and take over the,
1:40:16
for the seals, because it was both, they
1:40:18
had both seals and green burets with the
1:40:20
ICTF in Baghdad. And so they were all
1:40:22
working together and then I was supposed to
1:40:25
go and take over the seals that
1:40:27
were there. And I went on
1:40:29
pre-deployment site survey, but this was
1:40:31
in early 06, probably like March
1:40:33
of 06, went there, met with
1:40:35
the ICTF, went out some ops
1:40:37
with them, and then was all
1:40:39
ready to do the turnover and then
1:40:42
we came home and then they
1:40:44
sent us to Ramadi and said,
1:40:46
which was awesome, but that was
1:40:48
my interaction with the ICTF. And
1:40:50
the ICTF was squared away unit.
1:40:53
Definitely for Iraqis a
1:40:55
square-to-way unit, but it was interesting
1:40:57
because they had like our weapons
1:40:59
They had night vision like any
1:41:01
means. Yeah, they were they were
1:41:04
and and I'm sure you've heard
1:41:06
this but the guys that the
1:41:08
ICTF that went up and fought
1:41:10
in Missoul Mm-hmm took massive casualties
1:41:12
But they were also brave and
1:41:15
yes fought really hard and they
1:41:17
fought with a lot of courage
1:41:19
which was a real testament to
1:41:21
what all those greenberries and seals
1:41:23
did to and what you guys
1:41:25
did to put that force together
1:41:28
and give him a culture of
1:41:30
courage and commitment that you know we
1:41:32
didn't see a lot from other
1:41:34
units in the Iraqi military so
1:41:36
that was a real testament to
1:41:38
that that idea of making a
1:41:41
long-standing group and it's unfortunate
1:41:43
that they did suffer such heavy casualties. Well
1:41:45
they did you know once again I think
1:41:47
we we build them and There for a
1:41:50
while you couldn't do the mission unless you
1:41:52
had a partner for us. So people kind
1:41:54
of, you know, hey look at these four,
1:41:56
is that enough to get the yes? And
1:41:58
then you try to build. them as a
1:42:01
competent leadership, but then you still
1:42:03
tickle the close air support in
1:42:05
the Intel, you know, they're not
1:42:08
ready to be self-sustaining yet. And
1:42:10
the first time probably was they're
1:42:12
planning their own missions, you want
1:42:14
them to go, maybe we'll advise
1:42:17
to the side, and then, you
1:42:19
know, that's what messed that up.
1:42:21
You know what I mean? We've
1:42:24
lost all those lessons, even to
1:42:26
this day, you know, how to
1:42:28
recount what... Worked what didn't what
1:42:31
will we do better and You
1:42:33
know now it's gone Yeah What
1:42:35
are you doing you get done
1:42:38
with that? So I'm a off
1:42:40
the team now. I'm a senior
1:42:42
E8 Typically if you're getting ready
1:42:44
to go for a company start
1:42:47
major they send you to start
1:42:49
major academy for a year. I
1:42:51
didn't want to go I'm a
1:42:54
little out of You know, we're
1:42:56
talking seven months since 9-11. You're
1:42:58
in constant combat. And this opportunity
1:43:01
came up to go to Tampa,
1:43:03
and I'm from Florida anyways. Okay,
1:43:05
so I get assigned to the
1:43:08
headquarters. So imagine going from the
1:43:10
lowest tactical on-the-edge level. A major
1:43:12
was important. A colonel was invisible,
1:43:14
but the God. Yeah. Now you
1:43:17
walk into a four-star headquarters. And
1:43:19
there were only 17 soft NCOs.
1:43:21
in the entire headquarters. Wow. They
1:43:24
didn't know what to do with
1:43:26
us. She had kind of had
1:43:28
to find your own place. Yeah,
1:43:31
crazy. So I did not know
1:43:33
that. How many people are at
1:43:35
that command? Thousands. Thousands. All retired,
1:43:38
you know, oh fives, oh sixes
1:43:40
and you know, four star, two
1:43:42
three stars. Four, you know, two
1:43:45
stars. He just go down, like
1:43:47
the Richter scale just comes down.
1:43:49
So there was an individual I
1:43:51
was introduced to. tell you two
1:43:54
funny stories. One was a guy
1:43:56
named Ed Winters and he had
1:43:58
just left Seltine 6 and he
1:44:01
came to Tampa and they started
1:44:03
this task force called the interagency
1:44:05
task force right so by then
1:44:08
you start to see what Jasonk
1:44:10
was doing with their capabilities and
1:44:12
all of the the reservoir dog
1:44:15
colors sitting in one place sharing
1:44:17
the problems of the mission right
1:44:19
so they tried to recreate that.
1:44:21
So Ed was the first one.
1:44:24
So we began to take people
1:44:26
funding you know capabilities and throw
1:44:28
them in a dog pile and
1:44:31
see how we could support elements
1:44:33
forward or support you know US
1:44:35
had a problem at the time
1:44:38
we could encounter anybody on the
1:44:40
battlefield and when but why couldn't
1:44:42
we as a country use whole
1:44:45
of a nation and share and
1:44:47
support information and degrade networks before
1:44:49
they even got on the battlefield
1:44:51
and so that was the big
1:44:54
idea and so that became the
1:44:56
genesis of the interagency task force.
1:44:58
And how long did you do
1:45:01
that job for? 2010. So six
1:45:03
to ten, four years. So winners
1:45:05
and then Scotty Miller came. That's
1:45:08
where we became friends and then
1:45:10
had an Air Force Bob Holmes
1:45:12
and then Frankie Shoyer who left
1:45:15
the DEA. So I was a
1:45:17
listed visor so people would plug
1:45:19
in and out. we began to
1:45:22
have separate cells and that's where
1:45:24
I met Jim, right? We had
1:45:26
a foreign fighter cell, we had
1:45:28
a nefarious network cell, we had
1:45:31
defense or counter-finance, and you started
1:45:33
picking apart these problems because there
1:45:35
was nobody else really unified to
1:45:38
look at them from that holistic
1:45:40
viewpoint. And then after that, did
1:45:42
you retire after that? I did.
1:45:45
And how was that decision? It
1:45:47
was time. Right. Right. So. So.
1:45:49
Here I am, I'm working for
1:45:52
a three-star equivalent. I'm an E8.
1:45:54
Half the time I'm in a
1:45:56
suit walking around. as soon as
1:45:58
you put on a uniform, people
1:46:01
judge you, especially if you're at
1:46:03
a lower rank. And my family
1:46:05
came as the first time they
1:46:08
read you off the rolls and
1:46:10
say what you did. And then
1:46:12
the next day I was nobody.
1:46:15
So like most people, I worked,
1:46:17
somebody approached me and they had
1:46:19
a contract supporting, at the time
1:46:22
was McChrystal, overseas, and that was
1:46:24
evaluating how Afghanistan was going 10
1:46:26
years into it. So I spent
1:46:28
about another nine months in Afghanistan
1:46:31
walking the battlefield like a Ronan.
1:46:33
I could go to any meeting,
1:46:36
get on any helicopter, walk any
1:46:38
foot patrol, just to assess why.
1:46:40
And I think you came up
1:46:42
with an interesting assessment. The viewpoint
1:46:45
that you took of this
1:46:47
was interesting. Yes, I got
1:46:49
to speak, you know, with
1:46:51
old tribal commanders, people on
1:46:53
the ground, you know. their question
1:46:56
is why are we still here I
1:46:58
thought you know in the beginning you
1:47:00
said you would come you would avenge
1:47:02
we can understand that now turn over
1:47:05
the country and Afghan will become Afghanistan
1:47:07
and as I would walk the
1:47:09
battlefield I would go on a patrol
1:47:11
and I watched some kids get blown
1:47:14
up and watched the medics didn't even
1:47:16
know how to apply morphing you just
1:47:18
start seeing these things you're confused
1:47:20
on why we're still here and
1:47:22
you start going into these jock
1:47:25
centers and watching young commanders make
1:47:27
decisions and watching people run out
1:47:29
of ammo in the first 30
1:47:32
seconds. You're like, you know, why
1:47:34
haven't we evolved? People have transitioned.
1:47:36
They show up to the new
1:47:38
same location that American has been
1:47:40
at for 10 years, but not
1:47:42
know any people or anything. It
1:47:44
was just, I didn't understand it.
1:47:46
So as I started to assess
1:47:48
myself and what was going on
1:47:51
at the end, I printed this.
1:47:53
presentation was very basic and it
1:47:55
was just a U.S. soldier and an
1:47:57
Afghan soldier and it was the cost.
1:47:59
on one side or the other. How
1:48:02
much does it cost us to fill
1:48:04
the soldier? How much does it cost
1:48:06
to Taliban? So it was
1:48:08
an economic assessment. And the
1:48:10
American soldier, 1.3 million, you
1:48:12
know, education, high school equipment,
1:48:14
whatnot. Taliban soldier, Rusty, A.K.,
1:48:16
$7. And I just went
1:48:18
down the pipeline from vehicles
1:48:20
to a Toyota High Lux,
1:48:23
you know, a million and
1:48:25
a half dollar MRAP versus,
1:48:27
and at the end. You
1:48:29
know, we're in this battle
1:48:31
because we can sustain it
1:48:34
economically. But yet these people
1:48:36
who don't have economic,
1:48:39
technological, advanced, education,
1:48:41
all this other
1:48:43
stuff truly have control
1:48:46
of the country. So we
1:48:48
need to reassess what we're
1:48:50
doing here. Did this make
1:48:52
it anywhere? I presented it
1:48:55
and I quit government.
1:48:57
They vowed never to be a government
1:48:59
contractor to do anything again. Did it
1:49:01
get received at all? Did anyone nod
1:49:04
their head and say? Well, they did.
1:49:06
I mean, I had the senior relationships
1:49:08
at the end to go, where is
1:49:10
this going? And I mean, it was presented
1:49:12
at the intellectual level, right? It
1:49:14
wasn't like you would do an
1:49:17
assessment of a unit after an
1:49:19
exercise and, you know, you should...
1:49:21
make four decisions better and you
1:49:23
should you know incorporate this technology
1:49:26
better wasn't that it was just
1:49:28
intellectually how how are we still
1:49:30
here and have we achieved because
1:49:32
being there the first time was
1:49:35
to root out al-qaeda unseat the
1:49:37
Taliban from power which was
1:49:39
allowing them to facilitate training
1:49:41
and planning in Afghanistan to
1:49:43
ten years later we've applied
1:49:46
you know all of these
1:49:48
things we've backed away from
1:49:50
some of the simple realities
1:49:52
of Afghanistan probably needs 200
1:49:54
years in the oven and
1:49:57
their solution is something they
1:49:59
have to for themselves and manage
1:50:01
and fight the way they're
1:50:03
going to fight. So if
1:50:05
we're training them to look
1:50:07
like us, think like us,
1:50:09
use our tools and act like
1:50:11
us as soon as we take that
1:50:14
out, it reverts back. So.
1:50:16
So when you, you say
1:50:18
you quit government employment at
1:50:20
that time, like it was,
1:50:22
was this a huge kind
1:50:24
of epiphany? Moment in your
1:50:26
life we were we were so how
1:50:29
the next phase happen is I was
1:50:31
on the board of the Green Bray
1:50:33
Foundation in Trying to help them
1:50:36
raise money and we were
1:50:38
having you know our storytelling
1:50:40
problem right the seals are
1:50:42
very good. They have great Post
1:50:44
seal people that will go out
1:50:46
and and encourage people you know
1:50:48
to raise money for do events
1:50:50
for whatever Special forces are like
1:50:53
mountain men, you know, we're huff
1:50:55
and we're quiet and we don't
1:50:57
want to talk about anything and
1:50:59
so We were seeing more guys
1:51:02
getting injured as government contractors because
1:51:04
if you get injured or shot
1:51:06
or blown up Your treatment
1:51:08
and your evacuation is
1:51:11
completely different So these guys were
1:51:13
now saying as the Green Bray
1:51:15
Foundation you were You were helping more
1:51:17
guys that have been wounded as
1:51:20
contractors than you were guys that
1:51:22
were getting wounded as we had
1:51:24
enough problems with guys on active
1:51:27
duty Right and we were finding
1:51:29
the cracks like in vitro fertilization
1:51:31
guys were wanting to store some
1:51:34
and if they lost something they
1:51:36
could you know still create families
1:51:38
hyperbaric oxygen chambers all the stuff
1:51:41
that VA wasn't ready for or
1:51:43
alternative physical therapies anything You wanted
1:51:45
encouraging, had to pay for it
1:51:47
outside of any normal VA or
1:51:50
medical system. We had guys shot
1:51:52
through the neck, wanted nasal stem
1:51:54
cell surgery so it could rekindle
1:51:56
atrophy from the inside. He's still
1:51:58
alive today. Romi Camargo. business
1:52:00
owner, quadriplegic. So all
1:52:02
of a sudden you're getting calls that
1:52:05
the guy you talked to a month
1:52:07
ago was Art Major or something now
1:52:09
is Mr. and he got you know
1:52:12
a contract with somebody and then got
1:52:14
shot and now you know he doesn't have
1:52:16
the funds and he's let go
1:52:18
by the business and he's trying
1:52:21
to get some medical care. He's
1:52:23
a workman comps claim. So
1:52:27
you're you're doing that and this
1:52:29
was after you finished that commanders
1:52:31
advisory and assistance team This is
1:52:33
when you go to the Greenberry
1:52:35
Foundation and you're in and you're
1:52:37
out there raising money seeing all
1:52:39
the problems that guys are facing
1:52:41
so As you're raising money,
1:52:44
you see, you know, men and
1:52:46
women that are the corporate pillars
1:52:48
that become successful entrepreneurs, so you
1:52:50
start to get to know them
1:52:52
as you develop relationships, so Greenberry
1:52:55
Skill 101, right? Get to know
1:52:57
them, you know, help them with
1:52:59
your problem, and they become generous.
1:53:01
But I become fascinated on how
1:53:03
they grew their wealth and took
1:53:06
advantage of the American dream. And
1:53:08
the word entrepreneurism,
1:53:10
you know, was an idea theory.
1:53:12
And so I created a program
1:53:14
called The Next Ridge Line. So
1:53:17
metaphorically how I'm getting from
1:53:19
here over there through the valleys
1:53:21
and the haulers. And if we
1:53:23
can only, you remember the Rambo
1:53:25
movie at the end? When your
1:53:27
kid, Rambo was about the knife.
1:53:29
You know what I mean? The running and
1:53:31
evading and standing up to Johnny Law, but
1:53:33
at the end he's crying saying I can't
1:53:35
even get a job with helicopters and pumping
1:53:38
gas. I can't even get a job pumping
1:53:40
gas. Echo, you have to run a quote
1:53:42
right now? Is that what we're doing? You
1:53:44
talking about first blood. Yep. So now you're
1:53:47
older, you're like, well, how can we be
1:53:49
this highly trained and skilled? And then the
1:53:51
only job you walk into immediately is back
1:53:53
into, back into combat, but you don't
1:53:55
have the support you have the support
1:53:57
you had. Why aren't we in a
1:54:00
enabling this generation to
1:54:02
become entrepreneurs. So I created the program,
1:54:04
we put in some money, and on
1:54:06
the stage were New York City. And
1:54:08
I had Roger Ailes, the head of
1:54:11
Fox at the time, give the richest
1:54:13
guy in the room and award, he'll
1:54:15
bring his rich buddies, non-profit 101. And
1:54:17
on the mic, I literally dropped the
1:54:20
microphone. I said, I quit. And if I
1:54:22
can't walk off the stage and follow
1:54:24
this program and start a business with
1:54:26
friends, you all deserve your money back.
1:54:29
You do that on stage? Yeah. And
1:54:31
that's when we went to Yellowstone
1:54:33
to figure out what we're going
1:54:35
to do next. And that was the
1:54:37
beginning. That was the beginning. How long
1:54:40
did it take to go from, you
1:54:42
know, when you're like, did you have
1:54:44
an idea of, I want to start
1:54:47
a business? Yes. It was just a
1:54:49
business. Yep. It could have been sneakers,
1:54:51
it could have been hats. I did
1:54:54
operator with backpacks and t-shirts and everything
1:54:56
you see at the shot show. And
1:54:58
you're like. Hey, everybody else
1:55:00
has got a backpack. I just came
1:55:03
up with this hold on a second
1:55:05
and I said all right So I
1:55:07
talked to my friend who's my business
1:55:09
partner now Coco and I was a
1:55:12
green beret and but he's is he
1:55:14
older than us. Yes. Okay. He was
1:55:16
blown up in the first Gulf War.
1:55:19
Okay. I'm a live date. It's coming
1:55:21
up. Got it out. We'll go somewhere
1:55:23
dark and and probably drink some
1:55:25
some worse Some horse older rumors
1:55:28
don't say it too fast. Okay,
1:55:30
I know I get that all
1:55:32
the time but he Him and
1:55:34
another buddy started very successful insurance
1:55:37
business went public back down the
1:55:39
private sold it for a lot
1:55:41
Started buying Blue Cross Blue Shield
1:55:43
franchises before Obamacare hit. I mean
1:55:45
the epitome of self-made nicely done.
1:55:48
So I asked him as a
1:55:50
John I got these little companies these ideas
1:55:52
I'm making five bucks here and a
1:55:54
hundred bucks and these were backpacks and
1:55:56
freaking slings and whatever the same yeah
1:55:58
the same and he got goes, what's
1:56:00
the margin on that? I'm like, what do
1:56:02
you mean? He goes, what are you doing? What's
1:56:04
the, what's the, Allen, what's the access to
1:56:06
capital you got right now? He started saying
1:56:09
these foreign words. I'm like, hey, hey, he
1:56:11
goes, no, no, no, wasting your time. You
1:56:13
have 12 hours in the daytime. Those things
1:56:15
you do, I'm gonna, I'll talk to you
1:56:17
about, define the thing that'll make the
1:56:19
most value for the most value for
1:56:21
the time and energy and energy and
1:56:24
energy and effort you're gonna put you're
1:56:26
gonna put into it. And he said,
1:56:28
as soon as I get back from
1:56:31
Yellowstone, so when he was injured, back
1:56:33
then there was no PTSD, right?
1:56:35
There was no survivor's guilt. There
1:56:38
was no... Things going on, but
1:56:40
there was a little program called
1:56:42
project healing waters and it was
1:56:44
started by the Walton family So the
1:56:46
Walton son was actually a silver
1:56:48
star Vietnam John Walton. Yeah, he was
1:56:50
a Sog guy. Yeah, in Vietnam He
1:56:53
was with I mean there's he's
1:56:55
in a bunch of those books. He's
1:56:57
a total stud. Yeah, so he started
1:56:59
a program and John went through
1:57:01
it and every year afterwards he and
1:57:04
his family went to Yellowstone and He
1:57:06
told me as soon as I
1:57:08
get back from Yellowstone, you and
1:57:10
I will evaluate your businesses, we'll
1:57:12
talk about, you know, is this
1:57:14
making money, how we can help
1:57:16
this? And I said, well sure,
1:57:18
where are you going? He said,
1:57:20
Yellowstone, I said, well I never
1:57:22
been. I realized I'd never taken
1:57:24
a vacation of substance in 20
1:57:26
years. So he goes, well, why
1:57:28
don't you come? And I told
1:57:30
him, well, I'm unemployed, so might
1:57:33
as well. And we fly-fished and
1:57:35
climbed the Tetons and horseback ride
1:57:37
and... And at any time, did you
1:57:39
guys talk about bourbon at that
1:57:41
time? Or just talking about
1:57:43
just life? No, you want
1:57:45
to know the great brilliant
1:57:48
answer his wife Elizabeth who
1:57:50
was snow white, beautiful, perfect,
1:57:52
snow white on horseback with
1:57:54
us guys. She's a trooper. And
1:57:57
the first night she starts putting
1:57:59
on a... oils and rubbing herself
1:58:01
down with lotion you're smelling by
1:58:03
the campfire like and the guy's
1:58:05
like what is that what what's
1:58:07
going on who's got something who's
1:58:09
got loach what's the bears he's
1:58:11
like give me all of that
1:58:13
so ten thousand dollars of creams
1:58:15
and night creams and stuff you
1:58:17
know he rice is out in
1:58:20
the night and he puts it
1:58:22
up in the bear bag and
1:58:24
of course we're giggling right or
1:58:26
like welcome to manhood and she
1:58:28
goes you men need a line
1:58:30
of rugged essential oils. You know what
1:58:32
I mean? She's like, and so we talked
1:58:34
about. We could be talking about
1:58:36
horse soldier lotions right now. Exactly.
1:58:38
So you never know. So you're
1:58:41
on a horse. You know, you're
1:58:43
just thinking about yourself because you
1:58:45
can't talk to anybody. And then
1:58:47
you get around the campfire at
1:58:49
night and you just be quiet
1:58:51
and silent with each other. And
1:58:53
you talk about some things could
1:58:56
we do. And it wasn't until,
1:58:58
freaking fricking. because we're brothers and
1:59:00
we like to have fun.
1:59:02
And we just looked over
1:59:04
and saw Elizabeth just talking to
1:59:06
the wife about the labels.
1:59:08
She was in the perfume
1:59:10
industry so she knew packaging
1:59:12
labels and that's it. It
1:59:15
literally started then. Then when
1:59:17
we got back to Tampa,
1:59:19
Coco's parents came over and
1:59:21
we just talked more about
1:59:23
those distillery visits and... Coco's
1:59:25
dad said you drunk need
1:59:27
a hobby and Just started
1:59:29
unwinding the mysteries of how to make
1:59:31
great bourbon What was the first big
1:59:33
step that you took? Because you know
1:59:35
when you're putting when you're all chipping
1:59:37
in I don't know 200 bucks to
1:59:39
get the first barrel done or whatever
1:59:41
and that's all just fun and where
1:59:44
at what point did you go? Oh,
1:59:46
this is a little bit of a
1:59:48
commitment right now when you put in
1:59:50
a million and a half and is that
1:59:52
money that you guys raised is that con's
1:59:54
you okay? Right. You start understanding, you
1:59:56
know, the depth of things. You
1:59:58
have to put... around the idea into
2:00:01
a business plan which we still follow
2:00:03
today and then when we signed our
2:00:05
first distributor agreement and says
2:00:07
you have to produce and you have
2:00:09
to deliver and it takes 45 days
2:00:12
before you get paid you start to
2:00:14
calculate timing a little differently then you
2:00:16
got quality assurance because you got a
2:00:18
consumer product so things get serious quicker
2:00:21
and you need more help so do
2:00:23
you hire people that know the business
2:00:25
or do you hire your buddy? So
2:00:27
then you hire a buddy and then
2:00:30
there's a learning curve. You figure it
2:00:32
out. You meet every day, twice a
2:00:34
day. Then you take in another million
2:00:36
of somebody else's money. So
2:00:38
now you've expanded the
2:00:41
circle. So going from startup to
2:00:43
first money and friends and family
2:00:45
to outside money or first million,
2:00:48
then we went into three million.
2:00:50
Then we went into a family
2:00:52
office for 12 and a half
2:00:54
with a 20 million dollar dead
2:00:57
instrument. You know what I mean?
2:00:59
You can't pretend anymore. You have
2:01:01
to, you know, deliver expectations
2:01:03
not only for yourself,
2:01:06
your family, but board
2:01:08
outside investors. And so
2:01:10
now you're in a
2:01:12
competitive mindset, which is
2:01:14
exactly where we thrive.
2:01:16
Knowledge dominance. If you know more
2:01:18
than me, I'm going to seek it.
2:01:21
So the growth has been so
2:01:23
we're so where's it at right
2:01:25
now? We're at right now We
2:01:27
partnered with the Gallo family, so
2:01:29
we were at a point where
2:01:31
our brand was People were seated
2:01:34
on the shelves, which means public
2:01:36
companies are starting to see you.
2:01:38
They're so big, they can't innovate
2:01:40
anymore. Right? They can't build that
2:01:42
enthusiasm and exploratory. They can't hip
2:01:44
enough. So they just acquire. So
2:01:46
you started seeing George Clooney sell
2:01:48
for a billion and a half.
2:01:51
You started seeing high west these
2:01:53
monetary purchases by public companies, but
2:01:55
almost all of them are foreign.
2:01:58
So when we had compart. and
2:02:00
Beams and Tori and all these
2:02:02
people were like, nah, we're American.
2:02:04
And so that left a few.
2:02:07
And so we started putting together,
2:02:09
which this was Coco's realm, was
2:02:11
how to build yourself. And we
2:02:14
didn't want to sell outright, because
2:02:16
if we sold outright, you're surrendering
2:02:18
the true value of what it
2:02:20
could be. But it was ours.
2:02:23
And so we went through 30
2:02:25
dating exercises, narrowed it down to
2:02:27
10 exercises. narrowed it down to
2:02:30
five and then can you align
2:02:32
culturally because once you get into
2:02:34
a business partnership you can't divorce
2:02:37
and one of the companies some
2:02:39
of the companies looking at you
2:02:41
not alcohol companies yeah like I'm
2:02:44
hedge ones that have spirits portfolios
2:02:46
these others you know it's just a
2:02:48
thing in their menu right there they're
2:02:50
they're committee is told to buy into
2:02:53
these certain areas. So when you talk
2:02:55
to them, you get it right away.
2:02:57
They don't bring value. So if you
2:02:59
look at a business as a marriage,
2:03:01
I don't need the money as much
2:03:03
as your access to markets, your
2:03:06
distribution needs mafia. I say
2:03:08
that word. Your family, my family,
2:03:10
we get together. We bring
2:03:12
capabilities together. So as we
2:03:14
went through that at the final five
2:03:17
last one, John. He only has one
2:03:19
litmus test when he meets him, he
2:03:21
shakes her hand, he goes, give me your
2:03:23
cell number. Because if I can't call
2:03:25
you at two in the morning because
2:03:28
I'm having a problem, then I'm dealing
2:03:30
with a committee or a financial team
2:03:32
or somebody, you know, I don't want
2:03:34
that. I want a partnership and too
2:03:36
balked and hesitated. And he
2:03:38
made our decision and that was with
2:03:41
the Gallo family and the Gallo
2:03:43
family, you know, same. rags to
2:03:45
riches, immigrant family, build an empire,
2:03:47
and they started getting into the
2:03:49
spirit space. They own High Noon
2:03:51
and a bunch of other spirits
2:03:53
brands, so he knew he had
2:03:55
to diversify, and they said, it's
2:03:57
your business. How do we hope?
2:04:00
And so now we're, yeah,
2:04:02
two restaurants going on
2:04:04
three, a hotel. Where
2:04:06
are the restaurants? One's
2:04:08
in Tampa. So the
2:04:10
urban still house, beautiful,
2:04:12
it's so high class,
2:04:14
high end. People think
2:04:16
your vets and they
2:04:18
think beer, pong, ping pong.
2:04:20
I'm like, no. No. One in
2:04:23
summer second. There's no beer pong
2:04:25
there? No. No. We've got bison.
2:04:27
We break down the barrels for
2:04:30
wood fire grills. It's beautiful. And
2:04:32
then the one in Kentucky we
2:04:34
opened before the facility and we
2:04:36
just bought a building in the
2:04:39
stockyards in Fort Worth. Oh, awesome.
2:04:41
So we've partnered with
2:04:43
PBR. Nice. So we've built this
2:04:45
brand and it's basically. origin
2:04:48
stories friends that serve together came
2:04:50
home started a business you know
2:04:52
made something you know we're we're
2:04:55
positioned right so if you think
2:04:57
now with Yellowstone and all this
2:04:59
other you know what I mean
2:05:02
cowboy culture and other stuff we've
2:05:04
kind of hit the right timing
2:05:06
to remind what an all-American company
2:05:09
with all-American products is about so
2:05:11
either we've been dead lucky or
2:05:13
cleverly smart or a little bit
2:05:15
of both We'll take it. Yes.
2:05:18
Awesome man. And then you got
2:05:20
one last little thing. You got
2:05:22
these adventures that you guys seem
2:05:24
to go on. It's like I
2:05:27
look at your YouTube channel. You're
2:05:29
doing D-Day jumps. You're doing sailing
2:05:31
rate of explorations. Diving in Saipan.
2:05:34
Like what's that all about? So
2:05:36
you can't take what? It's been
2:05:38
the embers of your life of
2:05:40
service, right? And take it out.
2:05:42
So every year we always say
2:05:44
we've got to do something together
2:05:46
as friends and family. So it
2:05:48
started. Coco gave us the money
2:05:50
because the money he was going to
2:05:53
use was to buy a cell boat
2:05:55
and he wanted to have a fantasy
2:05:57
selling for life. So one day somebody
2:06:00
had some sailing lessons so
2:06:02
we decided to take them
2:06:04
and they were part of
2:06:06
the warrior selling foundation somebody
2:06:09
had gifted them a six
2:06:11
million dollar kind of race
2:06:13
shot and then they opened
2:06:15
up Cuba so they had
2:06:17
a regatta from St. Pete Florida
2:06:19
to Cuba and we said
2:06:21
why don't we enter that?
2:06:24
Literally took two selling lessons
2:06:26
and we got second place.
2:06:28
And so we don't like to
2:06:30
lose. Greenberry sabotage activity is going
2:06:32
on there. Exactly. Then we hung
2:06:35
out in Cuba for a week
2:06:37
and had fun. So then the
2:06:39
next year they had us regatta
2:06:41
from St. Pete to Israel, Mohera's,
2:06:43
which is near Cancun. And so
2:06:46
we talked to the same warrior
2:06:48
selling. Somebody had donated a carbon
2:06:50
fiber ratioat. And
2:06:52
we were crushing everybody's soul
2:06:54
until we didn't release and
2:06:56
basically almost crashed. It blew
2:06:58
out the spinnaker. Still limped
2:07:00
in, got second. And decided
2:07:02
let's not do that. Strong
2:07:04
second. And then a former teammate
2:07:06
who was still doing government work
2:07:09
in Germany said, hey, I
2:07:11
just visited Normandy. Like, oh,
2:07:13
I haven't. been to normally
2:07:15
let's go. And so you
2:07:17
start hearing that they have
2:07:19
reenactments and they have events
2:07:21
you can go to. So
2:07:23
you start hitting the network
2:07:26
and they're like, yeah, you know,
2:07:28
they have airborne jumps in there.
2:07:30
We're like, oh, can we get
2:07:32
tickets to go see it? They're
2:07:34
like, I don't know. Who are
2:07:36
you guys again? And we told
2:07:39
him who we were. He goes,
2:07:41
would you guys like to jump?
2:07:43
broke both of his ankles. Oh,
2:07:45
dang. And, uh... How? Does it
2:07:47
hit hard, landed hard? He landed
2:07:49
on the runway. You know, there's
2:07:52
little lights that come up a
2:07:54
few feet. You're trying to like
2:07:56
lift your leg a little bit.
2:07:58
Just, it was pathetic. And so
2:08:00
we jumped in my son jumped with
2:08:02
me and a week later he went
2:08:05
to Afghanistan for a year. So it
2:08:07
turned into this in the army kids.
2:08:09
Yeah, it was in the 82nd. Awesome.
2:08:11
So this year was the 80th anniversary.
2:08:14
So we had 10 congressmen, Senator
2:08:16
Crenshaw jumped, right? Isaac, Mike
2:08:18
Waltz. Yeah. You know, we
2:08:20
created this every year. We're
2:08:22
going to go back to
2:08:24
Normandy because, you know, how
2:08:26
do you pass the baton
2:08:28
from one generation to the
2:08:30
next to the eyes of your grandkids?
2:08:32
So they need to see, you
2:08:34
know, you know, you know, sharing something
2:08:36
that, you know, shouldn't be in a
2:08:39
VFW hall or over a drink,
2:08:41
you know. We thought it was important
2:08:43
for the kids. The Saipan issue,
2:08:46
I have a very good friend,
2:08:48
Mark, who's head of Task Force
2:08:50
dagger Foundation, started doing recovery missions.
2:08:53
So you can go into Vietnam,
2:08:55
you can dive again. You can,
2:08:57
you know, we're the only country
2:09:00
that puts resources against recovering
2:09:02
lost. And so we went
2:09:05
back to Special Forces Scuba
2:09:07
School, old guy Red Bull, right?
2:09:09
Dove got certified went to archaeological
2:09:12
dive school learn how to put
2:09:14
the brackets down and you know
2:09:16
the vacuum do everything and then
2:09:19
we went to Saipan and spent
2:09:21
three weeks on a couple Down
2:09:23
hell cat sites to recover what
2:09:26
you can very cool very cool
2:09:28
So you got the distillery common
2:09:30
what else any what anything else?
2:09:32
What's the next big project? America
2:09:35
250th anniversary so I had the
2:09:37
honor of speaking at the RNC
2:09:39
Talking about... I saw that,
2:09:42
you know, passing once again
2:09:44
the baton, you know, let's
2:09:46
always question ourselves, are we
2:09:49
doing the right thing
2:09:51
when it came to
2:09:53
the withdrawal of Afghanistan?
2:09:55
And how do we make small
2:09:57
town America important?
2:10:00
on the 250th. So right
2:10:02
now the entire country is
2:10:04
planning for Philadelphia, Boston, New York
2:10:06
City, DC. So when I
2:10:08
talk to my friends, the
2:10:10
administration, I'm like, where's the
2:10:12
conversation about small town America?
2:10:14
A parade with jeeps, you know,
2:10:16
the Boy Scouts with flags.
2:10:19
So I've been weezling my
2:10:21
way because President Trump started
2:10:23
a commission. on the 250th
2:10:25
anniversary and I've been Don
2:10:27
Quixote yelling that this it's
2:10:30
not a celebration unless all
2:10:32
of America talks about what
2:10:34
it means to have a
2:10:36
4th July parade in small
2:10:38
town America. So that's where
2:10:41
I'm putting some of my energy
2:10:43
into. Right on. Awesome man.
2:10:45
Sounds like that gets us
2:10:47
up to speed. So people
2:10:49
can find you so you
2:10:51
guys are on the end
2:10:53
of webs. Yep. Horse soldier
2:10:55
bourbon.com Yep. You got Instagram
2:10:58
horse soldier bourbon Twitter X
2:11:00
is horse soldier USA You
2:11:02
got YouTube and Facebook, which
2:11:04
is also both those are
2:11:06
horse soldier bourbon and then
2:11:08
for you If I got this right
2:11:10
It's your Scott Neal and
2:11:12
you're at AF, which is
2:11:14
American Freedom, AF Distillery, and
2:11:17
that's on Instagram. Mine is
2:11:19
Whiskey and War Stories. Okay. Instagram.
2:11:21
So it's at Whiskey and War
2:11:23
Stories? Yeah. Got it. We suck. It's
2:11:25
not in our nature. Our kids
2:11:27
yell at us all the time because,
2:11:30
you know, we let them post and
2:11:32
do things. We probably need to get
2:11:34
better at broadcasting. Like you say,
2:11:36
I come from the, you know. Don't
2:11:39
talk about fight club story. So
2:11:41
we get into these discussions and we
2:11:43
need to come out. Yeah. Yeah.
2:11:45
Well, it's good too. You know, that's
2:11:47
one of the things about this podcast
2:11:50
is, you know, I've had guys
2:11:52
on a decent number of guys that
2:11:54
have come on and talked their
2:11:56
story, whether it's World War II,
2:11:59
Korea, Vietnam. and they
2:12:01
died afterwards. And, you know, I've had
2:12:03
the families been so moved and so
2:12:05
thankful because, you know, these are guys,
2:12:08
Vietnam guys or World War II or
2:12:10
Korean guys that, you know, they didn't,
2:12:12
you know, maybe they talked about it
2:12:14
with their friends when they were in
2:12:16
the bar or whatever, but they weren't
2:12:19
telling their kids, you know, I even
2:12:21
looked like my youngest daughter's 15 years
2:12:23
old. She, I retired in 2010, right?
2:12:25
She doesn't, she doesn't remember me as
2:12:27
a... as a military guy, you know,
2:12:29
she doesn't know anything about it. She
2:12:31
doesn't remember me going on deployment, none of
2:12:33
that. She doesn't, she doesn't, it just doesn't
2:12:36
exist for her. So like it's not like
2:12:38
I, and like I sit around the dinner
2:12:40
and table and say, let me tell you
2:12:42
about this one time in Baghdad, you know,
2:12:44
I don't do that. Like they're not going
2:12:46
to hear that for me. And that's the
2:12:48
same way it was for a lot of
2:12:51
these, these older guys that I've. had on
2:12:53
that have told their story and they're their
2:12:55
kids and their grandkids are just so happy
2:12:57
that we're able to capture it and on
2:12:59
top of that you know military I mean
2:13:01
all the younger generation of military guys
2:13:03
like they're gonna take lessons learned from
2:13:05
even just from what you talked about
2:13:07
today just the simple lessons learned of,
2:13:10
hey, you know, maybe win this person
2:13:12
who might not see combat for 10
2:13:14
years or 12 years or 15 years
2:13:16
inside the army or the Marine Corps.
2:13:18
Here's you talking about, oh my gosh,
2:13:20
you know, I went in the first
2:13:22
target assault and there was a kid
2:13:24
in there and we didn't know what
2:13:26
to do. Yep. How do you pass
2:13:28
on legacy, right? And we grew up 30,000
2:13:31
years ago by the fire. you know,
2:13:33
painting on the cave. And I think
2:13:35
we've gotten a little bit out of
2:13:37
small community, small family conversations, you know,
2:13:39
about what made you. So now as
2:13:41
I research my grandpa, my great, great,
2:13:43
great uncle in the Alamo, all these
2:13:45
things, you wish you could have a
2:13:47
conversation or hear them. So that's why
2:13:50
some of these adventures are always family
2:13:52
adventures. Yeah. So as we get together
2:13:54
and talk as uncles, you know what
2:13:56
I mean? The kids get to hear
2:13:58
and now we've got grandkids. And you
2:14:00
have to share, at the end two
2:14:02
though, I don't want to give my
2:14:05
kids a foot locker full of dirty
2:14:07
boots and war medals and then try
2:14:09
to recreate who I was. So trying
2:14:11
to be present now as a
2:14:13
dad and granddad, you've got to
2:14:16
get priority too. Yeah, no doubt
2:14:18
about it. Awesome. Echo Charles, are you
2:14:20
any questions? Yeah, I have a few
2:14:22
questions. Oh, we got the bourbon expert
2:14:24
over here. Okay, so just for clarification,
2:14:27
I used to work in the part
2:14:29
industry, so I know a little bit,
2:14:31
but so first question is. Did you
2:14:33
just roll out the fact that you
2:14:35
were a bouncer as your qualification to
2:14:38
go down with your questioning? Oh, I
2:14:40
did that. And bar back, by the
2:14:42
way. Okay. Blay my last. I stand
2:14:44
corrected. And manager in training. And that
2:14:47
counts, too. So I know about invoices,
2:14:49
inventories. Get ready. Go ahead. So whiskey,
2:14:51
right? It's all whiskey. Scotch, bourbon.
2:14:53
It's all whiskey. So, whiskey
2:14:55
is a category is like
2:14:58
saying special operations, right? So,
2:15:00
whiskey, you have vodka, you
2:15:02
have rum as a category,
2:15:04
gin as a category, whiskey.
2:15:07
Tequila, too, by the way?
2:15:09
Tequila, right? Wait, wait, whiskey
2:15:11
is above. Vodka, tequila, parasite.
2:15:13
Okay, got it, got it.
2:15:15
So it's a category, right?
2:15:17
And then there's subsets underneath
2:15:20
that like tequila, there's a
2:15:22
nahoe, and there's in whiskey,
2:15:24
there's Scotch, which comes from
2:15:26
Scotland, can't come from Ireland,
2:15:28
but it can be single
2:15:31
malt, right? You have Irish
2:15:33
whiskey, which can be multi
2:15:35
grain, or a single malt.
2:15:37
American whiskey is usually in
2:15:39
two categories. One is bourbon, and
2:15:42
one is straight whiskey. Jack Daniels
2:15:44
is a whiskey. It's not a
2:15:46
bourbon. Why? Because bourbon as enacted
2:15:48
by Congress in 1964 is a
2:15:51
distinct product in the United States
2:15:53
of America. Boom. So it has
2:15:55
criteria that make it, if you don't
2:15:57
follow those, you can't call it a bourbon.
2:16:00
Isn't it because it's made in
2:16:03
Bourbon County? 0.0. No. Is it
2:16:05
product in the United States of
2:16:07
America? Kentucky 95% of the bourbon's
2:16:09
there and they like to be
2:16:11
known for it. But by the
2:16:13
law it can be made in
2:16:15
all 50 states. Okay, I don't
2:16:17
see. Learn something new every day.
2:16:19
Okay, so when you said, because
2:16:22
you started this stuff straight up
2:16:24
white belt from scratch. Yep. all
2:16:26
in the field essentially then you
2:16:28
get then you into some classes
2:16:30
and stuff like that. How long
2:16:32
would you, but the classes that
2:16:34
you went to, they were like
2:16:36
kind of a tourist type thing.
2:16:38
Like I'm a curious tourist, I
2:16:40
want to spend two days at
2:16:42
this factory, they're going to show
2:16:44
me how. Then we found another
2:16:47
marine who was actually in the
2:16:49
Ramadi the same time as you.
2:16:51
Travis Barnes, he's in Indianapolis and
2:16:53
he said here we go. Right
2:16:55
on. Get that sack, turn that
2:16:57
lever, you know what I mean?
2:17:00
What you say his name was?
2:17:02
Travis Barnes. Travis Barnes. I'll have
2:17:04
to find Travis Barnes. Great America.
2:17:06
He taught us a lot, it's
2:17:09
the same thing. He just started with
2:17:11
a buddy and you know, poof, there
2:17:13
you go, but we're a little bigger
2:17:15
now. What's that? What's that? What's
2:17:18
his burger called? Travis, see
2:17:20
you right in my head. Wait for
2:17:22
it to drop here. Hotel tango.
2:17:24
But those touristy classes, I feel
2:17:27
like those count as part of the
2:17:29
education process. They take you into
2:17:31
the theory on how to taste
2:17:33
it. So if you look at
2:17:35
a lot of these podcasts and
2:17:37
YouTubers, they're just drinkers and consumers.
2:17:39
Is they wattire about the essence
2:17:41
of Nutmeg and, you know, like
2:17:43
a cooking show person? And then
2:17:45
you go into Kentucky or somebody
2:17:47
that makes it, they're missing fingers.
2:17:49
You know what I mean? They're
2:17:51
making the donuts. So we got
2:17:53
to get with some of the
2:17:55
most. well-known, bourbon personalities, but it's
2:17:57
never the personality making it.
2:18:00
It's the guy that shows up at
2:18:02
630 in the morning. It's the warehouse
2:18:04
man that's been there for 30 years
2:18:06
and can tell you about, you know,
2:18:08
seventh floor versus fourth floor about how
2:18:10
ethanol bleeds and his lowers and hovers.
2:18:12
That's who we spent time with down
2:18:14
in the bowels of the ship. So
2:18:17
a warehouse guy in the bourbon world
2:18:19
is actually dealing with the product and
2:18:21
the manufacturing deal. So you make it,
2:18:23
right? So grains. So let's start here.
2:18:25
It took 80 years to grow that.
2:18:27
Seven months to grow the grains
2:18:29
the corn the barley the the winter
2:18:32
weed or the rye Then you truck
2:18:34
it into one location you make You
2:18:36
blend it all together you heat it
2:18:38
up to a certain level and that's
2:18:40
called a mash and then you put
2:18:43
it into a fermenter and after
2:18:45
96 hours it turns into probably
2:18:47
8% alcohol now the snipers are
2:18:49
going to listen to this and
2:18:51
you know try to cut me
2:18:53
with precision, but For general
2:18:56
sake if I stop there it's beer When
2:18:58
I go to put it back into
2:19:00
a copper still and I start
2:19:02
to boil it alcohol boils at
2:19:04
177 degrees Where's water boils above
2:19:06
that so the vapors start to
2:19:08
come up and when it touches
2:19:11
copper It falls back down so
2:19:13
it starts releasing some fatty esters
2:19:15
and other stuff so it gets
2:19:17
lighter and lighter and as it
2:19:19
transfers over you introduce cold water
2:19:21
on the other side that turns
2:19:24
that vapor into a liquid and
2:19:26
it comes out clear and it's
2:19:28
called moonshine. Mmm. That's pure alcohol.
2:19:30
To be a whiskey you can't
2:19:32
proof it higher than 160 or
2:19:35
as vodka is 192. Because you
2:19:37
still subatomicly, chemically you have esters
2:19:39
and oils that give it the
2:19:42
mouth fill in the taste of
2:19:44
a whiskey. So you want to
2:19:46
capture it at a certain proof,
2:19:48
then it's clear. Here's where Mother
2:19:51
Nature and Father Time, when you put
2:19:53
it in a brand new American white
2:19:55
oak barrel that's been charred, so it's
2:19:57
burned on the inside, you have carbon,
2:19:59
you have the release of... vanillins, tannins,
2:20:01
everything else, time, it has to
2:20:03
sit in a barrel and it
2:20:05
starts to change as pressures, environmental
2:20:07
pressures day in, day out, bring
2:20:09
it in and out of the
2:20:12
fibers of the poorest American white
2:20:14
oak, it starts to pick up
2:20:16
vanillins and flavors and it releases
2:20:18
the hard harsh things that make
2:20:20
you go blind and it changes into
2:20:22
something sipable. So you can't microwave bourbon
2:20:24
that has to age. So even you
2:20:27
say the things that make you go
2:20:29
blind, that's not like an expression. Like
2:20:31
at a certain point if you drink
2:20:34
the wrong alcohol, you'll go blind. So
2:20:36
when you have a new young batch,
2:20:38
you know, they put it in a
2:20:40
Glencarin glass and you look at the color,
2:20:42
you kind of get a nose and you
2:20:45
start to smell, and then you put it
2:20:47
up to your eyeball. And you can
2:20:49
tell if it burns or not, right?
2:20:51
Because it affects your ocular nerves. So
2:20:53
when you say going blind, it's because
2:20:55
they didn't cut the right heads and
2:20:57
tails the way you, you just don't
2:20:59
take it all as it comes out.
2:21:01
The first set that starts flowing out
2:21:03
has all the bad. Stuff and people
2:21:05
that are nefarious they capture it all
2:21:08
and sell it to a consumer That's
2:21:10
why people are dying over in Mexico
2:21:12
and everywhere because one-fourth of your product
2:21:15
you trash or you go back in
2:21:17
called sour match Yeah, that that's so
2:21:19
like I know this because I looked
2:21:21
into Distilling right not brewing distilling my
2:21:23
own vodka and not a look I wasn't
2:21:26
gonna do it. Maybe maybe not this back
2:21:28
in the day. So I looked into the
2:21:30
process and in the through that the beginning
2:21:32
of the learning process. This is back
2:21:35
in the day. You're a great discover
2:21:37
here. Yeah, I learned that. So it's
2:21:39
kind of like, hey, if you don't
2:21:41
basically what I took from that is,
2:21:43
hey, if you don't know what you're
2:21:45
doing, you can blind yourself in real
2:21:48
life. And other people. Yes. Yeah. Yeah.
2:21:50
So the harshness of the art of
2:21:52
distillation is knowing how much of the
2:21:54
heads, how much of the tails, because
2:21:56
that's the dirty sockets, the heads are
2:21:58
some of the boldness. and then a
2:22:01
sweet spot called the hearts and
2:22:03
then you put it in a
2:22:05
barrel you proof it down from
2:22:07
160 down to maybe 125 and
2:22:09
or 120 depending where you want
2:22:11
to be and you just put
2:22:13
it away it just sits there
2:22:16
now here's the bad part it
2:22:18
evaporates first year 10% evaporates Zor's
2:22:20
in a barrel four percent so
2:22:22
I'm racing mother nature right before
2:22:24
it's gone Does, does that, does
2:22:26
that, does that contribute to the
2:22:28
price in that way? So happy
2:22:30
at 22 years old, because maybe
2:22:33
you've got, you know, out of
2:22:35
53, maybe 5, 7, 8, 10
2:22:37
gallons left? Yeah. When you say
2:22:39
80 years to grow the tree,
2:22:41
that's for the wood for the
2:22:43
barrow. Yeah, yeah, that's crazy. So
2:22:45
there's no additives, whereas regular like
2:22:47
Scotch, you can add caramel coloring
2:22:50
to make it brown or er.
2:22:52
Because it sits in these caves
2:22:54
and it sits in Scotland where
2:22:56
it's a very mild climate and
2:22:58
they're already used bourbon barrels so
2:23:00
they're kind of burned out. So
2:23:02
it'll come out not as amber
2:23:04
as the consumer expects so they're
2:23:07
allowed to put a certain amount
2:23:09
of caramel coloring just like rum.
2:23:11
Your age rum isn't aged. There's
2:23:13
some laws that say I can
2:23:15
put you know so much of
2:23:17
a 30 year old and the
2:23:19
rest is one year old. So
2:23:22
a new barrel. is going to
2:23:24
give more flavor. Yeah. That's what
2:23:26
bourbon is. That's the distinction. So
2:23:28
there's not a lot of oak
2:23:30
trees in Scotland. In Ireland. And
2:23:32
it's pretty much a one-time use.
2:23:34
That's it, by law. I can
2:23:36
only use it once. So the
2:23:39
secondary bourbon market. Soon as I
2:23:41
pour it, I sell it on
2:23:43
a secondary market. So it either
2:23:45
becomes a tequila barrel or a
2:23:47
wine barrel or a Scotch barrel.
2:23:49
So how long or a grill
2:23:51
or whatever you said you made?
2:23:53
Yeah, wood fire. Yeah, wood fire
2:23:56
grill, chips. Hey, I use every
2:23:58
input, right? Talk about sustainable. Give
2:24:00
me that. Sell that. It's kind
2:24:02
of legit. So, okay, so this
2:24:04
bourbon, how long would you say
2:24:06
from knowing zero to the point
2:24:08
where you can function in a
2:24:10
business that you would consider successful?
2:24:13
how long two to three years
2:24:15
what most people do like celebrity
2:24:17
brands they hire somebody that's kind
2:24:19
of been in the biz and
2:24:21
they become the face so they
2:24:23
can get consumers to start buying
2:24:25
it so you can buy existing
2:24:27
bourbon put it into your label
2:24:30
with a low investment and throw
2:24:32
it into the market and if
2:24:34
it catches they're already looking for
2:24:36
a buyer right to exit so
2:24:38
If you look at the acquisition
2:24:40
side, it's typically a threshold of
2:24:42
about 75,000 cases. If you can
2:24:45
get your marketing and get into
2:24:47
bars and get things going, typically
2:24:49
a public will buy it, right?
2:24:51
And then you've made multiples, 10
2:24:53
X's, 12 X's in this industry.
2:24:55
So deep. It's obvious that where
2:24:57
it seems obvious from this position
2:24:59
that you know more about bourbon
2:25:02
than say the vodka tequila. scenarios.
2:25:04
I know it all. Why? Because
2:25:06
fundamentally the process is the same,
2:25:08
right? And then you get to
2:25:10
the marketing side. So not only
2:25:12
do I have a brand I'm
2:25:14
in charge of going to the
2:25:16
consumer facing. So I have to
2:25:19
do the events all around the
2:25:21
country. I have to work with
2:25:23
distributors, after work pricing, incentives, bonuses,
2:25:25
all of these other things. my
2:25:27
competitor set on the bar. So
2:25:29
if you look at a bar,
2:25:31
right, I'm competing against not only
2:25:33
my set, but the mind shear
2:25:36
of that bartender to pour, you
2:25:38
know what I mean, more old
2:25:40
fashions than, you know, Ribo and
2:25:42
Vaca. So I have to be
2:25:44
able to articulate why my product
2:25:46
is better. Is bourbon your favorite
2:25:48
drink out of everything? Like if
2:25:51
you're going to hang up. Yeah,
2:25:53
okay. No, I love tequila. No,
2:25:55
right? There's one. One thing I
2:25:57
want to start, it's my personal
2:25:59
quest, Don Quixote Quest, after the
2:26:01
250th, is that to make a
2:26:03
shot of bourbon and a beer
2:26:05
cool again, like you saw in
2:26:08
every old Western. Because right now,
2:26:10
when I go to eat Mexican,
2:26:12
what do I get? I get
2:26:14
a beer and a shot here.
2:26:16
I don't even think about it. For
2:26:18
my brand, if I could just bring
2:26:20
back, because the number one selling
2:26:23
whiskey in the world is what.
2:26:25
Whiskey, I don't know Jack Daniels?
2:26:27
Fireball. Fireball. Fireball. It's consumed
2:26:29
going out of style. Go to any
2:26:32
Bachelorette party and there's a bucket of
2:26:34
fireball. Interesting. I don't think I've ever
2:26:36
had fireball. Good, don't. You ever had
2:26:38
fireball? Yeah, yeah. It's like you know
2:26:41
a little fireball that you have when
2:26:43
your little kid. It's like that. Yeah,
2:26:45
like what was the other, the mint
2:26:48
one? Rumple Mint. Is that okay? All
2:26:50
right. It's about consuming, right? So drinks.
2:26:52
There's about one and a one and
2:26:54
a 1 and a half pores per
2:26:57
drink. You know, there are 10
2:26:59
top cocktails that every restaurant
2:27:01
has on the menu So
2:27:03
it's a martini or it's
2:27:05
a gin fizz or it's
2:27:07
a old-fashioned or it's a
2:27:09
Manhattan bourbon has two categories
2:27:11
So we're always trying to
2:27:13
bump off Somebody else to
2:27:15
a bartender Hard part is
2:27:17
I'm 57. I don't relate
2:27:19
to 24 year olds they don't care
2:27:21
about the military or we were
2:27:24
heroes of 9-11 they want to
2:27:26
know what's the price point or
2:27:28
my customer's gonna ask for it
2:27:30
and so we have to have
2:27:32
a different kind of business conversation
2:27:34
all of that we knew nothing about
2:27:36
it's only because we just started
2:27:39
talking yeah that's crazy you're
2:27:41
at a long island I still
2:27:43
love them too what goes in
2:27:45
about everything Oh really? It's basically
2:27:48
everything with sweet and sour and
2:27:50
some coke on the top or
2:27:52
something. Like those mountains when you
2:27:55
just hit every one of those.
2:27:57
You know, America is still social,
2:27:59
right? And we have some
2:28:01
challenges in our industry. You
2:28:04
have, you know, access to CDEs
2:28:06
and things that are the younger
2:28:08
culture. That's how they
2:28:10
socialize differently. Wine has really
2:28:13
gone down. Americans, you know,
2:28:15
not to many people are
2:28:17
doing red wine and steaks.
2:28:20
So we evolve. Yeah. Is
2:28:22
alcohol consumption going down? Yeah.
2:28:25
It certainly seems like to
2:28:27
me and I. Beer. Yeah.
2:28:29
even I know that there's
2:28:31
non-alcoholic beer now that's really
2:28:34
really popular and also even
2:28:36
in the culture of the
2:28:38
military which when I was
2:28:40
a young seal it was
2:28:42
ridiculous. Our number one cells
2:28:44
are still the military in
2:28:47
the Nextcom and Aphe's channels
2:28:49
but there is more consciousness
2:28:51
for you know quality
2:28:53
and fitness and everything
2:28:55
right so we have to
2:28:57
evolve into that conversation next
2:29:00
is people aren't that social
2:29:02
anymore don't go out like
2:29:04
they used to per se
2:29:06
and you know out every night
2:29:08
all night mmm now it's in
2:29:10
now it's social media now i'm
2:29:13
you know i'm interacting different now
2:29:15
it's secret Hitler do you know
2:29:17
what secret Hitler is no it's
2:29:19
a game it's a board game and
2:29:22
it's a board game and it's
2:29:24
I've played it a few
2:29:26
times and it's really fun.
2:29:28
And like I know people
2:29:31
that like are 20, 22,
2:29:33
24 years old and they
2:29:35
go play Secret Hitler. Wait,
2:29:37
in, it's an in-person board game.
2:29:39
Okay. And it's kind of cool,
2:29:41
you've got to kind of lie
2:29:43
to each other. Is it like
2:29:46
clue? Yeah, it's way better than
2:29:48
clue to be honest with you.
2:29:50
You basically you're trying, one person
2:29:52
is Hitler, like you get a
2:29:54
card, one person is Hitler, and
2:29:56
then other people are either fascist
2:29:59
or liberal. and you get card
2:30:01
that says you're a liberal, you're
2:30:03
a liberal, and you gotta get
2:30:05
certain laws passed a little bit.
2:30:07
It's not actually that complicated, like
2:30:09
you'll learn to play it immediately.
2:30:11
But then what the thing is,
2:30:13
the secret Hitler, if he's the
2:30:15
last man standing, you know, then
2:30:17
the fascist win, he wins, and
2:30:19
that team wins, and if he's,
2:30:21
or the liberals can stop him.
2:30:23
by figuring out who it is
2:30:25
and you can accuse him like,
2:30:27
you're Hitler. And then he can
2:30:29
go, no I'm not. And there's
2:30:31
some way of proving it. But
2:30:33
that's like a legitimate thing. I
2:30:35
wouldn't have, when I was 22
2:30:37
years old, I wouldn't have thought
2:30:39
in one billion years of playing
2:30:41
a board game with my friends.
2:30:43
You're now on the bridge category.
2:30:45
What do you mean they're all
2:30:47
coming over here to play? Yeah,
2:30:49
and now these kids are like
2:30:51
doing this. And it's kind of,
2:30:53
it's interesting, it's a new world,
2:30:55
a little bit more focused, like
2:30:57
you said, a little bit more
2:30:59
focused on health and fitness. So
2:31:01
good in that respect. It's what
2:31:03
we chosen. So this is our
2:31:05
path. This will create generational wealth
2:31:07
for our families. So this is
2:31:09
the legacy we have to focus
2:31:11
on. And it will be successful.
2:31:13
If we wanted to exit today,
2:31:15
we could exit and then what
2:31:17
is the next question. But so
2:31:19
this is our battlefield. We've shaped
2:31:21
it. We're owning it. Mother Nature
2:31:23
continues to attack us from left
2:31:25
and right COVID hit and the
2:31:27
price of materials hit. You know,
2:31:29
I've got competitors that are buying
2:31:31
my bottling line. So I can't
2:31:33
bottle I mean it's it's it's
2:31:35
it is the game of the
2:31:37
business world and I love every
2:31:40
Fascinating second, you know, but I
2:31:42
don't have the deploy troops button
2:31:44
Secret Mission nighttime You know there
2:31:46
you go right in one day.
2:31:48
I hope I have a third
2:31:50
chapter. So what's the third thing
2:31:52
in your life? Do you give
2:31:54
it back? You know do you
2:31:56
you know write your memoirs? What's
2:31:58
the third? third phase and I
2:32:00
got to talk to President Bush,
2:32:02
you know, after he left the
2:32:04
presidency, what do you do when
2:32:06
you're on top of the world
2:32:08
and every day the decisions on
2:32:10
you and knowledge is on you
2:32:12
and he took up painting like
2:32:14
Churchill did. And, you know, he's
2:32:16
focused on veterans and Africa and
2:32:18
other things. So I think, you
2:32:20
know, I'm anticipating what the next,
2:32:22
the beginning of the rest of
2:32:24
your life looked like. There we
2:32:26
go. Right on any other any
2:32:28
other closing thoughts that might have
2:32:30
been it right there America America,
2:32:32
awesome man. Well, hey, thanks for
2:32:34
joining us today. Thanks for sharing
2:32:36
your your experiences, the lessons learned
2:32:38
along the way Obviously, thanks for
2:32:40
your service to the country to
2:32:42
to special operations and thanks for
2:32:44
what you're doing now to build
2:32:46
a business and put people into
2:32:48
work man. Thank you for giving
2:32:50
me a voice today and There's
2:32:52
more to come. I don't awesome.
2:32:54
Thank you. Thank you Scott Neal
2:32:57
has left the building Great conversation
2:32:59
great stuff. He's got going on
2:33:01
That being said look we can't
2:33:04
always be drinking bourbon It's true.
2:33:06
We're gonna need other fuel in
2:33:09
the system. Yes, so if you're
2:33:11
looking for some other fuel some
2:33:13
clean fuel I Recommend Jocko fuel.
2:33:16
So check it out. We got
2:33:18
everything that you need Jocko fuel.
2:33:20
Com we got energy we got
2:33:23
hydrate We got protein, we got
2:33:25
protein shakes, we got protein powder,
2:33:27
we got joint warfare, we got
2:33:30
time war. Get on the time
2:33:32
war. Anti-aging? Yes, get on the
2:33:35
time war. Get on the supercrow,
2:33:37
get on the joint warfare. Get
2:33:39
the proper protein into your system.
2:33:42
How you feel yourself is how
2:33:44
you're going to perform. It dictates
2:33:46
what you're doing in life. So
2:33:49
feel yourself properly. docket field.com we
2:33:51
also have it available at Walmart
2:33:54
by the way is there a
2:33:56
Walmart near you there is a
2:33:58
Walmart's near me, yeah. Check. Yeah.
2:34:01
So anyone can go to Walmart. There's
2:34:03
something like a Walmart. 90% of the population
2:34:05
in America lives 10 miles or less from
2:34:07
a Walmart. Yeah. So you can go there
2:34:09
and get some charcoal fuel. Also we got
2:34:11
it at Wawa, vitamin shop, GNC, military
2:34:13
commissaries, A-fies, Hanifies, Haniford's, Dash doors in
2:34:15
Maryland, Wakeford, Shopwright, H.E.B. down in Texas,
2:34:17
Meyer up in the Midwest in the
2:34:20
Midwest, Herup in the Midwest, Harris, Harris,
2:34:22
Harris, Teter, Teter, Teter, Teter, Teter, Teder,
2:34:24
Teter, Teter, Teter, Publ, Teter, Publ, Publ,
2:34:26
Publ, Publ, Publ, Teter, Teter, Teter, Teter,
2:34:29
Lifetime Fitness, Sheels, small
2:34:31
gyms everywhere. We got the
2:34:33
crew, we got the team. Jackson,
2:34:35
Jared, and Chaz, they're just out
2:34:38
there on the road. Jackson goes
2:34:40
hard. Yep. Yep. They're delivering.
2:34:42
And if they don't deliver,
2:34:44
well email JF sales at joccofuel.com
2:34:48
and they will deliver. Don't show
2:34:50
up. Make it happen. So that's
2:34:52
what we're doing joccofuel.com. Go check
2:34:54
it out. Is there, is true,
2:34:57
there's some new go flavors. for
2:34:59
the energy drink. Because I
2:35:01
was going over some labels that
2:35:03
were sent to me for various
2:35:05
artistic projects. And there were some
2:35:08
new flavors in those labels. I
2:35:10
believe we have some new flavors
2:35:12
coming. A new flavor on its way.
2:35:14
We're not talking about it now at
2:35:16
this time. It's not out yet. So
2:35:18
that's that. So check it out, chocolate
2:35:20
fuel.com. I just had a
2:35:23
go and a half. I'll
2:35:25
probably finish this one on
2:35:27
the way, home. And I
2:35:29
had a hydrate. Yep, because
2:35:31
dehydrated. I understand. From lifting.
2:35:33
Oh damn, okay, I understand,
2:35:35
really. I had a moke,
2:35:37
you know, avoiding a metabolic
2:35:40
breakdown from... We don't want
2:35:42
that to happen. All right,
2:35:44
also check out at origin
2:35:46
usa.com. You need clothes. We're
2:35:48
talking about American companies today,
2:35:50
American-made companies. Origin usa.com.
2:35:53
What we got is we got
2:35:55
jeans, boots, rain jacket. wind
2:35:57
jacket, warm.
2:36:00
jacket, hoodies, multiple variations,
2:36:02
pants, multiple variations. We
2:36:04
just got everything that you
2:36:06
need. And it's all made 100% in
2:36:09
America. So that's what we're doing
2:36:11
over here. We are making
2:36:13
things 100% in American from
2:36:15
American-made supplies. This isn't some
2:36:17
free material that we bought
2:36:19
from a slave-driven environment overseas.
2:36:22
This is from America. All
2:36:24
the materials are from America. And
2:36:26
it's made right here in America.
2:36:28
Go to originus.a.com and check
2:36:30
out America. That's what I got.
2:36:32
It's true. Also, Jocko the
2:36:35
store called Jocko Store. There's
2:36:37
discipline equals freedom stuff on
2:36:39
there. Some shirts, some hoodies
2:36:41
on there as well, some hats
2:36:43
and stuff. This year, what is
2:36:45
it, winter still right now? Yes.
2:36:47
Spring. Win is spring. Next month. I
2:36:49
don't know. Okay. Well, coming out with
2:36:52
some new stuff, a lot of new
2:36:54
stuff. Varying levels of
2:36:56
excitement either way You want to be
2:36:58
informed on this stuff that's coming in
2:37:00
go to jocco store.com and put your
2:37:02
little email in the in the what
2:37:04
you call the email list So keep
2:37:06
you in form. I don't spam people
2:37:08
with that. We don't spam people with
2:37:10
that But anyway you can stay informed
2:37:12
the new stuff comes boom you got
2:37:14
first first dibs on that one, but
2:37:17
yeah some cool stuff on there also on
2:37:19
jocco store.com is what we call the
2:37:21
short locker so new design T-shirt
2:37:23
subscription scenario every month. I
2:37:25
have a friend, good friend, by
2:37:28
the name of Dave Burke. Good deal, Dave.
2:37:30
And he was like, hey, you know, I've
2:37:32
been a member of the shirt lock for
2:37:34
a long time, you know, and my shirts
2:37:36
are kind of piling up. And he was
2:37:38
almost indicating that, you know, he might put
2:37:40
it on pause or something like this. I'm
2:37:42
like, hey, brother, do what you dig. You
2:37:45
know, the short locker is here for you.
2:37:47
See what you see what I'm saying? Two
2:37:49
days later, he sends me a text. He
2:37:51
says, just when I thought I was out, you
2:37:53
dragged me back in. That's it. That's all he
2:37:55
said. So I'm like, huh, okay. I say, how
2:37:58
so? Because I forgot about any other. you know,
2:38:00
correspondence, you know, plus I was
2:38:02
lifting at the time, so you
2:38:05
know, I'm thinking about other stuff.
2:38:07
And he sends me a picture
2:38:09
of this month's design. Is it
2:38:11
fire? It's fire. What is it?
2:38:14
That's the the no drinking axe.
2:38:16
It's like the dossack he's like
2:38:18
ramp or whatever. Anyway, he just
2:38:20
sends the picture of that. Yeah.
2:38:23
And I was like, oh, he's
2:38:25
like, dude, this is awesome. Coloring
2:38:27
outside the lines a little bit,
2:38:30
outside the box, whatever, but I
2:38:32
think people seem to like them.
2:38:34
Anyway, jockelstore.com, click on short locker,
2:38:37
you can kind of check them
2:38:39
out, you like something, shoot, get
2:38:41
something. Also check out
2:38:43
coloradocraft.com and primal beef.com.
2:38:45
This is where you can get
2:38:48
your steak, your beef jerky, your
2:38:50
hot dogs, your burgers, all
2:38:52
from American companies, American
2:38:55
families. Awesome people awesome
2:38:57
companies awesome steaks Go get some
2:38:59
primal beef.com and Colorado craft beef.com
2:39:02
Also subscribe to this podcast
2:39:04
also check out jocco underground.com
2:39:06
It's where we answer your
2:39:08
questions directly Also check out.
2:39:10
We have a bunch of YouTube
2:39:12
channels. We got psychological warfare. We
2:39:14
have flipside canvas. We got books now
2:39:17
I mentioned a book today. We'll
2:39:19
probably cover in the future. It's
2:39:21
swords of lightning by Mark and Bob
2:39:23
who were out on these horse
2:39:25
soldier operations and then I've written
2:39:27
a bunch of books about leadership
2:39:29
and I've written a bunch of
2:39:31
kids books Kids books are being
2:39:33
turned into a movie already been
2:39:35
filmed by the way Echo Charles
2:39:38
is in it plays a very
2:39:40
important role sure Foundational, for sure.
2:39:42
Foundational, it provides excellence and legitimacy
2:39:44
to the whole scene. That's the
2:39:46
word. So that's what we're doing.
2:39:48
But you're gonna have to wait
2:39:50
a while for the movie, because
2:39:52
it takes a while for these
2:39:54
people to finish post-production. Yeah. That's
2:39:56
real. But in the meantime, we
2:39:58
wrote awesome books. And when I say we,
2:40:00
I guess I mean me. So check it out,
2:40:03
the Way the Warrior Kids series. Also, check out,
2:40:05
Mikey and the Dragons. That's what we got going
2:40:07
for you. Also, Eshlon Front, we have a
2:40:09
leadership consultancy. We saw problems through leadership.
2:40:11
We take these lessons that we learned
2:40:13
on the battlefield and we teach them
2:40:16
to people who are in leadership positions,
2:40:18
which, by the way, is everyone. So
2:40:20
if you need help inside your organization,
2:40:22
go to Eshlon front.com. You can come
2:40:24
to one of our live events
2:40:27
or you can bring our company
2:40:29
into your company to help with
2:40:32
your leadership. We also have an
2:40:34
online training academy because people
2:40:36
around the world need to get
2:40:38
better at leadership. You are not
2:40:40
born to lead. You have to learn how
2:40:42
to lead. These are skills, skills that
2:40:45
we can teach you. And skills
2:40:47
that are applicable not only to,
2:40:49
oh, I'm in a business, or
2:40:51
oh, I'm running an organization, but
2:40:53
also skills that are applicable
2:40:55
to everything that you do,
2:40:57
every interaction you have with
2:40:59
your kids, with your wife,
2:41:01
with your husband, with your team,
2:41:04
with your neighbors. Learn how to
2:41:06
handle all those things. Go
2:41:08
to extreme ownership.com. And if you want
2:41:11
to help service members acting retired,
2:41:13
you want to help their families,
2:41:15
you want to help cold star
2:41:17
families, check out Mark Lee's mom,
2:41:19
Mama Lee, she's got an amazing charity
2:41:22
organization, takes care of so many
2:41:24
of our veterans. If you want to
2:41:27
donate or you want to get involved,
2:41:29
go to America's Mighty warriors.org. Also check
2:41:31
out heroes and horses.org. Mike
2:41:33
I think up there in the mountains
2:41:35
of Montana. And then
2:41:37
Jimmy Mays organization beyond
2:41:40
the brotherhood.org Check
2:41:42
all those out and if you
2:41:44
want to connect with Scott Neal
2:41:46
once again He's got horse
2:41:48
soldier bourbon.com on the Indra
2:41:50
webs. He's got the Instagram
2:41:53
horse soldier bourbon Twitter X
2:41:55
at horse soldier USA and
2:41:57
then he's got the YouTube
2:42:00
Facebook are both that horse
2:42:02
soldier bourbon and then he's
2:42:04
got Scott Neal, which is
2:42:06
whiskey and war stories So
2:42:09
check that one out on the
2:42:11
Graham For us you can check
2:42:13
out jocco.com We're also on social
2:42:16
media I'm at jocco willing
2:42:18
echoes at echo Charles. Just
2:42:21
be careful because that thing
2:42:23
will wreck your whole freaking
2:42:26
morning Morning noon or night
2:42:28
I heard a fact the other
2:42:30
day, they're saying that the average
2:42:32
screen time is seven hours. Come
2:42:34
on people. Don't do it. Don't do
2:42:37
it. Get away from it. And
2:42:39
that's what we got. Once again,
2:42:41
thanks to Scott Neal for
2:42:43
coming on here. Thanks your
2:42:46
service. Thanks your lessons learned
2:42:48
about business and about life.
2:42:50
Thanks to all our military
2:42:53
personnel with a specific salute
2:42:55
to our Green Beret brothers
2:42:57
from Special Forces From the
2:42:59
Sog guys in Vietnam to the
2:43:02
mountains of Afghanistan. Thank
2:43:04
you for taking the fight to the
2:43:06
enemy by with and through The host
2:43:09
nation so you guys do it better
2:43:11
than anyone also Thanks to
2:43:13
our police law enforcement, firefighters,
2:43:15
paramedics, EMTs, dispatchers, correctional officers,
2:43:17
Border Patrol, Secret Service, as
2:43:19
well as all of the
2:43:21
first responders. Thank you all
2:43:23
for fighting crime here at home. And
2:43:26
for keeping us safe and everyone else
2:43:28
out there. Just because one game is
2:43:30
over doesn't mean you can't get in
2:43:32
another game. Right look
2:43:34
at Scott and the rest
2:43:36
of his crew all of
2:43:38
them had earned a nice
2:43:40
comfy retirement 25 years in
2:43:43
the military multiple wars
2:43:45
They could have gone to
2:43:47
the sidelines game over But
2:43:49
they didn't found a new game
2:43:51
a new mission and they
2:43:53
executed it And you can do
2:43:56
the same at any time in any
2:43:58
phase of life you can
2:44:00
get in the game. But that's
2:44:02
up to you. And I
2:44:04
recommend in order to do
2:44:07
that, you go get after
2:44:09
it. And until next time,
2:44:11
Zeko and Jako, out.
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